Skip to content

Huda Beauty

Fail

The top 5 brands take 100% of clicks, so Huda Beauty is a Fail.

Flapen Score
49
49 / 100
Ranks 275 of 445 Beauty niches · −2 vs the category median of 51
Market size
$135K/yr193K searches / yr
90-day growth
+15.2%search demand this quarter
Competition
41%top-5 click share · 4 brands · 26 sellers

Flapen Score

Huda Beauty against its category

The dotted line is the Beauty average. Past it, Huda Beauty is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Huda Beauty market on Amazon at a glance

Shoppers on Amazon United Arab Emirates searched for Huda Beauty 193K times last year and spent an estimated $135K. All 4 brands take every click. Demand peaks in Nov. Flapen scores it 49 out of 100, a Fail.

01 · Demand

0.6% of searches ended in a purchase last week.

Shoppers searched for this 193K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 0.6% of those searches ended in a purchase. Searches in the last 90 days moved +15.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $135K a year.

Searches, last 12 months
193K
Growth, 90 days vs prior 90
+15.2%
Conversion, latest week
0.6%
Market size, estimated
$135Ka year
Peak month
November1.8× the quietest month
Top search term
huda beauty142K searches a year

02 · Price

A sale here is worth $122.59.

Listings sell for $122.59 on average, from $45.24 to $284.77. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At $122.59 that is $0 to $12K a year per listing.

Average price
$122.59above the $15 to $100 sweet spot
Price range
$45.24–$284.77
Amazon United Arab Emirates median price
$60.52across 3,090 niches
Units sold a year
500–750
Units per listing a year
0–100
Revenue per listing a year
$0–$12K
Returns
1.3%of orders · Amazon United Arab Emirates median 1.6%

03 · Entry bar

The bar here is low.

47% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 2.0% of listings are out of stock. The average listing ranks #249 within Beauty. It carries 135 reviews at 4.16 stars, so a new listing needs social proof before a better product.

Sponsored listings
47%
Prime listings
97%
Out of stock, average day
2.0%
Average rank
#249in Beauty
Average rating
4.16 starsAmazon United Arab Emirates average 4.27 stars
Average reviews
135per listing
Listings tracked
36

04 · Newcomers

Amazon counts 3 of last year's 6 launches as successful.

6 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
6
Successful launches
3Amazon's first-year sales bar
Average brand age
42 months

Products

Top Huda Beauty products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 41% of clicks. Leaders hold, but buyers still shop past them.

$0$4K$8K$12K$16K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 falling

Sellers

26

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

41%

Top 20: 86%

Open market

0%

  • Huda97%
  • HUDA GIRL1%
  • HudaBeauty1%
  • HUDABEAUTY1%
  • Open — no brand owns it (0%)

Demand

Huda Beauty search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KBlack Friday '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov · busiest ÷ quietest = 1.8×

Search terms

Top Huda Beauty search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • huda beauty142K/yr
  • هدى بيوتي25K/yr
  • huda18K/yr
  • hudabeauty8K/yr

Reviews and returns

What reviews say buyers love and hate about Huda Beauty

We read the reviews and the return reasons for every product selling here.

50%of positive reviews mention “القيمة مقابل المال”
25%of negative reviews mention “متانة”
1.3%of orders come back
“Broken”
A buyer, on “متانة”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Huda Beauty questions

Answered from the same tracked data.