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Lash Serum

Maybe

The products selling today average only 4.2★. But demand is soft, at -16.5% this quarter, so Lash Serum is a Maybe.

Flapen Score
53
53 / 100
Top 40% of 445 Beauty niches · +2 vs the category median of 51
Market size
$632K/yr206K searches / yr
90-day growth
-16.5%search demand this quarter
Competition
50%top-5 click share · 22 brands · 71 sellers

Flapen Score

Lash Serum against its category

The dotted line is the Beauty average. Past it, Lash Serum is stronger. Inside it, weaker.

53Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Lash Serum market on Amazon at a glance

Shoppers on Amazon United Arab Emirates searched for Lash Serum 206K times last year and spent an estimated $632K. The top 5 brands take 61% of clicks. Demand peaks in Feb. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

2.4% of searches ended in a purchase last week.

Shoppers searched for this 206K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 2.4% of those searches ended in a purchase. Searches in the last 90 days moved -16.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $632K a year.

Searches, last 12 months
206K
Growth, 90 days vs prior 90
-16.5%
Conversion, latest week
2.4%
Market size, estimated
$632Ka year
Peak month
February1.5× the quietest month
Top search term
lash serum61K searches a year

02 · Price

A sale here is worth $128.00.

Listings sell for $128.00 on average, from $17.49 to $423.79. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At $128.00 that is $13K to $32K a year per listing.

Average price
$128.00above the $15 to $100 sweet spot
Price range
$17.49–$423.79
Amazon United Arab Emirates median price
$60.52across 3,090 niches
Units sold a year
5K–6K
Units per listing a year
100–250
Revenue per listing a year
$13K–$32K
Returns
1.7%of orders · Amazon United Arab Emirates median 1.6%

03 · Entry bar

The bar here is reviews.

48% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 0.2% of listings are out of stock. The average listing ranks #42 within Beauty. It carries 7,908 reviews at 4.21 stars, so a new listing needs social proof before a better product.

Sponsored listings
48%
Prime listings
97%
Out of stock, average day
0.2%
Average rank
#42in Beauty
Average rating
4.21 starsAmazon United Arab Emirates average 4.27 stars
Average reviews
7,908per listing
Listings tracked
29

04 · Newcomers

Amazon counts 1 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
48 months

Products

Top Lash Serum products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 50% of clicks. Leaders hold, but buyers still shop past them.

$0$32K$63K$95K$126K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

22 falling

Sellers

71

Top-5 brand share

61%

Top 20: 98%

Top-5 click share

50%

Top 20: 91%

Open market

35%

  • BABE ORIGINAL40%
  • Grande Cosmetics8%
  • MAVALA6%
  • RapidLash4%
  • Live Fraiche4%
  • Aliona Cosmetics4%

Demand

Lash Serum search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KBlack Friday '24Holiday '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb · busiest ÷ quietest = 1.5×

Search terms

Top Lash Serum search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • lash serum61K/yr
  • eyelash serum27K/yr
  • babe lash serum26K/yr
  • سيروم رموش11K/yr
  • babe lash12K/yr
  • latisse7K/yr
  • capixy lash serum6K/yr
  • eyelash growth serum4K/yr
  • lash serum for eyelash growth5K/yr
  • mavala eyelash serum5K/yr

Reviews and returns

What reviews say buyers love and hate about Lash Serum

We read the reviews and the return reasons for every product selling here.

29%of positive reviews mention “جودة الرموش”
25%of negative reviews mention “الحساسية”
1.7%of orders come back
“Cause my skin allergy”
A buyer, on “الحساسية”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Lash Serum questions

Answered from the same tracked data.