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Hair Oil

Maybe

Returns run at only 0.9% of orders. But demand is soft, at -3.4% this quarter, so Hair Oil is a Maybe.

Flapen Score
58
58 / 100
Top 16% of 445 Beauty niches · +7 vs the category median of 51
Market size
$230K/yr320K searches / yr
90-day growth
-3.4%search demand this quarter
Competition
38%top-5 click share · 20 brands · 109 sellers

Flapen Score

Hair Oil against its category

The dotted line is the Beauty average. Past it, Hair Oil is stronger. Inside it, weaker.

58Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Hair Oil market on Amazon at a glance

Shoppers on Amazon United Arab Emirates searched for Hair Oil 320K times last year and spent an estimated $230K. The top 5 brands take 70% of clicks. Demand peaks in Feb. Flapen scores it 58 out of 100, a Maybe.

01 · Demand

2.8% of searches ended in a purchase last week.

Shoppers searched for this 320K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 2.8% of those searches ended in a purchase. Searches in the last 90 days moved -3.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $230K a year.

Searches, last 12 months
320K
Growth, 90 days vs prior 90
-3.4%
Conversion, latest week
2.8%
Market size, estimated
$230Ka year
Peak month
February1.9× the quietest month
Top search term
hair oil174K searches a year

02 · Price

A sale here is worth $25.98.

Listings sell for $25.98 on average, from $5.27 to $105.80. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 100 to 250 of them. At $25.98 that is $3K to $6K a year per listing.

Average price
$25.98inside the $15 to $100 sweet spot
Price range
$5.27–$105.80
Amazon United Arab Emirates median price
$60.52across 3,090 niches
Units sold a year
10K–13K
Units per listing a year
100–250
Revenue per listing a year
$3K–$6K
Returns
0.9%of orders · Amazon United Arab Emirates median 1.6%

03 · Entry bar

The bar here is reviews.

68% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 1.3% of listings are out of stock. The average listing ranks #475 within Beauty. It carries 5,379 reviews at 4.31 stars, so a new listing needs social proof before a better product.

Sponsored listings
68%
Prime listings
96%
Out of stock, average day
1.3%
Average rank
#475in Beauty
Average rating
4.31 starsAmazon United Arab Emirates average 4.27 stars
Average reviews
5,379per listing
Listings tracked
47

04 · Newcomers

Amazon counts 1 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 64 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
64 months

Products

Top Hair Oil products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 38% of clicks. An open shelf where new products get seen.

$0$7K$14K$21K$28K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

20 falling

Sellers

109

Top-5 brand share

70%

Top 20: 100%

Top-5 click share

38%

Top 20: 78%

Open market

25%

  • Dabur26%
  • Vatika13%
  • Botanic Hearth12%
  • L'Oreal Paris12%
  • Parachute Advansed7%
  • Fino5%

Demand

Hair Oil search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KSpike '24Holiday '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb · busiest ÷ quietest = 1.9×

Search terms

Top Hair Oil search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • hair oil174K/yr
  • vatika hair oil24K/yr
  • زيت شعر15K/yr
  • amla hair oil8K/yr
  • dabur amla hair oil10K/yr
  • oil hair9K/yr
  • fino hair oil9K/yr
  • amla oil13K/yr
  • elvive extraordinary oil6K/yr
  • loreal extraordinary oil5K/yr

Reviews and returns

What reviews say buyers love and hate about Hair Oil

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “الجودة الشاملة”
26%of negative reviews mention “يشم”
0.9%of orders come back
“Bad smell”
A buyer, on “يشم”26% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Hair Oil questions

Answered from the same tracked data.