Hair Straightener
FailBuyers convert on only 1.1% of searches, so Hair Straightener is a Fail.
- Flapen Score
- 47 / 100Ranks 307 of 445 Beauty niches · −4 vs the category median of 5147
- Market size
- $1.2M/yr679K searches / yr
- 90-day growth
- -8.3%search demand this quarter
- Competition
- 36%top-5 click share · 11 brands · 64 sellers
Flapen Score
Hair Straightener against its category
The dotted line is the Beauty average. Past it, Hair Straightener is stronger. Inside it, weaker.
Market
The Hair Straightener market on Amazon at a glance
Shoppers on Amazon United Arab Emirates searched for Hair Straightener 679K times last year and spent an estimated $1.2M. The top 5 brands take 86% of clicks. Flapen scores it 47 out of 100, a Fail.
01 · Demand
1.1% of searches ended in a purchase last week.
Shoppers searched for this 679K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 1.1% of those searches ended in a purchase. Searches in the last 90 days moved -8.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.2M a year.
- Searches, last 12 months
- 679K
- Growth, 90 days vs prior 90
- -8.3%
- Conversion, latest week
- 1.1%
- Market size, estimated
- $1.2Ma year
- Peak month
- November1.4× the quietest month
- Top search term
- hair straightener356K searches a year
02 · Price
A sale here is worth $162.80.
Listings sell for $162.80 on average, from $40.44 to $418.42. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At $162.80 that is $16K to $41K a year per listing.
- Average price
- $162.80above the $15 to $100 sweet spot
- Price range
- $40.44–$418.42
- Amazon United Arab Emirates median price
- $60.52across 3,090 niches
- Units sold a year
- 8K–10K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $16K–$41K
- Returns
- 3.4%of orders · Amazon United Arab Emirates median 1.6%
03 · Entry bar
The bar here is reviews.
61% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.4% of listings are out of stock. The average listing ranks #95 within Beauty. It carries 6,000 reviews at 4.36 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 61%
- Prime listings
- 100%
- Out of stock, average day
- 0.4%
- Average rank
- #95in Beauty
- Average rating
- 4.36 starsAmazon United Arab Emirates average 4.27 stars
- Average reviews
- 6,000per listing
- Listings tracked
- 41
04 · Newcomers
Amazon counts 3 of last year's 4 launches as successful.
4 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 37 months on average, so the names here are settling in.
- Launched, last 12 months
- 4
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 37 months
Products
Top Hair Straightener products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
PhilipsThermoProtect straightener BHS375/03|Keratin Ceramic Plates | Styling temperature 180C / 220C | 110-240 V
- Price
- $60.69
- Rating
- 4.4/5
- Reviews
- 1,752
- Age
- 7y ago

Remington S3500 U1 Ceramic Straight 230 Hair Straightener Black
- Price
- $67.14
- Rating
- 4.4/5
- Reviews
- 11,808
- Age
- 13y ago

Revlon RVST2155 Hair Straightener Perfect Heat Copper 25 MM Straightener Ceramic flat iron 30 LCD settings
- Price
- $96.95
- Rating
- 4.3/5
- Reviews
- 483
- Age
- 7y ago

PRITECH Flat Iron Hair Straightener Titanium Flat Iron with Adjustable Temp(290F-450F) 1 inch Plate for All Hairstyles Hair Straightening Irons
- Price
- $74.89
- Rating
- 4.0/5
- Reviews
- 563
- Age
- 2y ago

Remington Hair straightener from Remington Keratin Protect - Channel Gold brown
- Price
- $122.10
- Rating
- 4.5/5
- Reviews
- 21,762
- Age
- 8y ago
Trending
90-day click momentum
Wavytalk Hair Straightener 1.75 Inch Wide Titanium Plate Straightener for All Hair Types Dual Voltage Flat Iron Leave Silky Smooth Look 20% Faster Styling Pink
- Price
- $177.33
- Rating
- 4.5/5
- Reviews
- 548
- Age
- 7mo ago

Philips 5000 series hair straightener BHS530/03|2 x ionic care| ThermoShield technology for less heat damage |Temperature range 120C - 230C 12 Settings | Argan-oil infused ceramic plate
- Price
- $226.03
- Rating
- 4.9/5
- Reviews
- 16
- Age
- 3y ago

Ogera Hair Straightener 35W Power PTC Fast Heating Ceramic-Coated Plates Black & Rose Gold Compact & Lightweight Anti-Frizz Styling
- Price
- $40.44
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 7mo ago

Philips 7000 Series Straightener BHS732/03 | ThermoShield technology | Ceramic Argan plate coating| 2x ion Mineral ion |Temperature range 120C - 230C 12 Settings| Floating plate Cool tips
- Price
- $253.72
- Rating
- 4.1/5
- Reviews
- 35
- Age
- 4y ago

BaByliss Smooth Ceramic Hair Straightener with 200C High Heat | Fast Heat-Up | Lightweight Design | Floating Plates for Sleek and Shiny Styling For All Hair Types - ST241SDE (UAE Version)
- Price
- $137.87
- Rating
- 4.3/5
- Reviews
- 1,395
- Age
- 1y ago
Newest
by launch date
Wavytalk Hair Straightener 1.75 Inch Wide Titanium Plate Straightener for All Hair Types Dual Voltage Flat Iron Leave Silky Smooth Look 20% Faster Styling Pink
- Price
- $177.33
- Rating
- 4.5/5
- Reviews
- 548
- Age
- 7mo ago

Ogera Hair Straightener 35W Power PTC Fast Heating Ceramic-Coated Plates Black & Rose Gold Compact & Lightweight Anti-Frizz Styling
- Price
- $40.44
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 7mo ago

BaByliss Smooth Ceramic Hair Straightener with 200C High Heat | Fast Heat-Up | Lightweight Design | Floating Plates for Sleek and Shiny Styling For All Hair Types - ST241SDE (UAE Version)
- Price
- $137.87
- Rating
- 4.3/5
- Reviews
- 1,395
- Age
- 1y ago

Wavytalk Pro Steam Hair Straightener Brush Steamline Pro 3 in 1 Straightening Brush Steam Reduces Damage Nourishes Hair and Expedites Straightening Pink
- Price
- $265.53
- Rating
- 4.5/5
- Reviews
- 3,607
- Age
- 1y ago

PRITECH Flat Iron Hair Straightener Titanium Flat Iron with Adjustable Temp(290F-450F) 1 inch Plate for All Hairstyles Hair Straightening Irons
- Price
- $74.89
- Rating
- 4.0/5
- Reviews
- 563
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 36% of clicks. An open shelf where new products get seen.
Brands
11 rising
Sellers
64
Top-5 brand share
86%
Top 20: 100%
Top-5 click share
36%
Top 20: 79%
Open market
9%
- Remington33%
- PHILIPS29%
- BaByliss12%
- wavytalk6%
- REVLON6%
- PRITECH5%
- Open — no brand owns it (5 brands, 9%)
Demand
Hair Straightener search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.4×
Search terms
Top Hair Straightener search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- hair straightener356K/yr
- straightener71K/yr
- remington hair straightener51K/yr
- babyliss straightener33K/yr
- مكواة شعر23K/yr
- hair iron23K/yr
- remington25K/yr
- philips hair straightener21K/yr
- فير للشعر11K/yr
- hair iron straightener ceramic10K/yr
Reviews and returns
What reviews say buyers love and hate about Hair Straightener
We read the reviews and the return reasons for every product selling here.
“Not durable”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
21 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Hair Straightener questions
Answered from the same tracked data.









