Is frankincense profitable to sell on Amazon United Arab Emirates?

The niche generates $50K/yr across 20 tracked products. 1 of 7 products launched in the last 360 days are still selling. 90-day search growth is +9.6%. Flapen's verdict: Worth a look (55/100).

How competitive is the frankincense niche?

16 brands and 37 sellers compete. The top 5 products take 63% of clicks and top 5 brands hold 64% of demand.

What do buyers complain about in frankincense?

Top complaints mined from reviews: يشم, الجودة الشاملة, قابلة للاشتعال. The return rate is 1.1%.

What does it cost to enter the frankincense niche?

Listings span $17.96–$64.54; the average listing price is $41.85 (sweet spot $15–$100). The average incumbent carries 790 reviews — the moat a new listing must climb.

frankincense

Worth a look

Shows beatable incumbent ratings (4.0★), but a small market ($50K/yr) keeps it on the watch list.

Quality gap

Incredible4.0★

avg incumbent rating — lower means beatable quality

Avg price

Incredible$41.85

avg listing price — sweet spot $15–$100

Price range

Incredible$17.96–$64.54

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Great1.1%

return rate — above 5% kills the launch gate

Brand share

Good64%

top-5 brand share — brands hold most of the demand

Review moat

Good789.55

avg incumbent reviews — the moat a new listing must climb

Growth

Okay+9.6%

90-day search growth — must beat 0% to launch

Conversion

Okay3.0%

search→purchase rate — share of searches ending in a sale

Competition

Okay63%

top-5 click share — leaders hold, buyers still browse

Market size

Bad$50K

$50K/yr · 41K searches

Signals Low Review Barrier

According to Flapen's Amazon United Arab Emirates niche tracking, frankincense is a $50K/yr Amazon United Arab Emirates market (41K searches/yr). The top 5 brands hold 64% of demand. Verdict: Worth a look — 55/100.

Data updated Jul 23, 2026 · scored weekly · How we score niches

frankincense market data

Units sold / yr: 2K–2K; avg 0–100/product
Revenue / yr: $63K–$84K; units × avg price
Conversion rate: 3.0%
Avg BSR: #143
Page quality: 0%
Prime: 90%
Sponsored: 70%
Out of stock: 10.3%
Avg brand age: 54 months
Avg seller age: 89 days

Competition & brand share

The top 5 products take 63% of clicks — established leaders, but buyers still shop beyond them.

Brands

16 rising

Sellers

Top-5 brand share

64%

Top 20: 100%

Top-5 click share

63%

Top 20: 100%

Open market

31%

Heritage Xtracts21%
Nagaad21%
AFLORA NATURAL10%
ZenithAroma6%
Gorvique6%
AWAFI MILL5%

Demand

Weekly Amazon search volume, last 35 weeks — +9.6% search growth over the last 90 days.

Open Trend

Top frankincense search terms

frankincense12K/yr +18.6%2.6% conv.
luban8K/yr +98.6%2.4% conv.
لبان الذكر الاصلي11K/yr -26.6%2.4% conv.
لبان الذكر5K/yr +12.3%2.5% conv.
frankincenseoil resin5K/yr -17.0%3.0% conv.

All search terms

Top frankincense products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 20 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Omani Frankincense (Boswellia Carterii) Resin 100g (3.5 oz) 100% Pure & Wild-Harvested Luban | Natural Boswellia for Skin Care Anti-Aging Aromatherapy & Stress Relief

Heritage Xtracts$32.534.2★3 rev

Organic Frankincense Resin (Boswellia Carterii) USDA Certified 100% Pure & Wild-Harvested Luban Frankincense Premium-Grade Incense for Aromatherapy Meditation & Air Purification - 4 oz

Nagaad$53.564.6★417 rev

AFLORA NATURAL Hojari Luban Premium Frankincense Resin Chunks | Natural Aromatic Incense for Home & Spiritual Use Nature Does It Better 100 gm

AFLORA NATURAL$38.074.2★3 rev

ZenithAroma Wild Frankincense Resin Natural Frankincense Gum 100g/Bag - For Aromatherapy Meditation Air Freshening

ZenithAroma$51.063.3★22 rev

Frankincense Powder Luban 100G - For Anti-Aging and Skin Repairing - Premium Quality - مسحوق لبان الذكر الطبيعي 100 غرام لمكافحة الشيخوخة وإصلاح البشرة

Argana Beauty$37.703.7★85 rev

Newest

by launch date

Gorvique Organic Frankincense Resins - 100% Pure & Wild-Harvested Luban for Incense Bakhoor Burner Meditation Yoga and Home Fragrance - Premium Grade (25 gram Frankincense)

Gorvique$17.965 rev

3mo ago

AFLORA NATURAL Hojari Luban Premium Frankincense Resin Chunks | Natural Aromatic Incense for Home & Spiritual Use Nature Does It Better 100 gm

AFLORA NATURAL$38.073 rev

5mo ago

Omani Frankincense (Boswellia Carterii) Resin 100g (3.5 oz) 100% Pure & Wild-Harvested Luban | Natural Boswellia for Skin Care Anti-Aging Aromatherapy & Stress Relief

Heritage Xtracts$32.533 rev

5mo ago

NATURALS Boswellia Loban Frankincense Resin Boswellia 100% Pure & Wild-Harvested Luban Frankincense Premium-Grade Incense for Aromatherapy Meditation & Air Purification 150 gram

kitcheňr$49.411 rev

6mo ago

Gorvique Organic Frankincense Resin - 100% Pure & Wild-Harvested Luban for Incense Bakhoor Burner Meditation Yoga and Home Fragrance - Premium Grade for Air Purification & Relaxation

Gorvique$19.915 rev

7mo ago

What buyers say about frankincense

What buyers praise and complain about, mined from review topics.

What buyers love

يشم42%

“Nice smell and good product”

الجودة الشاملة25%

“Excellent product”

المنتج المعلن عنه مقابل المنتج الفعلي17%

“it is as described start use it”

قوة17%

“Good and effective”

What buyers complain about

يشم50%

“Bad smell”

الجودة الشاملة30%

“Very Bad quality”

قابلة للاشتعال10%

“So strong it burns”

القيمة مقابل المال5%

“total waste of money”

المنتج المعلن عنه مقابل المنتج الفعلي5%

“The pictures shown are misleading”

Top return reasons

يشم51%

المنتج المعلن عنه مقابل المنتج الفعلي12%

مانع للتسرب6%

الجودة الشاملة6%

الحجم الكلي5%

حالة المنتج4%

القيمة مقابل المال4%

الوزن خفيف2%

فاسد/فاسد/فاسد2%

نباتي/عضوي2%

Common questions

Is frankincense profitable to sell on Amazon United Arab Emirates?: The niche generates $50K/yr across 20 tracked products. 1 of 7 products launched in the last 360 days are still selling. 90-day search growth is +9.6%. Flapen's verdict: Worth a look (55/100).
How competitive is the frankincense niche?: 16 brands and 37 sellers compete. The top 5 products take 63% of clicks and top 5 brands hold 64% of demand.
What do buyers complain about in frankincense?: Top complaints mined from reviews: يشم, الجودة الشاملة, قابلة للاشتعال. The return rate is 1.1%.
What does it cost to enter the frankincense niche?: Listings span $17.96–$64.54; the average listing price is $41.85 (sweet spot $15–$100). The average incumbent carries 790 reviews — the moat a new listing must climb.