Frankincense
MaybeThe products selling today average only 4.0★. But shoppers spend only $50K a year here, so Frankincense is a Maybe.
- Flapen Score
- 55 / 100Top 30% of 445 Beauty niches · +4 vs the category median of 5155
- Market size
- $50K/yr41K searches / yr
- 90-day growth
- +9.6%search demand this quarter
- Competition
- 63%top-5 click share · 16 brands · 37 sellers
Flapen Score
Frankincense against its category
The dotted line is the Beauty average. Past it, Frankincense is stronger. Inside it, weaker.
Market
The Frankincense market on Amazon at a glance
Shoppers on Amazon United Arab Emirates searched for Frankincense 41K times last year and spent an estimated $50K. The top 5 brands take 64% of clicks. Flapen scores it 55 out of 100, a Maybe.
01 · Demand
3.0% of searches ended in a purchase last week.
Shoppers searched for this 41K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 3.0% of those searches ended in a purchase. Searches in the last 90 days moved +9.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $50K a year.
- Searches, last 12 months
- 41K
- Growth, 90 days vs prior 90
- +9.6%
- Conversion, latest week
- 3.0%
- Market size, estimated
- $50Ka year
- Top search term
- frankincense12K searches a year
02 · Price
A sale here is worth $41.85.
Listings sell for $41.85 on average, from $17.96 to $64.54. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $41.85 that is $0 to $4K a year per listing.
- Average price
- $41.85inside the $15 to $100 sweet spot
- Price range
- $17.96–$64.54
- Amazon United Arab Emirates median price
- $60.52across 3,090 niches
- Units sold a year
- 2K–2K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$4K
- Returns
- 1.1%of orders · Amazon United Arab Emirates median 1.6%
03 · Entry bar
The bar here is low.
70% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 10.3% of listings are out of stock. The average listing ranks #143 within Beauty. It carries 790 reviews at 4.00 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 70%
- Prime listings
- 90%
- Out of stock, average day
- 10.3%
- Average rank
- #143in Beauty
- Average rating
- 4.00 starsAmazon United Arab Emirates average 4.27 stars
- Average reviews
- 790per listing
- Listings tracked
- 20
04 · Newcomers
Amazon counts 1 of last year's 7 launches as successful.
7 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 54 months on average, so the names here are settling in.
- Launched, last 12 months
- 7
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 54 months
Products
Top Frankincense products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Omani Frankincense (Boswellia Carterii) Resin 100g (3.5 oz) 100% Pure & Wild-Harvested Luban | Natural Boswellia for Skin Care Anti-Aging Aromatherapy & Stress Relief
- Price
- $32.53
- Rating
- 4.2/5
- Reviews
- 3
- Age
- 5mo ago

Organic Frankincense Resin (Boswellia Carterii) USDA Certified 100% Pure & Wild-Harvested Luban Frankincense Premium-Grade Incense for Aromatherapy Meditation & Air Purification - 4 oz
- Price
- $53.56
- Rating
- 4.6/5
- Reviews
- 417
- Age
- 2y ago

AFLORA NATURAL Hojari Luban Premium Frankincense Resin Chunks | Natural Aromatic Incense for Home & Spiritual Use Nature Does It Better 100 gm
- Price
- $38.07
- Rating
- 4.2/5
- Reviews
- 3
- Age
- 5mo ago

ZenithAroma Wild Frankincense Resin Natural Frankincense Gum 100g/Bag - For Aromatherapy Meditation Air Freshening
- Price
- $51.06
- Rating
- 3.3/5
- Reviews
- 22
- Age
- 12mo ago

Frankincense Powder Luban 100G - For Anti-Aging and Skin Repairing - Premium Quality - مسحوق لبان الذكر الطبيعي 100 غرام لمكافحة الشيخوخة وإصلاح البشرة
- Price
- $37.70
- Rating
- 3.7/5
- Reviews
- 85
- Age
- 5y ago
Trending
90-day click momentum
Gorvique Organic Frankincense Resins - 100% Pure & Wild-Harvested Luban for Incense Bakhoor Burner Meditation Yoga and Home Fragrance - Premium Grade (25 gram Frankincense)
- Price
- $17.96
- Rating
- 3.5/5
- Reviews
- 5
- Age
- 3mo ago

