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Korean Face Wash

Maybe

Returns run at only 0.9% of orders. But the top 5 brands take 99% of clicks, so Korean Face Wash is a Maybe.

Flapen Score
56
56 / 100
Top 26% of 445 Beauty niches · +5 vs the category median of 51
Market size
$355K/yr221K searches / yr
90-day growth
+17.7%search demand this quarter
Competition
40%top-5 click share · 6 brands · 70 sellers

Flapen Score

Korean Face Wash against its category

The dotted line is the Beauty average. Past it, Korean Face Wash is stronger. Inside it, weaker.

56Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Korean Face Wash market on Amazon at a glance

Shoppers on Amazon United Arab Emirates searched for Korean Face Wash 221K times last year and spent an estimated $355K. The top 5 brands take 99% of clicks. Demand peaks in Mar–Jul–Nov. Flapen scores it 56 out of 100, a Maybe.

01 · Demand

3.7% of searches ended in a purchase last week.

Shoppers searched for this 221K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 3.7% of those searches ended in a purchase. Searches in the last 90 days moved +17.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $355K a year.

Searches, last 12 months
221K
Growth, 90 days vs prior 90
+17.7%
Conversion, latest week
3.7%
Market size, estimated
$355Ka year
Peak month
July2.6× the quietest month
Top search term
round lab34K searches a year

02 · Price

A sale here is worth $43.07.

Listings sell for $43.07 on average, from $27.51 to $123.90. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At $43.07 that is $11K to $22K a year per listing.

Average price
$43.07inside the $15 to $100 sweet spot
Price range
$27.51–$123.90
Amazon United Arab Emirates median price
$60.52across 3,090 niches
Units sold a year
10K–13K
Units per listing a year
250–500
Revenue per listing a year
$11K–$22K
Returns
0.9%of orders · Amazon United Arab Emirates median 1.6%

03 · Entry bar

The bar here is reviews.

74% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #33 within Beauty. It carries 2,893 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings
74%
Prime listings
97%
Out of stock, average day
0.0%
Average rank
#33in Beauty
Average rating
4.47 starsAmazon United Arab Emirates average 4.27 stars
Average reviews
2,893per listing
Listings tracked
35

04 · Newcomers

Amazon counts 5 of last year's 6 launches as successful.

6 products launched here in the last 12 months. Amazon counts 5 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 52 months on average, so the names here are settling in.

Launched, last 12 months
6
Successful launches
5Amazon's first-year sales bar
Average brand age
52 months

Products

Top Korean Face Wash products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 40% of clicks. Leaders hold, but buyers still shop past them.

$0$14K$28K$43K$57K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 falling

Sellers

70

Top-5 brand share

99%

Top 20: 100%

Top-5 click share

40%

Top 20: 86%

Open market

0%

  • ROUND LAB34%
  • ANUA31%
  • medicube20%
  • Beauty of Joseon9%
  • beplain6%
  • CNMOFAXIN1%
  • Open — no brand owns it (0%)

Demand

Korean Face Wash search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KBlack Friday '24Holiday '24Spike '25Black Friday '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Mar, Jul, Nov · busiest ÷ quietest = 2.6×

Search terms

Top Korean Face Wash search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • round lab34K/yr
  • anua face wash39K/yr
  • korean face wash23K/yr
  • beauty of joseon face wash11K/yr
  • anua cleanser21K/yr
  • medicube face wash11K/yr
  • medicube cleanser8K/yr
  • round lab cleanser7K/yr
  • face wash korean9K/yr
  • beplain9K/yr

Reviews and returns

What reviews say buyers love and hate about Korean Face Wash

We read the reviews and the return reasons for every product selling here.

15%of positive reviews mention “مناسب للبشرة المختلطة”
12%of negative reviews mention “الحساسية”
0.9%of orders come back
“Not good in my skin its giving me bumps”
A buyer, on “الحساسية”12% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Korean Face Wash questions

Answered from the same tracked data.