eyebrow pencil
Worth a lookShows low returns (0.8%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Avg price
Great$20.25avg listing price — sweet spot $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Price range
Great$7.20–$40.81cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good46%top-5 click share — leaders hold, buyers still browse
Brand share
Good75%top-5 brand share — brands hold most of the demand
Growth
Okay+15.2%90-day search growth — must beat 0% to launch
Conversion
Okay3.4%search→purchase rate — share of searches ending in a sale
Market size
Okay$160K$160K/yr · 232K searches
Review moat
Bad13,305.33avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United Arab Emirates niche tracking, eyebrow pencil is a $160K/yr Amazon United Arab Emirates market (232K searches/yr). The top 5 brands hold 75% of demand. Demand peaks in Nov. Verdict: Worth a look — 57/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
eyebrow pencil market data
- Units sold / yr
- 8K–10K
- avg 100–250/product
- Revenue / yr
- $162K–$203K
- units × avg price
- Conversion rate
- 3.4%
- Avg BSR
- #205
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 70%
- Out of stock
- 0.0%
- Avg brand age
- 58 months
- Avg seller age
- 61 days
Competition & brand share
The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.Brands
13 falling
Sellers
66
Top-5 brand share
75%
Top 20: 100%
Top-5 click share
46%
Top 20: 88%
Open market
17%
- NYX PROFESSIONAL MAKEUP27%
- Wet n Wild16%
- Essence Cosmetics11%
- Catrice Cosmetics11%
- MAYBELLINE10%
- Rimmel9%
- Open — no brand owns it (7 brands, 17%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +15.2% search growth over the last 90 days.Peak months: Nov · busiest ÷ quietest = 1.6×
Top eyebrow pencil search terms
- eyebrow pencil110K/yr
- قلم حواجب22K/yr
- eyebrow24K/yr
- eye brow pencil14K/yr
- nyx eyebrow pencil10K/yr
- brow pencil13K/yr
- nyx brow pencil8K/yr
- nyx eyebrow7K/yr
- eyebrow pencil dark brown6K/yr
- nyx eyebrow pencil espresso3K/yr
Top eyebrow pencil products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
NYX Professional Makeup Micro Brow Pencil Ultra-Fine Dual-Ended Precise Eyebrow Pencil with Retractable Tip and Spoolie Brush Shade: Espresso (07)
NYX PROFESSIONAL MAKEUP$27.894.4★71,160 rev
Wet n Wild Ultimate Brow Retractable Pencil - Medium Brown
Wet n Wild$16.304.3★5,705 rev
Catrice SlimMatic Ultra Precise Brow Pencil Waterproof 060 Espresso
Catrice Cosmetics$10.233.6★131 rev
Maybelline New York Brow Ultra Slim 06 Black Brown 8 ml (Pack of 1)
MAYBELLINE$22.094.5★1,230 rev
Rimmel London Professional Eyebrow Pencil with Brush Applicator 01 Dark Brown 1.4 gm
Rimmel$14.934.2★23,813 rev
Newest
by launch date
LOreal Paris Infaillable Faux Brow Pencil Shade Soft Black
L'Oreal Paris$40.812,079 rev
Revolution Relove Power Brow Pencil Dark Brown
Makeup Revolution$11.5863 rev
SHEGLAM Waterproof 2-in-1 Eyebrow Pencil - Chocolate
SHEGLAM$14.63626 rev
Revolution Relove Blade Brow Pencil Dark Brown
Makeup Revolution$12.3848 rev
Catrice SlimMatic Ultra Precise Brow Pencil Waterproof 060 Espresso
Catrice Cosmetics$10.23131 rev
Trending
90-day click momentumRevolution Relove Power Brow Pencil Dark Brown
Makeup Revolution$11.584.1★
Essence Eyebrow Designer Pencil - 02 Brown
Essence Cosmetics$7.294.2★
Catrice Eye Brow Stylist 025 Perfect Brown 1.4 gm
Catrice Cosmetics$9.314.3★
Max Factor Brow Shaper 30 Deep Brown 1g
Max Factor$24.234.4★
Catrice Brow Powder Set Waterproof 010
Catrice Cosmetics$11.874.5★
What buyers say about eyebrow pencil
What buyers praise and complain about, mined from review topics.What buyers love
“Great quality”
“Easy to use”
“Wont smudge”
“The color is perfect and doesnt smudge”
“i love how it acts as hair”
What buyers complain about
“mine was dried up”
“Not working”
“Its not long lasting and not waterproof”
“Color is too light”
“If u want to draw extra hair strokes it looks too light brown”
Top return reasons
Common questions
- Is eyebrow pencil profitable to sell on Amazon United Arab Emirates?
- The niche generates $160K/yr across 30 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +15.2%. Flapen's verdict: Worth a look (57/100).
- How competitive is the eyebrow pencil niche?
- 13 brands and 66 sellers compete. The top 5 products take 46% of clicks and top 5 brands hold 75% of demand.
- What do buyers complain about in eyebrow pencil?
- Top complaints mined from reviews: رطب/جاف, الوظيفة - بشكل عام, مقاومة الماء. The return rate is 0.8%.
- When does demand for eyebrow pencil peak?
- Demand peaks in Nov; the busiest month runs 1.6× the quietest.
- What does it cost to enter the eyebrow pencil niche?
- Listings span $7.20–$40.81; the average listing price is $20.25 (sweet spot $15–$100). The average incumbent carries 13,305 reviews — the moat a new listing must climb.