lip balm
Worth a lookShows low returns (0.6%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Avg price
Great$20.53avg listing price — sweet spot $15–$100
Competition
Great33%top-5 click share — an open shelf
Price range
Great$5.80–$56.25cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$599K$599K/yr · 609K searches
Conversion
Good4.8%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Okay84%top-5 brand share — brands hold most of the demand
Review moat
Bad6,208.04avg incumbent reviews — the moat a new listing must climb
Growth
Bad-9.0%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Arab Emirates niche tracking, lip balm is a $599K/yr Amazon United Arab Emirates market (609K searches/yr). The top 5 brands hold 84% of demand. Verdict: Worth a look — 59/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
lip balm market data
- Units sold / yr
- 30K–40K
- avg 500–750/product
- Revenue / yr
- $616K–$821K
- units × avg price
- Conversion rate
- 4.8%
- Avg BSR
- #158
- Page quality
- 0%
- Prime
- 98%
- Sponsored
- 53%
- Out of stock
- 1.5%
- Avg brand age
- 56 months
- Avg seller age
- 76 days
Competition & brand share
Clicks spread well past the top 5 (33% combined) — an open shelf where new products get seen.Brands
16 falling
Sellers
117
Top-5 brand share
84%
Top 20: 100%
Top-5 click share
33%
Top 20: 75%
Open market
14%
- Vaseline39%
- Labello17%
- Sebamed14%
- Aquaphor11%
- WishCare3%
- LANEIGE2%
- Open — no brand owns it (10 brands, 14%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -9.0% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.5×
Top lip balm search terms
- lip balm343K/yr
- vaseline lip balm64K/yr
- مرطب شفايف39K/yr
- labello lip balm24K/yr
- vaseline lip therapy19K/yr
- labello18K/yr
- sebamed lip balm14K/yr
- aquaphor lip balm15K/yr
- vaseline lip9K/yr
- lip care8K/yr
Top lip balm products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
VASELINE Lip Therapy Rosy Lips with Rose & Almond Oil 20g/ 0.70 oz.
Vaseline$12.614.5★6,496 rev
Sebamed Lip Defence 1pc
Sebamed$5.804.4★115 rev
Vaseline Lip Care Rosy Lip Balm Tub With Pure Jelly & Rose Fragrance For Soft & Pink Lips | Nourishes & Protects Lips | Non-greasy Lip Moisturizer for Naturally Tinted Lips | 7 gm
Vaseline$10.024.3★23,034 rev
Vaseline Rosy Tinted Lip Balm (10g)
Vaseline$18.774.5★1,511 rev
Labello Cherry Shine Lip Balm 24H Melt-In Moisture with Shea Butter and Natural Oils Enriched with Vitamins with Natural Ingredients Mineral Oil Free Vegan 4.8g
Labello$7.984.4★2,018 rev
Newest
by launch date
Global Fashion Korean Lip Balm - 4 Flavours Deeply Moisturizing Non-Sticky Formula Natural Ingredients Smooth & Nourished Lips Colorless Unisex Daily Lip Care (3.8g Rose)
GLOBAL FASHION Professional$14.617 rev
Vaseline x Emily in Paris Limited Edition Nude Nouveau Nude Tinted Lip Balm Stick Up to 24-Hr Moisturization 3g
Vaseline$18.55481 rev
WishCare Tinted Lip Balm with SPF 50 PA+++ | Brightening Lip Balm for Dark Lips | Kojic Acid & Niacinamide | For Women | 5g
WishCare$28.2411,939 rev
Sebamed Baby Lip Balm
Sebamed$6.0995 rev
Minimalist Lip Treatment Balm for Lightening Dark Lips Hydrating & Softening | 8% L-Ascorbic Acid with Vitamin E Radianskin & Glycerine | For Women & Men | 0.42 Oz / 12 gm
Minimalist$31.114,526 rev
Trending
90-day click momentumSebamed Lip Defence 1pc
Sebamed$5.804.4★
Minimalist Lip Treatment Balm for Lightening Dark Lips Hydrating & Softening | 8% L-Ascorbic Acid with Vitamin E Radianskin & Glycerine | For Women & Men | 0.42 Oz / 12 gm
Minimalist$31.113.8★
LABELLO Lip Balm Moisturising Lip Care Original with Shea Butter 2x4.8g
Labello$15.294.8★
Aquaphor Lip Repair Stick - Soothes Dry Chapped Lips - Two(2) .17 Oz Sticks Multi
Aquaphor$41.884.6★
Aquaphor Lip Repair Tubes Lip Ointment for Chapped Lips Moisturizing Lip Balm Two 0.35 ounce tubes
Aquaphor$47.944.8★
What buyers say about lip balm
What buyers praise and complain about, mined from review topics.What buyers love
“Great product”
“good hydration”
“Super pretty colour”
“Softening”
“Great value for the price”
“Reliability”
“It has a lovely scent”
“amazing product for your lips”
“Better than expected”
“not too sticky”
What buyers complain about
“Defective item”
“Unable to use”
“Not hydrating”
“a bit small”
“the tube is poor quality”
“Waste of money”
“not worth the price”
“Smells Odd”
“it wont work”
“texture very dry”
Top return reasons
Common questions
- Is lip balm profitable to sell on Amazon United Arab Emirates?
- The niche generates $599K/yr across 47 tracked products. 90-day search growth is -9.0%. Flapen's verdict: Worth a look (59/100).
- How competitive is the lip balm niche?
- 16 brands and 117 sellers compete. The top 5 products take 33% of clicks and top 5 brands hold 84% of demand.
- What do buyers complain about in lip balm?
- Top complaints mined from reviews: المواد/الأجزاء المعيبة, سهولة الاستخدام, رطب/جاف. The return rate is 0.6%.
- When does demand for lip balm peak?
- Demand is steady year-round — the busiest month runs 1.5× the quietest.
- What does it cost to enter the lip balm niche?
- Listings span $5.80–$56.25; the average listing price is $20.53 (sweet spot $15–$100). The average incumbent carries 6,208 reviews — the moat a new listing must climb.