Highlighter Makeup
MaybeProducts sell for $23.49 on average, inside the sweet spot. But buyers convert on only 1.1% of searches, so Highlighter Makeup is a Maybe.
- Flapen Score
- 52 / 100Top 45% of 445 Beauty niches · +1 vs the category median of 5152
- Market size
- $55K/yr222K searches / yr
- 90-day growth
- +5.1%search demand this quarter
- Competition
- 28%top-5 click share · 19 brands · 81 sellers
Flapen Score
Highlighter Makeup against its category
The dotted line is the Beauty average. Past it, Highlighter Makeup is stronger. Inside it, weaker.
Market
The Highlighter Makeup market on Amazon at a glance
Shoppers on Amazon United Arab Emirates searched for Highlighter Makeup 222K times last year and spent an estimated $55K. The top 5 brands take 84% of clicks. Demand peaks in Nov. Flapen scores it 52 out of 100, a Maybe.
01 · Demand
1.1% of searches ended in a purchase last week.
Shoppers searched for this 222K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 1.1% of those searches ended in a purchase. Searches in the last 90 days moved +5.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $55K a year.
- Searches, last 12 months
- 222K
- Growth, 90 days vs prior 90
- +5.1%
- Conversion, latest week
- 1.1%
- Market size, estimated
- $55Ka year
- Peak month
- November1.6× the quietest month
- Top search term
- catrice105K searches a year
02 · Price
A sale here is worth $23.49.
Listings sell for $23.49 on average, from $6.65 to $81.38. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $23.49 that is $0 to $2K a year per listing.
- Average price
- $23.49inside the $15 to $100 sweet spot
- Price range
- $6.65–$81.38
- Amazon United Arab Emirates median price
- $60.52across 3,090 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$2K
- Returns
- 1.3%of orders · Amazon United Arab Emirates median 1.6%
03 · Entry bar
The bar here is reviews.
49% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 6.9% of listings are out of stock. The average listing ranks #277 within Beauty. It carries 2,527 reviews at 4.28 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 49%
- Prime listings
- 97%
- Out of stock, average day
- 6.9%
- Average rank
- #277in Beauty
- Average rating
- 4.28 starsAmazon United Arab Emirates average 4.27 stars
- Average reviews
- 2,527per listing
- Listings tracked
- 65
04 · Newcomers
Amazon counts 1 of last year's 10 launches as successful.
10 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 47 months on average, so the names here are settling in.
- Launched, last 12 months
- 10
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 47 months
Products
Top Highlighter Makeup products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Catrice More Than Glow Highlighter 020 5.9 gm
- Price
- $13.38
- Rating
- 4.1/5
- Reviews
- 1,565
- Age
- 5y ago

essence Baby GOT Glow Liquid Highlighter No. 20 Purple Defining Express Result Easy to Remove Glossy Vegan Oil-Free Paraben-Free No Microplastic Particles Pack of 10 ml
- Price
- $13.96
- Rating
- 4.2/5
- Reviews
- 1,287
- Age
- 2y ago

Catrice Under Eye Brightener 020
- Price
- $15.82
- Rating
- 4.1/5
- Reviews
- 6,602
- Age
- 1y ago

SHEGLAM Makeup - Glow Bloom Liquid Highlighter Shimmer Finish - Long-wearing Waterproof Highlighter Makeup with Sponge Tip Applicator (Vanilla Frost) FL.OZ./5.2ml
- Price
- $22.76
- Rating
- 4.2/5
- Reviews
- 1,431
- Age
- 3y ago

essence BABY GOT GLOW highlighter stick 20
- Price
- $14.44
- Rating
- 4.6/5
- Reviews
- 79
- Age
- 5mo ago
Trending
90-day click momentum
Catrice Soft Glam Baked Blush 010
- Price
- $19.11
- Rating
- 4.5/5
- Reviews
- 403
- Age
- 8mo ago

essence BABY GOT GLOW highlighter stick 20
- Price
- $14.44
- Rating
- 4.6/5
- Reviews
- 79
- Age
- 5mo ago

Catrice Blushin Charm Multi Stick 010
- Price
- $15.34
- Rating
- 4.2/5
- Reviews
- 192
- Age
- 1y ago

LOréal Paris Liquid Highlighter for Face and Body with Glycerin and Shea Butter Perfect Match Lumi Glotion Natural Glow Enhancer 903 Medium Glow 40 ml
- Price
- $76.36
- Rating
- 4.5/5
- Reviews
- 36,346
- Age
- 2y ago

Catrice True Skin High Cover Concealer 010
- Price
- $15.15
- Rating
- 4.5/5
- Reviews
- 3,657
- Age
- 4y ago
Newest
by launch date
essence BABY GOT GLOW highlighter stick 20
- Price
- $14.44
- Rating
- 4.6/5
- Reviews
- 79
- Age
- 5mo ago

Halo Glow Silky Powder Highlighter - Blush Money
- Price
- $60.37
- Rating
- 4.4/5
- Reviews
- 981
- Age
- 7mo ago

Catrice Soft Glam Baked Blush 010
- Price
- $19.11
- Rating
- 4.5/5
- Reviews
- 403
- Age
- 8mo ago

Catrice Blushin Charm Multi Stick 010
- Price
- $15.34
- Rating
- 4.2/5
- Reviews
- 192
- Age
- 1y ago

Catrice Lip Artist Matte Lipstick & Liner 020
- Price
- $13.96
- Rating
- 4.0/5
- Reviews
- 127
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 28% of clicks. An open shelf where new products get seen.
Brands
19 rising
Sellers
81
Top-5 brand share
84%
Top 20: 100%
Top-5 click share
28%
Top 20: 64%
Open market
13%
- Catrice Cosmetics54%
- Essence Cosmetics14%
- SHEGLAM6%
- Wet n Wild6%
- NYX PROFESSIONAL MAKEUP4%
- MAYBELLINE3%
- Open — no brand owns it (13 brands, 13%)
Demand
Highlighter Makeup search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov · busiest ÷ quietest = 1.6×
Search terms
Top Highlighter Makeup search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- catrice105K/yr
- highlighter makeup85K/yr
- كاتريس12K/yr
- essence highlighter6K/yr
- liquid highlighter8K/yr
- هايلايتر ميكب5K/yr
Reviews and returns
What reviews say buyers love and hate about Highlighter Makeup
We read the reviews and the return reasons for every product selling here.
“Rash on my face”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Highlighter Makeup questions
Answered from the same tracked data.









