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Hair Gloss

Fail

The top 5 brands take 100% of clicks, so Hair Gloss is a Fail.

Flapen Score
43
43 / 100
Ranks 366 of 445 Beauty niches · −8 vs the category median of 51
Market size
$174K/yr87K searches / yr
90-day growth
-18.1%search demand this quarter
Competition
67%top-5 click share · 4 brands · 38 sellers

Flapen Score

Hair Gloss against its category

The dotted line is the Beauty average. Past it, Hair Gloss is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Hair Gloss market on Amazon at a glance

Shoppers on Amazon United Arab Emirates searched for Hair Gloss 87K times last year and spent an estimated $174K. All 4 brands take every click. Demand peaks in Sep–Oct–Nov. Flapen scores it 43 out of 100, a Fail.

01 · Demand

3.5% of searches ended in a purchase last week.

Shoppers searched for this 87K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 3.5% of those searches ended in a purchase. Searches in the last 90 days moved -18.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $174K a year.

Searches, last 12 months
87K
Growth, 90 days vs prior 90
-18.1%
Conversion, latest week
3.5%
Market size, estimated
$174Ka year
Peak month
September3.0× the quietest month
Top search term
hair gloss31K searches a year

02 · Price

A sale here is worth $58.03.

Listings sell for $58.03 on average, from $8.22 to $151.18. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At $58.03 that is $6K to $15K a year per listing.

Average price
$58.03inside the $15 to $100 sweet spot
Price range
$8.22–$151.18
Amazon United Arab Emirates median price
$60.52across 3,090 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
$6K–$15K
Returns
1.0%of orders · Amazon United Arab Emirates median 1.6%

03 · Entry bar

The bar here is reviews.

71% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.9% of listings are out of stock. The average listing ranks #304 within Beauty. It carries 2,178 reviews at 4.30 stars, so a new listing needs social proof before a better product.

Sponsored listings
71%
Prime listings
100%
Out of stock, average day
1.9%
Average rank
#304in Beauty
Average rating
4.30 starsAmazon United Arab Emirates average 4.27 stars
Average reviews
2,178per listing
Listings tracked
17

04 · Newcomers

Amazon counts 3 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
3Amazon's first-year sales bar
Average brand age
48 months

Products

Top Hair Gloss products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 67% of clicks. Leaders hold, but buyers still shop past them.

$0$17K$35K$52K$70K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 rising

Sellers

38

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

67%

Top 20: 100%

Open market

0%

  • L'Oreal Paris93%
  • John Frieda3%
  • glaze2%
  • Redken2%
  • Open — no brand owns it (0%)

Demand

Hair Gloss search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '24Spike '25Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Sep, Oct, Nov · busiest ÷ quietest = 3.0×

Search terms

Top Hair Gloss search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • hair gloss31K/yr
  • loreal glycolic gloss24K/yr
  • elvive glycolic gloss8K/yr
  • loreal gloss7K/yr
  • glycolic gloss5K/yr
  • loreal elvive glycolic gloss5K/yr
  • loreal hair gloss4K/yr
  • hair gloss loreal2K/yr

Reviews and returns

What reviews say buyers love and hate about Hair Gloss

We read the reviews and the return reasons for every product selling here.

56%of positive reviews mention “ملمس ناعم”
17%of negative reviews mention “المنتج المعلن عنه مقابل المنتج الفعلي”
1.0%of orders come back
“Wrong product description”
A buyer, on “المنتج المعلن عنه مقابل المنتج الفعلي”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Hair Gloss questions

Answered from the same tracked data.