keratin shampoo
Worth a lookShows low returns (0.9%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Avg price
Great$61.53avg listing price — sweet spot $15–$100
Competition
Great33%top-5 click share — an open shelf
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Good5.3%search→purchase rate — share of searches ending in a sale
Market size
Good$378K$378K/yr · 116K searches
Growth
Okay+17.7%90-day search growth — must beat 0% to launch
Review moat
Okay2,470.31avg incumbent reviews — the moat a new listing must climb
Price range
Okay$14.94–$307.33cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Bad99%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Arab Emirates niche tracking, keratin shampoo is a $378K/yr Amazon United Arab Emirates market (116K searches/yr). The top 5 brands hold 99% of demand. Demand peaks in Nov. Verdict: Worth a look — 58/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
keratin shampoo market data
- Units sold / yr
- 6K–8K
- avg 0–100/product
- Revenue / yr
- $369K–$492K
- units × avg price
- Conversion rate
- 5.3%
- Avg BSR
- #637
- Page quality
- 0%
- Prime
- 97%
- Sponsored
- 51%
- Out of stock
- 3.3%
- Avg brand age
- 69 months
- Avg seller age
- 76 days
Competition & brand share
Clicks spread well past the top 5 (33% combined) — an open shelf where new products get seen.Brands
8 flat
Sellers
102
Top-5 brand share
99%
Top 20: 100%
Top-5 click share
33%
Top 20: 68%
Open market
1%
- TRESemmé46%
- GK HAIR24%
- Hask22%
- OGX5%
- Keratin Queen1%
- KERATIN COMPLEX1%
- Open — no brand owns it (2 brands, 1%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +17.7% search growth over the last 90 days.Peak months: Nov · busiest ÷ quietest = 1.6×
Top keratin shampoo search terms
- tresemme shampoo and conditioner29K/yr
- keratin shampoo20K/yr
- hask17K/yr
- gk shampoo and conditioner15K/yr
- tresemme12K/yr
- hask shampoo and conditioner9K/yr
- keratin shampoo and conditioner8K/yr
Top keratin shampoo products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
TRESemme Keratin Smooth Shampoo with Argan Oil for Dry & Frizzy Hair 600ml
TRESemmé$21.234.4★940 rev
HASK KERATIN PROTEIN Shampoo and Conditioner Set Smoothing for all hair types color safe gluten free sulfate free paraben free - 1 Shampoo and 1 Conditioner
Hask$45.054.4★17,844 rev
GK HAIR Moisturizing Shampoo 300ml + Conditioner 300ml - Hydrating & Nourishing for Soft Silky Hair - Keratin Sulfate-Free Paraben-Free Perfect for Hot UAE Weather مجموعة الشامبو والبلسم
GK HAIR$137.744.1★5,255 rev
TRESEmmé Keratin Smooth and Straight Shampoo with Argan Oil 400ml (Pack of 2) + TRESEMMÉ Keratin Smooth and Straight Conditioner 400ml (Pack of 2)
TRESemmé$30.314.5★526 rev
TRESemmé Botanix Nourish & Replenish Shampoo 400ml (Pack of 2) + TRESemmé Botanix Nourish & Replenish Conditioner 400ml (Pack of 2)
TRESemmé$24.744.3★215 rev
Newest
by launch date
Keratine Queen Brazilian Protein Shampoo Moisturising with Argan Oil 800ml Silicon and Paraben Free
Keratin Queen$38.6210 rev
TRESEmmé Keratin Smooth and Straight Shampoo with Argan Oil 400ml (Pack of 2) + TRESEMMÉ Keratin Smooth and Straight Conditioner 400ml (Pack of 2)
TRESemmé$30.31526 rev
TRESemmé Botanix Nourish & Replenish Shampoo 400ml (Pack of 2) + TRESemmé Botanix Nourish & Replenish Conditioner 400ml (Pack of 2)
TRESemmé$24.74215 rev
TRESEMME Shampoo Smooth & Keratin enjoy up to 72 hours of frizz control 2 x 400ml
TRESemmé$19.73372 rev
GK HAIR Hydrating Moisturizing Shampoo and Conditioner Set (10.1 Fl Oz) With Anti Frizz Hair Serum Dry Damaged Repair Argan Oil (1.69 Fl Oz) All Hair Types Sulfate Paraben Free Unisex
GK HAIR$221.89453 rev
Trending
90-day click momentum
TRESEMME Keratin Smooth & Straight Conditioner with Argan oil enjoy up to 72 hours of frizz control 600ml
TRESemmé$22.404.4★
TRESEMME Shampoo Coconut Nourish 48h hydration lock* with coconut oil & aloe vera 600ml
TRESemmé$22.044.4★
TRESemme Keratin Smooth Shampoo with Argan Oil for Dry & Frizzy Hair 600ml
TRESemmé$21.234.4★
TRESemmé Keratin Smooth and Straight Shampoo with Argan Oil Enjoy up to 72 hours of Frizz Control 400ml
TRESemmé$15.934.4★
TRESemmé Botanix Nourish & Replenish Shampoo 400ml (Pack of 2) + TRESemmé Botanix Nourish & Replenish Conditioner 400ml (Pack of 2)
TRESemmé$24.744.3★
What buyers say about keratin shampoo
What buyers praise and complain about, mined from review topics.What buyers love
“Good quality”
“Smells so good”
“A nice shampoo repair of heirs”
“Worth buying”
“It makes my hair soft”
“Hair feels nice”
“helps with frizz”
“it is shiny”
“This shampoo works perfectly and actually adds a ton of noticeable thickness and volume”
“clean without drying it out at all”
What buyers complain about
“Bad quality”
“Leaked”
“Damages hair”
“The product gives me itching”
“Damages hair”
“Also it is expensive”
“my hair is very dry so only for 4 hours stays smooth”
“It makes my hair more dry and frizzy”
“BEWARE / it has a very strong masculine scent so if you think that will disturb you take it in consideration”
Top return reasons
Common questions
- Is keratin shampoo profitable to sell on Amazon United Arab Emirates?
- The niche generates $378K/yr across 65 tracked products. 90-day search growth is +17.7%. Flapen's verdict: Worth a look (58/100).
- How competitive is the keratin shampoo niche?
- 8 brands and 102 sellers compete. The top 5 products take 33% of clicks and top 5 brands hold 99% of demand.
- What do buyers complain about in keratin shampoo?
- Top complaints mined from reviews: الجودة الشاملة, مانع للتسرب, تلف/حرق الشعر. The return rate is 0.9%.
- When does demand for keratin shampoo peak?
- Demand peaks in Nov; the busiest month runs 1.6× the quietest.
- What does it cost to enter the keratin shampoo niche?
- Listings span $14.94–$307.33; the average listing price is $61.53 (sweet spot $15–$100). The average incumbent carries 2,470 reviews — the moat a new listing must climb.