Frozen
MaybeReturns run at only 1.2% of orders. But demand is soft, at -7.9% this quarter, so Frozen is a Maybe.
- Flapen Score
- 57 / 100Top 20% of 445 Beauty niches · +6 vs the category median of 5157
- Market size
- $173K/yr91K searches / yr
- 90-day growth
- -7.9%search demand this quarter
- Competition
- 28%top-5 click share · 32 brands · 118 sellers
Flapen Score
Frozen against its category
The dotted line is the Beauty average. Past it, Frozen is stronger. Inside it, weaker.
Market
The Frozen market on Amazon at a glance
Shoppers on Amazon United Arab Emirates searched for Frozen 91K times last year and spent an estimated $173K. The top 5 brands take 53% of clicks. Demand peaks in Dec. Flapen scores it 57 out of 100, a Maybe.
01 · Demand
2.7% of searches ended in a purchase last week.
Shoppers searched for this 91K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 2.7% of those searches ended in a purchase. Searches in the last 90 days moved -7.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $173K a year.
- Searches, last 12 months
- 91K
- Growth, 90 days vs prior 90
- -7.9%
- Conversion, latest week
- 2.7%
- Market size, estimated
- $173Ka year
- Peak month
- December1.7× the quietest month
- Top search term
- frozen47K searches a year
02 · Price
A sale here is worth $71.17.
Listings sell for $71.17 on average, from $5.36 to $214.90. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At $71.17 that is $0 to $7K a year per listing.
- Average price
- $71.17inside the $15 to $100 sweet spot
- Price range
- $5.36–$214.90
- Amazon United Arab Emirates median price
- $60.52across 3,090 niches
- Units sold a year
- 3K–3K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$7K
- Returns
- 1.2%of orders · Amazon United Arab Emirates median 1.6%
03 · Entry bar
The bar here is low.
58% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 5.4% of listings are out of stock. The average listing ranks #177 within Beauty. It carries 1,172 reviews at 4.40 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 58%
- Prime listings
- 92%
- Out of stock, average day
- 5.4%
- Average rank
- #177in Beauty
- Average rating
- 4.40 starsAmazon United Arab Emirates average 4.27 stars
- Average reviews
- 1,172per listing
- Listings tracked
- 62
04 · Newcomers
Amazon counts 3 of last year's 9 launches as successful.
9 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 47 months on average, so the names here are settling in.
- Launched, last 12 months
- 9
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 47 months
Products
Top Frozen products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
48 Pcs Tea Party Set Princess Tea Set Frozen Toys for Girls Kids Tea Set Pretend Play Kitchen Including Dessert Cookies Doughnut Teapot Tray Cake & Carrying Case (Blue)
- Price
- $62.49
- Rating
- 4.3/5
- Reviews
- 17
- Age
- 1y ago

Disney Frozen Girls Jewelry Box Set - 3 Piece Princess Toys With Beaded Necklace Toddler Bracelets and Ring | Kids Jewelry | Princess
- Price
- $57.79
- Rating
- 4.7/5
- Reviews
- 1,814
- Age
- 3y ago

Frozen Princess Elsa Doll 28 CM For Girls
- Price
- $5.36
- Rating
- 3.8/5
- Reviews
- 18
- Age
- 2y ago

Disney Baseball Cap for Girls Removable Plait Summer Accessories Adjustable Strap The Little Mermaid Frozen Accessories Childrens Sun Hat 3D Cap for Girls Frozen Gifts (Blue Frozen)
- Price
- $60.68
- Rating
- 4.6/5
- Reviews
- 124
- Age
- 3y ago

Frozen Small Doll & Playset - Elsa
- Price
- $128.21
- Rating
- 4.6/5
- Reviews
- 698
- Age
- 1y ago
Trending
90-day click momentum
Disney Princess Paint Your Own Elsa Figurine Kit - Doodle & Dab Deluxe Craft Set with Paint Brush & Magnets - Creative Activity for Kids 3+
- Price
- $15.45
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 10mo ago

Disney Baseball Cap for Girls Removable Plait Summer Accessories Adjustable Strap The Little Mermaid Frozen Accessories Childrens Sun Hat 3D Cap for Girls Frozen Gifts (Blue Frozen)
- Price
- $60.68
- Rating
- 4.6/5
- Reviews
- 124
- Age
- 3y ago

Generic Girls Elsa Frozen Princess Casual Sport Shoes Baby Anti-slip Shoes 28 EU
- Price
- $99.69
- Rating
- 3.6/5
- Reviews
- 16
- Age
- 1y ago

SHAHNARO Toys for Girls Age 610 | Unicorn Frozen Star Gift Box for Girls | Birthday Gifts | Baby Girl Set with Blue Blanket Eye Mask Notebook and Tumbler | New Year & Girls Gift Set (Blue)
- Price
- $113.40
- Rating
- 4.6/5
- Reviews
- 19
- Age
- 1y ago

Disney Frozen 24-Piece Art Set for Kids - All-in-One Portable Tin Art Kit with Anna & Elsa Crayons Watercolor Paint Brush Eraser and Sharpener - Fun Travel Gift for Ages 3+
- Price
- $16.30
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 10mo ago
Newest
by launch date
LEGO | Disney Frozen Elsas Ice Castle & Snow Ride Adventure Toy - incl. Anna & Elsa Mini Dolls Olaf Figure Train Track & Snow Carts - Gift for 4+ Year Old Girls - 43281
- Price
- $172.96
- Rating
- 4.7/5
- Reviews
- 204
- Age
- 6mo ago

Disney Frozen 24-Piece Art Set for Kids - All-in-One Portable Tin Art Kit with Anna & Elsa Crayons Watercolor Paint Brush Eraser and Sharpener - Fun Travel Gift for Ages 3+
- Price
- $16.30
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 10mo ago

Disney Princess Paint Your Own Elsa Figurine Kit - Doodle & Dab Deluxe Craft Set with Paint Brush & Magnets - Creative Activity for Kids 3+
- Price
- $15.45
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 10mo ago

Mattel Disney Frozen Elsa Fashion Doll & Sand Set with Olaf Figure Moldable Snow Sand & 4 Stampers Elsa & Olaf Adventures Inspired by Disney Movie
- Price
- $122.19
- Rating
- 4.8/5
- Reviews
- 96
- Age
- 11mo ago

48 Pcs Tea Party Set Princess Tea Set Frozen Toys for Girls Kids Tea Set Pretend Play Kitchen Including Dessert Cookies Doughnut Teapot Tray Cake & Carrying Case (Blue)
- Price
- $62.49
- Rating
- 4.3/5
- Reviews
- 17
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 28% of clicks. An open shelf where new products get seen.
Brands
32 falling
Sellers
118
Top-5 brand share
53%
Top 20: 94%
Top-5 click share
28%
Top 20: 66%
Open market
42%
- Disney22%
- Generic9%
- Mattel8%
- AIRFULAE8%
- LUV HER6%
- Red Ridge Brands5%
Demand
Frozen search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 1.7×
Search terms
Top Frozen search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- frozen47K/yr
- elsa18K/yr
- frozen toys19K/yr
- elsa toys7K/yr
Reviews and returns
What reviews say buyers love and hate about Frozen
We read the reviews and the return reasons for every product selling here.
“Poor quality”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
12 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Frozen questions
Answered from the same tracked data.









