How competitive is the Highlighter Makeup niche on Amazon United Arab Emirates?

19 brands and 81 sellers compete in Highlighter Makeup on Amazon United Arab Emirates. The top 5 Highlighter Makeup products take 28% of clicks and its top 5 brands hold 84% of demand.

What do buyers complain about in Highlighter Makeup?

Highlighter Makeup buyers on Amazon United Arab Emirates complain most about الحساسية, الجودة الشاملة, المواد/الأجزاء المعيبة, the themes mined from the niche's reviews. Its return rate is 1.3%.

What does it cost to enter the Highlighter Makeup niche?

Highlighter Makeup sells for $23.49 on average on Amazon United Arab Emirates, inside our $15–$100 sweet spot. Listings span $6.65–$81.38. The average incumbent carries 2,527 reviews — the moat a new listing must climb.

Highlighter Makeup

Highlighter Makeup shows a sweet-spot price point ($23.49 avg), but weak search conversion (1.1%) keeps it on the watch list.

Flapen Score

Worth a look

Top 45% of 445 Beauty niches · +1 vs the category median of 51

This niche Category average · 445 niches

Is Highlighter Makeup profitable on Amazon?

According to Flapen's Amazon United Arab Emirates niche tracking, Highlighter Makeup is a $55K/yr Amazon United Arab Emirates market (222K searches/yr). The top 5 brands hold 84% of demand. Demand peaks in Nov. Verdict: Worth a look — 52/100.

Highlighter Makeup: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +5.1% over the last 90 days and 1.1% of searches end in a purchase.

$55K

revenue / yr

Units sold / yr4K

Search volume / yr+5.1%222K

Conversion rate1.1%

Avg price$23.49

Who owns the niche?

The top 5 brands hold 84% of demand, so 16% of the market is open.

16%

open market share

Brands · sellers19 · 81

Top-5 product click share28%

Open market16%

Avg brand age47 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.

0/100

page quality · 65 products

Top Highlighter Makeup products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Catrice More Than Glow Highlighter 020 5.9 gm

Price: $13.38
Rating: 4.1/5
Reviews: 1,565
Age: 5y ago

essence Baby GOT Glow Liquid Highlighter No. 20 Purple Defining Express Result Easy to Remove Glossy Vegan Oil-Free Paraben-Free No Microplastic Particles Pack of 10 ml

Price: $13.96
Rating: 4.2/5
Reviews: 1,287
Age: 2y ago

Catrice Under Eye Brightener 020

Price: $15.82
Rating: 4.1/5
Reviews: 6,602
Age: 1y ago

SHEGLAM Makeup - Glow Bloom Liquid Highlighter Shimmer Finish - Long-wearing Waterproof Highlighter Makeup with Sponge Tip Applicator (Vanilla Frost) FL.OZ./5.2ml

Price: $22.76
Rating: 4.2/5
Reviews: 1,431
Age: 3y ago

essence BABY GOT GLOW highlighter stick 20

Price: $14.44
Rating: 4.6/5
Reviews: 79
Age: 5mo ago

Newest

by launch date

essence BABY GOT GLOW highlighter stick 20

Price: $14.44
Rating: 4.6/5
Reviews: 79
Age: 5mo ago

Halo Glow Silky Powder Highlighter - Blush Money

Price: $60.37
Rating: 4.4/5
Reviews: 981
Age: 7mo ago

Catrice Soft Glam Baked Blush 010

Price: $19.11
Rating: 4.5/5
Reviews: 403
Age: 8mo ago

Catrice Blushin Charm Multi Stick 010

Price: $15.34
Rating: 4.2/5
Reviews: 192
Age: 1y ago

Catrice Lip Artist Matte Lipstick & Liner 020

Price: $13.96
Rating: 4.0/5
Reviews: 127
Age: 1y ago

Competition: brands, sellers & click share

Clicks spread well past the top 5 (28% combined) — an open shelf where new products get seen.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

19 rising

Sellers

Top-5 brand share

84%

Top 20: 100%

Top-5 click share

28%

Top 20: 64%

Open market

13%

Catrice Cosmetics54%
Essence Cosmetics14%
SHEGLAM6%
Wet n Wild6%
NYX PROFESSIONAL MAKEUP4%
MAYBELLINE3%
Open — no brand owns it (13 brands, 13%)

Highlighter Makeup demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume222KCVR1.1%Products65Brands19Top 5 Brands84%OOS Rate6.9%Rating4.3★Reviews2,527Avg BSR#277

Peak months: Nov · busiest ÷ quietest = 1.6×

Top Highlighter Makeup search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

catrice105K/yr +10.6%0.7% conv.
highlighter makeup85K/yr -3.8%1.2% conv.
كاتريس12K/yr +45.6%0.3% conv.
essence highlighter6K/yr +36.9%2.4% conv.
liquid highlighter8K/yr -5.3%0.8% conv.
هايلايتر ميكب5K/yr -36.7%0.3% conv.

What reviews say buyers love and hate about Highlighter Makeup

What buyers mention most, as a share of all reviews.

What buyers love

93% of reviews

الجودة الشاملة20%

“Good product”

لون15%

“Very pretty color”

ملمس ناعم13%

“Love the concealer so blendable and creamy”

القيمة مقابل المال13%

“This is really good for its price”

رطب/جاف10%

“Its very hydrating”

What buyers complain about

88% of reviews

الحساسية13%

“Rash on my face”

الجودة الشاملة13%

“Not a good quality”

المواد/الأجزاء المعيبة13%

“So upset the first time it came it was broken I got it replaced”

لون12%

“I got the wrong shade”

رطب/جاف10%

“The product is dry”

Highlighter Makeup return rate & reasons

Why buyers send it back, as a share of all return requests.

1.3%

Return rate

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1لون

22%

2المواد/الأجزاء المعيبة

15%

3حالة المنتج

4المنتج المعلن عنه مقابل المنتج الفعلي

5الجودة الشاملة

Common Highlighter Makeup questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Highlighter Makeup 52/100 on Amazon United Arab Emirates — Worth a look. The niche generates $55K/yr across 65 tracked products. 1 of 10 products launched in the last 360 days are still selling. Search demand moved +5.1% over the last 90 days.