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Gel Nail Polish

Maybe

Products sell for $81.29 on average, inside the sweet spot. But the average product has 34,190 reviews to catch up to, so Gel Nail Polish is a Maybe.

Flapen Score
52
52 / 100
Top 45% of 445 Beauty niches · +1 vs the category median of 51
Market size
$249K/yr214K searches / yr
90-day growth
+11.3%search demand this quarter
Competition
36%top-5 click share · 15 brands · 40 sellers

Flapen Score

Gel Nail Polish against its category

The dotted line is the Beauty average. Past it, Gel Nail Polish is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Gel Nail Polish market on Amazon at a glance

Shoppers on Amazon United Arab Emirates searched for Gel Nail Polish 214K times last year and spent an estimated $249K. The top 5 brands take 86% of clicks. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

1.4% of searches ended in a purchase last week.

Shoppers searched for this 214K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 1.4% of those searches ended in a purchase. Searches in the last 90 days moved +11.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $249K a year.

Searches, last 12 months
214K
Growth, 90 days vs prior 90
+11.3%
Conversion, latest week
1.4%
Market size, estimated
$249Ka year
Peak month
July1.2× the quietest month
Top search term
gel nail polish83K searches a year

02 · Price

A sale here is worth $81.29.

Listings sell for $81.29 on average, from $21.19 to $184.96. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At $81.29 that is $0 to $8K a year per listing.

Average price
$81.29inside the $15 to $100 sweet spot
Price range
$21.19–$184.96
Amazon United Arab Emirates median price
$60.52across 3,090 niches
Units sold a year
3K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$8K
Returns
1.9%of orders · Amazon United Arab Emirates median 1.6%

03 · Entry bar

The bar here is reviews.

59% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 8.4% of listings are out of stock. The average listing ranks #67 within Beauty. It carries 34,190 reviews at 4.28 stars, so a new listing needs social proof before a better product.

Sponsored listings
59%
Prime listings
98%
Out of stock, average day
8.4%
Average rank
#67in Beauty
Average rating
4.28 starsAmazon United Arab Emirates average 4.27 stars
Average reviews
34,190per listing
Listings tracked
44

04 · Newcomers

Amazon counts 0 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
0Amazon's first-year sales bar
Average brand age
43 months

Products

Top Gel Nail Polish products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 36% of clicks. An open shelf where new products get seen.

$0$10K$20K$30K$40K1101001K10K100K1.0M Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

15 falling

Sellers

40

Top-5 brand share

86%

Top 20: 100%

Top-5 click share

36%

Top 20: 79%

Open market

11%

  • beetles Gel Polish49%
  • modelones23%
  • JODSONE7%
  • tuz4%
  • NALACAL3%
  • CANNI3%
  • Open — no brand owns it (9 brands, 11%)

Demand

Gel Nail Polish search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KHoliday '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.2×

Search terms

Top Gel Nail Polish search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • gel nail polish83K/yr
  • gel polish30K/yr
  • nail polish set29K/yr
  • gel nail polish set21K/yr
  • nail gel10K/yr
  • gel polish set8K/yr
  • gelish nail polish8K/yr
  • nail gel polish7K/yr
  • modelones6K/yr
  • gel nail5K/yr

Reviews and returns

What reviews say buyers love and hate about Gel Nail Polish

We read the reviews and the return reasons for every product selling here.

37%of positive reviews mention “الجودة الشاملة”
38%of negative reviews mention “لون”
1.9%of orders come back
“Its not dark red normal”
A buyer, on “لون”38% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Gel Nail Polish questions

Answered from the same tracked data.