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Hair Color

Maybe

Products sell for $28.07 on average, inside the sweet spot. But the top 5 brands take 96% of clicks, so Hair Color is a Maybe.

Flapen Score
59
59 / 100
Top 13% of 445 Beauty niches · +8 vs the category median of 51
Market size
$290K/yr569K searches / yr
90-day growth
+4.2%search demand this quarter
Competition
21%top-5 click share · 11 brands · 87 sellers

Flapen Score

Hair Color against its category

The dotted line is the Beauty average. Past it, Hair Color is stronger. Inside it, weaker.

59Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Hair Color market on Amazon at a glance

Shoppers on Amazon United Arab Emirates searched for Hair Color 569K times last year and spent an estimated $290K. The top 5 brands take 96% of clicks. Flapen scores it 59 out of 100, a Maybe.

01 · Demand

1.8% of searches ended in a purchase last week.

Shoppers searched for this 569K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 1.8% of those searches ended in a purchase. Searches in the last 90 days moved +4.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $290K a year.

Searches, last 12 months
569K
Growth, 90 days vs prior 90
+4.2%
Conversion, latest week
1.8%
Market size, estimated
$290Ka year
Peak month
May1.4× the quietest month
Top search term
hair color96K searches a year

02 · Price

A sale here is worth $28.07.

Listings sell for $28.07 on average, from $9.83 to $76.52. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 100 to 250 of them. At $28.07 that is $3K to $7K a year per listing.

Average price
$28.07inside the $15 to $100 sweet spot
Price range
$9.83–$76.52
Amazon United Arab Emirates median price
$60.52across 3,090 niches
Units sold a year
15K–20K
Units per listing a year
100–250
Revenue per listing a year
$3K–$7K
Returns
1.3%of orders · Amazon United Arab Emirates median 1.6%

03 · Entry bar

The bar here is low.

80% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.9% of listings are out of stock. The average listing ranks #208 within Beauty. It carries 1,028 reviews at 4.20 stars, so a new listing needs social proof before a better product.

Sponsored listings
80%
Prime listings
100%
Out of stock, average day
0.9%
Average rank
#208in Beauty
Average rating
4.20 starsAmazon United Arab Emirates average 4.27 stars
Average reviews
1,028per listing
Listings tracked
95

04 · Newcomers

Amazon counts 4 of last year's 9 launches as successful.

9 products launched here in the last 12 months. Amazon counts 4 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 67 months on average, so the names here are established.

Launched, last 12 months
9
Successful launches
4Amazon's first-year sales bar
Average brand age
67 months

Products

Top Hair Color products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 21% of clicks. An open shelf where new products get seen.

$0$6K$12K$17K$23K1001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 falling

Sellers

87

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

21%

Top 20: 54%

Open market

2%

  • L'Oreal Paris38%
  • Garnier28%
  • Biomagic15%
  • Wella12%
  • Creme supreme3%
  • Phyto2%
  • Open — no brand owns it (5 brands, 2%)

Demand

Hair Color search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KSpike '24Holiday '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Hair Color search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • hair color96K/yr
  • loreal hair colour90K/yr
  • hair dye60K/yr
  • hair color for women62K/yr
  • garnier hair colour48K/yr
  • صبغة شعر خالية من الامونيا34K/yr
  • صبغة شعر22K/yr
  • koleston hair colour19K/yr
  • hair colour18K/yr
  • biomagic hair color15K/yr

Reviews and returns

What reviews say buyers love and hate about Hair Color

We read the reviews and the return reasons for every product selling here.

35%of positive reviews mention “الجودة الشاملة”
31%of negative reviews mention “لون”
1.3%of orders come back
“the colour always comes out a bit darker than expected”
A buyer, on “لون”31% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Hair Color questions

Answered from the same tracked data.