Frankincense
Frankincense shows beatable incumbent ratings (4.0★), but a small market ($50K/yr) keeps it on the watch list.
Flapen Score
Top 30% of 445 Beauty niches · +4 vs the category median of 51
Is Frankincense profitable on Amazon?
According to Flapen's Amazon United Arab Emirates niche tracking, Frankincense is a $50K/yr Amazon United Arab Emirates market (41K searches/yr). The top 5 brands hold 64% of demand. Verdict: Worth a look — 55/100.
Frankincense: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved +9.6% over the last 90 days and 3.0% of searches end in a purchase.
$50K
revenue / yr
Who owns the niche?
The top 5 brands hold 64% of demand, so 36% of the market is open.
36%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.0★ — the gap to enter on.
0/100
page quality · 20 products
Top Frankincense products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Omani Frankincense (Boswellia Carterii) Resin 100g (3.5 oz) 100% Pure & Wild-Harvested Luban | Natural Boswellia for Skin Care Anti-Aging Aromatherapy & Stress Relief
- Price
- $32.53
- Rating
- 4.2/5
- Reviews
- 3
- Age
- 5mo ago
Organic Frankincense Resin (Boswellia Carterii) USDA Certified 100% Pure & Wild-Harvested Luban Frankincense Premium-Grade Incense for Aromatherapy Meditation & Air Purification - 4 oz
- Price
- $53.56
- Rating
- 4.6/5
- Reviews
- 417
- Age
- 2y ago
AFLORA NATURAL Hojari Luban Premium Frankincense Resin Chunks | Natural Aromatic Incense for Home & Spiritual Use Nature Does It Better 100 gm
- Price
- $38.07
- Rating
- 4.2/5
- Reviews
- 3
- Age
- 5mo ago
ZenithAroma Wild Frankincense Resin Natural Frankincense Gum 100g/Bag - For Aromatherapy Meditation Air Freshening
- Price
- $51.06
- Rating
- 3.3/5
- Reviews
- 22
- Age
- 12mo ago
Frankincense Powder Luban 100G - For Anti-Aging and Skin Repairing - Premium Quality - مسحوق لبان الذكر الطبيعي 100 غرام لمكافحة الشيخوخة وإصلاح البشرة
- Price
- $37.70
- Rating
- 3.7/5
- Reviews
- 85
- Age
- 5y ago
Trending
90-day click momentum
Gorvique Organic Frankincense Resins - 100% Pure & Wild-Harvested Luban for Incense Bakhoor Burner Meditation Yoga and Home Fragrance - Premium Grade (25 gram Frankincense)
- Price
- $17.96
- Rating
- 3.5/5
- Reviews
- 5
- Age
- 3mo ago
AFLORA NATURAL Hojari Luban Premium Frankincense Resin Chunks | Natural Aromatic Incense for Home & Spiritual Use Nature Does It Better 100 gm
- Price
- $38.07
- Rating
- 4.2/5
- Reviews
- 3
- Age
- 5mo ago
NATURALS Boswellia Loban Frankincense Resin Boswellia 100% Pure & Wild-Harvested Luban Frankincense Premium-Grade Incense for Aromatherapy Meditation & Air Purification 150 gram
- Price
- $49.41
- Rating
- 4.0/5
- Reviews
- 1
- Age
- 6mo ago
Omani Frankincense (Boswellia Carterii) Resin 100g (3.5 oz) 100% Pure & Wild-Harvested Luban | Natural Boswellia for Skin Care Anti-Aging Aromatherapy & Stress Relief
- Price
- $32.53
- Rating
- 4.2/5
- Reviews
- 3
- Age
- 5mo ago
AWAFI MILL Oman Superior Green Hojari (A Grade) Premium Edible Frankincense | Boswellia Sacra Resin from Oman | Natural Chewing Gum with Aromatic Citrus Notes - 28 g | 1 Oz
- Price
- $37.18
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 2y ago
Newest
by launch dateGorvique Organic Frankincense Resins - 100% Pure & Wild-Harvested Luban for Incense Bakhoor Burner Meditation Yoga and Home Fragrance - Premium Grade (25 gram Frankincense)
- Price
- $17.96
- Rating
- 3.5/5
- Reviews
- 5
- Age
- 3mo ago
AFLORA NATURAL Hojari Luban Premium Frankincense Resin Chunks | Natural Aromatic Incense for Home & Spiritual Use Nature Does It Better 100 gm
- Price
- $38.07
- Rating
- 4.2/5
- Reviews
- 3
- Age
- 5mo ago
Omani Frankincense (Boswellia Carterii) Resin 100g (3.5 oz) 100% Pure & Wild-Harvested Luban | Natural Boswellia for Skin Care Anti-Aging Aromatherapy & Stress Relief
- Price
- $32.53
- Rating
- 4.2/5
- Reviews
- 3
- Age
- 5mo ago
NATURALS Boswellia Loban Frankincense Resin Boswellia 100% Pure & Wild-Harvested Luban Frankincense Premium-Grade Incense for Aromatherapy Meditation & Air Purification 150 gram
- Price
- $49.41
- Rating
- 4.0/5
- Reviews
- 1
- Age
- 6mo ago
Gorvique Organic Frankincense Resin - 100% Pure & Wild-Harvested Luban for Incense Bakhoor Burner Meditation Yoga and Home Fragrance - Premium Grade for Air Purification & Relaxation
- Price
- $19.91
- Rating
- 3.5/5
- Reviews
- 5
- Age
- 7mo ago
Competition: brands, sellers & click share
The top 5 products take 63% of clicks — established leaders, but buyers still shop beyond them.
Brands
16 rising
Sellers
37
Top-5 brand share
64%
Top 20: 100%
Top-5 click share
63%
Top 20: 100%
Open market
31%
- Heritage Xtracts21%
- Nagaad21%
- AFLORA NATURAL10%
- ZenithAroma6%
- Gorvique6%
- AWAFI MILL5%
Frankincense demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Top Frankincense search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- frankincense12K/yr
- luban8K/yr
- لبان الذكر الاصلي11K/yr
- لبان الذكر5K/yr
- frankincenseoil resin5K/yr
What reviews say buyers love and hate about Frankincense
What buyers mention most, as a share of all reviews.
What buyers love
100% of reviews“Nice smell and good product”
“Excellent product”
“it is as described start use it”
“Good and effective”
What buyers complain about
100% of reviews“Bad smell”
“Very Bad quality”
“So strong it burns”
“total waste of money”
“The pictures shown are misleading”
Frankincense return rate & reasons
Why buyers send it back, as a share of all return requests.
1.1%
Return rate
0%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Frankincense questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
