Eyeshadow Palette
Eyeshadow Palette shows a sweet-spot price point ($44.47 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Flapen Score
Top 20% of 445 Beauty niches · +6 vs the category median of 51
Is Eyeshadow Palette profitable on Amazon?
According to Flapen's Amazon United Arab Emirates niche tracking, Eyeshadow Palette is a $141K/yr Amazon United Arab Emirates market (326K searches/yr). The top 5 brands hold 52% of demand. Demand peaks in Nov. Verdict: Worth a look — 57/100.
Eyeshadow Palette: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved +12.2% over the last 90 days and 1.0% of searches end in a purchase.
$141K
revenue / yr
Who owns the niche?
The top 5 brands hold 52% of demand, so 48% of the market is open.
48%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.
0/100
page quality · 68 products
Top Eyeshadow Palette products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Wet n Wild Color Icon 10 Pan Palette My Glamour Squad Multicolor Color g
- Price
- $26.75
- Rating
- 4.1/5
- Reviews
- 1,375
- Age
- 6y ago
OSYA Nude Eyeshadow Palette 18 Colors Matte Shimmer Glitter Multi-Reflective Shades Ultra Pigmented Makeup Eye Shadow Powder Waterproof Eye Shadow Palette
- Price
- $22.19
- Rating
- 4.1/5
- Reviews
- 4
- Age
- 1y ago
Wet n Wild 10-Pan Shadow Palette Heart & Sol
- Price
- $30.18
- Rating
- 4.3/5
- Reviews
- 13,265
- Age
- 5y ago
Revolution Beauty London Reloaded Eyeshadow Palette Highly Pigmented 15 Shades Matte and Shimmer Finishes Iconic 3.0 16.5g
- Price
- $38.69
- Rating
- 4.4/5
- Reviews
- 12,691
- Age
- 7y ago
Revolution Beauty London Makeup Re-Loaded Palette Velvet Rose 1 Count (Pack of 1)
- Price
- $44.15
- Rating
- 4.4/5
- Reviews
- 12,691
- Age
- 7y ago
Trending
90-day click momentum
SHEGLAM Eyeshadow Palette 9-Color Ultra-pigmented Shimmer & Matte Shades Vegan & Cruelty-free-Coffee Shop
- Price
- $34.92
- Rating
- 4.5/5
- Reviews
- 698
- Age
- 9mo ago
SHEGLAM Eyeshadow Palette 9 Colours Ultra Pigmented Shimmer Matte Tones Vegan & Cruelty Free Mica & Gleams
- Price
- $37.37
- Rating
- 4.5/5
- Reviews
- 698
- Age
- 8mo ago
Technic Nudes Eyeshadow Palette - 6 Pigmented Professional Long Lasting & Blendable Shimmer Shades for a Natural Glam Make-up Look. Nude Shades That Are Easy To Use With Long Lasting Coverage. 7.2g
- Price
- $25.74
- Rating
- 4.4/5
- Reviews
- 801
- Age
- 4y ago
KIKO Milano Green Me Eyeshadow Palette 102 Palette With 9 Multi-Finish Eyeshadows: Matte Pearly And Metallic
- Price
- $75.30
- Rating
- 4.3/5
- Reviews
- 643
- Age
- 1y ago
Apooliy 4 Colour Eyeshadow Pen Pearl Matte Fine Glitter Eyeshadow Stick Smooth Creamy Nude Eyeshadow Pencil Face Eye Highlighter & Brightener Pen Highly Pigmented Long Lasting Eyeshadow Crayon pen
- Price
- $29.30
- Rating
- 3.7/5
- Reviews
- 155
- Age
- 2y ago
Newest
by launch dateSHEGLAM Eyeshadow Palette 9 Colours Ultra Pigmented Shimmer Matte Tones Vegan & Cruelty Free Mica & Gleams
- Price
- $37.37
- Rating
- 4.5/5
- Reviews
- 698
- Age
- 8mo ago
SHEGLAM Eyeshadow Palette 9-Color Ultra-pigmented Shimmer & Matte Shades Vegan & Cruelty-free-Coffee Shop
- Price
- $34.92
- Rating
- 4.5/5
- Reviews
- 698
- Age
- 9mo ago
KIKO Milano Green Me Eyeshadow Palette 102 Palette With 9 Multi-Finish Eyeshadows: Matte Pearly And Metallic
- Price
- $75.30
- Rating
- 4.3/5
- Reviews
- 643
- Age
- 1y ago
OSYA Nude Eyeshadow Palette 18 Colors Matte Shimmer Glitter Multi-Reflective Shades Ultra Pigmented Makeup Eye Shadow Powder Waterproof Eye Shadow Palette
- Price
- $22.19
- Rating
- 4.1/5
- Reviews
- 4
- Age
- 1y ago
40 Colours Eye Shadow Palette - Eye Makeup Palette - Highly Pigmented Long Lasting Blendable 40 Shades Eyeshadow Palette Makeup - Satin Metallic Shimmer Matte Eyeshadow Palette Colorful Make Up Kit
- Price
- $37.59
- Rating
- 3.4/5
- Reviews
- 9
- Age
- 1y ago
Competition: brands, sellers & click share
Clicks spread well past the top 5 (27% combined) — an open shelf where new products get seen.
Brands
31 falling
Sellers
93
Top-5 brand share
52%
Top 20: 92%
Top-5 click share
27%
Top 20: 66%
Open market
42%
- Wet n Wild17%
- SHEGLAM10%
- Revolution Beauty London10%
- NYX PROFESSIONAL MAKEUP9%
- Essence Cosmetics7%
- Kiko Milano7%
Eyeshadow Palette demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Nov · busiest ÷ quietest = 2.0×
Top Eyeshadow Palette search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- eyeshadow palette163K/yr
- eyeshadow49K/yr
- eye shadow palette39K/yr
- eye shadow27K/yr
- essence eyeshadow palette7K/yr
- nyx eyeshadow palette9K/yr
- ايشادو8K/yr
- makeup palette7K/yr
- maybelline eyeshadow palette6K/yr
- باليت ايشادو6K/yr
What reviews say buyers love and hate about Eyeshadow Palette
What buyers mention most, as a share of all reviews.
What buyers love
94% of reviews“The colors are vibrant”
“Good texture”
“Good for the price”
“easy to carry”
“Safe on skin”
What buyers complain about
83% of reviews“Not pigmented”
“The eyeshadow is chalky consistency”
“didnt like the quality much”
Eyeshadow Palette return rate & reasons
Why buyers send it back, as a share of all return requests.
2.3%
Return rate
0%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Eyeshadow Palette questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
