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Hair Mousse

Maybe

Returns run at only 0.8% of orders. But the average product has 4,815 reviews to catch up to, so Hair Mousse is a Maybe.

Flapen Score
57
57 / 100
Top 20% of 445 Beauty niches · +6 vs the category median of 51
Market size
$224K/yr140K searches / yr
90-day growth
+14.0%search demand this quarter
Competition
44%top-5 click share · 19 brands · 101 sellers

Flapen Score

Hair Mousse against its category

The dotted line is the Beauty average. Past it, Hair Mousse is stronger. Inside it, weaker.

57Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Hair Mousse market on Amazon at a glance

Shoppers on Amazon United Arab Emirates searched for Hair Mousse 140K times last year and spent an estimated $224K. The top 5 brands take 72% of clicks. Flapen scores it 57 out of 100, a Maybe.

01 · Demand

3.0% of searches ended in a purchase last week.

Shoppers searched for this 140K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 3.0% of those searches ended in a purchase. Searches in the last 90 days moved +14.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $224K a year.

Searches, last 12 months
140K
Growth, 90 days vs prior 90
+14.0%
Conversion, latest week
3.0%
Market size, estimated
$224Ka year
Peak month
July1.4× the quietest month
Top search term
hair mousse38K searches a year

02 · Price

A sale here is worth $53.61.

Listings sell for $53.61 on average, from $12.42 to $150.05. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At $53.61 that is $5K to $13K a year per listing.

Average price
$53.61inside the $15 to $100 sweet spot
Price range
$12.42–$150.05
Amazon United Arab Emirates median price
$60.52across 3,090 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
$5K–$13K
Returns
0.8%of orders · Amazon United Arab Emirates median 1.6%

03 · Entry bar

The bar here is reviews.

69% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 5.2% of listings are out of stock. The average listing ranks #140 within Beauty. It carries 4,815 reviews at 4.37 stars, so a new listing needs social proof before a better product.

Sponsored listings
69%
Prime listings
97%
Out of stock, average day
5.2%
Average rank
#140in Beauty
Average rating
4.37 starsAmazon United Arab Emirates average 4.27 stars
Average reviews
4,815per listing
Listings tracked
32

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 66 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
66 months

Products

Top Hair Mousse products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 44% of clicks. Leaders hold, but buyers still shop past them.

$0$9K$18K$27K$36K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

19 rising

Sellers

101

Top-5 brand share

72%

Top 20: 100%

Top-5 click share

44%

Top 20: 88%

Open market

24%

  • Wella36%
  • Marc Anthony13%
  • Wella Professionals11%
  • immetee7%
  • Lottabody5%
  • ORS4%

Demand

Hair Mousse search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '24Black Friday '24Holiday '24Spike '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Hair Mousse search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • hair mousse38K/yr
  • wella20K/yr
  • mousse16K/yr
  • curl mousse10K/yr
  • mousse for curly hair11K/yr
  • curly hair mousse8K/yr
  • hair mousse for curls9K/yr
  • wella professionals4K/yr
  • hair mouse5K/yr
  • wella ultimate repair7K/yr

Reviews and returns

What reviews say buyers love and hate about Hair Mousse

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “يشم”
20%of negative reviews mention “الالتصاق”
0.8%of orders come back
“Very sticky”
A buyer, on “الالتصاق”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Hair Mousse questions

Answered from the same tracked data.