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Hair Curler

Fail

Buyers convert on only 0.9% of searches, so Hair Curler is a Fail.

Flapen Score
46
46 / 100
Ranks 322 of 445 Beauty niches · −5 vs the category median of 51
Market size
$785K/yr534K searches / yr
90-day growth
-0.1%search demand this quarter
Competition
40%top-5 click share · 14 brands · 72 sellers

Flapen Score

Hair Curler against its category

The dotted line is the Beauty average. Past it, Hair Curler is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Hair Curler market on Amazon at a glance

Shoppers on Amazon United Arab Emirates searched for Hair Curler 534K times last year and spent an estimated $785K. The top 5 brands take 85% of clicks. Demand peaks in Nov–Dec. Flapen scores it 46 out of 100, a Fail.

01 · Demand

0.9% of searches ended in a purchase last week.

Shoppers searched for this 534K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 0.9% of those searches ended in a purchase. Searches in the last 90 days moved -0.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $785K a year.

Searches, last 12 months
534K
Growth, 90 days vs prior 90
-0.1%
Conversion, latest week
0.9%
Market size, estimated
$785Ka year
Peak month
November2.5× the quietest month
Top search term
hair curler195K searches a year

02 · Price

A sale here is worth $161.34.

Listings sell for $161.34 on average, from $38.65 to $358.22. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At $161.34 that is $16K to $40K a year per listing.

Average price
$161.34above the $15 to $100 sweet spot
Price range
$38.65–$358.22
Amazon United Arab Emirates median price
$60.52across 3,090 niches
Units sold a year
8K–10K
Units per listing a year
100–250
Revenue per listing a year
$16K–$40K
Returns
4.7%of orders · Amazon United Arab Emirates median 1.6%

03 · Entry bar

The bar here is reviews.

71% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.9% of listings are out of stock. The average listing ranks #21 within Beauty. It carries 6,952 reviews at 4.26 stars, so a new listing needs social proof before a better product.

Sponsored listings
71%
Prime listings
100%
Out of stock, average day
3.9%
Average rank
#21in Beauty
Average rating
4.26 starsAmazon United Arab Emirates average 4.27 stars
Average reviews
6,952per listing
Listings tracked
34

04 · Newcomers

Amazon counts 4 of last year's 7 launches as successful.

7 products launched here in the last 12 months. Amazon counts 4 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
7
Successful launches
4Amazon's first-year sales bar
Average brand age
37 months

Products

Top Hair Curler products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 40% of clicks. Leaders hold, but buyers still shop past them.

$0$24K$47K$71K$94K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

14 falling

Sellers

72

Top-5 brand share

85%

Top 20: 100%

Top-5 click share

40%

Top 20: 87%

Open market

12%

  • TYMO42%
  • SHEGLAM25%
  • BaByliss8%
  • wavytalk5%
  • PHILIPS5%
  • Conair3%
  • Open — no brand owns it (8 brands, 12%)

Demand

Hair Curler search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KHoliday '24Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 2.5×

Search terms

Top Hair Curler search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • hair curler195K/yr
  • curling iron75K/yr
  • tymo hair curler52K/yr
  • curler43K/yr
  • sheglam hair curler28K/yr
  • tymo curl pro plus22K/yr
  • hair curler automatic22K/yr
  • sheglam hair14K/yr
  • curling wand16K/yr
  • curlers for women hair18K/yr

Reviews and returns

What reviews say buyers love and hate about Hair Curler

We read the reviews and the return reasons for every product selling here.

36%of positive reviews mention “الجودة الشاملة”
21%of negative reviews mention “متانة”
4.7%of orders come back
“Stop working after few months”
A buyer, on “متانة”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Hair Curler questions

Answered from the same tracked data.