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Frankincense

Maybe

The products selling today average only 4.0★. But shoppers spend only $50K a year here, so Frankincense is a Maybe.

Flapen Score
55
55 / 100
Top 30% of 445 Beauty niches · +4 vs the category median of 51
Market size
$50K/yr41K searches / yr
90-day growth
+9.6%search demand this quarter
Competition
63%top-5 click share · 16 brands · 37 sellers

Flapen Score

Frankincense against its category

The dotted line is the Beauty average. Past it, Frankincense is stronger. Inside it, weaker.

55Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Frankincense market on Amazon at a glance

Shoppers on Amazon United Arab Emirates searched for Frankincense 41K times last year and spent an estimated $50K. The top 5 brands take 64% of clicks. Flapen scores it 55 out of 100, a Maybe.

01 · Demand

3.0% of searches ended in a purchase last week.

Shoppers searched for this 41K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 3.0% of those searches ended in a purchase. Searches in the last 90 days moved +9.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $50K a year.

Searches, last 12 months
41K
Growth, 90 days vs prior 90
+9.6%
Conversion, latest week
3.0%
Market size, estimated
$50Ka year
Top search term
frankincense12K searches a year

02 · Price

A sale here is worth $41.85.

Listings sell for $41.85 on average, from $17.96 to $64.54. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $41.85 that is $0 to $4K a year per listing.

Average price
$41.85inside the $15 to $100 sweet spot
Price range
$17.96–$64.54
Amazon United Arab Emirates median price
$60.52across 3,090 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$4K
Returns
1.1%of orders · Amazon United Arab Emirates median 1.6%

03 · Entry bar

The bar here is low.

70% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 10.3% of listings are out of stock. The average listing ranks #143 within Beauty. It carries 790 reviews at 4.00 stars, so a new listing needs social proof before a better product.

Sponsored listings
70%
Prime listings
90%
Out of stock, average day
10.3%
Average rank
#143in Beauty
Average rating
4.00 starsAmazon United Arab Emirates average 4.27 stars
Average reviews
790per listing
Listings tracked
20

04 · Newcomers

Amazon counts 1 of last year's 7 launches as successful.

7 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 54 months on average, so the names here are settling in.

Launched, last 12 months
7
Successful launches
1Amazon's first-year sales bar
Average brand age
54 months

Products

Top Frankincense products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 63% of clicks. Leaders hold, but buyers still shop past them.

$0$5K$10K$15K$20K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

16 rising

Sellers

37

Top-5 brand share

64%

Top 20: 100%

Top-5 click share

63%

Top 20: 100%

Open market

31%

  • Heritage Xtracts21%
  • Nagaad21%
  • AFLORA NATURAL10%
  • ZenithAroma6%
  • Gorvique6%
  • AWAFI MILL5%

Demand

Frankincense search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K800Holiday '25Spike '26NovDecJanFebMarAprMayJunJul

No pronounced peak months · busiest ÷ quietest = 1.6× · 9 of 12 months tracked

Search terms

Top Frankincense search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • frankincense12K/yr
  • luban8K/yr
  • لبان الذكر الاصلي11K/yr
  • لبان الذكر5K/yr
  • frankincenseoil resin5K/yr

Reviews and returns

What reviews say buyers love and hate about Frankincense

We read the reviews and the return reasons for every product selling here.

42%of positive reviews mention “يشم”
50%of negative reviews mention “يشم”
1.1%of orders come back
“Bad smell”
A buyer, on “يشم”50% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

12 topics

NegativePositive

FAQ

Common Frankincense questions

Answered from the same tracked data.