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Henna

Fail

Demand is soft, at -40.3% this quarter, so Henna is a Fail.

Flapen Score
49
49 / 100
Ranks 275 of 445 Beauty niches · −2 vs the category median of 51
Market size
$42K/yr72K searches / yr
90-day growth
-40.3%search demand this quarter
Competition
59%top-5 click share · 14 brands · 62 sellers

Flapen Score

Henna against its category

The dotted line is the Beauty average. Past it, Henna is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Henna market on Amazon at a glance

Shoppers on Amazon United Arab Emirates searched for Henna 72K times last year and spent an estimated $42K. The top 5 brands take 74% of clicks. Demand peaks in Mar. Flapen scores it 49 out of 100, a Fail.

01 · Demand

3.2% of searches ended in a purchase last week.

Shoppers searched for this 72K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 3.2% of those searches ended in a purchase. Searches in the last 90 days moved -40.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $42K a year.

Searches, last 12 months
72K
Growth, 90 days vs prior 90
-40.3%
Conversion, latest week
3.2%
Market size, estimated
$42Ka year
Peak month
March2.5× the quietest month
Top search term
henna33K searches a year

02 · Price

A sale here is worth $17.91.

Listings sell for $17.91 on average, from $3.16 to $42.43. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At $17.91 that is $2K to $4K a year per listing.

Average price
$17.91inside the $15 to $100 sweet spot
Price range
$3.16–$42.43
Amazon United Arab Emirates median price
$60.52across 3,090 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
$2K–$4K
Returns
0.7%of orders · Amazon United Arab Emirates median 1.6%

03 · Entry bar

The bar here is low.

14% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 16.3% of listings are out of stock. The average listing ranks #42 within Beauty. It carries 277 reviews at 4.02 stars, so a new listing needs social proof before a better product.

Sponsored listings
14%
Prime listings
95%
Out of stock, average day
16.3%
Average rank
#42in Beauty
Average rating
4.02 starsAmazon United Arab Emirates average 4.27 stars
Average reviews
277per listing
Listings tracked
22

04 · Newcomers

Amazon counts 0 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 60 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
60 months

Products

Top Henna products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 59% of clicks. Leaders hold, but buyers still shop past them.

$0$4K$8K$13K$17K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

14 falling

Sellers

62

Top-5 brand share

74%

Top 20: 100%

Top-5 click share

59%

Top 20: 98%

Open market

20%

  • BSY Noni Black Hair Magic25%
  • Generic22%
  • Al Salama13%
  • Neeta8%
  • Vegetal6%
  • AYMUALFI6%

Demand

Henna search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KSpike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar · busiest ÷ quietest = 2.5×

Search terms

Top Henna search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • henna33K/yr
  • henna cone24K/yr
  • mehndi cone5K/yr
  • mehandi cone4K/yr
  • mehendi cone5K/yr

Reviews and returns

What reviews say buyers love and hate about Henna

We read the reviews and the return reasons for every product selling here.

28%of positive reviews mention “الجودة الشاملة”
56%of negative reviews mention “لون”
0.7%of orders come back
“No color”
A buyer, on “لون”56% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Henna questions

Answered from the same tracked data.