Face Towel
MaybeReturns run at only 0.5% of orders. But shoppers spend only $82K a year here, so Face Towel is a Maybe.
- Flapen Score
- 54 / 100Top 36% of 445 Beauty niches · +3 vs the category median of 5154
- Market size
- $82K/yr59K searches / yr
- 90-day growth
- +7.8%search demand this quarter
- Competition
- 54%top-5 click share · 16 brands · 38 sellers
Flapen Score
Face Towel against its category
The dotted line is the Beauty average. Past it, Face Towel is stronger. Inside it, weaker.
Market
The Face Towel market on Amazon at a glance
Shoppers on Amazon United Arab Emirates searched for Face Towel 59K times last year and spent an estimated $82K. The top 5 brands take 72% of clicks. Flapen scores it 54 out of 100, a Maybe.
01 · Demand
4.3% of searches ended in a purchase last week.
Shoppers searched for this 59K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 4.3% of those searches ended in a purchase. Searches in the last 90 days moved +7.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $82K a year.
- Searches, last 12 months
- 59K
- Growth, 90 days vs prior 90
- +7.8%
- Conversion, latest week
- 4.3%
- Market size, estimated
- $82Ka year
- Peak month
- November1.3× the quietest month
- Top search term
- face towel43K searches a year
02 · Price
A sale here is worth $31.74.
Listings sell for $31.74 on average, from $5.08 to $101.49. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At $31.74 that is $0 to $3K a year per listing.
- Average price
- $31.74inside the $15 to $100 sweet spot
- Price range
- $5.08–$101.49
- Amazon United Arab Emirates median price
- $60.52across 3,090 niches
- Units sold a year
- 4K–5K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$3K
- Returns
- 0.5%of orders · Amazon United Arab Emirates median 1.6%
03 · Entry bar
The bar here is reviews.
68% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 22.6% of listings are out of stock. The average listing ranks #27 within Beauty. It carries 3,160 reviews at 4.36 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 68%
- Prime listings
- 96%
- Out of stock, average day
- 22.6%
- Average rank
- #27in Beauty
- Average rating
- 4.36 starsAmazon United Arab Emirates average 4.27 stars
- Average reviews
- 3,160per listing
- Listings tracked
- 25
04 · Newcomers
Amazon counts 0 of last year's 2 launches as successful.
2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 2
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 34 months
Products
Top Face Towel products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Whistle Wellness Disposable Face Towel - Soft Biobased Super Absorbent Face Towels - 1012 Dry Face Wipes for Sensitive Skin - Makeup Remover Face Wipes - Resealable Box - 50 Count (1 Pack)
- Price
- $49.17
- Rating
- 4.6/5
- Reviews
- 197
- Age
- 2y ago
![Infinitee Xclusives [12 Pack] Premium White Wash Cloths and Face Towels 33cm x 33cm 100% Cotton Soft and Absorbent Washcloths Set - Perfect for Bathroom Gym and Spa](https://m.media-amazon.com/images/I/41PVYdgiGJL.jpg)
Infinitee Xclusives [12 Pack] Premium White Wash Cloths and Face Towels 33cm x 33cm 100% Cotton Soft and Absorbent Washcloths Set - Perfect for Bathroom Gym and Spa
- Price
- $48.86
- Rating
- 4.6/5
- Reviews
- 4,300
- Age
- 4y ago
![Infinitee Xclusives [12 Pack] Premium Dark Grey Wash Cloths and Face Towels 33cm x 33cm 100% Cotton Soft and Absorbent Washcloths Set - Perfect for Bathroom Gym and Spa](https://m.media-amazon.com/images/I/51j2gsUoQ0L.jpg)
Infinitee Xclusives [12 Pack] Premium Dark Grey Wash Cloths and Face Towels 33cm x 33cm 100% Cotton Soft and Absorbent Washcloths Set - Perfect for Bathroom Gym and Spa
- Price
- $48.54
- Rating
- 4.6/5
- Reviews
- 4,300
- Age
- 4y ago

Face Towel Disposable Face Tissue Facial Tissue Cotton Pads Makeup Remover Wipes for Sensitive Skin Ultra Soft Biodegradable 50 Count
- Price
- $38.85
- Rating
- 4.3/5
- Reviews
- 29
- Age
- 1y ago

