- Flapen Score
- 49 / 100Ranks 275 of 445 Beauty niches · −2 vs the category median of 5149
- Market size
- $42K/yr72K searches / yr
- 90-day growth
- -40.3%search demand this quarter
- Competition
- 59%top-5 click share · 14 brands · 62 sellers
Flapen Score
Henna against its category
The dotted line is the Beauty average. Past it, Henna is stronger. Inside it, weaker.
Market
The Henna market on Amazon at a glance
Shoppers on Amazon United Arab Emirates searched for Henna 72K times last year and spent an estimated $42K. The top 5 brands take 74% of clicks. Demand peaks in Mar. Flapen scores it 49 out of 100, a Fail.
01 · Demand
3.2% of searches ended in a purchase last week.
Shoppers searched for this 72K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 3.2% of those searches ended in a purchase. Searches in the last 90 days moved -40.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $42K a year.
- Searches, last 12 months
- 72K
- Growth, 90 days vs prior 90
- -40.3%
- Conversion, latest week
- 3.2%
- Market size, estimated
- $42Ka year
- Peak month
- March2.5× the quietest month
- Top search term
- henna33K searches a year
02 · Price
A sale here is worth $17.91.
Listings sell for $17.91 on average, from $3.16 to $42.43. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At $17.91 that is $2K to $4K a year per listing.
- Average price
- $17.91inside the $15 to $100 sweet spot
- Price range
- $3.16–$42.43
- Amazon United Arab Emirates median price
- $60.52across 3,090 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $2K–$4K
- Returns
- 0.7%of orders · Amazon United Arab Emirates median 1.6%
03 · Entry bar
The bar here is low.
14% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 16.3% of listings are out of stock. The average listing ranks #42 within Beauty. It carries 277 reviews at 4.02 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 14%
- Prime listings
- 95%
- Out of stock, average day
- 16.3%
- Average rank
- #42in Beauty
- Average rating
- 4.02 starsAmazon United Arab Emirates average 4.27 stars
- Average reviews
- 277per listing
- Listings tracked
- 22
04 · Newcomers
Amazon counts 0 of last year's 2 launches as successful.
2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 60 months on average, so the names here are established.
- Launched, last 12 months
- 2
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 60 months
Products
Top Henna products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
BSY Instant Maroon Mehandi Cone Natural Henna For Body Quick Drying Safe And Conditioning 50G
- Price
- $3.99
- Rating
- 3.8/5
- Reviews
- 17
- Age
- 11mo ago

Al Salama Henna Cone 1pc
- Price
- $3.99
- Rating
- 4.1/5
- Reviews
- 22
- Age
- 3y ago

Henna Cone Organic Mehandi cones 100% Natural Safe Chemical Free Henna for hand Long lasting stain brown henna tube tattoo cone kids & adult (Pack of 3 3 count)
- Price
- $29.83
- Rating
- 3.7/5
- Reviews
- 24
- Age
- 1y ago

Henna Cone Organic Mehandi cones 100% Natural Safe Chemical Free Henna for hand Long lasting stain brown henna tube tattoo cone kids & adult (Pack of 1 1 count)
- Price
- $20.92
- Rating
- 3.6/5
- Reviews
- 13
- Age
- 1y ago

Vegetal Certified Organic and Herbal Henna Powder for Natural Hair Coloring Prevent Early Greying & Protects hair Damage from Chemical Hair Color - 100g
- Price
- $8.93
- Rating
- 4.3/5
- Reviews
- 372
- Age
- 7y ago
Trending
90-day click momentum
BSY Instant Maroon Mehndi Cone for Women Herbal QuickDrying Henna for Hands & Feet Easy Application Cone Rich Maroon Color Party & Bridal Mehndi 28 g
- Price
- $3.16
- Rating
- 4.0/5
- Reviews
- 1
- Age
- 1y ago

Al Mishkat Malika Henna Cones Set of 3 - Dark Red Dark Brown and Dark Black Natural Mehndi Paste Cones for Temporary Tattoos - Festivals Weddings & Body Art - Ready to Use Quick Dry
- Price
- $25.95
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 2mo ago

Majarat Instant Henna Cones (Pack of 3) 40g Each | Maroon Colour | 10-Minute Fast Application | Water-Permeable & Halal-Friendly for Wudu/Ablution.
- Price
- $15.95
- Rating
- 5.0/5
- Reviews
- 4
- Age
- 1y ago

Neeta 4 Pack Hair Color Cones in 100% Natural Henna Paste Ready To Use Red Brown Color Tubes for Women Perfect for Localized Hair Coloring Long Lasting
- Price
- $26.43
- Rating
- 4.4/5
- Reviews
- 1,232
- Age
- 1y ago

Henna Cone Organic Mehandi cones 100% Natural Safe Chemical Free Henna for hand Long lasting stain brown henna tube tattoo cone kids & adult (Pack of 2 2 count)
- Price
- $31.30
- Rating
- 3.8/5
- Reviews
- 4
- Age
- 1y ago
Newest
by launch date
Al Mishkat Malika Henna Cones Set of 3 - Dark Red Dark Brown and Dark Black Natural Mehndi Paste Cones for Temporary Tattoos - Festivals Weddings & Body Art - Ready to Use Quick Dry
- Price
- $25.95
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 2mo ago

BSY Instant Maroon Mehandi Cone Natural Henna For Body Quick Drying Safe And Conditioning 50G
- Price
- $3.99
- Rating
- 3.8/5
- Reviews
- 17
- Age
- 11mo ago

Majarat Instant Henna Cones (Pack of 3) 40g Each | Maroon Colour | 10-Minute Fast Application | Water-Permeable & Halal-Friendly for Wudu/Ablution.
- Price
- $15.95
- Rating
- 5.0/5
- Reviews
- 4
- Age
- 1y ago

Majarat Instant Henna Cones (Pack of 3) 40g Each | Brown Colour | 10-Minute Fast Application | Water-Permeable & Halal-Friendly for Wudu/Ablution
- Price
- $16.54
- Rating
- 3.2/5
- Reviews
- 8
- Age
- 1y ago

Neeta 4 Pack Hair Color Cones in 100% Natural Henna Paste Ready To Use Red Brown Color Tubes for Women Perfect for Localized Hair Coloring Long Lasting
- Price
- $26.43
- Rating
- 4.4/5
- Reviews
- 1,232
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 59% of clicks. Leaders hold, but buyers still shop past them.
Brands
14 falling
Sellers
62
Top-5 brand share
74%
Top 20: 100%
Top-5 click share
59%
Top 20: 98%
Open market
20%
- BSY Noni Black Hair Magic25%
- Generic22%
- Al Salama13%
- Neeta8%
- Vegetal6%
- AYMUALFI6%
Demand
Henna search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Mar · busiest ÷ quietest = 2.5×
Search terms
Top Henna search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- henna33K/yr
- henna cone24K/yr
- mehndi cone5K/yr
- mehandi cone4K/yr
- mehendi cone5K/yr
Reviews and returns
What reviews say buyers love and hate about Henna
We read the reviews and the return reasons for every product selling here.
“No color”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Henna questions
Answered from the same tracked data.









