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Kerastase Oil

brand-locked demand (top 5 brands take 100% of clicks) — Kerastase Oil doesn't clear our bar today.

Flapen Score

33
Skip it

Ranks 436 of 445 Beauty niches · −18 vs the category median of 51

Market size 27Growth 18Conversion 64Competition 18Returns 79Price range 0Avg price 50Brand share 0Review moat 41Quality gap 43
This niche Category average · 445 niches

Is Kerastase Oil profitable on Amazon?

According to Flapen's Amazon United Arab Emirates niche tracking, Kerastase Oil is a $114K/yr Amazon United Arab Emirates market (11K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 33/100.

Kerastase Oil: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -14.5% over the last 90 days and 5.7% of searches end in a purchase.

$114K

revenue / yr

Units sold / yr500
Search volume / yr-14.5%11K
Conversion rate5.7%
Avg price$178.06

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

0%

open market share

Brands · sellers1 · 2
Top-5 product click share79%
Open market0%
Avg brand age86 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 11 products

Sponsored placement91%
New entrants (1y)1· 1 succeeded
Avg rating4.5★
Avg reviews2,355

Top Kerastase Oil products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 79% of clicks — a locked-up shelf that new listings rarely crack.

$0$11K$23K$34K$46K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

1 falling

Sellers

2

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

79%

Top 20: 100%

Open market

0%

  • KÉRASTASE100%
  • Open — no brand owns it (0%)

Kerastase Oil demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume11KCVR5.7%Products11Brands1Top 5 Brands100%OOS Rate10.1%Rating4.5★Reviews2,355Avg BSR#403
400300Black Friday '25Prime Day '26Nov '25Dec '25Feb '26Mar '26Apr '26Jun '26

What reviews say buyers love and hate about Kerastase Oil

What buyers mention most, as a share of all reviews.

What buyers love

100% of reviews
الجودة الشاملة43%

Good quality

يشم36%

Smells good

ملائمة الشعر المجعد14%

Its good for my treated frizz hair

ملمس ناعم7%

The hair Softens and shines and not greasy

What buyers complain about

100% of reviews
الجودة الشاملة33%

Its good, not exceptional

الوظيفة - بشكل عام17%

no results at all

القيمة مقابل المال17%

Horrible Useless Waste of Money

زيتي/دهني17%

its sticky looks like hair is oiled please dont buy

الالتصاق17%

its sticky looks like hair is oiled please dont buy

Kerastase Oil return rate & reasons

Why buyers send it back, as a share of all return requests.

1.8%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1حالة المنتج
18%
2القيمة مقابل المال
18%
3يشم
12%
4الجودة الشاملة
6%
5المواد/الأجزاء المعيبة
6%

Common Kerastase Oil questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Kerastase Oil 33/100 on Amazon United Arab Emirates — Skip it. The niche generates $114K/yr across 11 tracked products. 1 of 1 products launched in the last 360 days are still selling. Search demand moved -14.5% over the last 90 days.
Kerastase Oil buyers on Amazon United Arab Emirates complain most about الجودة الشاملة, الوظيفة - بشكل عام, القيمة مقابل المال, the themes mined from the niche's reviews. Its return rate is 1.8%.