Keratin Treatment
FailBuyers convert on only 1.4% of searches, so Keratin Treatment is a Fail.
- Flapen Score
- 45 / 100Ranks 340 of 445 Beauty niches · −6 vs the category median of 5145
- Market size
- $130K/yr84K searches / yr
- 90-day growth
- +3.1%search demand this quarter
- Competition
- 61%top-5 click share · 12 brands · 66 sellers
Flapen Score
Keratin Treatment against its category
The dotted line is the Beauty average. Past it, Keratin Treatment is stronger. Inside it, weaker.
Market
The Keratin Treatment market on Amazon at a glance
Shoppers on Amazon United Arab Emirates searched for Keratin Treatment 84K times last year and spent an estimated $130K. The top 5 brands take 86% of clicks. Flapen scores it 45 out of 100, a Fail.
01 · Demand
1.4% of searches ended in a purchase last week.
Shoppers searched for this 84K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 1.4% of those searches ended in a purchase. Searches in the last 90 days moved +3.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $130K a year.
- Searches, last 12 months
- 84K
- Growth, 90 days vs prior 90
- +3.1%
- Conversion, latest week
- 1.4%
- Market size, estimated
- $130Ka year
- Peak month
- July1.4× the quietest month
- Top search term
- keratin treatment31K searches a year
02 · Price
A sale here is worth $110.15.
Listings sell for $110.15 on average, from $22.51 to $248.54. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At $110.15 that is $0 to $11K a year per listing.
- Average price
- $110.15above the $15 to $100 sweet spot
- Price range
- $22.51–$248.54
- Amazon United Arab Emirates median price
- $60.52across 3,090 niches
- Units sold a year
- 1K–2K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$11K
- Returns
- 1.1%of orders · Amazon United Arab Emirates median 1.6%
03 · Entry bar
The bar here is reviews.
40% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 3.9% of listings are out of stock. The average listing ranks #78 within Beauty. It carries 3,039 reviews at 4.12 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 40%
- Prime listings
- 90%
- Out of stock, average day
- 3.9%
- Average rank
- #78in Beauty
- Average rating
- 4.12 starsAmazon United Arab Emirates average 4.27 stars
- Average reviews
- 3,039per listing
- Listings tracked
- 20
04 · Newcomers
Amazon counts 1 of last year's 4 launches as successful.
4 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 61 months on average, so the names here are established.
- Launched, last 12 months
- 4
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 61 months
Products
Top Keratin Treatment products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Kativa Brazilian Straightening Kit 12 Weeks of Home Use Professional Straightening with Organic Argan Oil Shea Butter Keratin & Amino Acids for Straighter Softer and Shinier Hair All Hair Types
- Price
- $105.04
- Rating
- 4.2/5
- Reviews
- 10,607
- Age
- 5y ago

Brazilian Keratin Straightening Treatment at Home with Hyaluronic Acid and Premium Serum | Kativa Keratin
- Price
- $82.45
- Rating
- 4.2/5
- Reviews
- 5,112
- Age
- 1y ago

Kativa Keratin And Argan Oil Brazilian Straightening Kit
- Price
- $99.10
- Rating
- 3.8/5
- Reviews
- 490
- Age
- 9y ago

Kativa Brazilian Hair Straightening Kit with Shampoo After Straightening - Professional Straightening Treatment at Home - Up to 12 Weeks Duration - Keratin Straightening
- Price
- $99.30
- Rating
- 4.3/5
- Reviews
- 4,758
- Age
- 1y ago

Keratine Queen Brazilian Treatment 3-Pack 1L (33.81 Fl OZ) - Keratin Cream for All Hair Types - Shiny Silky Soft - Smoothing
- Price
- $203.74
- Rating
- 4.3/5
- Reviews
- 12
- Age
- 3y ago
Trending
90-day click momentum
Keratin Queen Brazilian Thermal Keratin Treatment Super Straightening Strong Repairing Hair Fibre Discipline 1L
- Price
- $110.35
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 2mo ago

LOréal Professionnel Keratin Alpha Sleek Smooth Transformer Progressive Smoothing Treatment for all hair types 200ml
- Price
- $132.50
- Rating
- 3.7/5
- Reviews
- 79
- Age
- 4mo ago

Kativa Keratin Brazilian Xpress Style Set New Double Keratintel Professional Smoothing at Home Lasting Up to 12 Weeks Vegetable Keratin Smoothing
- Price
- $81.89
- Rating
- 3.8/5
- Reviews
- 43
- Age
- 12mo ago

Keragen Keratin + Collagen Smooth Smoothing Treatment 16oz (448ml)
- Price
- $248.54
- Rating
- 4.4/5
- Reviews
- 2,256
- Age
- 10y ago

GK HAIR Global Keratin The Best COCO (3.4 Fl Oz/100ml) Smoothing Keratin Hair Treatment - Professional Brazilian Complex Blowout Straightening For Silky Smooth & Frizz Free Hair
- Price
- $180.28
- Rating
- 3.8/5
- Reviews
- 3,370
- Age
- 2y ago
Newest
by launch date
Keratin Queen Brazilian Thermal Keratin Treatment Super Straightening Strong Repairing Hair Fibre Discipline 1L
- Price
- $110.35
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 2mo ago

LOréal Professionnel Keratin Alpha Sleek Smooth Transformer Progressive Smoothing Treatment for all hair types 200ml
- Price
- $132.50
- Rating
- 3.7/5
- Reviews
- 79
- Age
- 4mo ago

KATIVA 3 x 225ml Brazilian Hair Straightening with Vegetable Keratin and Hyaluronic Acid
- Price
- $93.50
- Rating
- 4.2/5
- Reviews
- 5,112
- Age
- 10mo ago

Kativa Keratin Brazilian Xpress Style Set New Double Keratintel Professional Smoothing at Home Lasting Up to 12 Weeks Vegetable Keratin Smoothing
- Price
- $81.89
- Rating
- 3.8/5
- Reviews
- 43
- Age
- 12mo ago

Kativa Brazilian Hair Straightening Kit with Shampoo After Straightening - Professional Straightening Treatment at Home - Up to 12 Weeks Duration - Keratin Straightening
- Price
- $99.30
- Rating
- 4.3/5
- Reviews
- 4,758
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 61% of clicks. Leaders hold, but buyers still shop past them.
Brands
12 falling
Sellers
66
Top-5 brand share
86%
Top 20: 100%
Top-5 click share
61%
Top 20: 100%
Open market
11%
- KATIVA66%
- Generic8%
- GK HAIR5%
- Fash Kool4%
- MAX CARE4%
- I Belli Capelli3%
- Open — no brand owns it (6 brands, 11%)
Demand
Keratin Treatment search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.4×
Search terms
Top Keratin Treatment search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- keratin treatment31K/yr
- brazilian keratin treatment17K/yr
- keratin12K/yr
- kativa9K/yr
- kativa brazilian keratin straightening6K/yr
- hair keratin treatment5K/yr
- كيراتين للشعر4K/yr
Reviews and returns
What reviews say buyers love and hate about Keratin Treatment
We read the reviews and the return reasons for every product selling here.
“Made my hair dry and more frizzy”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Keratin Treatment questions
Answered from the same tracked data.









