Keratin Treatment
weak search conversion (1.4%) — Keratin Treatment doesn't clear our bar today.
Flapen Score
Ranks 340 of 445 Beauty niches · −6 vs the category median of 51
Is Keratin Treatment profitable on Amazon?
According to Flapen's Amazon United Arab Emirates niche tracking, Keratin Treatment is a $130K/yr Amazon United Arab Emirates market (84K searches/yr). The top 5 brands hold 86% of demand. Verdict: Skip it — 45/100.
Keratin Treatment: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved +3.1% over the last 90 days and 1.4% of searches end in a purchase.
$130K
revenue / yr
Who owns the niche?
The top 5 brands hold 86% of demand, so 14% of the market is open.
14%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.1★ — the gap to enter on.
0/100
page quality · 20 products
Top Keratin Treatment products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Kativa Brazilian Straightening Kit 12 Weeks of Home Use Professional Straightening with Organic Argan Oil Shea Butter Keratin & Amino Acids for Straighter Softer and Shinier Hair All Hair Types
- Price
- $105.04
- Rating
- 4.2/5
- Reviews
- 10,607
- Age
- 5y ago
Brazilian Keratin Straightening Treatment at Home with Hyaluronic Acid and Premium Serum | Kativa Keratin
- Price
- $82.45
- Rating
- 4.2/5
- Reviews
- 5,112
- Age
- 1y ago
Kativa Keratin And Argan Oil Brazilian Straightening Kit
- Price
- $99.10
- Rating
- 3.8/5
- Reviews
- 490
- Age
- 9y ago
Kativa Brazilian Hair Straightening Kit with Shampoo After Straightening - Professional Straightening Treatment at Home - Up to 12 Weeks Duration - Keratin Straightening
- Price
- $99.30
- Rating
- 4.3/5
- Reviews
- 4,758
- Age
- 1y ago
Keratine Queen Brazilian Treatment 3-Pack 1L (33.81 Fl OZ) - Keratin Cream for All Hair Types - Shiny Silky Soft - Smoothing
- Price
- $203.74
- Rating
- 4.3/5
- Reviews
- 12
- Age
- 3y ago
Trending
90-day click momentum
Keratin Queen Brazilian Thermal Keratin Treatment Super Straightening Strong Repairing Hair Fibre Discipline 1L
- Price
- $110.35
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 2mo ago
LOréal Professionnel Keratin Alpha Sleek Smooth Transformer Progressive Smoothing Treatment for all hair types 200ml
- Price
- $132.50
- Rating
- 3.7/5
- Reviews
- 79
- Age
- 4mo ago
Kativa Keratin Brazilian Xpress Style Set New Double Keratintel Professional Smoothing at Home Lasting Up to 12 Weeks Vegetable Keratin Smoothing
- Price
- $81.89
- Rating
- 3.8/5
- Reviews
- 43
- Age
- 12mo ago
Keragen Keratin + Collagen Smooth Smoothing Treatment 16oz (448ml)
- Price
- $248.54
- Rating
- 4.4/5
- Reviews
- 2,256
- Age
- 10y ago
GK HAIR Global Keratin The Best COCO (3.4 Fl Oz/100ml) Smoothing Keratin Hair Treatment - Professional Brazilian Complex Blowout Straightening For Silky Smooth & Frizz Free Hair
- Price
- $180.28
- Rating
- 3.8/5
- Reviews
- 3,370
- Age
- 2y ago
Newest
by launch dateKeratin Queen Brazilian Thermal Keratin Treatment Super Straightening Strong Repairing Hair Fibre Discipline 1L
- Price
- $110.35
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 2mo ago
LOréal Professionnel Keratin Alpha Sleek Smooth Transformer Progressive Smoothing Treatment for all hair types 200ml
- Price
- $132.50
- Rating
- 3.7/5
- Reviews
- 79
- Age
- 4mo ago
KATIVA 3 x 225ml Brazilian Hair Straightening with Vegetable Keratin and Hyaluronic Acid
- Price
- $93.50
- Rating
- 4.2/5
- Reviews
- 5,112
- Age
- 10mo ago
Kativa Keratin Brazilian Xpress Style Set New Double Keratintel Professional Smoothing at Home Lasting Up to 12 Weeks Vegetable Keratin Smoothing
- Price
- $81.89
- Rating
- 3.8/5
- Reviews
- 43
- Age
- 12mo ago
Kativa Brazilian Hair Straightening Kit with Shampoo After Straightening - Professional Straightening Treatment at Home - Up to 12 Weeks Duration - Keratin Straightening
- Price
- $99.30
- Rating
- 4.3/5
- Reviews
- 4,758
- Age
- 1y ago
Competition: brands, sellers & click share
The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.
Brands
12 falling
Sellers
66
Top-5 brand share
86%
Top 20: 100%
Top-5 click share
61%
Top 20: 100%
Open market
11%
- KATIVA66%
- Generic8%
- GK HAIR5%
- Fash Kool4%
- MAX CARE4%
- I Belli Capelli3%
- Open — no brand owns it (6 brands, 11%)
Keratin Treatment demand & seasonality
Weekly search volume, with the niche's key stats alongside.
No pronounced peak months · busiest ÷ quietest = 1.4×
Top Keratin Treatment search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- keratin treatment31K/yr
- brazilian keratin treatment17K/yr
- keratin12K/yr
- kativa9K/yr
- kativa brazilian keratin straightening6K/yr
- hair keratin treatment5K/yr
- كيراتين للشعر4K/yr
What reviews say buyers love and hate about Keratin Treatment
What buyers mention most, as a share of all reviews.
What buyers love
100% of reviews“Good quality”
“For dry hair its very good”
“Leave my hair so smooth and smelling nice”
“Been using it for years”
“It doesnt burn your scalp or over process the hair”
What buyers complain about
100% of reviews“Made my hair dry and more frizzy”
“Did not straighten the hair at all”
“Not openable”
“Not sure for how long it will last”
“Waste of money and time”
Keratin Treatment return rate & reasons
Why buyers send it back, as a share of all return requests.
1.1%
Return rate
0%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Keratin Treatment questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