AFLORA NATURAL Hojari Luban Premium Frankincense Resin Chunks | Natural Aromatic Incense for Home & Spiritual Use Nature Does It Better 100 gm
- Price
- $38.07
- Rating
- 4.2/5
- Reviews
- 3
- Age
- 5mo ago

NATURALS Boswellia Loban Frankincense Resin Boswellia 100% Pure & Wild-Harvested Luban Frankincense Premium-Grade Incense for Aromatherapy Meditation & Air Purification 150 gram
- Price
- $49.41
- Rating
- 4.0/5
- Reviews
- 1
- Age
- 6mo ago

Omani Frankincense (Boswellia Carterii) Resin 100g (3.5 oz) 100% Pure & Wild-Harvested Luban | Natural Boswellia for Skin Care Anti-Aging Aromatherapy & Stress Relief
- Price
- $32.53
- Rating
- 4.2/5
- Reviews
- 3
- Age
- 5mo ago

AWAFI MILL Oman Superior Green Hojari (A Grade) Premium Edible Frankincense | Boswellia Sacra Resin from Oman | Natural Chewing Gum with Aromatic Citrus Notes - 28 g | 1 Oz
- Price
- $37.18
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 2y ago
Newest
by launch date
Gorvique Organic Frankincense Resins - 100% Pure & Wild-Harvested Luban for Incense Bakhoor Burner Meditation Yoga and Home Fragrance - Premium Grade (25 gram Frankincense)
- Price
- $17.96
- Rating
- 3.5/5
- Reviews
- 5
- Age
- 3mo ago

AFLORA NATURAL Hojari Luban Premium Frankincense Resin Chunks | Natural Aromatic Incense for Home & Spiritual Use Nature Does It Better 100 gm
- Price
- $38.07
- Rating
- 4.2/5
- Reviews
- 3
- Age
- 5mo ago

Omani Frankincense (Boswellia Carterii) Resin 100g (3.5 oz) 100% Pure & Wild-Harvested Luban | Natural Boswellia for Skin Care Anti-Aging Aromatherapy & Stress Relief
- Price
- $32.53
- Rating
- 4.2/5
- Reviews
- 3
- Age
- 5mo ago

NATURALS Boswellia Loban Frankincense Resin Boswellia 100% Pure & Wild-Harvested Luban Frankincense Premium-Grade Incense for Aromatherapy Meditation & Air Purification 150 gram
- Price
- $49.41
- Rating
- 4.0/5
- Reviews
- 1
- Age
- 6mo ago

Gorvique Organic Frankincense Resin - 100% Pure & Wild-Harvested Luban for Incense Bakhoor Burner Meditation Yoga and Home Fragrance - Premium Grade for Air Purification & Relaxation
- Price
- $19.91
- Rating
- 3.5/5
- Reviews
- 5
- Age
- 7mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take 63% of clicks. Leaders hold, but buyers still shop past them.
Brands
16 rising
Sellers
37
Top-5 brand share
64%
Top 20: 100%
Top-5 click share
63%
Top 20: 100%
Open market
31%
- Heritage Xtracts21%
- Nagaad21%
- AFLORA NATURAL10%
- ZenithAroma6%
- Gorvique6%
- AWAFI MILL5%
Demand
Frankincense search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.6× · 9 of 12 months tracked
Search terms
Top Frankincense search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- frankincense12K/yr
- luban8K/yr
- لبان الذكر الاصلي11K/yr
- لبان الذكر5K/yr
- frankincenseoil resin5K/yr
Reviews and returns
What reviews say buyers love and hate about Frankincense
We read the reviews and the return reasons for every product selling here.
“Bad smell”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
12 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Frankincense questions
Answered from the same tracked data.









