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Lip Balm

Maybe

Returns run at only 0.6% of orders. But demand is soft, at -9.0% this quarter, so Lip Balm is a Maybe.

Flapen Score
59
59 / 100
Top 13% of 445 Beauty niches · +8 vs the category median of 51
Market size
$599K/yr609K searches / yr
90-day growth
-9.0%search demand this quarter
Competition
33%top-5 click share · 16 brands · 117 sellers

Flapen Score

Lip Balm against its category

The dotted line is the Beauty average. Past it, Lip Balm is stronger. Inside it, weaker.

59Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Lip Balm market on Amazon at a glance

Shoppers on Amazon United Arab Emirates searched for Lip Balm 609K times last year and spent an estimated $599K. The top 5 brands take 84% of clicks. Flapen scores it 59 out of 100, a Maybe.

01 · Demand

4.8% of searches ended in a purchase last week.

Shoppers searched for this 609K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 4.8% of those searches ended in a purchase. Searches in the last 90 days moved -9.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $599K a year.

Searches, last 12 months
609K
Growth, 90 days vs prior 90
-9.0%
Conversion, latest week
4.8%
Market size, estimated
$599Ka year
Peak month
November1.5× the quietest month
Top search term
lip balm343K searches a year

02 · Price

A sale here is worth $20.53.

Listings sell for $20.53 on average, from $5.80 to $56.25. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 500 to 750 of them. At $20.53 that is $10K to $15K a year per listing.

Average price
$20.53inside the $15 to $100 sweet spot
Price range
$5.80–$56.25
Amazon United Arab Emirates median price
$60.52across 3,090 niches
Units sold a year
30K–40K
Units per listing a year
500–750
Revenue per listing a year
$10K–$15K
Returns
0.6%of orders · Amazon United Arab Emirates median 1.6%

03 · Entry bar

The bar here is reviews.

53% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 1.5% of listings are out of stock. The average listing ranks #158 within Beauty. It carries 6,208 reviews at 4.42 stars, so a new listing needs social proof before a better product.

Sponsored listings
53%
Prime listings
98%
Out of stock, average day
1.5%
Average rank
#158in Beauty
Average rating
4.42 starsAmazon United Arab Emirates average 4.27 stars
Average reviews
6,208per listing
Listings tracked
47

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 56 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
56 months

Products

Top Lip Balm products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 33% of clicks. An open shelf where new products get seen.

$0$18K$36K$54K$72K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

16 falling

Sellers

117

Top-5 brand share

84%

Top 20: 100%

Top-5 click share

33%

Top 20: 75%

Open market

14%

  • Vaseline39%
  • Labello17%
  • Sebamed14%
  • Aquaphor11%
  • WishCare3%
  • LANEIGE2%
  • Open — no brand owns it (10 brands, 14%)

Demand

Lip Balm search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KHoliday '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Lip Balm search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • lip balm343K/yr
  • vaseline lip balm64K/yr
  • مرطب شفايف39K/yr
  • labello lip balm24K/yr
  • vaseline lip therapy19K/yr
  • labello18K/yr
  • sebamed lip balm14K/yr
  • aquaphor lip balm15K/yr
  • vaseline lip9K/yr
  • lip care8K/yr

Reviews and returns

What reviews say buyers love and hate about Lip Balm

We read the reviews and the return reasons for every product selling here.

36%of positive reviews mention “الجودة الشاملة”
11%of negative reviews mention “المواد/الأجزاء المعيبة”
0.6%of orders come back
“Defective item”
A buyer, on “المواد/الأجزاء المعيبة”11% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Lip Balm questions

Answered from the same tracked data.