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Eyebrow Pencil

Maybe

Returns run at only 0.8% of orders. But the average product has 13,305 reviews to catch up to, so Eyebrow Pencil is a Maybe.

Flapen Score
57
57 / 100
Top 20% of 445 Beauty niches · +6 vs the category median of 51
Market size
$160K/yr232K searches / yr
90-day growth
+15.2%search demand this quarter
Competition
46%top-5 click share · 13 brands · 66 sellers

Flapen Score

Eyebrow Pencil against its category

The dotted line is the Beauty average. Past it, Eyebrow Pencil is stronger. Inside it, weaker.

57Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Eyebrow Pencil market on Amazon at a glance

Shoppers on Amazon United Arab Emirates searched for Eyebrow Pencil 232K times last year and spent an estimated $160K. The top 5 brands take 75% of clicks. Demand peaks in Nov. Flapen scores it 57 out of 100, a Maybe.

01 · Demand

3.4% of searches ended in a purchase last week.

Shoppers searched for this 232K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 3.4% of those searches ended in a purchase. Searches in the last 90 days moved +15.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $160K a year.

Searches, last 12 months
232K
Growth, 90 days vs prior 90
+15.2%
Conversion, latest week
3.4%
Market size, estimated
$160Ka year
Peak month
November1.6× the quietest month
Top search term
eyebrow pencil110K searches a year

02 · Price

A sale here is worth $20.25.

Listings sell for $20.25 on average, from $7.20 to $40.81. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At $20.25 that is $2K to $5K a year per listing.

Average price
$20.25inside the $15 to $100 sweet spot
Price range
$7.20–$40.81
Amazon United Arab Emirates median price
$60.52across 3,090 niches
Units sold a year
8K–10K
Units per listing a year
100–250
Revenue per listing a year
$2K–$5K
Returns
0.8%of orders · Amazon United Arab Emirates median 1.6%

03 · Entry bar

The bar here is reviews.

70% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #205 within Beauty. It carries 13,305 reviews at 4.25 stars, so a new listing needs social proof before a better product.

Sponsored listings
70%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#205in Beauty
Average rating
4.25 starsAmazon United Arab Emirates average 4.27 stars
Average reviews
13,305per listing
Listings tracked
30

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 58 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
58 months

Products

Top Eyebrow Pencil products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 46% of clicks. Leaders hold, but buyers still shop past them.

$0$8K$16K$24K$32K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 falling

Sellers

66

Top-5 brand share

75%

Top 20: 100%

Top-5 click share

46%

Top 20: 88%

Open market

17%

  • NYX PROFESSIONAL MAKEUP27%
  • Wet n Wild16%
  • Essence Cosmetics11%
  • Catrice Cosmetics11%
  • MAYBELLINE10%
  • Rimmel9%
  • Open — no brand owns it (7 brands, 17%)

Demand

Eyebrow Pencil search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KSpike '24Holiday '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov · busiest ÷ quietest = 1.6×

Search terms

Top Eyebrow Pencil search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • eyebrow pencil110K/yr
  • قلم حواجب22K/yr
  • eyebrow24K/yr
  • eye brow pencil14K/yr
  • nyx eyebrow pencil10K/yr
  • brow pencil13K/yr
  • nyx brow pencil8K/yr
  • nyx eyebrow7K/yr
  • eyebrow pencil dark brown6K/yr
  • nyx eyebrow pencil espresso3K/yr

Reviews and returns

What reviews say buyers love and hate about Eyebrow Pencil

We read the reviews and the return reasons for every product selling here.

32%of positive reviews mention “الجودة الشاملة”
27%of negative reviews mention “رطب/جاف”
0.8%of orders come back
“mine was dried up”
A buyer, on “رطب/جاف”27% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Eyebrow Pencil questions

Answered from the same tracked data.