- Flapen Score
- 46 / 100Ranks 322 of 445 Beauty niches · −5 vs the category median of 5146
- Market size
- $785K/yr534K searches / yr
- 90-day growth
- -0.1%search demand this quarter
- Competition
- 40%top-5 click share · 14 brands · 72 sellers
Flapen Score
Hair Curler against its category
The dotted line is the Beauty average. Past it, Hair Curler is stronger. Inside it, weaker.
Market
The Hair Curler market on Amazon at a glance
Shoppers on Amazon United Arab Emirates searched for Hair Curler 534K times last year and spent an estimated $785K. The top 5 brands take 85% of clicks. Demand peaks in Nov–Dec. Flapen scores it 46 out of 100, a Fail.
01 · Demand
0.9% of searches ended in a purchase last week.
Shoppers searched for this 534K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 0.9% of those searches ended in a purchase. Searches in the last 90 days moved -0.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $785K a year.
- Searches, last 12 months
- 534K
- Growth, 90 days vs prior 90
- -0.1%
- Conversion, latest week
- 0.9%
- Market size, estimated
- $785Ka year
- Peak month
- November2.5× the quietest month
- Top search term
- hair curler195K searches a year
02 · Price
A sale here is worth $161.34.
Listings sell for $161.34 on average, from $38.65 to $358.22. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At $161.34 that is $16K to $40K a year per listing.
- Average price
- $161.34above the $15 to $100 sweet spot
- Price range
- $38.65–$358.22
- Amazon United Arab Emirates median price
- $60.52across 3,090 niches
- Units sold a year
- 8K–10K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $16K–$40K
- Returns
- 4.7%of orders · Amazon United Arab Emirates median 1.6%
03 · Entry bar
The bar here is reviews.
71% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.9% of listings are out of stock. The average listing ranks #21 within Beauty. It carries 6,952 reviews at 4.26 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 71%
- Prime listings
- 100%
- Out of stock, average day
- 3.9%
- Average rank
- #21in Beauty
- Average rating
- 4.26 starsAmazon United Arab Emirates average 4.27 stars
- Average reviews
- 6,952per listing
- Listings tracked
- 34
04 · Newcomers
Amazon counts 4 of last year's 7 launches as successful.
7 products launched here in the last 12 months. Amazon counts 4 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 37 months on average, so the names here are settling in.
- Launched, last 12 months
- 7
- Successful launches
- 4Amazon's first-year sales bar
- Average brand age
- 37 months
Products
Top Hair Curler products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Upgraded Automatic Rotating Curling Iron - TYMO CurlPro Plus Long Barrel Curling Wand for Long Hair Ceramic Hair Curler for Women Anti-Scald Tangle-Free 600M Ionic Dual Voltage Gold 25 mm
- Price
- $323.48
- Rating
- 4.6/5
- Reviews
- 9,615
- Age
- 1y ago

TYMO Automatic Rotating Curling Iron - TYMO CURLPRO Beach Waves Curling Wand Portable Hair Curler 500 Million Ionic Dual Voltage & Lightweight for Travel Ceramic Coating Metallic Gray 25mm
- Price
- $227.37
- Rating
- 4.4/5
- Reviews
- 15,351
- Age
- 1y ago

SHEGLAM Automatic Curling Iron 32mm with 3 Temperatures Fast Heating 2-Way Rotation Automatic Shut-Off Anti-Scald Anti-Tangle Rotating for Hair Styling
- Price
- $76.24
- Rating
- 4.2/5
- Reviews
- 2,982
- Age
- 1y ago

Upgraded Automatic Rotating Curling Iron - TYMO CurlPro Plus Long Barrel Curling Wand for Long Hair Ceramic Hair Curler for Women Anti-Scald Tangle-Free 600M Ionic Dual Voltage Gold 32 mm
- Price
- $350.59
- Rating
- 4.6/5
- Reviews
- 9,615
- Age
- 1y ago

