Eyeliner
MaybeReturns run at only 0.8% of orders. But the average product has 13,729 reviews to catch up to, so Eyeliner is a Maybe.
- Flapen Score
- 59 / 100Top 13% of 445 Beauty niches · +8 vs the category median of 5159
- Market size
- $302K/yr335K searches / yr
- 90-day growth
- +23.2%search demand this quarter
- Competition
- 51%top-5 click share · 11 brands · 100 sellers
Flapen Score
Eyeliner against its category
The dotted line is the Beauty average. Past it, Eyeliner is stronger. Inside it, weaker.
Market
The Eyeliner market on Amazon at a glance
Shoppers on Amazon United Arab Emirates searched for Eyeliner 335K times last year and spent an estimated $302K. The top 5 brands take 89% of clicks. Demand peaks in Nov. Flapen scores it 59 out of 100, a Maybe.
01 · Demand
4.5% of searches ended in a purchase last week.
Shoppers searched for this 335K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 4.5% of those searches ended in a purchase. Searches in the last 90 days moved +23.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $302K a year.
- Searches, last 12 months
- 335K
- Growth, 90 days vs prior 90
- +23.2%
- Conversion, latest week
- 4.5%
- Market size, estimated
- $302Ka year
- Peak month
- November1.8× the quietest month
- Top search term
- eyeliner146K searches a year
02 · Price
A sale here is worth $20.07.
Listings sell for $20.07 on average, from $4.24 to $47.00. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 500 to 750 of them. At $20.07 that is $10K to $15K a year per listing.
- Average price
- $20.07inside the $15 to $100 sweet spot
- Price range
- $4.24–$47.00
- Amazon United Arab Emirates median price
- $60.52across 3,090 niches
- Units sold a year
- 15K–20K
- Units per listing a year
- 500–750
- Revenue per listing a year
- $10K–$15K
- Returns
- 0.8%of orders · Amazon United Arab Emirates median 1.6%
03 · Entry bar
The bar here is reviews.
72% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #187 within Beauty. It carries 13,729 reviews at 4.22 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 72%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #187in Beauty
- Average rating
- 4.22 starsAmazon United Arab Emirates average 4.27 stars
- Average reviews
- 13,729per listing
- Listings tracked
- 29
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 56 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 56 months
Products
Top Eyeliner products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Maybelline New York Liquid Eyeliner Brush Tip Long-Lasting and Waterproof Matte Finish Hyper Easy Liner Black
- Price
- $17.91
- Rating
- 4.2/5
- Reviews
- 4,383
- Age
- 6y ago

NYX PROFESSIONAL MAKEUP Epic Ink Liquid Eyeliner Long-Lasting Waterproof 01 Black
- Price
- $22.97
- Rating
- 4.2/5
- Reviews
- 107,729
- Age
- 8y ago

Maybelline New York Colossal Eyeliner with Argan Oil Matte Black Pencil
- Price
- $8.92
- Rating
- 4.2/5
- Reviews
- 4,081
- Age
- 7y ago

essence eyeliner pen extra long-lasting 010
- Price
- $10.31
- Rating
- 4.3/5
- Reviews
- 517
- Age
- 2y ago

essence dip eyeliner waterproof 24h long-lasting 01
- Price
- $11.19
- Rating
- 4.4/5
- Reviews
- 1,290
- Age
- 2y ago
Trending
90-day click momentum
TONYMOLY Back Gel Eyeliner Z2 Brwon Smudge-Proof & Waterproof Eyeliner K-beauty 4g
- Price
- $47.00
- Rating
- 4.5/5
- Reviews
- 10
- Age
- 2y ago

Rimmel London Wonderink Ultimate Liner 1 ml (0.03 FL OZ)
- Price
- $28.86
- Rating
- 4.2/5
- Reviews
- 32
- Age
- 6y ago

FACESCANADA Faces Magneteyes Eyeliner Black 01 3.5ml Multi
- Price
- $21.00
- Rating
- 4.1/5
- Reviews
- 9,690
- Age
- 8y ago

essence eyeliner pen extra long-lasting 010
- Price
- $10.31
- Rating
- 4.3/5
- Reviews
- 517
- Age
- 2y ago

essence dip eyeliner waterproof 24h long-lasting 01
- Price
- $11.19
- Rating
- 4.4/5
- Reviews
- 1,290
- Age
- 2y ago
Newest
by launch date
NYX Professional Makeup Epic Ink Liner Waterproof Liquid Eyeliner - Dark Chocolate Vegan Formula Intense Pigment
- Price
- $33.28
- Rating
- 4.4/5
- Reviews
- 2,252
- Age
- 1y ago

TONYMOLY Back Gel Eyeliner Z2 Brwon Smudge-Proof & Waterproof Eyeliner K-beauty 4g
- Price
- $47.00
- Rating
- 4.5/5
- Reviews
- 10
- Age
- 2y ago

essence eyeliner pen extra long-lasting 010
- Price
- $10.31
- Rating
- 4.3/5
- Reviews
- 517
- Age
- 2y ago

essence dip eyeliner waterproof 24h long-lasting 01
- Price
- $11.19
- Rating
- 4.4/5
- Reviews
- 1,290
- Age
- 2y ago

LAKMÉ Eyeconic Liquid Eyeliner 4.5 ml Black
- Price
- $19.25
- Rating
- 4.2/5
- Reviews
- 11,223
- Age
- 5y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 51% of clicks. Leaders hold, but buyers still shop past them.
Brands
11 rising
Sellers
100
Top-5 brand share
89%
Top 20: 100%
Top-5 click share
51%
Top 20: 92%
Open market
7%
- MAYBELLINE39%
- Essence Cosmetics23%
- NYX PROFESSIONAL MAKEUP14%
- Rimmel7%
- Wet n Wild5%
- Catrice Cosmetics5%
- Open — no brand owns it (5 brands, 7%)
Demand
Eyeliner search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov · busiest ÷ quietest = 1.8×
Search terms
Top Eyeliner search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- eyeliner146K/yr
- eye liner35K/yr
- maybelline eyeliner28K/yr
- eyeliner waterproof25K/yr
- nyx eyeliner17K/yr
- eye liner waterproof11K/yr
- liquid eyeliner11K/yr
- كحل9K/yr
- maybelline kajal6K/yr
- waterproof eyeliner7K/yr
Reviews and returns
What reviews say buyers love and hate about Eyeliner
We read the reviews and the return reasons for every product selling here.
“Very dry”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Eyeliner questions
Answered from the same tracked data.









