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Hair Mask

Maybe

Returns run at only 0.7% of orders. But the average product has 4,176 reviews to catch up to, so Hair Mask is a Maybe.

Flapen Score
59
59 / 100
Top 13% of 445 Beauty niches · +8 vs the category median of 51
Market size
$723K/yr544K searches / yr
90-day growth
+3.7%search demand this quarter
Competition
48%top-5 click share · 15 brands · 81 sellers

Flapen Score

Hair Mask against its category

The dotted line is the Beauty average. Past it, Hair Mask is stronger. Inside it, weaker.

59Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Hair Mask market on Amazon at a glance

Shoppers on Amazon United Arab Emirates searched for Hair Mask 544K times last year and spent an estimated $723K. The top 5 brands take 76% of clicks. Flapen scores it 59 out of 100, a Maybe.

01 · Demand

3.1% of searches ended in a purchase last week.

Shoppers searched for this 544K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 3.1% of those searches ended in a purchase. Searches in the last 90 days moved +3.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $723K a year.

Searches, last 12 months
544K
Growth, 90 days vs prior 90
+3.7%
Conversion, latest week
3.1%
Market size, estimated
$723Ka year
Peak month
November1.3× the quietest month
Top search term
hair mask244K searches a year

02 · Price

A sale here is worth $42.65.

Listings sell for $42.65 on average, from $13.96 to $132.38. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 750 to 1,000 of them. At $42.65 that is $32K to $43K a year per listing.

Average price
$42.65inside the $15 to $100 sweet spot
Price range
$13.96–$132.38
Amazon United Arab Emirates median price
$60.52across 3,090 niches
Units sold a year
20K–25K
Units per listing a year
750–1,000
Revenue per listing a year
$32K–$43K
Returns
0.7%of orders · Amazon United Arab Emirates median 1.6%

03 · Entry bar

The bar here is reviews.

74% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 2.3% of listings are out of stock. The average listing ranks #889 within Beauty. It carries 4,176 reviews at 4.34 stars, so a new listing needs social proof before a better product.

Sponsored listings
74%
Prime listings
97%
Out of stock, average day
2.3%
Average rank
#889in Beauty
Average rating
4.34 starsAmazon United Arab Emirates average 4.27 stars
Average reviews
4,176per listing
Listings tracked
31

04 · Newcomers

Amazon counts 2 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 63 months on average, so the names here are established.

Launched, last 12 months
3
Successful launches
2Amazon's first-year sales bar
Average brand age
63 months

Products

Top Hair Mask products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 48% of clicks. Leaders hold, but buyers still shop past them.

$0$36K$72K$109K$145K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

15 rising

Sellers

81

Top-5 brand share

76%

Top 20: 100%

Top-5 click share

48%

Top 20: 86%

Open market

20%

  • Fino25%
  • Dove19%
  • Garnier17%
  • L'Oréal Professionnel Paris9%
  • Shiseido6%
  • L'Oreal Paris4%

Demand

Hair Mask search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '24Holiday '24Spike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Hair Mask search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • hair mask244K/yr
  • fino hair mask89K/yr
  • loreal hair mask32K/yr
  • hair mask for dry and frizzy hair35K/yr
  • garnier hair mask20K/yr
  • dove hair mask21K/yr
  • ماسك للشعر18K/yr
  • hair treatment15K/yr
  • loreal mask10K/yr
  • garnier hair food8K/yr

Reviews and returns

What reviews say buyers love and hate about Hair Mask

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “يشم”
21%of negative reviews mention “الوظيفة - بشكل عام”
0.7%of orders come back
“Not working”
A buyer, on “الوظيفة - بشكل عام”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Hair Mask questions

Answered from the same tracked data.