Face Towel
Face Towel shows low returns (0.5%), but a small market ($82K/yr) keeps it on the watch list.
Flapen Score
Top 36% of 445 Beauty niches · +3 vs the category median of 51
Is Face Towel profitable on Amazon?
According to Flapen's Amazon United Arab Emirates niche tracking, Face Towel is a $82K/yr Amazon United Arab Emirates market (59K searches/yr). The top 5 brands hold 72% of demand. Verdict: Worth a look — 54/100.
Face Towel: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved +7.8% over the last 90 days and 4.3% of searches end in a purchase.
$82K
revenue / yr
Who owns the niche?
The top 5 brands hold 72% of demand, so 28% of the market is open.
28%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.
0/100
page quality · 25 products
Top Face Towel products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Whistle Wellness Disposable Face Towel - Soft Biobased Super Absorbent Face Towels - 1012 Dry Face Wipes for Sensitive Skin - Makeup Remover Face Wipes - Resealable Box - 50 Count (1 Pack)
- Price
- $49.17
- Rating
- 4.6/5
- Reviews
- 197
- Age
- 2y ago
![Infinitee Xclusives [12 Pack] Premium White Wash Cloths and Face Towels 33cm x 33cm 100% Cotton Soft and Absorbent Washcloths Set - Perfect for Bathroom Gym and Spa](https://m.media-amazon.com/images/I/41PVYdgiGJL.jpg)
Infinitee Xclusives [12 Pack] Premium White Wash Cloths and Face Towels 33cm x 33cm 100% Cotton Soft and Absorbent Washcloths Set - Perfect for Bathroom Gym and Spa
- Price
- $48.86
- Rating
- 4.6/5
- Reviews
- 4,300
- Age
- 4y ago
![Infinitee Xclusives [12 Pack] Premium Dark Grey Wash Cloths and Face Towels 33cm x 33cm 100% Cotton Soft and Absorbent Washcloths Set - Perfect for Bathroom Gym and Spa](https://m.media-amazon.com/images/I/51j2gsUoQ0L.jpg)
Infinitee Xclusives [12 Pack] Premium Dark Grey Wash Cloths and Face Towels 33cm x 33cm 100% Cotton Soft and Absorbent Washcloths Set - Perfect for Bathroom Gym and Spa
- Price
- $48.54
- Rating
- 4.6/5
- Reviews
- 4,300
- Age
- 4y ago
Face Towel Disposable Face Tissue Facial Tissue Cotton Pads Makeup Remover Wipes for Sensitive Skin Ultra Soft Biodegradable 50 Count
- Price
- $38.85
- Rating
- 4.3/5
- Reviews
- 29
- Age
- 1y ago
Amazon Basics Face Towels for bathroom 100% Cotton Extra Absorbent washcloth Fast Drying - salon towel - 24-Pack Grey (30 x 30 cm)
- Price
- $43.19
- Rating
- 4.6/5
- Reviews
- 41,416
- Age
- 6y ago
Trending
90-day click momentum
Cotton Home Premium Cotton Face Towel 30x30 cm / 12x12 inches Soft and Absorbent Face Towel Washcloth Perfect for Bathroom Gym and Spa Towels Blue
- Price
- $5.08
- Rating
- 3.9/5
- Reviews
- 10
- Age
- 1y ago
Kaiderine 100PCS Large Disposable Face Towel Facial Eye Nail Make up Removing Cotton Tissue Multipurpose Cotton Towel Tissue for Skin Care Reusable Cotton Pads Wet & Dry Use
- Price
- $19.96
- Rating
- 4.6/5
- Reviews
- 20
- Age
- 2y ago
Infinitee XclusivesPremium Wash Cloths and Face Towels 33cm x 33cm 100% Cotton Soft and Absorbent Washcloths Set - Perfect for Bathroom Gym and Spa (Brilliant White Washcloths - 4 Pack)
- Price
- $27.21
- Rating
- 4.5/5
- Reviews
- 707
- Age
- 3y ago
Cotton Home Premium Cotton Face Towel 30x30 cm / 12x12 inches Soft and Absorbent Face Towel Washcloth Perfect for Bathroom Gym and Spa Towels Grey
- Price
- $5.27
- Rating
- 3.9/5
- Reviews
- 10
- Age
- 7mo ago
Disposable Face Towels for Skincare and Cleaning Soft Thick Facial Tissue for Sensitive Skin Dry and Wet Dual Use 100 Count Extra Absorbent and Durable Makeup Remover Cloth
- Price
- $35.41
- Rating
- 4.0/5
- Reviews
- 2
- Age
- 9mo ago
Newest
by launch dateCotton Home Premium Cotton Face Towel 30x30 cm / 12x12 inches Soft and Absorbent Face Towel Washcloth Perfect for Bathroom Gym and Spa Towels Grey
- Price
- $5.27
- Rating
- 3.9/5
- Reviews
- 10
- Age
- 7mo ago
Disposable Face Towels for Skincare and Cleaning Soft Thick Facial Tissue for Sensitive Skin Dry and Wet Dual Use 100 Count Extra Absorbent and Durable Makeup Remover Cloth
- Price
- $35.41
- Rating
- 4.0/5
- Reviews
- 2
- Age
- 9mo ago
Whistle Wellness Disposable Face Towel - 88 Soft Biobased Super Absorbent Face Towels - Dry Face Wipes for Sensitive Skin - Makeup Remover Face Wipes - Resealable Box - 50 Count (1 Pack)
- Price
- $38.48
- Rating
- 4.7/5
- Reviews
- 49
- Age
- 1y ago
Orchid Desire Combed Cotton Face Towel 33x33cm Long Staple Cotton Fibre Highly Absorbent Towels for Bathroom Soft & Fluffy Spa Towel Premium Quality Towel for Face & Body Care (Light Blue)
- Price
- $5.90
- Rating
- 3.2/5
- Reviews
- 12
- Age
- 1y ago
SKY-TOUCH 60 Counts Disposable Face Towels Makeup Removal Cleansing Cotton Tissue Super Absorbent Wet Dry Soft Facial Tissue for Skincare and Multipurpose Cleaning Need SIZE - 20x20cm
- Price
- $11.43
- Rating
- 4.4/5
- Reviews
- 35
- Age
- 1y ago
Competition: brands, sellers & click share
The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.
Brands
16 falling
Sellers
38
Top-5 brand share
72%
Top 20: 100%
Top-5 click share
54%
Top 20: 94%
Open market
22%
- Whistle Wellness25%
- Infinitee Xclusives23%
- Cotton Home9%
- FancyDerm8%
- Amazon Basics7%
- CLEAN SKIN CLUB6%
Face Towel demand & seasonality
Weekly search volume, with the niche's key stats alongside.
No pronounced peak months · busiest ÷ quietest = 1.3×
Top Face Towel search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- face towel43K/yr
- face towels11K/yr
- small towel6K/yr
What reviews say buyers love and hate about Face Towel
What buyers mention most, as a share of all reviews.
What buyers love
85% of reviews“Decent quality”
“Super absorbant”
“soft,”
“Helps me keep my face clean”
“An absolute staple”
What buyers complain about
71% of reviews“it has slight smell”
“thick as discrided”
“Small in size”
“Not a not value of the money”
“Not good not special seem like normal tissue”
Face Towel return rate & reasons
Why buyers send it back, as a share of all return requests.
0.5%
Return rate
0%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Face Towel questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
