Hair
weak search conversion (1.4%) — Hair doesn't clear our bar today.
Flapen Score
Ranks 322 of 445 Beauty niches · −5 vs the category median of 51
Is Hair profitable on Amazon?
According to Flapen's Amazon United Arab Emirates niche tracking, Hair is a $88K/yr Amazon United Arab Emirates market (158K searches/yr). The top 5 brands hold 81% of demand. Verdict: Skip it — 46/100.
Hair: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -5.7% over the last 90 days and 1.4% of searches end in a purchase.
$88K
revenue / yr
Who owns the niche?
The top 5 brands hold 81% of demand, so 19% of the market is open.
19%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.
0/100
page quality · 22 products
Top Hair products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Olaplex No. 7 Bonding Oil Concentrated High Shine Oil Heat Protectant Visibly Smooths & Softens Hair Added Color Vibrancy Up to 72 Hour Frizz Control For All Hair Types 30 mL / 1.0 Fl. Oz.
- Price
- $77.46
- Rating
- 4.4/5
- Reviews
- 59,208
- Age
- 6y ago
Dove Bond Repair Bi-phase Oil Serum for healthy vital smooth hair Bio Protein Care Repairs nourishes and seals hair bonds 80ml
- Price
- $18.18
- Rating
- 3.7/5
- Reviews
- 134
- Age
- 1y ago
Botanic Hearth 100% Pure Rosemary Oil For Hair Growth | 198 ML | Infused With Biotin Jojoba & castor Oil | Hair strengthening Treatment | Nourishing & Volumizing | Non GMO Verified
- Price
- $34.28
- Rating
- 4.2/5
- Reviews
- 24,212
- Age
- 2y ago
OLAPLEX No.7 Bonding Oil 60Ml
- Price
- $101.31
- Rating
- 4.7/5
- Reviews
- 8
- Age
- 9mo ago
Fino Shiseido Premium Touch Hair Mask 8.11 Ounce
- Price
- $31.21
- Rating
- 4.3/5
- Reviews
- 2,830
- Age
- 13y ago
Trending
90-day click momentum
LEVAO Satin Bonnet for Sleeping Silk Hair Bonnets for Women with Band Adjustable Night Cap for Curly Hair Large Sleep Cap
- Price
- $51.08
- Rating
- 4.0/5
- Reviews
- 3
- Age
- 3y ago
DOVE Serum Oil Tri-oils nourish 72 hours glass hair shine & instant moisture lock 95ml
- Price
- $37.35
- Rating
- 4.4/5
- Reviews
- 384
- Age
- 8mo ago
DOVE Serum Oil Amino Acid Repair 72 hours glass hair shine & instant smoothness 95ml
- Price
- $39.38
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 8mo ago
Dove Bond Intense Repair Treatment Hair Mask for healthy vital and smooth hair BIO PROTEIN CARE Repairs nourishes signs of damage in 1 minute* 265ml
- Price
- $25.31
- Rating
- 4.4/5
- Reviews
- 131
- Age
- 1y ago
Uniq One Revlon Professional All in One Hair Treatment V2 10 Real Benefits For Hair Ideal For All Hair Types 150ml
- Price
- $53.43
- Rating
- 4.6/5
- Reviews
- 63,979
- Age
- 10y ago
Newest
by launch date
BONDING OIL nº7 30 ml
- Price
- $78.55
- Rating
- 4.3/5
- Reviews
- 11
- Age
- 6mo ago
DOVE Serum Oil Amino Acid Repair 72 hours glass hair shine & instant smoothness 95ml
- Price
- $39.38
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 8mo ago
DOVE Serum Oil Tri-oils nourish 72 hours glass hair shine & instant moisture lock 95ml
- Price
- $37.35
- Rating
- 4.4/5
- Reviews
- 384
- Age
- 8mo ago
OLAPLEX No.7 Bonding Oil 60Ml
- Price
- $101.31
- Rating
- 4.7/5
- Reviews
- 8
- Age
- 9mo ago
Dove Intensive Repair Amino Serum for Damaged Hair with Bio-Protein Care Technology 3.3 oz
- Price
- $48.21
- Rating
- 4.6/5
- Reviews
- 1,516
- Age
- 1y ago
Competition: brands, sellers & click share
The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them.
Brands
13 falling
Sellers
120
Top-5 brand share
81%
Top 20: 100%
Top-5 click share
57%
Top 20: 99%
Open market
16%
- OLAPLEX36%
- Dove27%
- L'Oreal Paris7%
- Botanic Hearth6%
- Fino4%
- Marc Anthony3%
- Open — no brand owns it (7 brands, 16%)
Top Hair search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- hair71K/yr
- hair care32K/yr
- hair products12K/yr
- olaplex bonding oil11K/yr
- dove hair serum6K/yr
- dove serum5K/yr
- شعر6K/yr
- olaplex oil5K/yr
- haircare5K/yr
- hair care products for women5K/yr
What reviews say buyers love and hate about Hair
What buyers mention most, as a share of all reviews.
What buyers love
77% of reviews“quality product”
“Good smell”
“my hair is truly soft”
“Makes your hair smooth and straight”
“Good price”
What buyers complain about
75% of reviews“Very strong smell”
“A bit overpriced”
“Not working”
“Plastic Made”
“It make my hair dry”
Hair return rate & reasons
Why buyers send it back, as a share of all return requests.
0.8%
Return rate
0%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Hair questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
