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Kerastase Oil

Fail

The top 5 brands take 100% of clicks, so Kerastase Oil is a Fail.

Flapen Score
33
33 / 100
Ranks 436 of 445 Beauty niches · −18 vs the category median of 51
Market size
$114K/yr11K searches / yr
90-day growth
-14.5%search demand this quarter
Competition
79%top-5 click share · 1 brands · 2 sellers

Flapen Score

Kerastase Oil against its category

The dotted line is the Beauty average. Past it, Kerastase Oil is stronger. Inside it, weaker.

33Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Kerastase Oil market on Amazon at a glance

Shoppers on Amazon United Arab Emirates searched for Kerastase Oil 11K times last year and spent an estimated $114K. One brand takes every click. Flapen scores it 33 out of 100, a Fail.

01 · Demand

5.7% of searches ended in a purchase last week.

Shoppers searched for this 11K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 5.7% of those searches ended in a purchase. Searches in the last 90 days moved -14.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $114K a year.

Searches, last 12 months
11K
Growth, 90 days vs prior 90
-14.5%
Conversion, latest week
5.7%
Market size, estimated
$114Ka year
Top search term
kerastase oil8K searches a year

02 · Price

A sale here is worth $178.06.

Listings sell for $178.06 on average, from $105.80 to $243.32. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At $178.06 that is $0 to $18K a year per listing.

Average price
$178.06above the $15 to $100 sweet spot
Price range
$105.80–$243.32
Amazon United Arab Emirates median price
$60.52across 3,090 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
$0–$18K
Returns
1.8%of orders · Amazon United Arab Emirates median 1.6%

03 · Entry bar

The bar here is ads and reviews.

91% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 10.1% of listings are out of stock. The average listing ranks #403 within Beauty. It carries 2,355 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings
91%
Prime listings
100%
Out of stock, average day
10.1%
Average rank
#403in Beauty
Average rating
4.49 starsAmazon United Arab Emirates average 4.27 stars
Average reviews
2,355per listing
Listings tracked
11

04 · Newcomers

Amazon counts 1 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 86 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
86 months

Products

Top Kerastase Oil products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 79% of clicks. A locked shelf that new listings rarely crack.

$0$11K$23K$34K$46K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

1 falling

Sellers

2

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

79%

Top 20: 100%

Open market

0%

  • KÉRASTASE100%
  • Open — no brand owns it (0%)

Demand

Kerastase Oil search demand

Weekly searches over the year, seasonality beneath. Pick a range.

400300Black Friday '25Prime Day '26NovDecJanFebMarAprMayJunJul

Peak months: Nov · busiest ÷ quietest = 2.7× · 9 of 12 months tracked

Reviews and returns

What reviews say buyers love and hate about Kerastase Oil

We read the reviews and the return reasons for every product selling here.

43%of positive reviews mention “الجودة الشاملة”
33%of negative reviews mention “الجودة الشاملة”
1.8%of orders come back
“Its good, not exceptional”
A buyer, on “الجودة الشاملة”33% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Kerastase Oil questions

Answered from the same tracked data.