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Face Scrub

Maybe

Returns run at only 0.7% of orders. But the average product has 4,973 reviews to catch up to, so Face Scrub is a Maybe.

Flapen Score
58
58 / 100
Top 16% of 445 Beauty niches · +7 vs the category median of 51
Market size
$200K/yr162K searches / yr
90-day growth
-0.8%search demand this quarter
Competition
44%top-5 click share · 20 brands · 151 sellers

Flapen Score

Face Scrub against its category

The dotted line is the Beauty average. Past it, Face Scrub is stronger. Inside it, weaker.

58Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Face Scrub market on Amazon at a glance

Shoppers on Amazon United Arab Emirates searched for Face Scrub 162K times last year and spent an estimated $200K. The top 5 brands take 64% of clicks. Flapen scores it 58 out of 100, a Maybe.

01 · Demand

4.2% of searches ended in a purchase last week.

Shoppers searched for this 162K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 4.2% of those searches ended in a purchase. Searches in the last 90 days moved -0.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $200K a year.

Searches, last 12 months
162K
Growth, 90 days vs prior 90
-0.8%
Conversion, latest week
4.2%
Market size, estimated
$200Ka year
Peak month
May1.4× the quietest month
Top search term
face scrub63K searches a year

02 · Price

A sale here is worth $29.41.

Listings sell for $29.41 on average, from $8.82 to $66.09. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 0 to 100 of them. At $29.41 that is $0 to $3K a year per listing.

Average price
$29.41inside the $15 to $100 sweet spot
Price range
$8.82–$66.09
Amazon United Arab Emirates median price
$60.52across 3,090 niches
Units sold a year
6K–8K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
0.7%of orders · Amazon United Arab Emirates median 1.6%

03 · Entry bar

The bar here is reviews.

66% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 3.1% of listings are out of stock. The average listing ranks #61 within Beauty. It carries 4,973 reviews at 4.39 stars, so a new listing needs social proof before a better product.

Sponsored listings
66%
Prime listings
94%
Out of stock, average day
3.1%
Average rank
#61in Beauty
Average rating
4.39 starsAmazon United Arab Emirates average 4.27 stars
Average reviews
4,973per listing
Listings tracked
35

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 64 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
64 months

Products

Top Face Scrub products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 44% of clicks. Leaders hold, but buyers still shop past them.

$0$8K$16K$24K$32K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

20 falling

Sellers

151

Top-5 brand share

64%

Top 20: 100%

Top-5 click share

44%

Top 20: 86%

Open market

29%

  • ST. Ives19%
  • Acure19%
  • Chemist at Play9%
  • Neutrogena8%
  • ARENCIA8%
  • Himalaya7%

Demand

Face Scrub search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KSpike '24Holiday '24Spike '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Face Scrub search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • face scrub63K/yr
  • face scrub for women19K/yr
  • مقشر للوجه13K/yr
  • st ives12K/yr
  • acure12K/yr
  • facial scrub8K/yr
  • exfoliating face wash7K/yr
  • face scrub for men8K/yr
  • face exfoliator5K/yr
  • scrub face4K/yr

Reviews and returns

What reviews say buyers love and hate about Face Scrub

We read the reviews and the return reasons for every product selling here.

35%of positive reviews mention “الجودة الشاملة”
44%of negative reviews mention “الحجم الكلي”
0.7%of orders come back
“it would have been better if it was a bit bigger”
A buyer, on “الحجم الكلي”44% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Face Scrub questions

Answered from the same tracked data.