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Keratin Treatment

Fail

Buyers convert on only 1.4% of searches, so Keratin Treatment is a Fail.

Flapen Score
45
45 / 100
Ranks 340 of 445 Beauty niches · −6 vs the category median of 51
Market size
$130K/yr84K searches / yr
90-day growth
+3.1%search demand this quarter
Competition
61%top-5 click share · 12 brands · 66 sellers

Flapen Score

Keratin Treatment against its category

The dotted line is the Beauty average. Past it, Keratin Treatment is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Keratin Treatment market on Amazon at a glance

Shoppers on Amazon United Arab Emirates searched for Keratin Treatment 84K times last year and spent an estimated $130K. The top 5 brands take 86% of clicks. Flapen scores it 45 out of 100, a Fail.

01 · Demand

1.4% of searches ended in a purchase last week.

Shoppers searched for this 84K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 1.4% of those searches ended in a purchase. Searches in the last 90 days moved +3.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $130K a year.

Searches, last 12 months
84K
Growth, 90 days vs prior 90
+3.1%
Conversion, latest week
1.4%
Market size, estimated
$130Ka year
Peak month
July1.4× the quietest month
Top search term
keratin treatment31K searches a year

02 · Price

A sale here is worth $110.15.

Listings sell for $110.15 on average, from $22.51 to $248.54. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At $110.15 that is $0 to $11K a year per listing.

Average price
$110.15above the $15 to $100 sweet spot
Price range
$22.51–$248.54
Amazon United Arab Emirates median price
$60.52across 3,090 niches
Units sold a year
1K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$11K
Returns
1.1%of orders · Amazon United Arab Emirates median 1.6%

03 · Entry bar

The bar here is reviews.

40% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 3.9% of listings are out of stock. The average listing ranks #78 within Beauty. It carries 3,039 reviews at 4.12 stars, so a new listing needs social proof before a better product.

Sponsored listings
40%
Prime listings
90%
Out of stock, average day
3.9%
Average rank
#78in Beauty
Average rating
4.12 starsAmazon United Arab Emirates average 4.27 stars
Average reviews
3,039per listing
Listings tracked
20

04 · Newcomers

Amazon counts 1 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 61 months on average, so the names here are established.

Launched, last 12 months
4
Successful launches
1Amazon's first-year sales bar
Average brand age
61 months

Products

Top Keratin Treatment products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 61% of clicks. Leaders hold, but buyers still shop past them.

$0$13K$26K$39K$52K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

12 falling

Sellers

66

Top-5 brand share

86%

Top 20: 100%

Top-5 click share

61%

Top 20: 100%

Open market

11%

  • KATIVA66%
  • Generic8%
  • GK HAIR5%
  • Fash Kool4%
  • MAX CARE4%
  • I Belli Capelli3%
  • Open — no brand owns it (6 brands, 11%)

Demand

Keratin Treatment search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '25Prime Day '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Keratin Treatment search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • keratin treatment31K/yr
  • brazilian keratin treatment17K/yr
  • keratin12K/yr
  • kativa9K/yr
  • kativa brazilian keratin straightening6K/yr
  • hair keratin treatment5K/yr
  • كيراتين للشعر4K/yr

Reviews and returns

What reviews say buyers love and hate about Keratin Treatment

We read the reviews and the return reasons for every product selling here.

50%of positive reviews mention “الجودة الشاملة”
17%of negative reviews mention “رطب/جاف”
1.1%of orders come back
“Made my hair dry and more frizzy”
A buyer, on “رطب/جاف”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Keratin Treatment questions

Answered from the same tracked data.