Lip Balm
MaybeReturns run at only 0.6% of orders. But demand is soft, at -9.0% this quarter, so Lip Balm is a Maybe.
- Flapen Score
- 59 / 100Top 13% of 445 Beauty niches · +8 vs the category median of 5159
- Market size
- $599K/yr609K searches / yr
- 90-day growth
- -9.0%search demand this quarter
- Competition
- 33%top-5 click share · 16 brands · 117 sellers
Flapen Score
Lip Balm against its category
The dotted line is the Beauty average. Past it, Lip Balm is stronger. Inside it, weaker.
Market
The Lip Balm market on Amazon at a glance
Shoppers on Amazon United Arab Emirates searched for Lip Balm 609K times last year and spent an estimated $599K. The top 5 brands take 84% of clicks. Flapen scores it 59 out of 100, a Maybe.
01 · Demand
4.8% of searches ended in a purchase last week.
Shoppers searched for this 609K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 4.8% of those searches ended in a purchase. Searches in the last 90 days moved -9.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $599K a year.
- Searches, last 12 months
- 609K
- Growth, 90 days vs prior 90
- -9.0%
- Conversion, latest week
- 4.8%
- Market size, estimated
- $599Ka year
- Peak month
- November1.5× the quietest month
- Top search term
- lip balm343K searches a year
02 · Price
A sale here is worth $20.53.
Listings sell for $20.53 on average, from $5.80 to $56.25. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 500 to 750 of them. At $20.53 that is $10K to $15K a year per listing.
- Average price
- $20.53inside the $15 to $100 sweet spot
- Price range
- $5.80–$56.25
- Amazon United Arab Emirates median price
- $60.52across 3,090 niches
- Units sold a year
- 30K–40K
- Units per listing a year
- 500–750
- Revenue per listing a year
- $10K–$15K
- Returns
- 0.6%of orders · Amazon United Arab Emirates median 1.6%
03 · Entry bar
The bar here is reviews.
53% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 1.5% of listings are out of stock. The average listing ranks #158 within Beauty. It carries 6,208 reviews at 4.42 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 53%
- Prime listings
- 98%
- Out of stock, average day
- 1.5%
- Average rank
- #158in Beauty
- Average rating
- 4.42 starsAmazon United Arab Emirates average 4.27 stars
- Average reviews
- 6,208per listing
- Listings tracked
- 47
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 56 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 56 months
Products
Top Lip Balm products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
VASELINE Lip Therapy Rosy Lips with Rose & Almond Oil 20g/ 0.70 oz.
- Price
- $12.61
- Rating
- 4.5/5
- Reviews
- 6,496
- Age
- 10y ago

Sebamed Lip Defence 1pc
- Price
- $5.80
- Rating
- 4.4/5
- Reviews
- 115
- Age
- 7y ago

Vaseline Lip Care Rosy Lip Balm Tub With Pure Jelly & Rose Fragrance For Soft & Pink Lips | Nourishes & Protects Lips | Non-greasy Lip Moisturizer for Naturally Tinted Lips | 7 gm
- Price
- $10.02
- Rating
- 4.3/5
- Reviews
- 23,034
- Age
- 12y ago

Vaseline Rosy Tinted Lip Balm (10g)
- Price
- $18.77
- Rating
- 4.5/5
- Reviews
- 1,511
- Age
- 3y ago

Labello Cherry Shine Lip Balm 24H Melt-In Moisture with Shea Butter and Natural Oils Enriched with Vitamins with Natural Ingredients Mineral Oil Free Vegan 4.8g
- Price
- $7.98
- Rating
- 4.4/5
- Reviews
- 2,018
- Age
- 11y ago
Trending
90-day click momentum
Sebamed Lip Defence 1pc
- Price
- $5.80
- Rating
- 4.4/5
- Reviews
- 115
- Age
- 7y ago

Minimalist Lip Treatment Balm for Lightening Dark Lips Hydrating & Softening | 8% L-Ascorbic Acid with Vitamin E Radianskin & Glycerine | For Women & Men | 0.42 Oz / 12 gm
- Price
- $31.11
- Rating
- 3.8/5
- Reviews
- 4,526
- Age
- 2y ago

LABELLO Lip Balm Moisturising Lip Care Original with Shea Butter 2x4.8g
- Price
- $15.29
- Rating
- 4.8/5
- Reviews
- 78
- Age
- 5y ago

Aquaphor Lip Repair Stick - Soothes Dry Chapped Lips - Two(2) .17 Oz Sticks Multi
- Price
- $41.88
- Rating
- 4.6/5
- Reviews
- 32,422
- Age
- 6y ago

Aquaphor Lip Repair Tubes Lip Ointment for Chapped Lips Moisturizing Lip Balm Two 0.35 ounce tubes
- Price
- $47.94
- Rating
- 4.8/5
- Reviews
- 15,206
- Age
- 4y ago
Newest
by launch date
Global Fashion Korean Lip Balm - 4 Flavours Deeply Moisturizing Non-Sticky Formula Natural Ingredients Smooth & Nourished Lips Colorless Unisex Daily Lip Care (3.8g Rose)
- Price
- $14.61
- Rating
- 4.3/5
- Reviews
- 7
- Age
- 1y ago

Vaseline x Emily in Paris Limited Edition Nude Nouveau Nude Tinted Lip Balm Stick Up to 24-Hr Moisturization 3g
- Price
- $18.55
- Rating
- 4.3/5
- Reviews
- 481
- Age
- 1y ago

WishCare Tinted Lip Balm with SPF 50 PA+++ | Brightening Lip Balm for Dark Lips | Kojic Acid & Niacinamide | For Women | 5g
- Price
- $28.24
- Rating
- 4.3/5
- Reviews
- 11,939
- Age
- 2y ago

Sebamed Baby Lip Balm
- Price
- $6.09
- Rating
- 4.4/5
- Reviews
- 95
- Age
- 2y ago

Minimalist Lip Treatment Balm for Lightening Dark Lips Hydrating & Softening | 8% L-Ascorbic Acid with Vitamin E Radianskin & Glycerine | For Women & Men | 0.42 Oz / 12 gm
- Price
- $31.11
- Rating
- 3.8/5
- Reviews
- 4,526
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 33% of clicks. An open shelf where new products get seen.
Brands
16 falling
Sellers
117
Top-5 brand share
84%
Top 20: 100%
Top-5 click share
33%
Top 20: 75%
Open market
14%
- Vaseline39%
- Labello17%
- Sebamed14%
- Aquaphor11%
- WishCare3%
- LANEIGE2%
- Open — no brand owns it (10 brands, 14%)
Demand
Lip Balm search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.5×
Search terms
Top Lip Balm search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- lip balm343K/yr
- vaseline lip balm64K/yr
- مرطب شفايف39K/yr
- labello lip balm24K/yr
- vaseline lip therapy19K/yr
- labello18K/yr
- sebamed lip balm14K/yr
- aquaphor lip balm15K/yr
- vaseline lip9K/yr
- lip care8K/yr
Reviews and returns
What reviews say buyers love and hate about Lip Balm
We read the reviews and the return reasons for every product selling here.
“Defective item”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Lip Balm questions
Answered from the same tracked data.









