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Eyeshadow Palette

Maybe

Products sell for $44.47 on average, inside the sweet spot. But buyers convert on only 1.0% of searches, so Eyeshadow Palette is a Maybe.

Flapen Score
57
57 / 100
Top 20% of 445 Beauty niches · +6 vs the category median of 51
Market size
$141K/yr326K searches / yr
90-day growth
+12.2%search demand this quarter
Competition
27%top-5 click share · 31 brands · 93 sellers

Flapen Score

Eyeshadow Palette against its category

The dotted line is the Beauty average. Past it, Eyeshadow Palette is stronger. Inside it, weaker.

57Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Eyeshadow Palette market on Amazon at a glance

Shoppers on Amazon United Arab Emirates searched for Eyeshadow Palette 326K times last year and spent an estimated $141K. The top 5 brands take 52% of clicks. Demand peaks in Nov. Flapen scores it 57 out of 100, a Maybe.

01 · Demand

1.0% of searches ended in a purchase last week.

Shoppers searched for this 326K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 1.0% of those searches ended in a purchase. Searches in the last 90 days moved +12.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $141K a year.

Searches, last 12 months
326K
Growth, 90 days vs prior 90
+12.2%
Conversion, latest week
1.0%
Market size, estimated
$141Ka year
Peak month
November2.0× the quietest month
Top search term
eyeshadow palette163K searches a year

02 · Price

A sale here is worth $44.47.

Listings sell for $44.47 on average, from $9.74 to $138.54. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $44.47 that is $0 to $4K a year per listing.

Average price
$44.47inside the $15 to $100 sweet spot
Price range
$9.74–$138.54
Amazon United Arab Emirates median price
$60.52across 3,090 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
$0–$4K
Returns
2.3%of orders · Amazon United Arab Emirates median 1.6%

03 · Entry bar

The bar here is reviews.

47% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 6.3% of listings are out of stock. The average listing ranks #156 within Beauty. It carries 5,381 reviews at 4.32 stars, so a new listing needs social proof before a better product.

Sponsored listings
47%
Prime listings
93%
Out of stock, average day
6.3%
Average rank
#156in Beauty
Average rating
4.32 starsAmazon United Arab Emirates average 4.27 stars
Average reviews
5,381per listing
Listings tracked
68

04 · Newcomers

Amazon counts 2 of last year's 11 launches as successful.

11 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months
11
Successful launches
2Amazon's first-year sales bar
Average brand age
47 months

Products

Top Eyeshadow Palette products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 27% of clicks. An open shelf where new products get seen.

$0$3K$6K$8K$11K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

31 falling

Sellers

93

Top-5 brand share

52%

Top 20: 92%

Top-5 click share

27%

Top 20: 66%

Open market

42%

  • Wet n Wild17%
  • SHEGLAM10%
  • Revolution Beauty London10%
  • NYX PROFESSIONAL MAKEUP9%
  • Essence Cosmetics7%
  • Kiko Milano7%

Demand

Eyeshadow Palette search demand

Weekly searches over the year, seasonality beneath. Pick a range.

12K8KSpike '24Holiday '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov · busiest ÷ quietest = 2.0×

Search terms

Top Eyeshadow Palette search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • eyeshadow palette163K/yr
  • eyeshadow49K/yr
  • eye shadow palette39K/yr
  • eye shadow27K/yr
  • essence eyeshadow palette7K/yr
  • nyx eyeshadow palette9K/yr
  • ايشادو8K/yr
  • makeup palette7K/yr
  • maybelline eyeshadow palette6K/yr
  • باليت ايشادو6K/yr

Reviews and returns

What reviews say buyers love and hate about Eyeshadow Palette

We read the reviews and the return reasons for every product selling here.

41%of positive reviews mention “لون”
50%of negative reviews mention “لون”
2.3%of orders come back
“Not pigmented”
A buyer, on “لون”50% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Eyeshadow Palette questions

Answered from the same tracked data.