Keratin Shampoo
Keratin Shampoo shows low returns (0.9%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Flapen Score
Top 16% of 445 Beauty niches · +7 vs the category median of 51
Is Keratin Shampoo profitable on Amazon?
According to Flapen's Amazon United Arab Emirates niche tracking, Keratin Shampoo is a $378K/yr Amazon United Arab Emirates market (116K searches/yr). The top 5 brands hold 99% of demand. Demand peaks in Nov. Verdict: Worth a look — 58/100.
Keratin Shampoo: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved +17.7% over the last 90 days and 5.3% of searches end in a purchase.
$378K
revenue / yr
Who owns the niche?
The top 5 brands hold 99% of demand, so 1% of the market is open.
1%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.
0/100
page quality · 65 products
Top Keratin Shampoo products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
TRESemme Keratin Smooth Shampoo with Argan Oil for Dry & Frizzy Hair 600ml
- Price
- $21.23
- Rating
- 4.4/5
- Reviews
- 940
- Age
- 5y ago
HASK KERATIN PROTEIN Shampoo and Conditioner Set Smoothing for all hair types color safe gluten free sulfate free paraben free - 1 Shampoo and 1 Conditioner
- Price
- $45.05
- Rating
- 4.4/5
- Reviews
- 17,844
- Age
- 7y ago
GK HAIR Moisturizing Shampoo 300ml + Conditioner 300ml - Hydrating & Nourishing for Soft Silky Hair - Keratin Sulfate-Free Paraben-Free Perfect for Hot UAE Weather مجموعة الشامبو والبلسم
- Price
- $137.74
- Rating
- 4.1/5
- Reviews
- 5,255
- Age
- 10y ago
TRESEmmé Keratin Smooth and Straight Shampoo with Argan Oil 400ml (Pack of 2) + TRESEMMÉ Keratin Smooth and Straight Conditioner 400ml (Pack of 2)
- Price
- $30.31
- Rating
- 4.5/5
- Reviews
- 526
- Age
- 4y ago
TRESemmé Botanix Nourish & Replenish Shampoo 400ml (Pack of 2) + TRESemmé Botanix Nourish & Replenish Conditioner 400ml (Pack of 2)
- Price
- $24.74
- Rating
- 4.3/5
- Reviews
- 215
- Age
- 4y ago
Trending
90-day click momentum
TRESEMME Keratin Smooth & Straight Conditioner with Argan oil enjoy up to 72 hours of frizz control 600ml
- Price
- $22.40
- Rating
- 4.4/5
- Reviews
- 437
- Age
- 5y ago
TRESEMME Shampoo Coconut Nourish 48h hydration lock* with coconut oil & aloe vera 600ml
- Price
- $22.04
- Rating
- 4.4/5
- Reviews
- 1,928
- Age
- 5y ago
TRESemme Keratin Smooth Shampoo with Argan Oil for Dry & Frizzy Hair 600ml
- Price
- $21.23
- Rating
- 4.4/5
- Reviews
- 940
- Age
- 5y ago
TRESemmé Keratin Smooth and Straight Shampoo with Argan Oil Enjoy up to 72 hours of Frizz Control 400ml
- Price
- $15.93
- Rating
- 4.4/5
- Reviews
- 1,082
- Age
- 6y ago
TRESemmé Botanix Nourish & Replenish Shampoo 400ml (Pack of 2) + TRESemmé Botanix Nourish & Replenish Conditioner 400ml (Pack of 2)
- Price
- $24.74
- Rating
- 4.3/5
- Reviews
- 215
- Age
- 4y ago
Newest
by launch date
Keratine Queen Brazilian Protein Shampoo Moisturising with Argan Oil 800ml Silicon and Paraben Free
- Price
- $38.62
- Rating
- 4.2/5
- Reviews
- 10
- Age
- 1y ago
TRESEmmé Keratin Smooth and Straight Shampoo with Argan Oil 400ml (Pack of 2) + TRESEMMÉ Keratin Smooth and Straight Conditioner 400ml (Pack of 2)
- Price
- $30.31
- Rating
- 4.5/5
- Reviews
- 526
- Age
- 4y ago
TRESemmé Botanix Nourish & Replenish Shampoo 400ml (Pack of 2) + TRESemmé Botanix Nourish & Replenish Conditioner 400ml (Pack of 2)
- Price
- $24.74
- Rating
- 4.3/5
- Reviews
- 215
- Age
- 4y ago
TRESEMME Shampoo Smooth & Keratin enjoy up to 72 hours of frizz control 2 x 400ml
- Price
- $19.73
- Rating
- 4.4/5
- Reviews
- 372
- Age
- 4y ago
GK HAIR Hydrating Moisturizing Shampoo and Conditioner Set (10.1 Fl Oz) With Anti Frizz Hair Serum Dry Damaged Repair Argan Oil (1.69 Fl Oz) All Hair Types Sulfate Paraben Free Unisex
- Price
- $221.89
- Rating
- 4.5/5
- Reviews
- 453
- Age
- 5y ago
Competition: brands, sellers & click share
Clicks spread well past the top 5 (33% combined) — an open shelf where new products get seen.
Brands
8 flat
Sellers
102
Top-5 brand share
99%
Top 20: 100%
Top-5 click share
33%
Top 20: 68%
Open market
1%
- TRESemmé46%
- GK HAIR24%
- Hask22%
- OGX5%
- Keratin Queen1%
- KERATIN COMPLEX1%
- Open — no brand owns it (2 brands, 1%)
Keratin Shampoo demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Nov · busiest ÷ quietest = 1.6×
Top Keratin Shampoo search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- tresemme shampoo and conditioner29K/yr
- keratin shampoo20K/yr
- hask17K/yr
- gk shampoo and conditioner15K/yr
- tresemme12K/yr
- hask shampoo and conditioner9K/yr
- keratin shampoo and conditioner8K/yr
What reviews say buyers love and hate about Keratin Shampoo
What buyers mention most, as a share of all reviews.
What buyers love
96% of reviews“Good quality”
“Smells so good”
“A nice shampoo repair of heirs”
“Worth buying”
“It makes my hair soft”
What buyers complain about
85% of reviews“Bad quality”
“Leaked”
“Damages hair”
“The product gives me itching”
“Damages hair”
Keratin Shampoo return rate & reasons
Why buyers send it back, as a share of all return requests.
0.9%
Return rate
0%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Keratin Shampoo questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
