Hair
FailBuyers convert on only 1.4% of searches, so Hair is a Fail.
- Flapen Score
- 46 / 100Ranks 322 of 445 Beauty niches · −5 vs the category median of 5146
- Market size
- $88K/yr158K searches / yr
- 90-day growth
- -5.7%search demand this quarter
- Competition
- 57%top-5 click share · 13 brands · 120 sellers
Flapen Score
Hair against its category
The dotted line is the Beauty average. Past it, Hair is stronger. Inside it, weaker.
Market
The Hair market on Amazon at a glance
Shoppers on Amazon United Arab Emirates searched for Hair 158K times last year and spent an estimated $88K. The top 5 brands take 81% of clicks. Flapen scores it 46 out of 100, a Fail.
01 · Demand
An estimated 1.4% of those searches ended in a purchase.
Shoppers searched for this 158K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. An estimated 1.4% of those searches ended in a purchase. Searches in the last 90 days moved -5.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $88K a year.
- Searches, last 12 months
- 158K
- Growth, 90 days vs prior 90
- -5.7%
- Conversion, latest week
- 1.4%
- Market size, estimated
- $88Ka year
- Top search term
- hair71K searches a year
02 · Price
A sale here is worth $39.74.
Listings sell for $39.74 on average, from $10.53 to $101.31. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $39.74 that is $0 to $4K a year per listing.
- Average price
- $39.74inside the $15 to $100 sweet spot
- Price range
- $10.53–$101.31
- Amazon United Arab Emirates median price
- $60.52across 3,090 niches
- Units sold a year
- 2K–3K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$4K
- Returns
- 0.8%of orders · Amazon United Arab Emirates median 1.6%
03 · Entry bar
The bar here is reviews.
64% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.6% of listings are out of stock. The average listing ranks #1,083 within Beauty. It carries 13,270 reviews at 4.35 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 64%
- Prime listings
- 100%
- Out of stock, average day
- 3.6%
- Average rank
- #1,083in Beauty
- Average rating
- 4.35 starsAmazon United Arab Emirates average 4.27 stars
- Average reviews
- 13,270per listing
- Listings tracked
- 22
04 · Newcomers
1 of last year's 4 launches cleared the first-year sales bar.
4 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 63 months on average, so the names here are established.
- Launched, last 12 months
- 4
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 63 months
Products
Top Hair products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Olaplex No. 7 Bonding Oil Concentrated High Shine Oil Heat Protectant Visibly Smooths & Softens Hair Added Color Vibrancy Up to 72 Hour Frizz Control For All Hair Types 30 mL / 1.0 Fl. Oz.
- Price
- $77.46
- Rating
- 4.4/5
- Reviews
- 59,208
- Age
- 6y ago

Dove Bond Repair Bi-phase Oil Serum for healthy vital smooth hair Bio Protein Care Repairs nourishes and seals hair bonds 80ml
- Price
- $18.18
- Rating
- 3.7/5
- Reviews
- 134
- Age
- 1y ago

Botanic Hearth 100% Pure Rosemary Oil For Hair Growth | 198 ML | Infused With Biotin Jojoba & castor Oil | Hair strengthening Treatment | Nourishing & Volumizing | Non GMO Verified
- Price
- $34.28
- Rating
- 4.2/5
- Reviews
- 24,212
- Age
- 2y ago

OLAPLEX No.7 Bonding Oil 60Ml
- Price
- $101.31
- Rating
- 4.7/5
- Reviews
- 8
- Age
- 9mo ago

Fino Shiseido Premium Touch Hair Mask 8.11 Ounce
- Price
- $31.21
- Rating
- 4.3/5
- Reviews
- 2,830
- Age
- 13y ago
Trending
estimated 90-day click momentum
LEVAO Satin Bonnet for Sleeping Silk Hair Bonnets for Women with Band Adjustable Night Cap for Curly Hair Large Sleep Cap
- Price
- $51.08
- Rating
- 4.0/5
- Reviews
- 3
- Age
- 3y ago

DOVE Serum Oil Tri-oils nourish 72 hours glass hair shine & instant moisture lock 95ml
- Price
- $37.35
- Rating
- 4.4/5
- Reviews
- 384
- Age
- 8mo ago

DOVE Serum Oil Amino Acid Repair 72 hours glass hair shine & instant smoothness 95ml
- Price
- $39.38
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 8mo ago

Dove Bond Intense Repair Treatment Hair Mask for healthy vital and smooth hair BIO PROTEIN CARE Repairs nourishes signs of damage in 1 minute* 265ml
- Price
- $25.31
- Rating
- 4.4/5
- Reviews
- 131
- Age
- 1y ago

Uniq One Revlon Professional All in One Hair Treatment V2 10 Real Benefits For Hair Ideal For All Hair Types 150ml
- Price
- $53.43
- Rating
- 4.6/5
- Reviews
- 63,979
- Age
- 10y ago
Newest
by launch date
BONDING OIL nº7 30 ml
- Price
- $78.55
- Rating
- 4.3/5
- Reviews
- 11
- Age
- 6mo ago

DOVE Serum Oil Amino Acid Repair 72 hours glass hair shine & instant smoothness 95ml
- Price
- $39.38
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 8mo ago

DOVE Serum Oil Tri-oils nourish 72 hours glass hair shine & instant moisture lock 95ml
- Price
- $37.35
- Rating
- 4.4/5
- Reviews
- 384
- Age
- 8mo ago

OLAPLEX No.7 Bonding Oil 60Ml
- Price
- $101.31
- Rating
- 4.7/5
- Reviews
- 8
- Age
- 9mo ago

Dove Intensive Repair Amino Serum for Damaged Hair with Bio-Protein Care Technology 3.3 oz
- Price
- $48.21
- Rating
- 4.6/5
- Reviews
- 1,516
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 57% of clicks. Leaders hold, but buyers still shop past them.
Brands
13 falling
Sellers
120
Est. top-5 brand share
81%
Top 20: 100%
Est. top-5 click share
57%
Top 20: 99%
Open market
16%
- OLAPLEX36%
- Dove27%
- L'Oreal Paris7%
- Botanic Hearth6%
- Fino4%
- Marc Anthony3%
- Open — no brand owns it (7 brands, 16%)
Search terms
Top Hair search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- hair71K/yr
- hair care32K/yr
- hair products12K/yr
- olaplex bonding oil11K/yr
- dove hair serum6K/yr
- dove serum5K/yr
- شعر6K/yr
- olaplex oil5K/yr
- haircare5K/yr
- hair care products for women5K/yr
Reviews and returns
What reviews say buyers love and hate about Hair
We read the reviews and the return reasons for every product selling here.
“Very strong smell”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
21 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Hair questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









