lash serum
Worth a lookShows beatable incumbent ratings (4.2★), but soft demand (-16.5% this quarter) keeps it on the watch list.
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Returns
Great1.7%return rate — above 5% kills the launch gate
Brand share
Good61%top-5 brand share — brands hold most of the demand
Market size
Good$632K$632K/yr · 206K searches
Avg price
Good$128.00avg listing price — sweet spot $15–$100
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Conversion
Okay2.4%search→purchase rate — share of searches ending in a sale
Review moat
Bad7,908.38avg incumbent reviews — the moat a new listing must climb
Price range
Bad$17.49–$423.79cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-16.5%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Arab Emirates niche tracking, lash serum is a $632K/yr Amazon United Arab Emirates market (206K searches/yr). The top 5 brands hold 61% of demand. Demand peaks in Feb. Verdict: Worth a look — 53/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
lash serum market data
- Units sold / yr
- 5K–6K
- avg 100–250/product
- Revenue / yr
- $640K–$768K
- units × avg price
- Conversion rate
- 2.4%
- Avg BSR
- #42
- Page quality
- 0%
- Prime
- 97%
- Sponsored
- 48%
- Out of stock
- 0.2%
- Avg brand age
- 48 months
- Avg seller age
- 77 days
Competition & brand share
The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.Brands
22 falling
Sellers
71
Top-5 brand share
61%
Top 20: 98%
Top-5 click share
50%
Top 20: 91%
Open market
35%
- BABE ORIGINAL40%
- Grande Cosmetics8%
- MAVALA6%
- RapidLash4%
- Live Fraiche4%
- Aliona Cosmetics4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -16.5% search growth over the last 90 days.Peak months: Feb · busiest ÷ quietest = 1.5×
Top lash serum search terms
- lash serum61K/yr
- eyelash serum27K/yr
- babe lash serum26K/yr
- سيروم رموش11K/yr
- babe lash12K/yr
- latisse7K/yr
- capixy lash serum6K/yr
- eyelash growth serum4K/yr
- lash serum for eyelash growth5K/yr
- mavala eyelash serum5K/yr
Top lash serum products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Babe Original Lash Serum - Fuller & Longer Looking Eyelashes Lash Enhancing Serum for Natural Lashes and Lash Extensions 1mL Starter Supply
BABE ORIGINAL$146.504.1★10,619 rev
Babe Original Lash Serum - Fuller & Longer Looking Eyelashes Lash Enhancing Serum for Natural Lashes and Lash Extensions 2mL 3-month Supply
BABE ORIGINAL$220.354.2★11,324 rev
Grande Cosmetics GrandeLASH-MD Lash Enhancing Serum 1 ml - 6-week starter supply
Grande Cosmetics$163.454.2★30,490 rev
Mavala Double Lash 10ml
MAVALA$69.334.0★6,418 rev
Rapid Lash Rapidlash Eyelash Enhancing Serum 0.1 Fl Oz
RapidLash$116.594.1★4,481 rev
Newest
by launch date
UpNature Organic Castor Oil Lash Serum for Eyelashes and Eyebrows Growth - 100% Pure Cold Pressed Hexane-Free (2oz Glass Bottle)
UpNature$60.461,953 rev
Babe Original Lash Serum AM/PM Kit - 2mL Babe Lash Essential Serum & 3mL Enhancing Conditioner (Gold Box)
BABE ORIGINAL$423.7934 rev
LASH by Maya LONDON Lash Growth Serum Thicker Fuller Natural Lashes Cruelty-Free American Brand 5ml
LASH by Maya LONDON$102.68316 rev
BABE ORIGINAL Renewing Lash Serum Peptide-Infused Eyelash Serum for Fuller Longer-Looking Natural Lashes Lash Enhancing Treatment with Nourishing Botanicals Cruelty-Free Gentle Formula
BABE ORIGINAL$154.04724 rev
Seapuri Lashrum Lash Growth Serum
Seapuri$70.31119 rev
Trending
90-day click momentum
VALANDY Creamlush 4 Pack Capri Leggings for Women-High Waisted Stretchy Soft Yoga Lounge Pants(S-3XL) 4 Packs - Black/Ins Blue/Ins Green/Lavender M-L
VALANDY$88.934.4★
VALANDY Creamlush 4 Pack Capri Leggings for Women-High Waisted Stretchy Soft Yoga Lounge Pants(S-3XL) 4 Packs - Black/Dark Grey/Navy Blue/Wine Red S-M
VALANDY$108.764.4★
UpNature Organic Castor Oil Lash Serum for Eyelashes and Eyebrows Growth - 100% Pure Cold Pressed Hexane-Free (2oz Glass Bottle)
UpNature$60.464.7★
Babe Original Lash Serum AM/PM Kit - 2mL Babe Lash Essential Serum & 3mL Enhancing Conditioner (Gold Box)
BABE ORIGINAL$423.794.8★
Mavala Double Lash 10ml
MAVALA$69.334.0★
What buyers say about lash serum
What buyers praise and complain about, mined from review topics.What buyers love
“Very good eyelash serum”
“Good product”
“It's very good for skin specially apply in nighttime”
“had amazing results”
“Very thin in consistency which initially felt easier to apply”
“Very good viscosity and quality”
What buyers complain about
“Cause my skin allergy”
“Waste of money”
“I have seen no improvement in my lashes”
“NOT NEW”
“Product residue”
“Not so effective”
Top return reasons
Common questions
- Is lash serum profitable to sell on Amazon United Arab Emirates?
- The niche generates $632K/yr across 29 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -16.5%. Flapen's verdict: Worth a look (53/100).
- How competitive is the lash serum niche?
- 22 brands and 71 sellers compete. The top 5 products take 50% of clicks and top 5 brands hold 61% of demand.
- What do buyers complain about in lash serum?
- Top complaints mined from reviews: الحساسية, القيمة مقابل المال, تقليل الأعراض. The return rate is 1.7%.
- When does demand for lash serum peak?
- Demand peaks in Feb; the busiest month runs 1.5× the quietest.
- What does it cost to enter the lash serum niche?
- Listings span $17.49–$423.79; the average listing price is $128.00 (sweet spot $15–$100). The average incumbent carries 7,908 reviews — the moat a new listing must climb.