hair oil
Worth a lookShows low returns (0.9%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Avg price
Incredible$25.98avg listing price — sweet spot $15–$100
Price range
Great$5.27–$105.80cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great38%top-5 click share — an open shelf
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Brand share
Good70%top-5 brand share — brands hold most of the demand
Market size
Okay$230K$230K/yr · 320K searches
Conversion
Okay2.8%search→purchase rate — share of searches ending in a sale
Review moat
Bad5,378.62avg incumbent reviews — the moat a new listing must climb
Growth
Bad-3.4%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Arab Emirates niche tracking, hair oil is a $230K/yr Amazon United Arab Emirates market (320K searches/yr). The top 5 brands hold 70% of demand. Demand peaks in Feb. Verdict: Worth a look — 58/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
hair oil market data
- Units sold / yr
- 10K–13K
- avg 100–250/product
- Revenue / yr
- $260K–$325K
- units × avg price
- Conversion rate
- 2.8%
- Avg BSR
- #475
- Page quality
- 0%
- Prime
- 96%
- Sponsored
- 68%
- Out of stock
- 1.3%
- Avg brand age
- 64 months
- Avg seller age
- 80 days
Competition & brand share
Clicks spread well past the top 5 (38% combined) — an open shelf where new products get seen.Brands
20 falling
Sellers
109
Top-5 brand share
70%
Top 20: 100%
Top-5 click share
38%
Top 20: 78%
Open market
25%
- Dabur26%
- Vatika13%
- Botanic Hearth12%
- L'Oreal Paris12%
- Parachute Advansed7%
- Fino5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -3.4% search growth over the last 90 days.Peak months: Feb · busiest ÷ quietest = 1.9×
Top hair oil search terms
- hair oil174K/yr
- vatika hair oil24K/yr
- زيت شعر15K/yr
- amla hair oil8K/yr
- dabur amla hair oil10K/yr
- oil hair9K/yr
- fino hair oil9K/yr
- amla oil13K/yr
- elvive extraordinary oil6K/yr
- loreal extraordinary oil5K/yr
Top hair oil products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Botanic Hearth 100% Pure Rosemary Oil For Hair Growth | 198 ML | Infused With Biotin Jojoba & castor Oil | Hair strengthening Treatment | Nourishing & Volumizing | Non GMO Verified
Botanic Hearth$34.284.2★24,212 rev
Dabur Amla Hair Oil 500ml | 10X Stronger | Enriched with Amla Natural Oils & Vitamin A & E | For Long Strong & Dark Hair | Hydrates Scalp & Thickens Hair
Dabur$16.484.2★8,385 rev
Dabur Amla Hair Oil 200ml | 10X Stronger Hair | Enriched with Amla Natural Oils & Vitamin A & E | For Long Strong & Dark Hair | Hydrates Scalp | Natural Care
Dabur$7.104.3★663 rev
LOréal Paris ELVIVE Extraordinary Oil Hair treatment For Deep Nourishment All Hair Types 100ml
L'Oreal Paris$30.614.4★2,191 rev
Dabur Amla Gold Hair Oil (2 x 200ml) | For Beautiful Long Soft & Strong Hair | Amla Almond & Henna | Natural Care
Dabur$13.914.4★2,324 rev
Newest
by launch date
Vatika Naturals Rosemary Oil for Hair Growth 200ml | Infused with Biotin | Promotes Stronger Hair Growth Prevents Hair Fall | Scalp Nourishment in 20 minutes | No Parabens Sulphates or Silicones
Vatika$12.0447 rev
Dabur Amla Pure Batana Growth Miracle Hair Oil 95ml | With 100% Raw Batana & Vitamin E | Promotes Hair Growth Prevents Hair Loss & Thinning | Improves Softness and Enhances Shine
Dabur$20.91109 rev
Dabur Amla Gold Hair Oil (2 x 200ml) | For Beautiful Long Soft & Strong Hair | Amla Almond & Henna | Natural Care
Dabur$13.912,324 rev
Botanic Hearth 100% Pure Rosemary Oil For Hair Growth | 198 ML | Infused With Biotin Jojoba & castor Oil | Hair strengthening Treatment | Nourishing & Volumizing | Non GMO Verified
Botanic Hearth$34.2824,212 rev
Majestic Pure USDA Organic Sweet Almond Body Oil | Large 236 ml | 100% Pure & Natural Cold Pressed Oil Sweet Almond Oil for Skin Face Nails Hair Scalp & Massage | 236 ml
Majestic Pure$33.038,839 rev
Trending
90-day click momentum
Lovearth Virgin Coconut Oil 200ml - Pure Coconut Oil for Cooking Skin & Hair ColdPressed & Unrefined Vegan KetoFriendly No Added Preservatives BPAFree
Lovearth$12.854.8★
Ogx Argan Oil Of Morocco Extra Penetrating For Renewing Plus Dry And Coarse Hair 100ml
OGX$40.984.6★
Vatika Naturals Olive Enriched Hair Oil - With Goodness Of Olive Almond & Lemon - Vitamin A E F For Nourishing & Protection Of Hair - 300 ml
Vatika$10.414.4★
Vatika Naturals Onion Enriched Hair Oil 300ml | Nourishes Hair | Anti-Hair Fall Thinning & Split Ends
Vatika$12.264.0★
LOréal Paris Extraordinary Oil Beautifying Hair Oil Serum Multi-Usage Dried Out Hair 100ml
L'Oreal Paris$26.754.5★
What buyers say about hair oil
What buyers praise and complain about, mined from review topics.What buyers love
“Best quality”
“Fragrance free”
“hair feels softer”
“It makes my hair feel smooth”
“It also helps reduce dryness”
“Really nice oil”
“It feels lightweight”
“gives a nice shine”
“Great value for money”
“Works well”
What buyers complain about
“Bad smell”
“because it can make your hair look oily”
“Very sticky like a glue”
“don't expect a super hair serum at all”
“not 100% jojoba”
“Leaked”
“The image is misleading”
“The texture is very liquid”
“My hair is extremely dry”
“hence it did not work”
Top return reasons
Common questions
- Is hair oil profitable to sell on Amazon United Arab Emirates?
- The niche generates $230K/yr across 47 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -3.4%. Flapen's verdict: Worth a look (58/100).
- How competitive is the hair oil niche?
- 20 brands and 109 sellers compete. The top 5 products take 38% of clicks and top 5 brands hold 70% of demand.
- What do buyers complain about in hair oil?
- Top complaints mined from reviews: يشم, زيتي/دهني, الالتصاق. The return rate is 0.9%.
- When does demand for hair oil peak?
- Demand peaks in Feb; the busiest month runs 1.9× the quietest.
- What does it cost to enter the hair oil niche?
- Listings span $5.27–$105.80; the average listing price is $25.98 (sweet spot $15–$100). The average incumbent carries 5,379 reviews — the moat a new listing must climb.