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Hair Serum

Maybe

Products sell for $43.55 on average, inside the sweet spot. But the average product has 10,358 reviews to catch up to, so Hair Serum is a Maybe.

Flapen Score
59
59 / 100
Top 13% of 445 Beauty niches · +8 vs the category median of 51
Market size
$578K/yr551K searches / yr
90-day growth
+9.0%search demand this quarter
Competition
40%top-5 click share · 17 brands · 102 sellers

Flapen Score

Hair Serum against its category

The dotted line is the Beauty average. Past it, Hair Serum is stronger. Inside it, weaker.

59Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Hair Serum market on Amazon at a glance

Shoppers on Amazon United Arab Emirates searched for Hair Serum 551K times last year and spent an estimated $578K. The top 5 brands take 77% of clicks. Demand peaks in May. Flapen scores it 59 out of 100, a Maybe.

01 · Demand

2.4% of searches ended in a purchase last week.

Shoppers searched for this 551K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 2.4% of those searches ended in a purchase. Searches in the last 90 days moved +9.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $578K a year.

Searches, last 12 months
551K
Growth, 90 days vs prior 90
+9.0%
Conversion, latest week
2.4%
Market size, estimated
$578Ka year
Peak month
May1.7× the quietest month
Top search term
hair serum231K searches a year

02 · Price

A sale here is worth $43.55.

Listings sell for $43.55 on average, from $6.93 to $217.20. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 250 to 500 of them. At $43.55 that is $11K to $22K a year per listing.

Average price
$43.55inside the $15 to $100 sweet spot
Price range
$6.93–$217.20
Amazon United Arab Emirates median price
$60.52across 3,090 niches
Units sold a year
15K–20K
Units per listing a year
250–500
Revenue per listing a year
$11K–$22K
Returns
1.2%of orders · Amazon United Arab Emirates median 1.6%

03 · Entry bar

The bar here is reviews.

80% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #427 within Beauty. It carries 10,358 reviews at 4.21 stars, so a new listing needs social proof before a better product.

Sponsored listings
80%
Prime listings
97%
Out of stock, average day
0.0%
Average rank
#427in Beauty
Average rating
4.21 starsAmazon United Arab Emirates average 4.27 stars
Average reviews
10,358per listing
Listings tracked
35

04 · Newcomers

Amazon counts 2 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 56 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
56 months

Products

Top Hair Serum products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 40% of clicks. An open shelf where new products get seen.

$0$23K$46K$69K$93K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

17 falling

Sellers

102

Top-5 brand share

77%

Top 20: 100%

Top-5 click share

40%

Top 20: 84%

Open market

19%

  • L'Oreal Paris54%
  • Livon7%
  • Biolage6%
  • Streax5%
  • Dove5%
  • Bare Anatomy5%

Demand

Hair Serum search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '24Holiday '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May · busiest ÷ quietest = 1.7×

Search terms

Top Hair Serum search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • hair serum231K/yr
  • loreal hair serum45K/yr
  • سيروم للشعر44K/yr
  • hair serum for dry frizzy hair38K/yr
  • loreal serum55K/yr
  • elvive serum15K/yr
  • streax hair serum13K/yr
  • loreal hair oil10K/yr
  • سيرم للشعر12K/yr
  • livon hair serum13K/yr

Reviews and returns

What reviews say buyers love and hate about Hair Serum

We read the reviews and the return reasons for every product selling here.

27%of positive reviews mention “الجودة الشاملة”
13%of negative reviews mention “زيتي/دهني”
1.2%of orders come back
“makes hair stick together and oily”
A buyer, on “زيتي/دهني”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Hair Serum questions

Answered from the same tracked data.