Hair Clay
MaybeReturns run at only 0.8% of orders. But shoppers spend only $110K a year here, so Hair Clay is a Maybe.
- Flapen Score
- 55 / 100Top 30% of 445 Beauty niches · +4 vs the category median of 5155
- Market size
- $110K/yr39K searches / yr
- 90-day growth
- +31.0%search demand this quarter
- Competition
- 59%top-5 click share · 18 brands · 59 sellers
Flapen Score
Hair Clay against its category
The dotted line is the Beauty average. Past it, Hair Clay is stronger. Inside it, weaker.
Market
The Hair Clay market on Amazon at a glance
Shoppers on Amazon United Arab Emirates searched for Hair Clay 39K times last year and spent an estimated $110K. The top 5 brands take 67% of clicks. Flapen scores it 55 out of 100, a Maybe.
01 · Demand
3.4% of searches ended in a purchase last week.
Shoppers searched for this 39K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 3.4% of those searches ended in a purchase. Searches in the last 90 days moved +31.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $110K a year.
- Searches, last 12 months
- 39K
- Growth, 90 days vs prior 90
- +31.0%
- Conversion, latest week
- 3.4%
- Market size, estimated
- $110Ka year
- Top search term
- hair clay27K searches a year
02 · Price
A sale here is worth $83.38.
Listings sell for $83.38 on average, from $9.22 to $276.70. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At $83.38 that is $0 to $8K a year per listing.
- Average price
- $83.38inside the $15 to $100 sweet spot
- Price range
- $9.22–$276.70
- Amazon United Arab Emirates median price
- $60.52across 3,090 niches
- Units sold a year
- 1K–2K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$8K
- Returns
- 0.8%of orders · Amazon United Arab Emirates median 1.6%
03 · Entry bar
The bar here is reviews.
65% of listings pay for placement with sponsored ads. 70% ship with Prime. On an average day, 4.3% of listings are out of stock. The average listing ranks #64 within Beauty. It carries 2,217 reviews at 4.28 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 65%
- Prime listings
- 70%
- Out of stock, average day
- 4.3%
- Average rank
- #64in Beauty
- Average rating
- 4.28 starsAmazon United Arab Emirates average 4.27 stars
- Average reviews
- 2,217per listing
- Listings tracked
- 23
04 · Newcomers
Amazon counts 1 of last year's 5 launches as successful.
5 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 82 months on average, so the names here are established.
- Launched, last 12 months
- 5
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 82 months
Products
Top Hair Clay products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Hanz de Fuko Premium Hair Styling Claymation: High Performance Hair Styling Clay with a Matte Finish 56g/53.33ml
- Price
- $151.61
- Rating
- 4.3/5
- Reviews
- 6,725
- Age
- 10y ago

LORÉAL Paris Men Expert Matt Clay Barber Club Matte Molding Clay Hair Styling 75 ml
- Price
- $39.92
- Rating
- 4.4/5
- Reviews
- 1,461
- Age
- 6y ago

BlackMask Hair Clay for Men (3.52 oz) Matte Finish with Strong Hold Hair Styling Clay Adds Texture & Volume
- Price
- $117.08
- Rating
- 4.3/5
- Reviews
- 718
- Age
- 8mo ago

BD Strong Hair Clay Matte Wax 100g
- Price
- $29.54
- Rating
- 3.9/5
- Reviews
- 2,823
- Age
- 4y ago

CNMOFAXIN Medium Hold Matte Clay 100g Long Lasting Hair Wax for Men & Women Natural Matte Finish Styling Clay with Nourishing Oils Easy to Wash Off For Textured Looks & Daily Use
- Price
- $32.63
- Rating
- 3.8/5
- Reviews
- 13
- Age
- 1y ago
Trending
90-day click momentum
Alex Costa Forte Series Chrome Clay Strong Hold Hair for Men | Matte Finish Volume Building & Texture Enhancement | Kaolin Beeswax & Jojoba Oil | Lightweight Reusable and Simple
- Price
- $276.70
- Rating
- 4.3/5
- Reviews
- 81
- Age
- 8mo ago

SEVICH Mens Hair Styling Clay - Matte Powerful Hair Gel Containing Plant Essence Persistent Shaping Fresh and Non Greasy Easy to Clean 80g
- Price
- $34.60
- Rating
- 4.0/5
- Reviews
- 32
- Age
- 1y ago

JAWAN Matte Paste Cream Medium Hold & Shine Hair Styling Clay Texture Cream with Coconut and Argan Oils 57g
- Price
- $60.84
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 5mo ago

BlackMask Hair Clay for Men (3.52 oz) Matte Finish with Strong Hold Hair Styling Clay Adds Texture & Volume
- Price
- $117.08
- Rating
- 4.3/5
- Reviews
- 718
- Age
- 8mo ago

Gatsby Hair Styling Wax Mat & Hard | Creates a side blow hairstyle with High Volume and Matt Finish | 75gm
- Price
- $9.22
- Rating
- 4.2/5
- Reviews
- 53
- Age
- 13y ago
Newest
by launch date
Dasher Texture Clay For Mens Hair (100g) Medium Hold & Matte Finish Puck Easy To Apply Flexible Hold & Water-Based With Vitamin E & Biotin
- Price
- $59.87
- Rating
- 4.1/5
- Reviews
- 50
- Age
- 5mo ago

JAWAN Matte Paste Cream Medium Hold & Shine Hair Styling Clay Texture Cream with Coconut and Argan Oils 57g
- Price
- $60.84
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 5mo ago

JAWAN Mens Grooming: Matte Clay - Medium Hold Matte Finish Hair Clay with Beeswax & Bentonite Clay non greasy 57g
- Price
- $71.98
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 5mo ago

Alex Costa Forte Series Chrome Clay Strong Hold Hair for Men | Matte Finish Volume Building & Texture Enhancement | Kaolin Beeswax & Jojoba Oil | Lightweight Reusable and Simple
- Price
- $276.70
- Rating
- 4.3/5
- Reviews
- 81
- Age
- 8mo ago

BlackMask Hair Clay for Men (3.52 oz) Matte Finish with Strong Hold Hair Styling Clay Adds Texture & Volume
- Price
- $117.08
- Rating
- 4.3/5
- Reviews
- 718
- Age
- 8mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take 59% of clicks. Leaders hold, but buyers still shop past them.
Brands
18 rising
Sellers
59
Top-5 brand share
67%
Top 20: 100%
Top-5 click share
59%
Top 20: 97%
Open market
29%
- Hanz de Fuko29%
- L’Oréal Paris men expert12%
- BlackMask10%
- Beardo9%
- CNMOFAXIN8%
- American Crew5%
Demand
Hair Clay search demand
Weekly searches over the year. Pick a range.
Search terms
Top Hair Clay search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- hair clay27K/yr
- hanz de fuko claymation4K/yr
- hair clay men5K/yr
- hanz de fuko3K/yr
Reviews and returns
What reviews say buyers love and hate about Hair Clay
We read the reviews and the return reasons for every product selling here.
“Make the hair looks Cheap Oily”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
21 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Hair Clay questions
Answered from the same tracked data.









