jojoba oil
Worth a lookShows a sweet-spot price point ($32.49 avg), but a deep review moat (15,835 avg reviews) keeps it on the watch list.
Avg price
Incredible$32.49avg listing price — sweet spot $15–$100
Returns
Great1.1%return rate — above 5% kills the launch gate
Price range
Great$13.13–$65.67cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good6.3%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Okay78%top-5 brand share — brands hold most of the demand
Market size
Okay$223K$223K/yr · 109K searches
Competition
Bad75%top-5 click share — a locked-up shelf
Growth
Bad-10.8%90-day search growth — must beat 0% to launch
Review moat
Bad15,835.08avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United Arab Emirates niche tracking, jojoba oil is a $223K/yr Amazon United Arab Emirates market (109K searches/yr). The top 5 brands hold 78% of demand. Verdict: Worth a look — 50/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
jojoba oil market data
- Units sold / yr
- 6K–8K
- avg 250–500/product
- Revenue / yr
- $195K–$260K
- units × avg price
- Conversion rate
- 6.3%
- Avg BSR
- #31
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 75%
- Out of stock
- 0.0%
- Avg brand age
- 58 months
- Avg seller age
- 82 days
Competition & brand share
The top 5 products capture 75% of clicks — a locked-up shelf that new listings rarely crack.Brands
11 rising
Sellers
47
Top-5 brand share
78%
Top 20: 100%
Top-5 click share
75%
Top 20: 100%
Open market
15%
- Majestic Pure36%
- Nigwedete12%
- NOW12%
- Cliganic9%
- Difeel9%
- SANOOR7%
- Open — no brand owns it (5 brands, 15%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -10.8% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.5×
Top jojoba oil search terms
- jojoba oil62K/yr
- jojoba oil for hair19K/yr
- زيت الجوجوبا8K/yr
- jojoba oil for face8K/yr
- زيت جوجوبا5K/yr
- jojoba oil for skin3K/yr
- زيت الجوجوبا للشعر3K/yr
Top jojoba oil products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 12 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Majestic Pure Organic Jojoba Oil - Large 236 ML | 100% Pure and Natural Cold-Pressed | Moisturizing for Skin Care Massage Hair Care and to Dilute Essential Oils
Majestic Pure$43.844.4★8,839 rev
Nigwedete Organic Jojoba Oil (500 ml) USDA Certified 100% Pure Natural Large Capacity Body Oil for Skin Face and Hair Deep Moisturizing Anti-Aging Cold Pressed Unrefined for Women
Nigwedete$43.474.3★113 rev
NOW Solutions Jojoba Oil 4-Ounce
NOW$31.574.2★96 rev
Cliganic Certified Organic Jojoba Oil 120ml | 100% Pure Natural Cold Pressed Unrefined Hexane Free Carrier Oil | for Hair Face & Nails | Cliganic 90 Days Warranty
Cliganic$52.144.5★150,314 rev
Difeel Premium Natural Hair Oil - Jojoba Oil 70 grams
Difeel$13.134.4★19,967 rev
Newest
by launch date
Organic Jojoba Oil Made in USA USDA Certified 100% Pure Cold Pressed Hexane Free Undiluted. Natural Moisturizer for Hair Skin Scalp and Nails Promotes Healthy Hydration and Shine by Soti 2oz
Soti$33.0622 rev
Nigwedete Organic Jojoba Oil (500 ml) USDA Certified 100% Pure Natural Large Capacity Body Oil for Skin Face and Hair Deep Moisturizing Anti-Aging Cold Pressed Unrefined for Women
Nigwedete$43.47113 rev
Drsous Jojoba Oil 30ml | Pure Carrier Oil for Face Skin and Hair | Lightweight Moisturizing Oil for Oily Skin Scalp and Body | Naturally Rich in Vitamin E | Made in Palestine
drsous ca health & wellness$16.1965 rev
NOW Solutions Jojoba Oil 4-Ounce
NOW$31.5796 rev
SANOOR Desert Organic Jojoba Oil | 100% Pure (2.02oz)| Infused with Nutrients Pure Hair Butter | Cold-pressed | FDA APPROVED | 60ml
SANOOR$13.83255 rev
Trending
90-day click momentumDrsous Jojoba Oil 30ml | Pure Carrier Oil for Face Skin and Hair | Lightweight Moisturizing Oil for Oily Skin Scalp and Body | Naturally Rich in Vitamin E | Made in Palestine
drsous ca health & wellness$16.193.9★
SANOOR Desert Organic Jojoba Oil | 100% Pure (2.02oz)| Infused with Nutrients Pure Hair Butter | Cold-pressed | FDA APPROVED | 60ml
SANOOR$13.834.3★
NOW Solutions Jojoba Oil 4-Ounce
NOW$31.574.2★
Nigwedete Organic Jojoba Oil (500 ml) USDA Certified 100% Pure Natural Large Capacity Body Oil for Skin Face and Hair Deep Moisturizing Anti-Aging Cold Pressed Unrefined for Women
Nigwedete$43.474.3★
Majestic Pure Organic Jojoba Oil - Large 236 ML | 100% Pure and Natural Cold-Pressed | Moisturizing for Skin Care Massage Hair Care and to Dilute Essential Oils
Majestic Pure$43.844.4★
What buyers say about jojoba oil
What buyers praise and complain about, mined from review topics.What buyers love
“Fantastic quality”
“It leaves my skin soft”
“Works as described”
“and smells natural”
“Definitely worth the price”
“Fast absorbing oil”
“Makes your hair smooth and straight”
“hydrated all day”
“Good oil”
“Clean feel”
What buyers complain about
“20% oil”
“Doesn't smell right”
“not 100% jojoba”
Top return reasons
Common questions
- Is jojoba oil profitable to sell on Amazon United Arab Emirates?
- The niche generates $223K/yr across 12 tracked products. 90-day search growth is -10.8%. Flapen's verdict: Worth a look (50/100).
- How competitive is the jojoba oil niche?
- 11 brands and 47 sellers compete. The top 5 products take 75% of clicks and top 5 brands hold 78% of demand.
- What do buyers complain about in jojoba oil?
- Top complaints mined from reviews: زيتي/دهني, يشم, المكونات-إجمالاً. The return rate is 1.1%.
- When does demand for jojoba oil peak?
- Demand is steady year-round — the busiest month runs 1.5× the quietest.
- What does it cost to enter the jojoba oil niche?
- Listings span $13.13–$65.67; the average listing price is $32.49 (sweet spot $15–$100). The average incumbent carries 15,835 reviews — the moat a new listing must climb.