Eyebrow Pencil
MaybeReturns run at only 0.8% of orders. But the average product has 13,305 reviews to catch up to, so Eyebrow Pencil is a Maybe.
- Flapen Score
- 57 / 100Top 20% of 445 Beauty niches · +6 vs the category median of 5157
- Market size
- $160K/yr232K searches / yr
- 90-day growth
- +15.2%search demand this quarter
- Competition
- 46%top-5 click share · 13 brands · 66 sellers
Flapen Score
Eyebrow Pencil against its category
The dotted line is the Beauty average. Past it, Eyebrow Pencil is stronger. Inside it, weaker.
Market
The Eyebrow Pencil market on Amazon at a glance
Shoppers on Amazon United Arab Emirates searched for Eyebrow Pencil 232K times last year and spent an estimated $160K. The top 5 brands take 75% of clicks. Demand peaks in Nov. Flapen scores it 57 out of 100, a Maybe.
01 · Demand
3.4% of searches ended in a purchase last week.
Shoppers searched for this 232K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 3.4% of those searches ended in a purchase. Searches in the last 90 days moved +15.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $160K a year.
- Searches, last 12 months
- 232K
- Growth, 90 days vs prior 90
- +15.2%
- Conversion, latest week
- 3.4%
- Market size, estimated
- $160Ka year
- Peak month
- November1.6× the quietest month
- Top search term
- eyebrow pencil110K searches a year
02 · Price
A sale here is worth $20.25.
Listings sell for $20.25 on average, from $7.20 to $40.81. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At $20.25 that is $2K to $5K a year per listing.
- Average price
- $20.25inside the $15 to $100 sweet spot
- Price range
- $7.20–$40.81
- Amazon United Arab Emirates median price
- $60.52across 3,090 niches
- Units sold a year
- 8K–10K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $2K–$5K
- Returns
- 0.8%of orders · Amazon United Arab Emirates median 1.6%
03 · Entry bar
The bar here is reviews.
70% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #205 within Beauty. It carries 13,305 reviews at 4.25 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 70%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #205in Beauty
- Average rating
- 4.25 starsAmazon United Arab Emirates average 4.27 stars
- Average reviews
- 13,305per listing
- Listings tracked
- 30
04 · Newcomers
Amazon counts 0 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 58 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 58 months
Products
Top Eyebrow Pencil products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
NYX Professional Makeup Micro Brow Pencil Ultra-Fine Dual-Ended Precise Eyebrow Pencil with Retractable Tip and Spoolie Brush Shade: Espresso (07)
- Price
- $27.89
- Rating
- 4.4/5
- Reviews
- 71,160
- Age
- 10y ago

Wet n Wild Ultimate Brow Retractable Pencil - Medium Brown
- Price
- $16.30
- Rating
- 4.3/5
- Reviews
- 5,705
- Age
- 8y ago

Catrice SlimMatic Ultra Precise Brow Pencil Waterproof 060 Espresso
- Price
- $10.23
- Rating
- 3.6/5
- Reviews
- 131
- Age
- 3y ago

Maybelline New York Brow Ultra Slim 06 Black Brown 8 ml (Pack of 1)
- Price
- $22.09
- Rating
- 4.5/5
- Reviews
- 1,230
- Age
- 6y ago

Rimmel London Professional Eyebrow Pencil with Brush Applicator 01 Dark Brown 1.4 gm
- Price
- $14.93
- Rating
- 4.2/5
- Reviews
- 23,813
- Age
- 13y ago
Trending
90-day click momentum
Revolution Relove Power Brow Pencil Dark Brown
- Price
- $11.58
- Rating
- 4.1/5
- Reviews
- 63
- Age
- 3y ago

Essence Eyebrow Designer Pencil - 02 Brown
- Price
- $7.29
- Rating
- 4.2/5
- Reviews
- 1,904
- Age
- 12y ago

Catrice Eye Brow Stylist 025 Perfect Brown 1.4 gm
- Price
- $9.31
- Rating
- 4.3/5
- Reviews
- 254
- Age
- 7y ago

Max Factor Brow Shaper 30 Deep Brown 1g
- Price
- $24.23
- Rating
- 4.4/5
- Reviews
- 6,122
- Age
- 8y ago

Catrice Brow Powder Set Waterproof 010
- Price
- $11.87
- Rating
- 4.5/5
- Reviews
- 367
- Age
- 4y ago
Newest
by launch date
LOreal Paris Infaillable Faux Brow Pencil Shade Soft Black
- Price
- $40.81
- Rating
- 4.1/5
- Reviews
- 2,079
- Age
- 1y ago

Revolution Relove Power Brow Pencil Dark Brown
- Price
- $11.58
- Rating
- 4.1/5
- Reviews
- 63
- Age
- 3y ago

SHEGLAM Waterproof 2-in-1 Eyebrow Pencil - Chocolate
- Price
- $14.63
- Rating
- 4.4/5
- Reviews
- 626
- Age
- 3y ago

Revolution Relove Blade Brow Pencil Dark Brown
- Price
- $12.38
- Rating
- 4.2/5
- Reviews
- 48
- Age
- 3y ago

Catrice SlimMatic Ultra Precise Brow Pencil Waterproof 060 Espresso
- Price
- $10.23
- Rating
- 3.6/5
- Reviews
- 131
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 46% of clicks. Leaders hold, but buyers still shop past them.
Brands
13 falling
Sellers
66
Top-5 brand share
75%
Top 20: 100%
Top-5 click share
46%
Top 20: 88%
Open market
17%
- NYX PROFESSIONAL MAKEUP27%
- Wet n Wild16%
- Essence Cosmetics11%
- Catrice Cosmetics11%
- MAYBELLINE10%
- Rimmel9%
- Open — no brand owns it (7 brands, 17%)
Demand
Eyebrow Pencil search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov · busiest ÷ quietest = 1.6×
Search terms
Top Eyebrow Pencil search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- eyebrow pencil110K/yr
- قلم حواجب22K/yr
- eyebrow24K/yr
- eye brow pencil14K/yr
- nyx eyebrow pencil10K/yr
- brow pencil13K/yr
- nyx brow pencil8K/yr
- nyx eyebrow7K/yr
- eyebrow pencil dark brown6K/yr
- nyx eyebrow pencil espresso3K/yr
Reviews and returns
What reviews say buyers love and hate about Eyebrow Pencil
We read the reviews and the return reasons for every product selling here.
“mine was dried up”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
15 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Eyebrow Pencil questions
Answered from the same tracked data.









