hair color
Worth a lookShows a sweet-spot price point ($28.07 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Avg price
Incredible$28.07avg listing price — sweet spot $15–$100
Competition
Great21%top-5 click share — an open shelf
Returns
Great1.3%return rate — above 5% kills the launch gate
Price range
Great$9.83–$76.52cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Review moat
Good1,028.13avg incumbent reviews — the moat a new listing must climb
Market size
Good$290K$290K/yr · 569K searches
Growth
Okay+4.2%90-day search growth — must beat 0% to launch
Conversion
Bad1.8%search→purchase rate — share of searches ending in a sale
Brand share
Bad96%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Arab Emirates niche tracking, hair color is a $290K/yr Amazon United Arab Emirates market (569K searches/yr). The top 5 brands hold 96% of demand. Verdict: Worth a look — 59/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
hair color market data
- Units sold / yr
- 15K–20K
- avg 100–250/product
- Revenue / yr
- $421K–$561K
- units × avg price
- Conversion rate
- 1.8%
- Avg BSR
- #208
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 80%
- Out of stock
- 0.9%
- Avg brand age
- 67 months
- Avg seller age
- 71 days
Competition & brand share
Clicks spread well past the top 5 (21% combined) — an open shelf where new products get seen.Brands
11 falling
Sellers
87
Top-5 brand share
96%
Top 20: 100%
Top-5 click share
21%
Top 20: 54%
Open market
2%
- L'Oreal Paris38%
- Garnier28%
- Biomagic15%
- Wella12%
- Creme supreme3%
- Phyto2%
- Open — no brand owns it (5 brands, 2%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +4.2% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.4×
Top hair color search terms
- hair color96K/yr
- loreal hair colour90K/yr
- hair dye60K/yr
- hair color for women62K/yr
- garnier hair colour48K/yr
- صبغة شعر خالية من الامونيا34K/yr
- صبغة شعر22K/yr
- koleston hair colour19K/yr
- hair colour18K/yr
- biomagic hair color15K/yr
Top hair color products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
LOréal Paris Casting Crème Gloss 300 Dark Brown
L'Oreal Paris$26.274.2★1,160 rev
Biomagic Permanent Hair Color for a Natural Look Keratin & Argan Oil Line Ammonia FREE Dye Contains Certified Organic Ingredients (4.00 Brown)
Biomagic$35.054.2★115 rev
LOréal Paris Casting Crème Gloss 400 Brown
L'Oreal Paris$26.504.2★1,160 rev
LOréal Paris Prodigy Hair Color/Dye Micro-Oil Technology for Smooth Natural Hair Grey Hair Coverage 4.0 Brown
L'Oreal Paris$33.874.0★3,044 rev
Garnier Permanent Hair Dye Intense Long-lasting Colour Up to 100% Grey Hair Coverage No Ammonia 60% Oils Olia 4.0 Dark Brown
Garnier$18.654.4★207 rev
Newest
by launch date
Phyto Phytocolor Permanent Natural Hair Color 3 Dark Brown with Botanical Pigments 100% Grey Hair Coverage Ammonia-free PPD-free Silicone-free
Phyto$60.174,851 rev
Biomagic Permanent Hair Color for a Natural Look Keratin & Argan Oil Line Ammonia FREE Dye Contains Certified Organic Ingredients (4.00 Brown)
Biomagic$35.05115 rev
LOréal Paris Excellence Ash Supreme AntiBrass Permanent Hair Colour 7.17 Ash Blonde 250 ml
L'Oreal Paris$33.27466 rev
Garnier Permanent Hair Dye Intense Long-lasting Colour Up to 100% Grey Hair Coverage No Ammonia 60% Oils Olia 4.0 Dark Brown
Garnier$18.65207 rev
Garnier Permanent Hair Dye Intense Long-lasting Colour Up to 100% Grey Hair Coverage No Ammonia 60% Oils Olia 6.0 Light brown
Garnier$18.43219 rev
Trending
90-day click momentum
Garnier Hair Colour With 3 Nourishing Oils Grey Covereage Long-lasting Shiny Colour Natural-looking Result For All Hair Types Color Naturals Crème 4 Brown
Garnier$14.223.9★
Wella Koleston Hair Color Creme 307/1 Medium Ash Blonde 100 ml
Wella$10.874.2★
Biomagic Permanent Hair Color for a Natural Look Keratin & Argan Oil Line Ammonia FREE Dye Contains Certified Organic Ingredients (4.00 Brown)
Biomagic$35.054.2★
LOréal Paris Casting Crème Gloss 400 Brown
L'Oreal Paris$26.504.2★
Phyto Phytocolor Permanent Natural Hair Color 3 Dark Brown with Botanical Pigments 100% Grey Hair Coverage Ammonia-free PPD-free Silicone-free
Phyto$60.174.2★
What buyers say about hair color
What buyers praise and complain about, mined from review topics.What buyers love
“Amazing quality”
“Color is good”
“Good with affordable price”
“No allergies”
“vibrant colour that actually STAYS”
“Excellent Product – Safe and Effective”
“The application is easy”
“Easy to use”
“the conditioner that it comes with smells amazing”
“100% grey coverage”
What buyers complain about
“the colour always comes out a bit darker than expected”
“Waste of money”
“The color for hair I buy i suffer for allergy its very itchy my face also”
“Very low quality”
“And wrong product description”
“my gray hair did not absorb the color”
“It has so many oils”
“v bad burn skin”
“Leaked product”
“No coverage, brassy look and makes the hair dull looking”
Top return reasons
Common questions
- Is hair color profitable to sell on Amazon United Arab Emirates?
- The niche generates $290K/yr across 95 tracked products. 4 of 9 products launched in the last 360 days are still selling. 90-day search growth is +4.2%. Flapen's verdict: Worth a look (59/100).
- How competitive is the hair color niche?
- 11 brands and 87 sellers compete. The top 5 products take 21% of clicks and top 5 brands hold 96% of demand.
- What do buyers complain about in hair color?
- Top complaints mined from reviews: لون, القيمة مقابل المال, الحساسية. The return rate is 1.3%.
- When does demand for hair color peak?
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- What does it cost to enter the hair color niche?
- Listings span $9.83–$76.52; the average listing price is $28.07 (sweet spot $15–$100). The average incumbent carries 1,028 reviews — the moat a new listing must climb.