How competitive is the Eyebrow Pencil niche on Amazon United Arab Emirates?

13 brands and 66 sellers compete in Eyebrow Pencil on Amazon United Arab Emirates. The top 5 Eyebrow Pencil products take 46% of clicks and its top 5 brands hold 75% of demand.

What do buyers complain about in Eyebrow Pencil?

Eyebrow Pencil buyers on Amazon United Arab Emirates complain most about رطب/جاف, الوظيفة - بشكل عام, مقاومة الماء, the themes mined from the niche's reviews. Its return rate is 0.8%.

What does it cost to enter the Eyebrow Pencil niche?

Eyebrow Pencil sells for $20.25 on average on Amazon United Arab Emirates, inside our $15–$100 sweet spot. Listings span $7.20–$40.81. The average incumbent carries 13,305 reviews — the moat a new listing must climb.

Eyebrow Pencil

Eyebrow Pencil shows low returns (0.8%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Flapen Score

Worth a look

Top 20% of 445 Beauty niches · +6 vs the category median of 51

This niche Category average · 445 niches

Is Eyebrow Pencil profitable on Amazon?

According to Flapen's Amazon United Arab Emirates niche tracking, Eyebrow Pencil is a $160K/yr Amazon United Arab Emirates market (232K searches/yr). The top 5 brands hold 75% of demand. Demand peaks in Nov. Verdict: Worth a look — 57/100.

Eyebrow Pencil: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +15.2% over the last 90 days and 3.4% of searches end in a purchase.

$160K

revenue / yr

Units sold / yr10K

Search volume / yr+15.2%232K

Conversion rate3.4%

Avg price$20.25

Who owns the niche?

The top 5 brands hold 75% of demand, so 25% of the market is open.

25%

open market share

Brands · sellers13 · 66

Top-5 product click share46%

Open market25%

Avg brand age58 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.

0/100

page quality · 30 products

Top Eyebrow Pencil products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

NYX Professional Makeup Micro Brow Pencil Ultra-Fine Dual-Ended Precise Eyebrow Pencil with Retractable Tip and Spoolie Brush Shade: Espresso (07)

Price: $27.89
Rating: 4.4/5
Reviews: 71,160
Age: 10y ago

Wet n Wild Ultimate Brow Retractable Pencil - Medium Brown

Price: $16.30
Rating: 4.3/5
Reviews: 5,705
Age: 8y ago

Catrice SlimMatic Ultra Precise Brow Pencil Waterproof 060 Espresso

Price: $10.23
Rating: 3.6/5
Reviews: 131
Age: 3y ago

Maybelline New York Brow Ultra Slim 06 Black Brown 8 ml (Pack of 1)

Price: $22.09
Rating: 4.5/5
Reviews: 1,230
Age: 6y ago

Rimmel London Professional Eyebrow Pencil with Brush Applicator 01 Dark Brown 1.4 gm

Price: $14.93
Rating: 4.2/5
Reviews: 23,813
Age: 13y ago

Newest

by launch date

LOreal Paris Infaillable Faux Brow Pencil Shade Soft Black

Price: $40.81
Rating: 4.1/5
Reviews: 2,079
Age: 1y ago

Revolution Relove Power Brow Pencil Dark Brown

Price: $11.58
Rating: 4.1/5
Reviews: 63
Age: 3y ago

SHEGLAM Waterproof 2-in-1 Eyebrow Pencil - Chocolate

Price: $14.63
Rating: 4.4/5
Reviews: 626
Age: 3y ago

Revolution Relove Blade Brow Pencil Dark Brown

Price: $12.38
Rating: 4.2/5
Reviews: 48
Age: 3y ago

Catrice SlimMatic Ultra Precise Brow Pencil Waterproof 060 Espresso

Price: $10.23
Rating: 3.6/5
Reviews: 131
Age: 3y ago

Competition: brands, sellers & click share

The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 falling

Sellers

Top-5 brand share

75%

Top 20: 100%

Top-5 click share

46%

Top 20: 88%

Open market

17%

NYX PROFESSIONAL MAKEUP27%
Wet n Wild16%
Essence Cosmetics11%
Catrice Cosmetics11%
MAYBELLINE10%
Rimmel9%
Open — no brand owns it (7 brands, 17%)

Eyebrow Pencil demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume232KCVR3.4%Products30Brands13Top 5 Brands75%OOS Rate0.0%Rating4.3★Reviews13,305Avg BSR#205

Peak months: Nov · busiest ÷ quietest = 1.6×

Top Eyebrow Pencil search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

eyebrow pencil110K/yr +9.7%3.4% conv.
قلم حواجب22K/yr -4.3%1.7% conv.
eyebrow24K/yr +14.2%1.3% conv.
eye brow pencil14K/yr +30.9%3.3% conv.
nyx eyebrow pencil10K/yr +52.7%1.9% conv.
brow pencil13K/yr -6.8%3.5% conv.
nyx brow pencil8K/yr +33.6%1.4% conv.
nyx eyebrow7K/yr +48.4%0.8% conv.
eyebrow pencil dark brown6K/yr +53.7%2.4% conv.
nyx eyebrow pencil espresso3K/yr +82.9%0.7% conv.

What reviews say buyers love and hate about Eyebrow Pencil

What buyers mention most, as a share of all reviews.

What buyers love

93% of reviews

الجودة الشاملة32%

“Great quality”

سهولة الاستخدام23%

“Easy to use”

مقاومة للتلطخ18%

“Wont smudge”

لون10%

“The color is perfect and doesnt smudge”

ملائمة الشعر المستقيم10%

“i love how it acts as hair”

What buyers complain about

93% of reviews

رطب/جاف27%

“mine was dried up”

الوظيفة - بشكل عام20%

“Not working”

مقاومة الماء20%

“Its not long lasting and not waterproof”

لون17%

“Color is too light”

ملائمة الشعر المصبوغ10%

“If u want to draw extra hair strokes it looks too light brown”

Eyebrow Pencil return rate & reasons

Why buyers send it back, as a share of all return requests.

0.8%

Return rate

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1لون

52%

2حالة المنتج

3رطب/جاف

4الوظيفة - بشكل عام

5الجودة الشاملة

Common Eyebrow Pencil questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Eyebrow Pencil 57/100 on Amazon United Arab Emirates — Worth a look. The niche generates $160K/yr across 30 tracked products. 0 of 1 products launched in the last 360 days are still selling. Search demand moved +15.2% over the last 90 days.