face scrub
Worth a lookShows low returns (0.7%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Avg price
Incredible$29.41avg listing price — sweet spot $15–$100
Price range
Great$8.82–$66.09cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good44%top-5 click share — leaders hold, buyers still browse
Brand share
Good64%top-5 brand share — brands hold most of the demand
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Good4.2%search→purchase rate — share of searches ending in a sale
Market size
Okay$200K$200K/yr · 162K searches
Growth
Bad-0.8%90-day search growth — must beat 0% to launch
Review moat
Bad4,973.17avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United Arab Emirates niche tracking, face scrub is a $200K/yr Amazon United Arab Emirates market (162K searches/yr). The top 5 brands hold 64% of demand. Verdict: Worth a look — 58/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
face scrub market data
- Units sold / yr
- 6K–8K
- avg 0–100/product
- Revenue / yr
- $176K–$235K
- units × avg price
- Conversion rate
- 4.2%
- Avg BSR
- #61
- Page quality
- 0%
- Prime
- 94%
- Sponsored
- 66%
- Out of stock
- 3.1%
- Avg brand age
- 64 months
- Avg seller age
- 80 days
Competition & brand share
The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.Brands
20 falling
Sellers
151
Top-5 brand share
64%
Top 20: 100%
Top-5 click share
44%
Top 20: 86%
Open market
29%
- ST. Ives19%
- Acure19%
- Chemist at Play9%
- Neutrogena8%
- ARENCIA8%
- Himalaya7%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -0.8% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.4×
Top face scrub search terms
- face scrub63K/yr
- face scrub for women19K/yr
- مقشر للوجه13K/yr
- st ives12K/yr
- acure12K/yr
- facial scrub8K/yr
- exfoliating face wash7K/yr
- face scrub for men8K/yr
- face exfoliator5K/yr
- scrub face4K/yr
Top face scrub products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
ACURE Brightening Facial Scrub 118ml
Acure$46.944.3★28,132 rev
Chemist At Play Gentle Exfoliating Face Scrub | Tan Removal & Gentle Exfoliation | With Mandelic Acid & Walnut | Removes Dead Skin & Blackheads | Smooth Skin & Instant Glow | For Men & Women | 100 ml
Chemist at Play$28.864.3★2,403 rev
Arencia Rosehip Brightening Rice Mochi Face Cleanser & Daily Scrub - Moisturizing Exfoliating & Deep-Cleansing - All Skin Types with Rice Powder & Rice Water (120g)
ARENCIA$52.694.6★7,240 rev
Beauty of Joseon Apricot Blossom Peeling Gel Soft Exfoliating Face and Body Scrub Dead Skin Cells Remover for All Skin Types Korean Skincare for Men Women 100ml
Beauty of Joseon$31.384.5★2,113 rev
St. Ives Fresh Skin Apricot Face Scrub with 100% Natural Exfoliants & Extracts|Deep Exfoliating Scrub for Glowing Skin|Facial Scrub for Men & Women| Dermatologically Tested| Paraben-Free| 170gm
ST. Ives$20.814.7★4,410 rev
Newest
by launch date
COSLUS FBS01 Silicone Face Scrubber: Electric Waterproof Face Wash Brush Pore Cleansing Brush 5 Cleansing Modes Face Massage Rechargeable Deep Cleaning for Men & Women Removing Blackhead Black
COSLUS$54.22640 rev
Arencia Rosehip Brightening Rice Mochi Face Cleanser & Daily Scrub - Moisturizing Exfoliating & Deep-Cleansing - All Skin Types with Rice Powder & Rice Water (120g)
ARENCIA$52.697,240 rev
Chemist At Play Gentle Exfoliating Face Scrub | Tan Removal & Gentle Exfoliation | With Mandelic Acid & Walnut | Removes Dead Skin & Blackheads | Smooth Skin & Instant Glow | For Men & Women | 100 ml
Chemist at Play$28.862,403 rev
ECOLYTE+ Face Scrub La Parisienne Deeply Exfoliates Reveal Smooth & Beautiful Skin Exfoliating Scrub Facial Exfoliant Moisturizing Glowing Skin - (Sandalwood 500 ml)
ECOLYTE+ Disinfectant$15.00138 rev
Himalaya Deep Cleansing Coffee Face Scrub with Coffee and Cinnamon for Gently Exfoliated and Purified Skin with Radiant Oil-Free Glow 75 ml
Himalaya$12.7299 rev
Trending
90-day click momentumCOSLUS FBS01 Silicone Face Scrubber: Electric Waterproof Face Wash Brush Pore Cleansing Brush 5 Cleansing Modes Face Massage Rechargeable Deep Cleaning for Men & Women Removing Blackhead Black
COSLUS$54.224.5★
St. Ives Blemish Control Apricot Face Scrub 170 gm
ST. Ives$18.324.2★
Arencia Rosehip Brightening Rice Mochi Face Cleanser & Daily Scrub - Moisturizing Exfoliating & Deep-Cleansing - All Skin Types with Rice Powder & Rice Water (120g)
ARENCIA$52.694.6★
ACURE Brightening Facial Scrub 118ml
Acure$46.944.3★
Himalaya Deep Cleansing Coffee Face Scrub with Coffee and Cinnamon for Gently Exfoliated and Purified Skin with Radiant Oil-Free Glow 75 ml
Himalaya$12.724.1★
What buyers say about face scrub
What buyers praise and complain about, mined from review topics.What buyers love
“Good quality”
“One of the best skin care products I have used recently”
“it makes ur skin so smooth”
“easy to use”
“black heads from the face my go to product for any event makes my skin clean fresh”
“Very gentle daily scrub”
“just love the aroma”
“does the job”
“good for the price”
“without feeling dry or irritated”
What buyers complain about
“it would have been better if it was a bit bigger”
“Leaked”
Top return reasons
Common questions
- Is face scrub profitable to sell on Amazon United Arab Emirates?
- The niche generates $200K/yr across 35 tracked products. 90-day search growth is -0.8%. Flapen's verdict: Worth a look (58/100).
- How competitive is the face scrub niche?
- 20 brands and 151 sellers compete. The top 5 products take 44% of clicks and top 5 brands hold 64% of demand.
- What do buyers complain about in face scrub?
- Top complaints mined from reviews: الحجم الكلي, مانع للتسرب. The return rate is 0.7%.
- When does demand for face scrub peak?
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- What does it cost to enter the face scrub niche?
- Listings span $8.82–$66.09; the average listing price is $29.41 (sweet spot $15–$100). The average incumbent carries 4,973 reviews — the moat a new listing must climb.