kajal for women
Worth a lookShows low returns (0.8%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Avg price
Great$18.59avg listing price — sweet spot $15–$100
Price range
Good$4.24–$41.67cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good46%top-5 click share — leaders hold, buyers still browse
Conversion
Good5.4%search→purchase rate — share of searches ending in a sale
Growth
Okay+15.8%90-day search growth — must beat 0% to launch
Brand share
Okay79%top-5 brand share — brands hold most of the demand
Review moat
Bad10,182.81avg incumbent reviews — the moat a new listing must climb
Market size
Bad$84K$84K/yr · 83K searches
According to Flapen's Amazon United Arab Emirates niche tracking, kajal for women is a $84K/yr Amazon United Arab Emirates market (83K searches/yr). The top 5 brands hold 79% of demand. Demand peaks in Nov. Verdict: Worth a look — 57/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
kajal for women market data
- Units sold / yr
- 5K–6K
- avg 100–250/product
- Revenue / yr
- $93K–$112K
- units × avg price
- Conversion rate
- 5.4%
- Avg BSR
- #108
- Page quality
- 0%
- Prime
- 96%
- Sponsored
- 78%
- Out of stock
- 1.9%
- Avg brand age
- 61 months
- Avg seller age
- 71 days
Competition & brand share
The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.Brands
14 falling
Sellers
92
Top-5 brand share
79%
Top 20: 100%
Top-5 click share
46%
Top 20: 92%
Open market
17%
- MAYBELLINE33%
- LAKMÉ21%
- Essence Cosmetics10%
- FACESCANADA8%
- RENEE7%
- Lotus4%
- Open — no brand owns it (8 brands, 17%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +15.8% search growth over the last 90 days.Peak months: Nov · busiest ÷ quietest = 1.7×
Top kajal for women search terms
- kajal for women35K/yr
- kajal34K/yr
- kajal for women smudge proof5K/yr
- kajal smudge proof9K/yr
Top kajal for women products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Maybelline New York Colossal Eyeliner with Argan Oil Matte Black Pencil
MAYBELLINE$8.924.2★4,081 rev
LAKMÉ Eyeconic Black Kajal Matte Kohl Liner in a Twist Up Pencil - Waterproof Smudge Proof & Long Lasting Eye Makeup 0.35 g Twin Pack
LAKMÉ$24.054.3★5,816 rev
Essence Kajal eye pencil 01 Black
Essence Cosmetics$4.244.0★6,114 rev
FACESCANADA Magneteyes Kajal - Black 0.35g | 24 Hr Long Stay | One Stroke Smooth Glide | Waterproof Smudgeproof & Fadeproof | Deep Matte Finish | Enriched With Almond Oil & Vitamin E
FACESCANADA$16.524.1★26,086 rev
Maybelline New York Colossal Kajal Black 0.35g
MAYBELLINE$18.674.2★41,354 rev
Newest
by launch date
Sotrue Dark Spell Kohl Kajal Pencil with Sharpener | Smudgeproof 24 Hours Long Stay | One Swipe Application | Matte Finish |1.5 gm
SOTRUE$24.41714 rev
SWISS BEAUTY You & Eye Power Black Pencil Kajal | Waterproof & Smudge-Proof | 24 Hour Stay | Matte Finish Black Kajal | 0.30gm
SWISS BEAUTY$19.42818 rev
Lotus Natural Kajal (100% Natural & Safe)
Lotus$11.226 rev
RENEE Midnight Kohl Kajal Pencil - Waterproof Smudgeproof With Sharpener - 24 Hours Long Stay - Darkest Black - One Swipe Application - Vitamin E Olive Oil and Castor Oil - 1.5 Gm Matte Finish
RENEE$28.0910,926 rev
RENEE Hard Black Kajal Pen | 24 Hrs Stay Long Lasting Super Black Kajal Pencil 0.35gm Matte Finish Rich Color Payoff Smudge & Water Proof with One Swipe Application Formula
RENEE$20.893,336 rev
Trending
90-day click momentumLotus Natural Kajal (100% Natural & Safe)
Lotus$11.223.7★
Sotrue Dark Spell Kohl Kajal Pencil with Sharpener | Smudgeproof 24 Hours Long Stay | One Swipe Application | Matte Finish |1.5 gm
SOTRUE$24.414.0★
SWISS BEAUTY You & Eye Power Black Pencil Kajal | Waterproof & Smudge-Proof | 24 Hour Stay | Matte Finish Black Kajal | 0.30gm
SWISS BEAUTY$19.424.0★
Maybelline New York Waterproof Eyeliner Long-lasting Intense Colour No Smudging and No Fading Tattoo Gel Liner 900 Deep Onyx
MAYBELLINE$17.104.2★
Essence Long Lasting Eye Pencil 01 Black Fever
Essence Cosmetics$6.174.2★
What buyers say about kajal for women
What buyers praise and complain about, mined from review topics.What buyers love
“Good Quality”
“Doesnt smudge”
“Woowow so good and waterproof”
“Perfect black colour”
“are actually a specialized, sharpenable material”
“budget friendly”
“Very thicker”
“Does what it claims”
“smooth for the first few days”
“easy smooth application”
What buyers complain about
“Not Smudge proof”
“Bad quality”
“Very disappointed - doesnt last as claimed it disappeared in no time”
“not opening and closing”
“Not water proof”
“Bad marketing”
“it gets dry very fast in a few weeks”
“Worst eyeliner I have ever purchased”
Top return reasons
Common questions
- Is kajal for women profitable to sell on Amazon United Arab Emirates?
- The niche generates $84K/yr across 27 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +15.8%. Flapen's verdict: Worth a look (57/100).
- How competitive is the kajal for women niche?
- 14 brands and 92 sellers compete. The top 5 products take 46% of clicks and top 5 brands hold 79% of demand.
- What do buyers complain about in kajal for women?
- Top complaints mined from reviews: مقاومة للتلطخ, الجودة الشاملة, متانة. The return rate is 0.8%.
- When does demand for kajal for women peak?
- Demand peaks in Nov; the busiest month runs 1.7× the quietest.
- What does it cost to enter the kajal for women niche?
- Listings span $4.24–$41.67; the average listing price is $18.59 (sweet spot $15–$100). The average incumbent carries 10,183 reviews — the moat a new listing must climb.