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Keratin Shampoo

Maybe

Returns run at only 0.9% of orders. But the top 5 brands take 99% of clicks, so Keratin Shampoo is a Maybe.

Flapen Score
58
58 / 100
Top 16% of 445 Beauty niches · +7 vs the category median of 51
Market size
$378K/yr116K searches / yr
90-day growth
+17.7%search demand this quarter
Competition
33%top-5 click share · 8 brands · 102 sellers

Flapen Score

Keratin Shampoo against its category

The dotted line is the Beauty average. Past it, Keratin Shampoo is stronger. Inside it, weaker.

58Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Keratin Shampoo market on Amazon at a glance

Shoppers on Amazon United Arab Emirates searched for Keratin Shampoo 116K times last year and spent an estimated $378K. The top 5 brands take 99% of clicks. Demand peaks in Nov. Flapen scores it 58 out of 100, a Maybe.

01 · Demand

5.3% of searches ended in a purchase last week.

Shoppers searched for this 116K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 5.3% of those searches ended in a purchase. Searches in the last 90 days moved +17.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $378K a year.

Searches, last 12 months
116K
Growth, 90 days vs prior 90
+17.7%
Conversion, latest week
5.3%
Market size, estimated
$378Ka year
Peak month
November1.6× the quietest month
Top search term
tresemme shampoo and conditioner29K searches a year

02 · Price

A sale here is worth $61.53.

Listings sell for $61.53 on average, from $14.94 to $307.33. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 0 to 100 of them. At $61.53 that is $0 to $6K a year per listing.

Average price
$61.53inside the $15 to $100 sweet spot
Price range
$14.94–$307.33
Amazon United Arab Emirates median price
$60.52across 3,090 niches
Units sold a year
6K–8K
Units per listing a year
0–100
Revenue per listing a year
$0–$6K
Returns
0.9%of orders · Amazon United Arab Emirates median 1.6%

03 · Entry bar

The bar here is reviews.

51% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 3.3% of listings are out of stock. The average listing ranks #637 within Beauty. It carries 2,470 reviews at 4.36 stars, so a new listing needs social proof before a better product.

Sponsored listings
51%
Prime listings
97%
Out of stock, average day
3.3%
Average rank
#637in Beauty
Average rating
4.36 starsAmazon United Arab Emirates average 4.27 stars
Average reviews
2,470per listing
Listings tracked
65

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 69 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
69 months

Products

Top Keratin Shampoo products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 33% of clicks. An open shelf where new products get seen.

$0$8K$15K$23K$30K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 flat

Sellers

102

Top-5 brand share

99%

Top 20: 100%

Top-5 click share

33%

Top 20: 68%

Open market

1%

  • TRESemmé46%
  • GK HAIR24%
  • Hask22%
  • OGX5%
  • Keratin Queen1%
  • KERATIN COMPLEX1%
  • Open — no brand owns it (2 brands, 1%)

Demand

Keratin Shampoo search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov · busiest ÷ quietest = 1.6×

Search terms

Top Keratin Shampoo search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • tresemme shampoo and conditioner29K/yr
  • keratin shampoo20K/yr
  • hask17K/yr
  • gk shampoo and conditioner15K/yr
  • tresemme12K/yr
  • hask shampoo and conditioner9K/yr
  • keratin shampoo and conditioner8K/yr

Reviews and returns

What reviews say buyers love and hate about Keratin Shampoo

We read the reviews and the return reasons for every product selling here.

43%of positive reviews mention “الجودة الشاملة”
19%of negative reviews mention “الجودة الشاملة”
0.9%of orders come back
“Bad quality”
A buyer, on “الجودة الشاملة”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Keratin Shampoo questions

Answered from the same tracked data.