Hair Mask
MaybeReturns run at only 0.7% of orders. But the average product has 4,176 reviews to catch up to, so Hair Mask is a Maybe.
- Flapen Score
- 59 / 100Top 13% of 445 Beauty niches · +8 vs the category median of 5159
- Market size
- $723K/yr544K searches / yr
- 90-day growth
- +3.7%search demand this quarter
- Competition
- 48%top-5 click share · 15 brands · 81 sellers
Flapen Score
Hair Mask against its category
The dotted line is the Beauty average. Past it, Hair Mask is stronger. Inside it, weaker.
Market
The Hair Mask market on Amazon at a glance
Shoppers on Amazon United Arab Emirates searched for Hair Mask 544K times last year and spent an estimated $723K. The top 5 brands take 76% of clicks. Flapen scores it 59 out of 100, a Maybe.
01 · Demand
3.1% of searches ended in a purchase last week.
Shoppers searched for this 544K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 3.1% of those searches ended in a purchase. Searches in the last 90 days moved +3.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $723K a year.
- Searches, last 12 months
- 544K
- Growth, 90 days vs prior 90
- +3.7%
- Conversion, latest week
- 3.1%
- Market size, estimated
- $723Ka year
- Peak month
- November1.3× the quietest month
- Top search term
- hair mask244K searches a year
02 · Price
A sale here is worth $42.65.
Listings sell for $42.65 on average, from $13.96 to $132.38. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 750 to 1,000 of them. At $42.65 that is $32K to $43K a year per listing.
- Average price
- $42.65inside the $15 to $100 sweet spot
- Price range
- $13.96–$132.38
- Amazon United Arab Emirates median price
- $60.52across 3,090 niches
- Units sold a year
- 20K–25K
- Units per listing a year
- 750–1,000
- Revenue per listing a year
- $32K–$43K
- Returns
- 0.7%of orders · Amazon United Arab Emirates median 1.6%
03 · Entry bar
The bar here is reviews.
74% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 2.3% of listings are out of stock. The average listing ranks #889 within Beauty. It carries 4,176 reviews at 4.34 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 74%
- Prime listings
- 97%
- Out of stock, average day
- 2.3%
- Average rank
- #889in Beauty
- Average rating
- 4.34 starsAmazon United Arab Emirates average 4.27 stars
- Average reviews
- 4,176per listing
- Listings tracked
- 31
04 · Newcomers
Amazon counts 2 of last year's 3 launches as successful.
3 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 63 months on average, so the names here are established.
- Launched, last 12 months
- 3
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 63 months
Products
Top Hair Mask products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Fino Shiseido Premium Touch Hair Mask 8.11 Ounce
- Price
- $31.21
- Rating
- 4.3/5
- Reviews
- 2,830
- Age
- 13y ago

Dove Bond Intense Repair Treatment Hair Mask for healthy vital and smooth hair BIO PROTEIN CARE Repairs nourishes signs of damage in 1 minute* 265ml
- Price
- $25.31
- Rating
- 4.4/5
- Reviews
- 131
- Age
- 1y ago

Fino EMBEAUTY Premium Touch Hair Mask treatment 230g
- Price
- $33.44
- Rating
- 4.4/5
- Reviews
- 917
- Age
- 1y ago

Shiseido Japan Fino Premium Touch Hair Treatment Mask (230g230ml)
- Price
- $33.78
- Rating
- 4.1/5
- Reviews
- 222
- Age
- 11y ago

LOréal Professionnel Serie Expert Absolut Repair Hair Mask for Dry Frizzy and Damaged Hair Deep Nourishing Treatment with Omega 9 & Protein 250ml
- Price
- $120.04
- Rating
- 4.5/5
- Reviews
- 4,022
- Age
- 4y ago
Trending
90-day click momentum
Hair Mask Premium Touch Repair Treatment for Damaged Hair Deep Conditioning Mask Smooth Manageable Hair Moisturizing Hair Care with Squalane Royal Jelly 230g
- Price
- $59.56
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 3mo ago

Garnier Ultra Doux Grape Moisture - Hydrating Regenerative Mask for Dehydrated Hair. Hydrating Grape Water + Antioxidant Grapeseed Oil - Paraben-Free Vegan Cruelty-Free - 340ml
- Price
- $25.59
- Rating
- 4.2/5
- Reviews
- 12
- Age
- 5mo ago

Garnier Ultra Doux Hair Food Anti-Breakage Pineapple 3-in-1 Hair Mask For Long Fragile Hair
- Price
- $22.97
- Rating
- 4.6/5
- Reviews
- 50
- Age
- 1y ago

Keratin Hair Mask & Deep Conditioner (500ml) Hydrating & Deep Conditioning Repair with Wheat Protein & Argan Oil for Dry Damaged or Color-Treated Hair Anti-Frizz Hair Treatment
- Price
- $39.28
- Rating
- 4.1/5
- Reviews
- 191
- Age
- 1y ago

Sunsilk Collagen Blends Hair Mask for dry hair Moisture Bomb Infused with Collagen + Hyaluronic Acid 220 ML
- Price
- $13.96
- Rating
- 4.2/5
- Reviews
- 58
- Age
- 2y ago
Newest
by launch date
Hair Mask Premium Touch Repair Treatment for Damaged Hair Deep Conditioning Mask Smooth Manageable Hair Moisturizing Hair Care with Squalane Royal Jelly 230g
- Price
- $59.56
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 3mo ago

Garnier Ultra Doux Grape Moisture - Hydrating Regenerative Mask for Dehydrated Hair. Hydrating Grape Water + Antioxidant Grapeseed Oil - Paraben-Free Vegan Cruelty-Free - 340ml
- Price
- $25.59
- Rating
- 4.2/5
- Reviews
- 12
- Age
- 5mo ago

Dove 10 in 1 serum mask Intensive Repair Deeply repairs damage in 1 minute 220 ml
- Price
- $31.88
- Rating
- 4.4/5
- Reviews
- 50
- Age
- 1y ago

Garnier Ultra Doux Hair Food Anti-Breakage Pineapple 3-in-1 Hair Mask For Long Fragile Hair
- Price
- $22.97
- Rating
- 4.6/5
- Reviews
- 50
- Age
- 1y ago

Dove Bond Intense Repair Treatment Hair Mask for healthy vital and smooth hair BIO PROTEIN CARE Repairs nourishes signs of damage in 1 minute* 265ml
- Price
- $25.31
- Rating
- 4.4/5
- Reviews
- 131
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 48% of clicks. Leaders hold, but buyers still shop past them.
Brands
15 rising
Sellers
81
Top-5 brand share
76%
Top 20: 100%
Top-5 click share
48%
Top 20: 86%
Open market
20%
- Fino25%
- Dove19%
- Garnier17%
- L'Oréal Professionnel Paris9%
- Shiseido6%
- L'Oreal Paris4%
Demand
Hair Mask search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.3×
Search terms
Top Hair Mask search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- hair mask244K/yr
- fino hair mask89K/yr
- loreal hair mask32K/yr
- hair mask for dry and frizzy hair35K/yr
- garnier hair mask20K/yr
- dove hair mask21K/yr
- ماسك للشعر18K/yr
- hair treatment15K/yr
- loreal mask10K/yr
- garnier hair food8K/yr
Reviews and returns
What reviews say buyers love and hate about Hair Mask
We read the reviews and the return reasons for every product selling here.
“Not working”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Hair Mask questions
Answered from the same tracked data.