Amazon Basics Face Towels for bathroom 100% Cotton Extra Absorbent washcloth Fast Drying - salon towel - 24-Pack Grey (30 x 30 cm)
- Price
- $43.19
- Rating
- 4.6/5
- Reviews
- 41,416
- Age
- 6y ago
Trending
90-day click momentum
Cotton Home Premium Cotton Face Towel 30x30 cm / 12x12 inches Soft and Absorbent Face Towel Washcloth Perfect for Bathroom Gym and Spa Towels Blue
- Price
- $5.08
- Rating
- 3.9/5
- Reviews
- 10
- Age
- 1y ago

Kaiderine 100PCS Large Disposable Face Towel Facial Eye Nail Make up Removing Cotton Tissue Multipurpose Cotton Towel Tissue for Skin Care Reusable Cotton Pads Wet & Dry Use
- Price
- $19.96
- Rating
- 4.6/5
- Reviews
- 20
- Age
- 2y ago

Infinitee XclusivesPremium Wash Cloths and Face Towels 33cm x 33cm 100% Cotton Soft and Absorbent Washcloths Set - Perfect for Bathroom Gym and Spa (Brilliant White Washcloths - 4 Pack)
- Price
- $27.21
- Rating
- 4.5/5
- Reviews
- 707
- Age
- 3y ago

Cotton Home Premium Cotton Face Towel 30x30 cm / 12x12 inches Soft and Absorbent Face Towel Washcloth Perfect for Bathroom Gym and Spa Towels Grey
- Price
- $5.27
- Rating
- 3.9/5
- Reviews
- 10
- Age
- 7mo ago

Disposable Face Towels for Skincare and Cleaning Soft Thick Facial Tissue for Sensitive Skin Dry and Wet Dual Use 100 Count Extra Absorbent and Durable Makeup Remover Cloth
- Price
- $35.41
- Rating
- 4.0/5
- Reviews
- 2
- Age
- 9mo ago
Newest
by launch date
Cotton Home Premium Cotton Face Towel 30x30 cm / 12x12 inches Soft and Absorbent Face Towel Washcloth Perfect for Bathroom Gym and Spa Towels Grey
- Price
- $5.27
- Rating
- 3.9/5
- Reviews
- 10
- Age
- 7mo ago

Disposable Face Towels for Skincare and Cleaning Soft Thick Facial Tissue for Sensitive Skin Dry and Wet Dual Use 100 Count Extra Absorbent and Durable Makeup Remover Cloth
- Price
- $35.41
- Rating
- 4.0/5
- Reviews
- 2
- Age
- 9mo ago

Whistle Wellness Disposable Face Towel - 88 Soft Biobased Super Absorbent Face Towels - Dry Face Wipes for Sensitive Skin - Makeup Remover Face Wipes - Resealable Box - 50 Count (1 Pack)
- Price
- $38.48
- Rating
- 4.7/5
- Reviews
- 49
- Age
- 1y ago

Orchid Desire Combed Cotton Face Towel 33x33cm Long Staple Cotton Fibre Highly Absorbent Towels for Bathroom Soft & Fluffy Spa Towel Premium Quality Towel for Face & Body Care (Light Blue)
- Price
- $5.90
- Rating
- 3.2/5
- Reviews
- 12
- Age
- 1y ago

SKY-TOUCH 60 Counts Disposable Face Towels Makeup Removal Cleansing Cotton Tissue Super Absorbent Wet Dry Soft Facial Tissue for Skincare and Multipurpose Cleaning Need SIZE - 20x20cm
- Price
- $11.43
- Rating
- 4.4/5
- Reviews
- 35
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 54% of clicks. Leaders hold, but buyers still shop past them.
Brands
16 falling
Sellers
38
Top-5 brand share
72%
Top 20: 100%
Top-5 click share
54%
Top 20: 94%
Open market
22%
- Whistle Wellness25%
- Infinitee Xclusives23%
- Cotton Home9%
- FancyDerm8%
- Amazon Basics7%
- CLEAN SKIN CLUB6%
Demand
Face Towel search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.3×
Search terms
Top Face Towel search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- face towel43K/yr
- face towels11K/yr
- small towel6K/yr
Reviews and returns
What reviews say buyers love and hate about Face Towel
We read the reviews and the return reasons for every product selling here.
“it has slight smell”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Face Towel questions
Answered from the same tracked data.









