Eyeshadow Palette
MaybeProducts sell for $44.47 on average, inside the sweet spot. But buyers convert on only 1.0% of searches, so Eyeshadow Palette is a Maybe.
- Flapen Score
- 57 / 100Top 20% of 445 Beauty niches · +6 vs the category median of 5157
- Market size
- $141K/yr326K searches / yr
- 90-day growth
- +12.2%search demand this quarter
- Competition
- 27%top-5 click share · 31 brands · 93 sellers
Flapen Score
Eyeshadow Palette against its category
The dotted line is the Beauty average. Past it, Eyeshadow Palette is stronger. Inside it, weaker.
Market
The Eyeshadow Palette market on Amazon at a glance
Shoppers on Amazon United Arab Emirates searched for Eyeshadow Palette 326K times last year and spent an estimated $141K. The top 5 brands take 52% of clicks. Demand peaks in Nov. Flapen scores it 57 out of 100, a Maybe.
01 · Demand
1.0% of searches ended in a purchase last week.
Shoppers searched for this 326K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 1.0% of those searches ended in a purchase. Searches in the last 90 days moved +12.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $141K a year.
- Searches, last 12 months
- 326K
- Growth, 90 days vs prior 90
- +12.2%
- Conversion, latest week
- 1.0%
- Market size, estimated
- $141Ka year
- Peak month
- November2.0× the quietest month
- Top search term
- eyeshadow palette163K searches a year
02 · Price
A sale here is worth $44.47.
Listings sell for $44.47 on average, from $9.74 to $138.54. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $44.47 that is $0 to $4K a year per listing.
- Average price
- $44.47inside the $15 to $100 sweet spot
- Price range
- $9.74–$138.54
- Amazon United Arab Emirates median price
- $60.52across 3,090 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$4K
- Returns
- 2.3%of orders · Amazon United Arab Emirates median 1.6%
03 · Entry bar
The bar here is reviews.
47% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 6.3% of listings are out of stock. The average listing ranks #156 within Beauty. It carries 5,381 reviews at 4.32 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 47%
- Prime listings
- 93%
- Out of stock, average day
- 6.3%
- Average rank
- #156in Beauty
- Average rating
- 4.32 starsAmazon United Arab Emirates average 4.27 stars
- Average reviews
- 5,381per listing
- Listings tracked
- 68
04 · Newcomers
Amazon counts 2 of last year's 11 launches as successful.
11 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 47 months on average, so the names here are settling in.
- Launched, last 12 months
- 11
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 47 months
Products
Top Eyeshadow Palette products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Wet n Wild Color Icon 10 Pan Palette My Glamour Squad Multicolor Color g
- Price
- $26.75
- Rating
- 4.1/5
- Reviews
- 1,375
- Age
- 6y ago

OSYA Nude Eyeshadow Palette 18 Colors Matte Shimmer Glitter Multi-Reflective Shades Ultra Pigmented Makeup Eye Shadow Powder Waterproof Eye Shadow Palette
- Price
- $22.19
- Rating
- 4.1/5
- Reviews
- 4
- Age
- 1y ago

Wet n Wild 10-Pan Shadow Palette Heart & Sol
- Price
- $30.18
- Rating
- 4.3/5
- Reviews
- 13,265
- Age
- 5y ago

Revolution Beauty London Reloaded Eyeshadow Palette Highly Pigmented 15 Shades Matte and Shimmer Finishes Iconic 3.0 16.5g
- Price
- $38.69
- Rating
- 4.4/5
- Reviews
- 12,691
- Age
- 7y ago

Revolution Beauty London Makeup Re-Loaded Palette Velvet Rose 1 Count (Pack of 1)
- Price
- $44.15
- Rating
- 4.4/5
- Reviews
- 12,691
- Age
- 7y ago
Trending
90-day click momentum
SHEGLAM Eyeshadow Palette 9-Color Ultra-pigmented Shimmer & Matte Shades Vegan & Cruelty-free-Coffee Shop
- Price
- $34.92
- Rating
- 4.5/5
- Reviews
- 698
- Age
- 9mo ago

