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Hair Clay

Maybe

Returns run at only 0.8% of orders. But shoppers spend only $110K a year here, so Hair Clay is a Maybe.

Flapen Score
55
55 / 100
Top 30% of 445 Beauty niches · +4 vs the category median of 51
Market size
$110K/yr39K searches / yr
90-day growth
+31.0%search demand this quarter
Competition
59%top-5 click share · 18 brands · 59 sellers

Flapen Score

Hair Clay against its category

The dotted line is the Beauty average. Past it, Hair Clay is stronger. Inside it, weaker.

55Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Hair Clay market on Amazon at a glance

Shoppers on Amazon United Arab Emirates searched for Hair Clay 39K times last year and spent an estimated $110K. The top 5 brands take 67% of clicks. Flapen scores it 55 out of 100, a Maybe.

01 · Demand

3.4% of searches ended in a purchase last week.

Shoppers searched for this 39K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 3.4% of those searches ended in a purchase. Searches in the last 90 days moved +31.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $110K a year.

Searches, last 12 months
39K
Growth, 90 days vs prior 90
+31.0%
Conversion, latest week
3.4%
Market size, estimated
$110Ka year
Top search term
hair clay27K searches a year

02 · Price

A sale here is worth $83.38.

Listings sell for $83.38 on average, from $9.22 to $276.70. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At $83.38 that is $0 to $8K a year per listing.

Average price
$83.38inside the $15 to $100 sweet spot
Price range
$9.22–$276.70
Amazon United Arab Emirates median price
$60.52across 3,090 niches
Units sold a year
1K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$8K
Returns
0.8%of orders · Amazon United Arab Emirates median 1.6%

03 · Entry bar

The bar here is reviews.

65% of listings pay for placement with sponsored ads. 70% ship with Prime. On an average day, 4.3% of listings are out of stock. The average listing ranks #64 within Beauty. It carries 2,217 reviews at 4.28 stars, so a new listing needs social proof before a better product.

Sponsored listings
65%
Prime listings
70%
Out of stock, average day
4.3%
Average rank
#64in Beauty
Average rating
4.28 starsAmazon United Arab Emirates average 4.27 stars
Average reviews
2,217per listing
Listings tracked
23

04 · Newcomers

Amazon counts 1 of last year's 5 launches as successful.

5 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 82 months on average, so the names here are established.

Launched, last 12 months
5
Successful launches
1Amazon's first-year sales bar
Average brand age
82 months

Products

Top Hair Clay products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 59% of clicks. Leaders hold, but buyers still shop past them.

$0$11K$22K$33K$44K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

18 rising

Sellers

59

Top-5 brand share

67%

Top 20: 100%

Top-5 click share

59%

Top 20: 97%

Open market

29%

  • Hanz de Fuko29%
  • L’Oréal Paris men expert12%
  • BlackMask10%
  • Beardo9%
  • CNMOFAXIN8%
  • American Crew5%

Demand

Hair Clay search demand

Weekly searches over the year. Pick a range.

1K750Spike '26May '26May '26May '26Jun '26Jun '26Jul '26

Search terms

Top Hair Clay search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • hair clay27K/yr
  • hanz de fuko claymation4K/yr
  • hair clay men5K/yr
  • hanz de fuko3K/yr

Reviews and returns

What reviews say buyers love and hate about Hair Clay

We read the reviews and the return reasons for every product selling here.

33%of positive reviews mention “ملائمة الشعر المستقيم”
20%of negative reviews mention “زيتي/دهني”
0.8%of orders come back
“Make the hair looks Cheap Oily”
A buyer, on “زيتي/دهني”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Hair Clay questions

Answered from the same tracked data.