Hair Color
Hair Color shows a sweet-spot price point ($28.07 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Flapen Score
Top 13% of 445 Beauty niches · +8 vs the category median of 51
Is Hair Color profitable on Amazon?
According to Flapen's Amazon United Arab Emirates niche tracking, Hair Color is a $290K/yr Amazon United Arab Emirates market (569K searches/yr). The top 5 brands hold 96% of demand. Verdict: Worth a look — 59/100.
Hair Color: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved +4.2% over the last 90 days and 1.8% of searches end in a purchase.
$290K
revenue / yr
Who owns the niche?
The top 5 brands hold 96% of demand, so 4% of the market is open.
4%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.2★ — the gap to enter on.
0/100
page quality · 95 products
Top Hair Color products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
LOréal Paris Casting Crème Gloss 300 Dark Brown
- Price
- $26.27
- Rating
- 4.2/5
- Reviews
- 1,160
- Age
- 13y ago
Biomagic Permanent Hair Color for a Natural Look Keratin & Argan Oil Line Ammonia FREE Dye Contains Certified Organic Ingredients (4.00 Brown)
- Price
- $35.05
- Rating
- 4.2/5
- Reviews
- 115
- Age
- 4y ago
LOréal Paris Casting Crème Gloss 400 Brown
- Price
- $26.50
- Rating
- 4.2/5
- Reviews
- 1,160
- Age
- 7y ago
LOréal Paris Prodigy Hair Color/Dye Micro-Oil Technology for Smooth Natural Hair Grey Hair Coverage 4.0 Brown
- Price
- $33.87
- Rating
- 4.0/5
- Reviews
- 3,044
- Age
- 7y ago
Garnier Permanent Hair Dye Intense Long-lasting Colour Up to 100% Grey Hair Coverage No Ammonia 60% Oils Olia 4.0 Dark Brown
- Price
- $18.65
- Rating
- 4.4/5
- Reviews
- 207
- Age
- 5y ago
Trending
90-day click momentum
Garnier Hair Colour With 3 Nourishing Oils Grey Covereage Long-lasting Shiny Colour Natural-looking Result For All Hair Types Color Naturals Crème 4 Brown
- Price
- $14.22
- Rating
- 3.9/5
- Reviews
- 186
- Age
- 7y ago
Wella Koleston Hair Color Creme 307/1 Medium Ash Blonde 100 ml
- Price
- $10.87
- Rating
- 4.2/5
- Reviews
- 2,539
- Age
- 7y ago
Biomagic Permanent Hair Color for a Natural Look Keratin & Argan Oil Line Ammonia FREE Dye Contains Certified Organic Ingredients (4.00 Brown)
- Price
- $35.05
- Rating
- 4.2/5
- Reviews
- 115
- Age
- 4y ago
LOréal Paris Casting Crème Gloss 400 Brown
- Price
- $26.50
- Rating
- 4.2/5
- Reviews
- 1,160
- Age
- 7y ago
Phyto Phytocolor Permanent Natural Hair Color 3 Dark Brown with Botanical Pigments 100% Grey Hair Coverage Ammonia-free PPD-free Silicone-free
- Price
- $60.17
- Rating
- 4.2/5
- Reviews
- 4,851
- Age
- 4y ago
Newest
by launch datePhyto Phytocolor Permanent Natural Hair Color 3 Dark Brown with Botanical Pigments 100% Grey Hair Coverage Ammonia-free PPD-free Silicone-free
- Price
- $60.17
- Rating
- 4.2/5
- Reviews
- 4,851
- Age
- 4y ago
Biomagic Permanent Hair Color for a Natural Look Keratin & Argan Oil Line Ammonia FREE Dye Contains Certified Organic Ingredients (4.00 Brown)
- Price
- $35.05
- Rating
- 4.2/5
- Reviews
- 115
- Age
- 4y ago
LOréal Paris Excellence Ash Supreme AntiBrass Permanent Hair Colour 7.17 Ash Blonde 250 ml
- Price
- $33.27
- Rating
- 4.4/5
- Reviews
- 466
- Age
- 5y ago
Garnier Permanent Hair Dye Intense Long-lasting Colour Up to 100% Grey Hair Coverage No Ammonia 60% Oils Olia 4.0 Dark Brown
- Price
- $18.65
- Rating
- 4.4/5
- Reviews
- 207
- Age
- 5y ago
Garnier Permanent Hair Dye Intense Long-lasting Colour Up to 100% Grey Hair Coverage No Ammonia 60% Oils Olia 6.0 Light brown
- Price
- $18.43
- Rating
- 4.3/5
- Reviews
- 219
- Age
- 5y ago
Competition: brands, sellers & click share
Clicks spread well past the top 5 (21% combined) — an open shelf where new products get seen.
Brands
11 falling
Sellers
87
Top-5 brand share
96%
Top 20: 100%
Top-5 click share
21%
Top 20: 54%
Open market
2%
- L'Oreal Paris38%
- Garnier28%
- Biomagic15%
- Wella12%
- Creme supreme3%
- Phyto2%
- Open — no brand owns it (5 brands, 2%)
Hair Color demand & seasonality
Weekly search volume, with the niche's key stats alongside.
No pronounced peak months · busiest ÷ quietest = 1.4×
Top Hair Color search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- hair color96K/yr
- loreal hair colour90K/yr
- hair dye60K/yr
- hair color for women62K/yr
- garnier hair colour48K/yr
- صبغة شعر خالية من الامونيا34K/yr
- صبغة شعر22K/yr
- koleston hair colour19K/yr
- hair colour18K/yr
- biomagic hair color15K/yr
What reviews say buyers love and hate about Hair Color
What buyers mention most, as a share of all reviews.
What buyers love
90% of reviews“Amazing quality”
“Color is good”
“Good with affordable price”
“No allergies”
“vibrant colour that actually STAYS”
What buyers complain about
82% of reviews“the colour always comes out a bit darker than expected”
“Waste of money”
“The color for hair I buy i suffer for allergy its very itchy my face also”
“Very low quality”
“And wrong product description”
Hair Color return rate & reasons
Why buyers send it back, as a share of all return requests.
1.3%
Return rate
0%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Hair Color questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