SHEGLAM Eyeshadow Palette 9 Colours Ultra Pigmented Shimmer Matte Tones Vegan & Cruelty Free Mica & Gleams
- Price
- $37.37
- Rating
- 4.5/5
- Reviews
- 698
- Age
- 8mo ago

Technic Nudes Eyeshadow Palette - 6 Pigmented Professional Long Lasting & Blendable Shimmer Shades for a Natural Glam Make-up Look. Nude Shades That Are Easy To Use With Long Lasting Coverage. 7.2g
- Price
- $25.74
- Rating
- 4.4/5
- Reviews
- 801
- Age
- 4y ago

KIKO Milano Green Me Eyeshadow Palette 102 Palette With 9 Multi-Finish Eyeshadows: Matte Pearly And Metallic
- Price
- $75.30
- Rating
- 4.3/5
- Reviews
- 643
- Age
- 1y ago

Apooliy 4 Colour Eyeshadow Pen Pearl Matte Fine Glitter Eyeshadow Stick Smooth Creamy Nude Eyeshadow Pencil Face Eye Highlighter & Brightener Pen Highly Pigmented Long Lasting Eyeshadow Crayon pen
- Price
- $29.30
- Rating
- 3.7/5
- Reviews
- 155
- Age
- 2y ago
Newest
by launch date
SHEGLAM Eyeshadow Palette 9 Colours Ultra Pigmented Shimmer Matte Tones Vegan & Cruelty Free Mica & Gleams
- Price
- $37.37
- Rating
- 4.5/5
- Reviews
- 698
- Age
- 8mo ago

SHEGLAM Eyeshadow Palette 9-Color Ultra-pigmented Shimmer & Matte Shades Vegan & Cruelty-free-Coffee Shop
- Price
- $34.92
- Rating
- 4.5/5
- Reviews
- 698
- Age
- 9mo ago

KIKO Milano Green Me Eyeshadow Palette 102 Palette With 9 Multi-Finish Eyeshadows: Matte Pearly And Metallic
- Price
- $75.30
- Rating
- 4.3/5
- Reviews
- 643
- Age
- 1y ago

OSYA Nude Eyeshadow Palette 18 Colors Matte Shimmer Glitter Multi-Reflective Shades Ultra Pigmented Makeup Eye Shadow Powder Waterproof Eye Shadow Palette
- Price
- $22.19
- Rating
- 4.1/5
- Reviews
- 4
- Age
- 1y ago

40 Colours Eye Shadow Palette - Eye Makeup Palette - Highly Pigmented Long Lasting Blendable 40 Shades Eyeshadow Palette Makeup - Satin Metallic Shimmer Matte Eyeshadow Palette Colorful Make Up Kit
- Price
- $37.59
- Rating
- 3.4/5
- Reviews
- 9
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 27% of clicks. An open shelf where new products get seen.
Brands
31 falling
Sellers
93
Top-5 brand share
52%
Top 20: 92%
Top-5 click share
27%
Top 20: 66%
Open market
42%
- Wet n Wild17%
- SHEGLAM10%
- Revolution Beauty London10%
- NYX PROFESSIONAL MAKEUP9%
- Essence Cosmetics7%
- Kiko Milano7%
Demand
Eyeshadow Palette search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov · busiest ÷ quietest = 2.0×
Search terms
Top Eyeshadow Palette search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- eyeshadow palette163K/yr
- eyeshadow49K/yr
- eye shadow palette39K/yr
- eye shadow27K/yr
- essence eyeshadow palette7K/yr
- nyx eyeshadow palette9K/yr
- ايشادو8K/yr
- makeup palette7K/yr
- maybelline eyeshadow palette6K/yr
- باليت ايشادو6K/yr
Reviews and returns
What reviews say buyers love and hate about Eyeshadow Palette
We read the reviews and the return reasons for every product selling here.
“Not pigmented”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
15 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Eyeshadow Palette questions
Answered from the same tracked data.









