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Hair Gel

Maybe

Returns run at only 0.8% of orders. But the average product has 10,542 reviews to catch up to, so Hair Gel is a Maybe.

Flapen Score
53
53 / 100
Top 40% of 445 Beauty niches · +2 vs the category median of 51
Market size
$181K/yr163K searches / yr
90-day growth
+19.6%search demand this quarter
Competition
65%top-5 click share · 11 brands · 108 sellers

Flapen Score

Hair Gel against its category

The dotted line is the Beauty average. Past it, Hair Gel is stronger. Inside it, weaker.

53Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Hair Gel market on Amazon at a glance

Shoppers on Amazon United Arab Emirates searched for Hair Gel 163K times last year and spent an estimated $181K. The top 5 brands take 91% of clicks. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

5.1% of searches ended in a purchase last week.

Shoppers searched for this 163K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 5.1% of those searches ended in a purchase. Searches in the last 90 days moved +19.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $181K a year.

Searches, last 12 months
163K
Growth, 90 days vs prior 90
+19.6%
Conversion, latest week
5.1%
Market size, estimated
$181Ka year
Peak month
May1.3× the quietest month
Top search term
hair gel54K searches a year

02 · Price

A sale here is worth $21.58.

Listings sell for $21.58 on average, from $7.21 to $44.99. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At $21.58 that is $5K to $11K a year per listing.

Average price
$21.58inside the $15 to $100 sweet spot
Price range
$7.21–$44.99
Amazon United Arab Emirates median price
$60.52across 3,090 niches
Units sold a year
10K–13K
Units per listing a year
250–500
Revenue per listing a year
$5K–$11K
Returns
0.8%of orders · Amazon United Arab Emirates median 1.6%

03 · Entry bar

The bar here is reviews.

57% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #70 within Beauty. It carries 10,542 reviews at 4.25 stars, so a new listing needs social proof before a better product.

Sponsored listings
57%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#70in Beauty
Average rating
4.25 starsAmazon United Arab Emirates average 4.27 stars
Average reviews
10,542per listing
Listings tracked
23

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 72 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
72 months

Products

Top Hair Gel products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 65% of clicks. Leaders hold, but buyers still shop past them.

$0$18K$36K$54K$72K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 falling

Sellers

108

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

65%

Top 20: 99%

Open market

7%

  • Eco Style50%
  • L'Oreal Paris32%
  • Giovanni3%
  • immetee3%
  • Enliven3%
  • Got2B2%
  • Open — no brand owns it (5 brands, 7%)

Demand

Hair Gel search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KBlack Friday '24Holiday '24Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Hair Gel search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • hair gel54K/yr
  • gel18K/yr
  • eco gel16K/yr
  • hair gel men18K/yr
  • loreal hair gel7K/yr
  • hair gel women9K/yr
  • loreal gel6K/yr
  • جل شعر6K/yr
  • loreal gel men4K/yr
  • loreal studio line3K/yr

Reviews and returns

What reviews say buyers love and hate about Hair Gel

We read the reviews and the return reasons for every product selling here.

63%of positive reviews mention “الجودة الشاملة”
38%of negative reviews mention “ملائمة الشعر القصير”
0.8%of orders come back
“simply terrible, doesnt hold the hair, just get you hair messy”
A buyer, on “ملائمة الشعر القصير”38% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

13 topics

NegativePositive

FAQ

Common Hair Gel questions

Answered from the same tracked data.