How competitive is the Eyeliner niche on Amazon United Arab Emirates?

11 brands and 100 sellers compete in Eyeliner on Amazon United Arab Emirates. The top 5 Eyeliner products take 51% of clicks and its top 5 brands hold 89% of demand.

What do buyers complain about in Eyeliner?

Eyeliner buyers on Amazon United Arab Emirates complain most about رطب/جاف, الجودة الشاملة, مقاومة الماء, the themes mined from the niche's reviews. Its return rate is 0.8%.

What does it cost to enter the Eyeliner niche?

Eyeliner sells for $20.07 on average on Amazon United Arab Emirates, inside our $15–$100 sweet spot. Listings span $4.24–$47.00. The average incumbent carries 13,729 reviews — the moat a new listing must climb.

Eyeliner

Eyeliner shows low returns (0.8%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Flapen Score

Worth a look

Top 13% of 445 Beauty niches · +8 vs the category median of 51

This niche Category average · 445 niches

Is Eyeliner profitable on Amazon?

According to Flapen's Amazon United Arab Emirates niche tracking, Eyeliner is a $302K/yr Amazon United Arab Emirates market (335K searches/yr). The top 5 brands hold 89% of demand. Demand peaks in Nov. Verdict: Worth a look — 59/100.

Eyeliner: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +23.2% over the last 90 days and 4.5% of searches end in a purchase.

$302K

revenue / yr

Units sold / yr20K

Search volume / yr+23.2%335K

Conversion rate4.5%

Avg price$20.07

Who owns the niche?

The top 5 brands hold 89% of demand, so 11% of the market is open.

11%

open market share

Brands · sellers11 · 100

Top-5 product click share51%

Open market11%

Avg brand age56 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.2★ — the gap to enter on.

0/100

page quality · 29 products

Top Eyeliner products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Maybelline New York Liquid Eyeliner Brush Tip Long-Lasting and Waterproof Matte Finish Hyper Easy Liner Black

Price: $17.91
Rating: 4.2/5
Reviews: 4,383
Age: 6y ago

NYX PROFESSIONAL MAKEUP Epic Ink Liquid Eyeliner Long-Lasting Waterproof 01 Black

Price: $22.97
Rating: 4.2/5
Reviews: 107,729
Age: 8y ago

Maybelline New York Colossal Eyeliner with Argan Oil Matte Black Pencil

Price: $8.92
Rating: 4.2/5
Reviews: 4,081
Age: 7y ago

essence eyeliner pen extra long-lasting 010

Price: $10.31
Rating: 4.3/5
Reviews: 517
Age: 2y ago

essence dip eyeliner waterproof 24h long-lasting 01

Price: $11.19
Rating: 4.4/5
Reviews: 1,290
Age: 2y ago

Newest

by launch date

NYX Professional Makeup Epic Ink Liner Waterproof Liquid Eyeliner - Dark Chocolate Vegan Formula Intense Pigment

Price: $33.28
Rating: 4.4/5
Reviews: 2,252
Age: 1y ago

TONYMOLY Back Gel Eyeliner Z2 Brwon Smudge-Proof & Waterproof Eyeliner K-beauty 4g

Price: $47.00
Rating: 4.5/5
Reviews: 10
Age: 2y ago

essence eyeliner pen extra long-lasting 010

Price: $10.31
Rating: 4.3/5
Reviews: 517
Age: 2y ago

essence dip eyeliner waterproof 24h long-lasting 01

Price: $11.19
Rating: 4.4/5
Reviews: 1,290
Age: 2y ago

LAKMÉ Eyeconic Liquid Eyeliner 4.5 ml Black

Price: $19.25
Rating: 4.2/5
Reviews: 11,223
Age: 5y ago

Competition: brands, sellers & click share

The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 rising

Sellers

100

Top-5 brand share

89%

Top 20: 100%

Top-5 click share

51%

Top 20: 92%

Open market

MAYBELLINE39%
Essence Cosmetics23%
NYX PROFESSIONAL MAKEUP14%
Rimmel7%
Wet n Wild5%
Catrice Cosmetics5%
Open — no brand owns it (5 brands, 7%)

Eyeliner demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume335KCVR4.5%Products29Brands11Top 5 Brands89%OOS Rate0.0%Rating4.2★Reviews13,729Avg BSR#187

Peak months: Nov · busiest ÷ quietest = 1.8×

Top Eyeliner search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

eyeliner146K/yr +10.8%4.1% conv.
eye liner35K/yr +43.5%4.0% conv.
maybelline eyeliner28K/yr +33.7%4.2% conv.
eyeliner waterproof25K/yr +25.1%3.7% conv.
nyx eyeliner17K/yr +39.4%2.3% conv.
eye liner waterproof11K/yr +30.8%4.4% conv.
liquid eyeliner11K/yr +7.2%4.9% conv.
كحل9K/yr -4.1%2.3% conv.
maybelline kajal6K/yr +29.1%2.4% conv.
waterproof eyeliner7K/yr +41.5%3.8% conv.

What reviews say buyers love and hate about Eyeliner

What buyers mention most, as a share of all reviews.

What buyers love

86% of reviews

الجودة الشاملة34%

“Good Quality”

مقاومة الماء13%

“It's really nice and water proof”

القيمة مقابل المال7%

“Worth the price”

سهولة الاستخدام7%

“Easy to use”

لون7%

“Pigment is very good”

What buyers complain about

90% of reviews

رطب/جاف23%

“Very dry”

الجودة الشاملة14%

“Low quality”

مقاومة الماء11%

“Not water proof”

مقاومة للتلطخ9%

“it smudges”

لون8%

“Its not dark”

Eyeliner return rate & reasons

Why buyers send it back, as a share of all return requests.

0.8%

Return rate

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1رطب/جاف

19%

2الجودة الشاملة

12%

3الوظيفة - بشكل عام

4المنتج المعلن عنه مقابل المنتج الفعلي

5جودة كحل العين

Common Eyeliner questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Eyeliner 59/100 on Amazon United Arab Emirates — Worth a look. The niche generates $302K/yr across 29 tracked products. Search demand moved +23.2% over the last 90 days.