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Fragrance World

Fail

The top 5 brands take 100% of clicks, so Fragrance World is a Fail.

Flapen Score
30
30 / 100
Ranks 441 of 445 Beauty niches · −21 vs the category median of 51
Market size
$238K/yr221K searches / yr
90-day growth
-21.4%search demand this quarter
Competition
93%top-5 click share · 3 brands · 13 sellers

Flapen Score

Fragrance World against its category

The dotted line is the Beauty average. Past it, Fragrance World is stronger. Inside it, weaker.

30Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Fragrance World market on Amazon at a glance

Shoppers on Amazon United Arab Emirates searched for Fragrance World 221K times last year and spent an estimated $238K. All 3 brands take every click. Demand peaks in Jan–Feb–Nov–Dec. Flapen scores it 30 out of 100, a Fail.

01 · Demand

0.6% of searches ended in a purchase last week.

Shoppers searched for this 221K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 0.6% of those searches ended in a purchase. Searches in the last 90 days moved -21.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $238K a year.

Searches, last 12 months
221K
Growth, 90 days vs prior 90
-21.4%
Conversion, latest week
0.6%
Market size, estimated
$238Ka year
Peak month
February2.6× the quietest month
Top search term
french avenue60K searches a year

02 · Price

A sale here is worth $168.05.

Listings sell for $168.05 on average, from $115.57 to $259.53. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 250 to 500 of them. At $168.05 that is $42K to $84K a year per listing.

Average price
$168.05above the $15 to $100 sweet spot
Price range
$115.57–$259.53
Amazon United Arab Emirates median price
$60.52across 3,090 niches
Units sold a year
3K–3K
Units per listing a year
250–500
Revenue per listing a year
$42K–$84K
Returns
1.6%of orders · Amazon United Arab Emirates median 1.6%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 12.5% of listings are out of stock. The average listing ranks #104 within Beauty. It carries 1,387 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
12.5%
Average rank
#104in Beauty
Average rating
4.40 starsAmazon United Arab Emirates average 4.27 stars
Average reviews
1,387per listing
Listings tracked
8

04 · Newcomers

Amazon counts 4 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 4 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
4Amazon's first-year sales bar
Average brand age
51 months

Products

Top Fragrance World products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 93% of clicks. A locked shelf that new listings rarely crack.

$0$36K$71K$107K$143K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 falling

Sellers

13

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

93%

Top 20: 100%

Open market

0%

  • French Avenue94%
  • Fragrance World3%
  • Afnan2%

Demand

Fragrance World search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KPrime Day '25Black Friday '25Spike '26JulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Jan, Feb, Nov, Dec · busiest ÷ quietest = 2.6×

Search terms

Top Fragrance World search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • french avenue60K/yr
  • liquid brun70K/yr
  • french avenue perfume57K/yr
  • french avenue liquid brun9K/yr
  • fragrance world16K/yr
  • liquid brun french avenue5K/yr
  • fragrance world perfume3K/yr
  • arsh french avenue854/yr

Reviews and returns

What reviews say buyers love and hate about Fragrance World

We read the reviews and the return reasons for every product selling here.

69%of positive reviews mention “يشم”
47%of negative reviews mention “يشم”
1.6%of orders come back
“Awful smell”
A buyer, on “يشم”47% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

13 topics

NegativePositive

FAQ

Common Fragrance World questions

Answered from the same tracked data.