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Hyaluronic Acid Serum

Maybe

Returns run at only 0.9% of orders. But demand is soft, at -4.4% this quarter, so Hyaluronic Acid Serum is a Maybe.

Flapen Score
52
52 / 100
Top 45% of 445 Beauty niches · +1 vs the category median of 51
Market size
$588K/yr191K searches / yr
90-day growth
-4.4%search demand this quarter
Competition
69%top-5 click share · 13 brands · 62 sellers

Flapen Score

Hyaluronic Acid Serum against its category

The dotted line is the Beauty average. Past it, Hyaluronic Acid Serum is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Hyaluronic Acid Serum market on Amazon at a glance

Shoppers on Amazon United Arab Emirates searched for Hyaluronic Acid Serum 191K times last year and spent an estimated $588K. The top 5 brands take 80% of clicks. Demand peaks in Jan–Feb. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

6.0% of searches ended in a purchase last week.

Shoppers searched for this 191K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 6.0% of those searches ended in a purchase. Searches in the last 90 days moved -4.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $588K a year.

Searches, last 12 months
191K
Growth, 90 days vs prior 90
-4.4%
Conversion, latest week
6.0%
Market size, estimated
$588Ka year
Peak month
February2.3× the quietest month
Top search term
hyaluronic acid serum103K searches a year

02 · Price

A sale here is worth $51.34.

Listings sell for $51.34 on average, from $25.06 to $139.96. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At $51.34 that is $13K to $26K a year per listing.

Average price
$51.34inside the $15 to $100 sweet spot
Price range
$25.06–$139.96
Amazon United Arab Emirates median price
$60.52across 3,090 niches
Units sold a year
10K–13K
Units per listing a year
250–500
Revenue per listing a year
$13K–$26K
Returns
0.9%of orders · Amazon United Arab Emirates median 1.6%

03 · Entry bar

The bar here is reviews.

56% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #189 within Beauty. It carries 6,881 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings
56%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#189in Beauty
Average rating
4.45 starsAmazon United Arab Emirates average 4.27 stars
Average reviews
6,881per listing
Listings tracked
18

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 53 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
53 months

Products

Top Hyaluronic Acid Serum products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 69% of clicks. Leaders hold, but buyers still shop past them.

$0$59K$118K$176K$235K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 falling

Sellers

62

Top-5 brand share

80%

Top 20: 100%

Top-5 click share

69%

Top 20: 100%

Open market

17%

  • The Ordinary52%
  • Minimalist14%
  • L'Oreal Paris6%
  • medicube4%
  • ANUA3%
  • IsNtree3%
  • Open — no brand owns it (7 brands, 17%)

Demand

Hyaluronic Acid Serum search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb · busiest ÷ quietest = 2.3×

Search terms

Top Hyaluronic Acid Serum search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • hyaluronic acid serum103K/yr
  • hyaluronic acid48K/yr
  • ordinary hyaluronic acid serum14K/yr
  • the ordinary hyaluronic acid13K/yr
  • hyaluronic serum5K/yr
  • سيروم هايلورنك اسيد3K/yr
  • the ordinary hyaluronic acid 2% + b53K/yr
  • هيالورينك اسيد2K/yr

Reviews and returns

What reviews say buyers love and hate about Hyaluronic Acid Serum

We read the reviews and the return reasons for every product selling here.

31%of positive reviews mention “الجودة الشاملة”
22%of negative reviews mention “الحساسية”
0.9%of orders come back
“my skin became severely irritated”
A buyer, on “الحساسية”22% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Hyaluronic Acid Serum questions

Answered from the same tracked data.