SHEGLAM Automatic Curling Iron 25mm with 3 Temperatures Fast Heating 2-Way Rotation Automatic Shut-Off Anti-Scald Anti-Tangle Rotating for Hair Styling
- Price
- $77.59
- Rating
- 4.2/5
- Reviews
- 2,982
- Age
- 1y ago
Trending
90-day click momentum
SHEGLAM One Touch Automatic Curling Iron with Cool Air Long-Lasting Curls for Bouncy or Wavy Styles Low Burn Risk Fast Heat-Up for Medium to Long Hair
- Price
- $198.96
- Rating
- 4.2/5
- Reviews
- 458
- Age
- 5mo ago

SHEGLAM Cupids Charm One-Touch 32mm Automatic Curling Iron with Ceramic Coating 3 Temperature Levels (170-210C) Instant Curler for Curls (32mm)
- Price
- $143.51
- Rating
- 4.3/5
- Reviews
- 62
- Age
- 6mo ago

Purfex 2-in-1 Automatic Hair Curler One-Touch Instant Curling Iron for Easy Long-Lasting Curls Hair Styling Tool with Ceramic Barrel Fast Heat for Women and Teens
- Price
- $68.08
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 4mo ago

TYMO Automatic Rotating Curling Iron - TYMO CURLPRO Beach Waves Curling Wand Portable Hair Curler 500 Million Ionic Dual Voltage & Lightweight for Travel Ceramic Coating Metallic Gray 32mm
- Price
- $243.41
- Rating
- 4.4/5
- Reviews
- 15,351
- Age
- 1y ago

Upgraded Automatic Rotating Curling Iron - TYMO CurlPro Plus Long Barrel Curling Wand for Long Hair Ceramic Hair Curler for Women Anti-Scald Tangle-Free 600M Ionic Dual Voltage Gold Blush 25 mm
- Price
- $358.22
- Rating
- 4.6/5
- Reviews
- 9,615
- Age
- 1y ago
Newest
by launch date
Purfex 2-in-1 Automatic Hair Curler One-Touch Instant Curling Iron for Easy Long-Lasting Curls Hair Styling Tool with Ceramic Barrel Fast Heat for Women and Teens
- Price
- $68.08
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 4mo ago

SHEGLAM One Touch Automatic Curling Iron with Cool Air Long-Lasting Curls for Bouncy or Wavy Styles Low Burn Risk Fast Heat-Up for Medium to Long Hair
- Price
- $198.96
- Rating
- 4.2/5
- Reviews
- 458
- Age
- 5mo ago

SHEGLAM Cupids Charm One-Touch 25mm Automatic Curling Wand with Ceramic Coating 3 Temperature Levels (170-210C) Instant Curl Winder
- Price
- $142.23
- Rating
- 4.3/5
- Reviews
- 100
- Age
- 6mo ago

SHEGLAM Cupids Charm One-Touch 32mm Automatic Curling Iron with Ceramic Coating 3 Temperature Levels (170-210C) Instant Curler for Curls (32mm)
- Price
- $143.51
- Rating
- 4.3/5
- Reviews
- 62
- Age
- 6mo ago

Upgraded Automatic Rotating Curling Iron - TYMO CurlPro Plus Long Barrel Curling Wand for Long Hair Ceramic Hair Curler for Women Anti-Scald Tangle-Free 600M Ionic Dual Voltage Gold 32 mm
- Price
- $350.59
- Rating
- 4.6/5
- Reviews
- 9,615
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 40% of clicks. Leaders hold, but buyers still shop past them.
Brands
14 falling
Sellers
72
Top-5 brand share
85%
Top 20: 100%
Top-5 click share
40%
Top 20: 87%
Open market
12%
- TYMO42%
- SHEGLAM25%
- BaByliss8%
- wavytalk5%
- PHILIPS5%
- Conair3%
- Open — no brand owns it (8 brands, 12%)
Demand
Hair Curler search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 2.5×
Search terms
Top Hair Curler search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- hair curler195K/yr
- curling iron75K/yr
- tymo hair curler52K/yr
- curler43K/yr
- sheglam hair curler28K/yr
- tymo curl pro plus22K/yr
- hair curler automatic22K/yr
- sheglam hair14K/yr
- curling wand16K/yr
- curlers for women hair18K/yr
Reviews and returns
What reviews say buyers love and hate about Hair Curler
We read the reviews and the return reasons for every product selling here.
“Stop working after few months”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Hair Curler questions
Answered from the same tracked data.









