Henna
soft demand (-40.3% this quarter) — Henna doesn't clear our bar today.
Flapen Score
Ranks 275 of 445 Beauty niches · −2 vs the category median of 51
Is Henna profitable on Amazon?
According to Flapen's Amazon United Arab Emirates niche tracking, Henna is a $42K/yr Amazon United Arab Emirates market (72K searches/yr). The top 5 brands hold 74% of demand. Demand peaks in Mar. Verdict: Skip it — 49/100.
Henna: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -40.3% over the last 90 days and 3.2% of searches end in a purchase.
$42K
revenue / yr
Who owns the niche?
The top 5 brands hold 74% of demand, so 26% of the market is open.
26%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.0★ — the gap to enter on.
0/100
page quality · 22 products
Top Henna products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
BSY Instant Maroon Mehandi Cone Natural Henna For Body Quick Drying Safe And Conditioning 50G
- Price
- $3.99
- Rating
- 3.8/5
- Reviews
- 17
- Age
- 11mo ago
Al Salama Henna Cone 1pc
- Price
- $3.99
- Rating
- 4.1/5
- Reviews
- 22
- Age
- 3y ago
Henna Cone Organic Mehandi cones 100% Natural Safe Chemical Free Henna for hand Long lasting stain brown henna tube tattoo cone kids & adult (Pack of 3 3 count)
- Price
- $29.83
- Rating
- 3.7/5
- Reviews
- 24
- Age
- 1y ago
Henna Cone Organic Mehandi cones 100% Natural Safe Chemical Free Henna for hand Long lasting stain brown henna tube tattoo cone kids & adult (Pack of 1 1 count)
- Price
- $20.92
- Rating
- 3.6/5
- Reviews
- 13
- Age
- 1y ago
Vegetal Certified Organic and Herbal Henna Powder for Natural Hair Coloring Prevent Early Greying & Protects hair Damage from Chemical Hair Color - 100g
- Price
- $8.93
- Rating
- 4.3/5
- Reviews
- 372
- Age
- 7y ago
Trending
90-day click momentum
BSY Instant Maroon Mehndi Cone for Women Herbal QuickDrying Henna for Hands & Feet Easy Application Cone Rich Maroon Color Party & Bridal Mehndi 28 g
- Price
- $3.16
- Rating
- 4.0/5
- Reviews
- 1
- Age
- 1y ago
Al Mishkat Malika Henna Cones Set of 3 - Dark Red Dark Brown and Dark Black Natural Mehndi Paste Cones for Temporary Tattoos - Festivals Weddings & Body Art - Ready to Use Quick Dry
- Price
- $25.95
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 2mo ago
Majarat Instant Henna Cones (Pack of 3) 40g Each | Maroon Colour | 10-Minute Fast Application | Water-Permeable & Halal-Friendly for Wudu/Ablution.
- Price
- $15.95
- Rating
- 5.0/5
- Reviews
- 4
- Age
- 1y ago
Neeta 4 Pack Hair Color Cones in 100% Natural Henna Paste Ready To Use Red Brown Color Tubes for Women Perfect for Localized Hair Coloring Long Lasting
- Price
- $26.43
- Rating
- 4.4/5
- Reviews
- 1,232
- Age
- 1y ago
Henna Cone Organic Mehandi cones 100% Natural Safe Chemical Free Henna for hand Long lasting stain brown henna tube tattoo cone kids & adult (Pack of 2 2 count)
- Price
- $31.30
- Rating
- 3.8/5
- Reviews
- 4
- Age
- 1y ago
Newest
by launch dateAl Mishkat Malika Henna Cones Set of 3 - Dark Red Dark Brown and Dark Black Natural Mehndi Paste Cones for Temporary Tattoos - Festivals Weddings & Body Art - Ready to Use Quick Dry
- Price
- $25.95
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 2mo ago
BSY Instant Maroon Mehandi Cone Natural Henna For Body Quick Drying Safe And Conditioning 50G
- Price
- $3.99
- Rating
- 3.8/5
- Reviews
- 17
- Age
- 11mo ago
Majarat Instant Henna Cones (Pack of 3) 40g Each | Maroon Colour | 10-Minute Fast Application | Water-Permeable & Halal-Friendly for Wudu/Ablution.
- Price
- $15.95
- Rating
- 5.0/5
- Reviews
- 4
- Age
- 1y ago
Majarat Instant Henna Cones (Pack of 3) 40g Each | Brown Colour | 10-Minute Fast Application | Water-Permeable & Halal-Friendly for Wudu/Ablution
- Price
- $16.54
- Rating
- 3.2/5
- Reviews
- 8
- Age
- 1y ago
Neeta 4 Pack Hair Color Cones in 100% Natural Henna Paste Ready To Use Red Brown Color Tubes for Women Perfect for Localized Hair Coloring Long Lasting
- Price
- $26.43
- Rating
- 4.4/5
- Reviews
- 1,232
- Age
- 1y ago
Competition: brands, sellers & click share
The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.
Brands
14 falling
Sellers
62
Top-5 brand share
74%
Top 20: 100%
Top-5 click share
59%
Top 20: 98%
Open market
20%
- BSY Noni Black Hair Magic25%
- Generic22%
- Al Salama13%
- Neeta8%
- Vegetal6%
- AYMUALFI6%
Henna demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Mar · busiest ÷ quietest = 2.5×
Top Henna search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- henna33K/yr
- henna cone24K/yr
- mehndi cone5K/yr
- mehandi cone4K/yr
- mehendi cone5K/yr
What reviews say buyers love and hate about Henna
What buyers mention most, as a share of all reviews.
What buyers love
94% of reviews“Good quality”
“Great color”
“No allergies or reactions”
“Good stain”
“looks very smooth”
What buyers complain about
88% of reviews“No color”
“very less for this price”
“Stain is not dark red”
“mehandi was leaking out from the cone”
“there was an issue with consistency”
Henna return rate & reasons
Why buyers send it back, as a share of all return requests.
0.7%
Return rate
0%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Henna questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
