Eyelash Curler
FailDemand is soft, at -3.0% this quarter, so Eyelash Curler is a Fail.
- Flapen Score
- 48 / 100Ranks 294 of 445 Beauty niches · −3 vs the category median of 5148
- Market size
- $118K/yr77K searches / yr
- 90-day growth
- -3.0%search demand this quarter
- Competition
- 72%top-5 click share · 15 brands · 39 sellers
Flapen Score
Eyelash Curler against its category
The dotted line is the Beauty average. Past it, Eyelash Curler is stronger. Inside it, weaker.
Market
The Eyelash Curler market on Amazon at a glance
Shoppers on Amazon United Arab Emirates searched for Eyelash Curler 77K times last year and spent an estimated $118K. The top 5 brands take 72% of clicks. Flapen scores it 48 out of 100, a Fail.
01 · Demand
4.8% of searches ended in a purchase last week.
Shoppers searched for this 77K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 4.8% of those searches ended in a purchase. Searches in the last 90 days moved -3.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $118K a year.
- Searches, last 12 months
- 77K
- Growth, 90 days vs prior 90
- -3.0%
- Conversion, latest week
- 4.8%
- Market size, estimated
- $118Ka year
- Peak month
- November1.3× the quietest month
- Top search term
- eyelash curler51K searches a year
02 · Price
A sale here is worth $31.76.
Listings sell for $31.76 on average, from $6.51 to $130.60. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 250 to 500 of them. At $31.76 that is $8K to $16K a year per listing.
- Average price
- $31.76inside the $15 to $100 sweet spot
- Price range
- $6.51–$130.60
- Amazon United Arab Emirates median price
- $60.52across 3,090 niches
- Units sold a year
- 4K–5K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $8K–$16K
- Returns
- 1.3%of orders · Amazon United Arab Emirates median 1.6%
03 · Entry bar
The bar here is reviews.
33% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 14.4% of listings are out of stock. The average listing ranks #27 within Beauty. It carries 6,113 reviews at 4.33 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 33%
- Prime listings
- 93%
- Out of stock, average day
- 14.4%
- Average rank
- #27in Beauty
- Average rating
- 4.33 starsAmazon United Arab Emirates average 4.27 stars
- Average reviews
- 6,113per listing
- Listings tracked
- 15
04 · Newcomers
Amazon counts 0 of last year's 2 launches as successful.
2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 45 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 45 months
Products
Top Eyelash Curler products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
wet n wild High On Lash Eyelash Curler 1 Count
- Price
- $22.91
- Rating
- 4.3/5
- Reviews
- 35,940
- Age
- 5y ago

ECVV Eyelash Curler Precision Curl Control for All Eye Shapes Lifts & Defines Easy to Use Get Perfect Curl in 5 Seconds (Random Color)
- Price
- $11.51
- Rating
- 3.6/5
- Reviews
- 62
- Age
- 2y ago

ZOZY Eyelash Curler for Eyelash Shaping and Eye Enhancement
- Price
- $6.51
- Rating
- 4.2/5
- Reviews
- 3
- Age
- 7mo ago

Tweezerman SPA-Eyelash Curler Classic. Smooth opening and closing action. Sturdy construction With Thick rounded silicone pads. Made in Japan
- Price
- $52.92
- Rating
- 4.5/5
- Reviews
- 12,287
- Age
- 13y ago

e.l.f. Pro Eyelash Curler Strong Contoured Lifting Creates Long Lasting Eye-Opening Voluminous Lashes Includes Additional Rubber Replacement Pad
- Price
- $35.93
- Rating
- 4.4/5
- Reviews
- 23,442
- Age
- 6y ago
Trending
90-day click momentum
SHINEDOWN Wide Angle Eyelash Curler Stainless Steel Lash Curler with Silicone Pad Portable Easy Use Eye Makeup Tool Ergonomic Handle (Pink)
- Price
- $9.49
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 2mo ago

ZOZY Eyelash Curler for Eyelash Shaping and Eye Enhancement
- Price
- $6.51
- Rating
- 4.2/5
- Reviews
- 3
- Age
- 7mo ago

Bellamun Eyelash Curler - Premium Rose Gold with Pink or Black Accents - Ergonomic Design for Effortless Curling - Achieve Stunning Lashes with Comfort and Style! (rose gold with black)
- Price
- $71.52
- Rating
- 5.0/5
- Reviews
- 10
- Age
- 2y ago

ECVV Eyelash Curler Precision Curl Control for All Eye Shapes Lifts & Defines Easy to Use Get Perfect Curl in 5 Seconds (Random Color)
- Price
- $11.51
- Rating
- 3.6/5
- Reviews
- 62
- Age
- 2y ago

Revlon Natural Curl Lash Curler Gives a Natural Eyelash Lift with Finger Grips for a Non Slip Grip Easy to Use 1 Count
- Price
- $29.12
- Rating
- 4.3/5
- Reviews
- 2,072
- Age
- 2y ago
Newest
by launch date
SHINEDOWN Wide Angle Eyelash Curler Stainless Steel Lash Curler with Silicone Pad Portable Easy Use Eye Makeup Tool Ergonomic Handle (Pink)
- Price
- $9.49
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 2mo ago

ZOZY Eyelash Curler for Eyelash Shaping and Eye Enhancement
- Price
- $6.51
- Rating
- 4.2/5
- Reviews
- 3
- Age
- 7mo ago

Real Techniques Miracle Eyelash Curler Gentle Lash Tool for Lifted Lashes Use with Mascara for Extra Volume Travel-Size Lash Curler Comfort Grip & Pinch-Free Design Pink Cruelty-Free 1 Count
- Price
- $32.12
- Rating
- 4.4/5
- Reviews
- 1,100
- Age
- 1y ago

MOMENT Eyelash Curler Precision Curl Control for All Eye Shapes Lifts & Defines Easy to Use Get Perfect Curl in 5 Seconds
- Price
- $12.12
- Rating
- 4.1/5
- Reviews
- 23
- Age
- 1y ago

Bellamun Eyelash Curler - Premium Rose Gold with Pink or Black Accents - Ergonomic Design for Effortless Curling - Achieve Stunning Lashes with Comfort and Style! (rose gold with black)
- Price
- $71.52
- Rating
- 5.0/5
- Reviews
- 10
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 72% of clicks. A locked shelf that new listings rarely crack.
Brands
15 flat
Sellers
39
Top-5 brand share
72%
Top 20: 100%
Top-5 click share
72%
Top 20: 100%
Open market
23%
- Wet n Wild32%
- ECVV17%
- ZOZY10%
- Tweezerman7%
- e.l.f.6%
- MOMENT6%
Demand
Eyelash Curler search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.3×
Search terms
Top Eyelash Curler search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- eyelash curler51K/yr
- lash curler18K/yr
- eye lash curler7K/yr
Reviews and returns
What reviews say buyers love and hate about Eyelash Curler
We read the reviews and the return reasons for every product selling here.
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
10 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Eyelash Curler questions
Answered from the same tracked data.









