Skip to content

Hand Cream

Maybe

Returns run at only 0.6% of orders. But the average product has 7,705 reviews to catch up to, so Hand Cream is a Maybe.

Flapen Score
54
54 / 100
Top 36% of 445 Beauty niches · +3 vs the category median of 51
Market size
$387K/yr276K searches / yr
90-day growth
+3.6%search demand this quarter
Competition
60%top-5 click share · 13 brands · 72 sellers

Flapen Score

Hand Cream against its category

The dotted line is the Beauty average. Past it, Hand Cream is stronger. Inside it, weaker.

54Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Hand Cream market on Amazon at a glance

Shoppers on Amazon United Arab Emirates searched for Hand Cream 276K times last year and spent an estimated $387K. The top 5 brands take 85% of clicks. Demand peaks in May–Nov. Flapen scores it 54 out of 100, a Maybe.

01 · Demand

5.8% of searches ended in a purchase last week.

Shoppers searched for this 276K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 5.8% of those searches ended in a purchase. Searches in the last 90 days moved +3.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $387K a year.

Searches, last 12 months
276K
Growth, 90 days vs prior 90
+3.6%
Conversion, latest week
5.8%
Market size, estimated
$387Ka year
Peak month
November3.4× the quietest month
Top search term
hand cream122K searches a year

02 · Price

A sale here is worth $24.26.

Listings sell for $24.26 on average, from $6.45 to $91.52. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 250 to 500 of them. At $24.26 that is $6K to $12K a year per listing.

Average price
$24.26inside the $15 to $100 sweet spot
Price range
$6.45–$91.52
Amazon United Arab Emirates median price
$60.52across 3,090 niches
Units sold a year
15K–20K
Units per listing a year
250–500
Revenue per listing a year
$6K–$12K
Returns
0.6%of orders · Amazon United Arab Emirates median 1.6%

03 · Entry bar

The bar here is reviews.

63% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.5% of listings are out of stock. The average listing ranks #243 within Beauty. It carries 7,705 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings
63%
Prime listings
100%
Out of stock, average day
4.5%
Average rank
#243in Beauty
Average rating
4.46 starsAmazon United Arab Emirates average 4.27 stars
Average reviews
7,705per listing
Listings tracked
24

04 · Newcomers

Amazon counts 1 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 69 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
69 months

Products

Top Hand Cream products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 60% of clicks. Leaders hold, but buyers still shop past them.

$0$39K$77K$116K$155K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 falling

Sellers

72

Top-5 brand share

85%

Top 20: 100%

Top-5 click share

60%

Top 20: 96%

Open market

12%

  • NIVEA64%
  • Eucerin6%
  • Beiersdorf6%
  • eos4%
  • Vaseline4%
  • Aveeno3%
  • Open — no brand owns it (7 brands, 12%)

Demand

Hand Cream search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '24Holiday '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Nov · busiest ÷ quietest = 3.4×

Search terms

Top Hand Cream search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • hand cream122K/yr
  • nivea cream81K/yr
  • hand cream for very dry hands16K/yr
  • nivea face cream10K/yr
  • hand lotion9K/yr
  • nivea soft8K/yr
  • nivea soft cream8K/yr
  • كريم نيفيا3K/yr
  • nivea moisturizer3K/yr
  • nivea creme3K/yr

Reviews and returns

What reviews say buyers love and hate about Hand Cream

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “الجودة الشاملة”
20%of negative reviews mention “يشم”
0.6%of orders come back
“Smell is not good”
A buyer, on “يشم”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Hand Cream questions

Answered from the same tracked data.