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Hair Wax

Maybe

Returns run at only 0.9% of orders. But demand is soft, at +3.3% this quarter, so Hair Wax is a Maybe.

Flapen Score
62
62 / 100
Top 7% of 445 Beauty niches · +11 vs the category median of 51
Market size
$197K/yr132K searches / yr
90-day growth
+3.3%search demand this quarter
Competition
40%top-5 click share · 33 brands · 149 sellers

Flapen Score

Hair Wax against its category

The dotted line is the Beauty average. Past it, Hair Wax is stronger. Inside it, weaker.

62Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Hair Wax market on Amazon at a glance

Shoppers on Amazon United Arab Emirates searched for Hair Wax 132K times last year and spent an estimated $197K. The top 5 brands take 54% of clicks. Demand peaks in Nov. Flapen scores it 62 out of 100, a Maybe.

01 · Demand

3.9% of searches ended in a purchase last week.

Shoppers searched for this 132K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 3.9% of those searches ended in a purchase. Searches in the last 90 days moved +3.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $197K a year.

Searches, last 12 months
132K
Growth, 90 days vs prior 90
+3.3%
Conversion, latest week
3.9%
Market size, estimated
$197Ka year
Peak month
November2.0× the quietest month
Top search term
hair wax37K searches a year

02 · Price

A sale here is worth $38.28.

Listings sell for $38.28 on average, from $9.22 to $137.19. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At $38.28 that is $4K to $10K a year per listing.

Average price
$38.28inside the $15 to $100 sweet spot
Price range
$9.22–$137.19
Amazon United Arab Emirates median price
$60.52across 3,090 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
$4K–$10K
Returns
0.9%of orders · Amazon United Arab Emirates median 1.6%

03 · Entry bar

The bar here is reviews.

58% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 5.1% of listings are out of stock. The average listing ranks #63 within Beauty. It carries 3,454 reviews at 4.24 stars, so a new listing needs social proof before a better product.

Sponsored listings
58%
Prime listings
96%
Out of stock, average day
5.1%
Average rank
#63in Beauty
Average rating
4.24 starsAmazon United Arab Emirates average 4.27 stars
Average reviews
3,454per listing
Listings tracked
50

04 · Newcomers

Amazon counts 3 of last year's 8 launches as successful.

8 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 60 months on average, so the names here are established.

Launched, last 12 months
8
Successful launches
3Amazon's first-year sales bar
Average brand age
60 months

Products

Top Hair Wax products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 40% of clicks. An open shelf where new products get seen.

$0$6K$12K$18K$24K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

33 rising

Sellers

149

Top-5 brand share

54%

Top 20: 90%

Top-5 click share

40%

Top 20: 73%

Open market

42%

  • TIGI21%
  • NIKITA.VIVI14%
  • Samnyte7%
  • Schwarzkopf6%
  • SOVONCARE4%
  • Vatika4%

Demand

Hair Wax search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KBlack Friday '24Holiday '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov · busiest ÷ quietest = 2.0×

Search terms

Top Hair Wax search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • hair wax37K/yr
  • hair wax for men20K/yr
  • hair stick11K/yr
  • hair wax for women15K/yr
  • hair wax stick13K/yr
  • bed head11K/yr
  • wax stick7K/yr
  • tigi bed head7K/yr
  • tigi6K/yr
  • wax hair4K/yr

Reviews and returns

What reviews say buyers love and hate about Hair Wax

We read the reviews and the return reasons for every product selling here.

14%of positive reviews mention “تصفيف الشعر”
11%of negative reviews mention “الالتصاق”
0.9%of orders come back
“little sticky”
A buyer, on “الالتصاق”11% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

23 topics

NegativePositive

FAQ

Common Hair Wax questions

Answered from the same tracked data.