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Honey Shampoo

Fail

The top 5 brands take 98% of clicks, so Honey Shampoo is a Fail.

Flapen Score
36
36 / 100
Ranks 422 of 445 Beauty niches · −15 vs the category median of 51
Market size
$55K/yr32K searches / yr
90-day growth
-7.2%search demand this quarter
Competition
54%top-5 click share · 6 brands · 72 sellers

Flapen Score

Honey Shampoo against its category

The dotted line is the Beauty average. Past it, Honey Shampoo is stronger. Inside it, weaker.

36Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Honey Shampoo market on Amazon at a glance

Shoppers on Amazon United Arab Emirates searched for Honey Shampoo 32K times last year and spent an estimated $55K. The top 5 brands take 98% of clicks. Demand peaks in Aug. Flapen scores it 36 out of 100, a Fail.

01 · Demand

1.1% of searches ended in a purchase last week.

Shoppers searched for this 32K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 1.1% of those searches ended in a purchase. Searches in the last 90 days moved -7.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $55K a year.

Searches, last 12 months
32K
Growth, 90 days vs prior 90
-7.2%
Conversion, latest week
1.1%
Market size, estimated
$55Ka year
Peak month
August1.7× the quietest month
Top search term
honey shampoo16K searches a year

02 · Price

A sale here is worth $148.95.

Listings sell for $148.95 on average, from $17.08 to $392.19. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At $148.95 that is $0 to $15K a year per listing.

Average price
$148.95above the $15 to $100 sweet spot
Price range
$17.08–$392.19
Amazon United Arab Emirates median price
$60.52across 3,090 niches
Units sold a year
750–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$15K
Returns
0.5%of orders · Amazon United Arab Emirates median 1.6%

03 · Entry bar

The bar here is low.

43% of listings pay for placement with sponsored ads. 35% ship with Prime. On an average day, 17.6% of listings are out of stock. The average listing ranks #1,019 within Beauty. It carries 316 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings
43%
Prime listings
35%
Out of stock, average day
17.6%
Average rank
#1,019in Beauty
Average rating
4.56 starsAmazon United Arab Emirates average 4.27 stars
Average reviews
316per listing
Listings tracked
23

04 · Newcomers

Amazon counts 0 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 62 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
62 months

Products

Top Honey Shampoo products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 54% of clicks. Leaders hold, but buyers still shop past them.

$0$2K$4K$7K$9K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

Brands

6 rising

Sellers

72

Top-5 brand share

98%

Top 20: 99%

Top-5 click share

54%

Top 20: 98%

Open market

1%

  • & Honey44%
  • Generic26%
  • Cosmeist13%
  • Sprout Talk13%
  • BabyFaceDiary2%
  • --1%
  • Open — no brand owns it (1%)

Demand

Honey Shampoo search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Aug · busiest ÷ quietest = 1.7×

Search terms

Top Honey Shampoo search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • honey shampoo16K/yr
  • &honey8K/yr
  • & honey8K/yr

Reviews and returns

What reviews say buyers love and hate about Honey Shampoo

We read the reviews and the return reasons for every product selling here.

70%of positive reviews mention “يشم”
50%of negative reviews mention “يشم”
0.5%of orders come back
“The fragrance doesn't last on hairs”
A buyer, on “يشم”50% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

4 topics

NegativePositive

FAQ

Common Honey Shampoo questions

Answered from the same tracked data.