Hair Color
MaybeProducts sell for $28.07 on average, inside the sweet spot. But the top 5 brands take 96% of clicks, so Hair Color is a Maybe.
- Flapen Score
- 59 / 100Top 13% of 445 Beauty niches · +8 vs the category median of 5159
- Market size
- $290K/yr569K searches / yr
- 90-day growth
- +4.2%search demand this quarter
- Competition
- 21%top-5 click share · 11 brands · 87 sellers
Flapen Score
Hair Color against its category
The dotted line is the Beauty average. Past it, Hair Color is stronger. Inside it, weaker.
Market
The Hair Color market on Amazon at a glance
Shoppers on Amazon United Arab Emirates searched for Hair Color 569K times last year and spent an estimated $290K. The top 5 brands take 96% of clicks. Flapen scores it 59 out of 100, a Maybe.
01 · Demand
1.8% of searches ended in a purchase last week.
Shoppers searched for this 569K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 1.8% of those searches ended in a purchase. Searches in the last 90 days moved +4.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $290K a year.
- Searches, last 12 months
- 569K
- Growth, 90 days vs prior 90
- +4.2%
- Conversion, latest week
- 1.8%
- Market size, estimated
- $290Ka year
- Peak month
- May1.4× the quietest month
- Top search term
- hair color96K searches a year
02 · Price
A sale here is worth $28.07.
Listings sell for $28.07 on average, from $9.83 to $76.52. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 100 to 250 of them. At $28.07 that is $3K to $7K a year per listing.
- Average price
- $28.07inside the $15 to $100 sweet spot
- Price range
- $9.83–$76.52
- Amazon United Arab Emirates median price
- $60.52across 3,090 niches
- Units sold a year
- 15K–20K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $3K–$7K
- Returns
- 1.3%of orders · Amazon United Arab Emirates median 1.6%
03 · Entry bar
The bar here is low.
80% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.9% of listings are out of stock. The average listing ranks #208 within Beauty. It carries 1,028 reviews at 4.20 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 80%
- Prime listings
- 100%
- Out of stock, average day
- 0.9%
- Average rank
- #208in Beauty
- Average rating
- 4.20 starsAmazon United Arab Emirates average 4.27 stars
- Average reviews
- 1,028per listing
- Listings tracked
- 95
04 · Newcomers
Amazon counts 4 of last year's 9 launches as successful.
9 products launched here in the last 12 months. Amazon counts 4 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 67 months on average, so the names here are established.
- Launched, last 12 months
- 9
- Successful launches
- 4Amazon's first-year sales bar
- Average brand age
- 67 months
Products
Top Hair Color products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
LOréal Paris Casting Crème Gloss 300 Dark Brown
- Price
- $26.27
- Rating
- 4.2/5
- Reviews
- 1,160
- Age
- 13y ago

Biomagic Permanent Hair Color for a Natural Look Keratin & Argan Oil Line Ammonia FREE Dye Contains Certified Organic Ingredients (4.00 Brown)
- Price
- $35.05
- Rating
- 4.2/5
- Reviews
- 115
- Age
- 4y ago

LOréal Paris Casting Crème Gloss 400 Brown
- Price
- $26.50
- Rating
- 4.2/5
- Reviews
- 1,160
- Age
- 7y ago

LOréal Paris Prodigy Hair Color/Dye Micro-Oil Technology for Smooth Natural Hair Grey Hair Coverage 4.0 Brown
- Price
- $33.87
- Rating
- 4.0/5
- Reviews
- 3,044
- Age
- 7y ago

Garnier Permanent Hair Dye Intense Long-lasting Colour Up to 100% Grey Hair Coverage No Ammonia 60% Oils Olia 4.0 Dark Brown
- Price
- $18.65
- Rating
- 4.4/5
- Reviews
- 207
- Age
- 5y ago
Trending
90-day click momentum
Garnier Hair Colour With 3 Nourishing Oils Grey Covereage Long-lasting Shiny Colour Natural-looking Result For All Hair Types Color Naturals Crème 4 Brown
- Price
- $14.22
- Rating
- 3.9/5
- Reviews
- 186
- Age
- 7y ago

Wella Koleston Hair Color Creme 307/1 Medium Ash Blonde 100 ml
- Price
- $10.87
- Rating
- 4.2/5
- Reviews
- 2,539
- Age
- 7y ago

Biomagic Permanent Hair Color for a Natural Look Keratin & Argan Oil Line Ammonia FREE Dye Contains Certified Organic Ingredients (4.00 Brown)
- Price
- $35.05
- Rating
- 4.2/5
- Reviews
- 115
- Age
- 4y ago

LOréal Paris Casting Crème Gloss 400 Brown
- Price
- $26.50
- Rating
- 4.2/5
- Reviews
- 1,160
- Age
- 7y ago

Phyto Phytocolor Permanent Natural Hair Color 3 Dark Brown with Botanical Pigments 100% Grey Hair Coverage Ammonia-free PPD-free Silicone-free
- Price
- $60.17
- Rating
- 4.2/5
- Reviews
- 4,851
- Age
- 4y ago
Newest
by launch date
Phyto Phytocolor Permanent Natural Hair Color 3 Dark Brown with Botanical Pigments 100% Grey Hair Coverage Ammonia-free PPD-free Silicone-free
- Price
- $60.17
- Rating
- 4.2/5
- Reviews
- 4,851
- Age
- 4y ago

Biomagic Permanent Hair Color for a Natural Look Keratin & Argan Oil Line Ammonia FREE Dye Contains Certified Organic Ingredients (4.00 Brown)
- Price
- $35.05
- Rating
- 4.2/5
- Reviews
- 115
- Age
- 4y ago

LOréal Paris Excellence Ash Supreme AntiBrass Permanent Hair Colour 7.17 Ash Blonde 250 ml
- Price
- $33.27
- Rating
- 4.4/5
- Reviews
- 466
- Age
- 5y ago

Garnier Permanent Hair Dye Intense Long-lasting Colour Up to 100% Grey Hair Coverage No Ammonia 60% Oils Olia 4.0 Dark Brown
- Price
- $18.65
- Rating
- 4.4/5
- Reviews
- 207
- Age
- 5y ago

Garnier Permanent Hair Dye Intense Long-lasting Colour Up to 100% Grey Hair Coverage No Ammonia 60% Oils Olia 6.0 Light brown
- Price
- $18.43
- Rating
- 4.3/5
- Reviews
- 219
- Age
- 5y ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 21% of clicks. An open shelf where new products get seen.
Brands
11 falling
Sellers
87
Top-5 brand share
96%
Top 20: 100%
Top-5 click share
21%
Top 20: 54%
Open market
2%
- L'Oreal Paris38%
- Garnier28%
- Biomagic15%
- Wella12%
- Creme supreme3%
- Phyto2%
- Open — no brand owns it (5 brands, 2%)
Demand
Hair Color search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.4×
Search terms
Top Hair Color search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- hair color96K/yr
- loreal hair colour90K/yr
- hair dye60K/yr
- hair color for women62K/yr
- garnier hair colour48K/yr
- صبغة شعر خالية من الامونيا34K/yr
- صبغة شعر22K/yr
- koleston hair colour19K/yr
- hair colour18K/yr
- biomagic hair color15K/yr
Reviews and returns
What reviews say buyers love and hate about Hair Color
We read the reviews and the return reasons for every product selling here.
“the colour always comes out a bit darker than expected”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Hair Color questions
Answered from the same tracked data.









