Foundation Brush
MaybeProducts sell for $34.20 on average, inside the sweet spot. But shoppers spend an estimated $65K a year here, so Foundation Brush is a Maybe.
- Flapen Score
- 52 / 100Top 45% of 445 Beauty niches · +1 vs the category median of 5152
- Market size
- $65K/yr57K searches / yr
- 90-day growth
- +4.2%search demand this quarter
- Competition
- 45%top-5 click share · 17 brands · 62 sellers
Flapen Score
Foundation Brush against its category
The dotted line is the Beauty average. Past it, Foundation Brush is stronger. Inside it, weaker.
Market
The Foundation Brush market on Amazon at a glance
Shoppers on Amazon United Arab Emirates searched for Foundation Brush 57K times last year and spent an estimated $65K. The top 5 brands take 66% of clicks. Flapen scores it 52 out of 100, a Maybe.
01 · Demand
An estimated 3.4% of those searches ended in a purchase.
Shoppers searched for this 57K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. An estimated 3.4% of those searches ended in a purchase. Searches in the last 90 days moved +4.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $65K a year.
- Searches, last 12 months
- 57K
- Growth, 90 days vs prior 90
- +4.2%
- Conversion, latest week
- 3.4%
- Market size, estimated
- $65Ka year
- Top search term
- foundation brush53K searches a year
02 · Price
A sale here is worth $34.20.
Listings sell for $34.20 on average, from $9.83 to $110.43. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $34.20 that is $0 to $3K a year per listing.
- Average price
- $34.20inside the $15 to $100 sweet spot
- Price range
- $9.83–$110.43
- Amazon United Arab Emirates median price
- $60.52across 3,090 niches
- Units sold a year
- 2K–2K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$3K
- Returns
- 1.5%of orders · Amazon United Arab Emirates median 1.6%
03 · Entry bar
The bar here is reviews.
42% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.6% of listings are out of stock. The average listing ranks #47 within Beauty. It carries 2,118 reviews at 4.44 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 42%
- Prime listings
- 100%
- Out of stock, average day
- 5.6%
- Average rank
- #47in Beauty
- Average rating
- 4.44 starsAmazon United Arab Emirates average 4.27 stars
- Average reviews
- 2,118per listing
- Listings tracked
- 31
04 · Newcomers
0 of last year's 6 launches cleared the first-year sales bar.
6 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 6
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 33 months
Products
Top Foundation Brush products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
BEAUTYFACTOR Flat Foundation Brush Korean Makeup Brush Spatula Facial Brush for Liquid Foundation Premium Face Makeup Brush for Blending Cream (Silver)
- Price
- $10.99
- Rating
- 4.2/5
- Reviews
- 1,496
- Age
- 2y ago

Kugge Under Eye Concealer Brush & Foundation Brush for Liquid Makeup 2PCS Dense Synthetic Angled Kabuki Blending Makeup Brush for Liquid Cream and Setting Powder
- Price
- $15.75
- Rating
- 4.1/5
- Reviews
- 1,744
- Age
- 5y ago

Vela.Yue Foundation Concealer Brush 2pcs Makeup Brushes Set for Contouring Blending Buffing Liquid Cream Mineral Makeup
- Price
- $36.84
- Rating
- 4.5/5
- Reviews
- 338
- Age
- 3y ago

Swiss Beauty Foundation Blender Brush for Makeup | Synthetic Fibres | Easy Blending
- Price
- $28.05
- Rating
- 4.4/5
- Reviews
- 2,785
- Age
- 4y ago

e.l.f. Complexion Duo Brush Makeup Brush For Applying Foundation & Concealer Creates An Airbrushed Finish Made With Vegan Cruelty-Free Bristles
- Price
- $47.78
- Rating
- 4.6/5
- Reviews
- 6,193
- Age
- 5y ago
Trending
estimated 90-day click momentum
Checkzed Flat Foundation Brush Korean Makeup Spatula Brush Ultra Thin Flat Makeup Brush for Liquid Foundation and Concealer Face Brush for Smooth Blending Seamless Finish and Beginner Use
- Price
- $29.87
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 6mo ago

Hourglass Angled Foundation Brush Professional Makeup Brush
- Price
- $29.23
- Rating
- 3.1/5
- Reviews
- 2
- Age
- 11mo ago

4PCS Foundation Brush Makeup Brushes Set Concealer Brush for Liquid and Cream Makeup Soft Synthetic Fiber Bristles with Wooden Handle for Flawless Application
- Price
- $16.54
- Rating
- 4.3/5
- Reviews
- 3
- Age
- 8mo ago

ECVV Foundation Makeup Brush Flawless Stick High-Density Foundation Brushes for Blending Liquid Flat Top Kabuki Travel Loose Powder Blush Black
- Price
- $9.83
- Rating
- 4.1/5
- Reviews
- 16
- Age
- 3y ago

muilsae Professional Angled Foundation Brush - Premium Synthetic Dense Bristles for Liquid Cream & Powder - Seamless Blending Kabuki Makeup Brush for Flawless Finish & Smooth Base
- Price
- $21.94
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 10mo ago
Newest
by launch date
Checkzed Flat Foundation Brush Korean Makeup Spatula Brush Ultra Thin Flat Makeup Brush for Liquid Foundation and Concealer Face Brush for Smooth Blending Seamless Finish and Beginner Use
- Price
- $29.87
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 6mo ago

Smooth Swipe Foundation Brush
- Price
- $57.01
- Rating
- 4.7/5
- Reviews
- 275
- Age
- 7mo ago

4PCS Foundation Brush Makeup Brushes Set Concealer Brush for Liquid and Cream Makeup Soft Synthetic Fiber Bristles with Wooden Handle for Flawless Application
- Price
- $16.54
- Rating
- 4.3/5
- Reviews
- 3
- Age
- 8mo ago

muilsae Professional Angled Foundation Brush - Premium Synthetic Dense Bristles for Liquid Cream & Powder - Seamless Blending Kabuki Makeup Brush for Flawless Finish & Smooth Base
- Price
- $21.94
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 10mo ago

Hourglass Angled Foundation Brush Professional Makeup Brush
- Price
- $29.23
- Rating
- 3.1/5
- Reviews
- 2
- Age
- 11mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 45% of clicks. Leaders hold, but buyers still shop past them.
Brands
17 rising
Sellers
62
Est. top-5 brand share
66%
Top 20: 100%
Est. top-5 click share
45%
Top 20: 89%
Open market
27%
- BEAUTYFACTOR18%
- e.l.f.16%
- Kugge12%
- Real Techniques11%
- Vela.Yue10%
- SWISS BEAUTY7%
Reviews and returns
What reviews say buyers love and hate about Foundation Brush
We read the reviews and the return reasons for every product selling here.
“Cheap quality”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Foundation Brush questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









