- Flapen Score
- 49 / 100Ranks 275 of 445 Beauty niches · −2 vs the category median of 5149
- Market size
- $135K/yr193K searches / yr
- 90-day growth
- +15.2%search demand this quarter
- Competition
- 41%top-5 click share · 4 brands · 26 sellers
Flapen Score
Huda Beauty against its category
The dotted line is the Beauty average. Past it, Huda Beauty is stronger. Inside it, weaker.
Market
The Huda Beauty market on Amazon at a glance
Shoppers on Amazon United Arab Emirates searched for Huda Beauty 193K times last year and spent an estimated $135K. All 4 brands take every click. Demand peaks in Nov. Flapen scores it 49 out of 100, a Fail.
01 · Demand
0.6% of searches ended in a purchase last week.
Shoppers searched for this 193K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 0.6% of those searches ended in a purchase. Searches in the last 90 days moved +15.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $135K a year.
- Searches, last 12 months
- 193K
- Growth, 90 days vs prior 90
- +15.2%
- Conversion, latest week
- 0.6%
- Market size, estimated
- $135Ka year
- Peak month
- November1.8× the quietest month
- Top search term
- huda beauty142K searches a year
02 · Price
A sale here is worth $122.59.
Listings sell for $122.59 on average, from $45.24 to $284.77. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At $122.59 that is $0 to $12K a year per listing.
- Average price
- $122.59above the $15 to $100 sweet spot
- Price range
- $45.24–$284.77
- Amazon United Arab Emirates median price
- $60.52across 3,090 niches
- Units sold a year
- 500–750
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$12K
- Returns
- 1.3%of orders · Amazon United Arab Emirates median 1.6%
03 · Entry bar
The bar here is low.
47% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 2.0% of listings are out of stock. The average listing ranks #249 within Beauty. It carries 135 reviews at 4.16 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 47%
- Prime listings
- 97%
- Out of stock, average day
- 2.0%
- Average rank
- #249in Beauty
- Average rating
- 4.16 starsAmazon United Arab Emirates average 4.27 stars
- Average reviews
- 135per listing
- Listings tracked
- 36
04 · Newcomers
Amazon counts 3 of last year's 6 launches as successful.
6 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 42 months on average, so the names here are settling in.
- Launched, last 12 months
- 6
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 42 months
Products
Top Huda Beauty products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Huda Beauty Baby Bake Easy Bake Loose Powder Mini - Pound Cake - 6g
- Price
- $129.55
- Rating
- 4.2/5
- Reviews
- 42
- Age
- 1y ago

Huda Beauty Easy Blur Natural Airbrush Foundation Cashew 140G 30ml
- Price
- $110.70
- Rating
- 3.9/5
- Reviews
- 8
- Age
- 1y ago

Huda Beauty Blush Filter - Liquid Blush - Ube Cream 4.5ml
- Price
- $88.47
- Rating
- 4.2/5
- Reviews
- 10
- Age
- 1y ago

Huda Beauty Blush Filter Liquid Blush Strawberry Cream Shade 4.5ml
- Price
- $99.38
- Rating
- 4.8/5
- Reviews
- 5
- Age
- 2y ago

HUDA BEAUTY Faux Filler Shiny Non-Sticky Lip Gloss Posh - Deep Rose 0.13FL.OZ / 3.9ml
- Price
- $95.68
- Rating
- 5.0/5
- Reviews
- 4
- Age
- 2y ago
Trending
90-day click momentum
Huda Beauty Best Lip & Cheek Kit Nude Bronze Liquid Blusher & Jelly Filler Oil
- Price
- $284.77
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 3mo ago

HUDA BEAUTY Easy Bake Loose Baking & Setting Powder Cherry Blossom
- Price
- $137.10
- Rating
- 4.7/5
- Reviews
- 262
- Age
- 2y ago

Huda Beauty Blush Filter Blurring Blushlighters Palette 7.5g - Rose Berry
- Price
- $137.72
- Rating
- 3.6/5
- Reviews
- 6
- Age
- 6mo ago

HUDA BEAUTY Faux Filler Shiny Non-Sticky Lip Gloss Posh - Deep Rose 0.13FL.OZ / 3.9ml
- Price
- $95.68
- Rating
- 5.0/5
- Reviews
- 4
- Age
- 2y ago

HUDA BEAUTY #FAUXFILTER Under Eye Color Corrector - Peach (light pinky orange for light to medium skin tones)
- Price
- $134.04
- Rating
- 3.8/5
- Reviews
- 153
- Age
- 1y ago
Newest
by launch date
Huda Beauty Best Lip & Cheek Kit Nude Bronze Liquid Blusher & Jelly Filler Oil
- Price
- $284.77
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 3mo ago

Huda Beauty Blush Filter Blurring Blushlighters Palette 7.5g - Rose Berry
- Price
- $137.72
- Rating
- 3.6/5
- Reviews
- 6
- Age
- 6mo ago

Huda Lip Contour Stain Lip Tint - Warm Brown (burnt brown) .03 Fl Oz
- Price
- $134.86
- Rating
- 3.7/5
- Reviews
- 56
- Age
- 11mo ago

Huda Beauty Baby Bake Easy Bake Loose Powder Mini - Pound Cake - 6g
- Price
- $129.55
- Rating
- 4.2/5
- Reviews
- 42
- Age
- 1y ago

Huda Beauty Baby Bake Easy Bake Loose Powder Mini - Cherry Blossom - 6g
- Price
- $127.26
- Rating
- 4.2/5
- Reviews
- 42
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 41% of clicks. Leaders hold, but buyers still shop past them.
Brands
4 falling
Sellers
26
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
41%
Top 20: 86%
Open market
0%
- Huda97%
- HUDA GIRL1%
- HudaBeauty1%
- HUDABEAUTY1%
- Open — no brand owns it (0%)
Demand
Huda Beauty search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov · busiest ÷ quietest = 1.8×
Search terms
Top Huda Beauty search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- huda beauty142K/yr
- هدى بيوتي25K/yr
- huda18K/yr
- hudabeauty8K/yr
Reviews and returns
What reviews say buyers love and hate about Huda Beauty
We read the reviews and the return reasons for every product selling here.
“Broken”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
14 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Huda Beauty questions
Answered from the same tracked data.









