eyebrow gel
Worth a lookShows low returns (0.8%), but a deep review moat (6,979 avg reviews) keeps it on the watch list.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Avg price
Incredible$25.19avg listing price — sweet spot $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Price range
Great$7.99–$43.14cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay3.7%search→purchase rate — share of searches ending in a sale
Growth
Okay+13.8%90-day search growth — must beat 0% to launch
Competition
Okay61%top-5 click share — leaders hold, buyers still browse
Market size
Okay$169K$169K/yr · 183K searches
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Review moat
Bad6,978.56avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United Arab Emirates niche tracking, eyebrow gel is a $169K/yr Amazon United Arab Emirates market (183K searches/yr). The top 5 brands hold 87% of demand. Demand peaks in Feb–Nov. Verdict: Worth a look — 53/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
eyebrow gel market data
- Units sold / yr
- 6K–8K
- avg 250–500/product
- Revenue / yr
- $151K–$202K
- units × avg price
- Conversion rate
- 3.7%
- Avg BSR
- #113
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 78%
- Out of stock
- 0.0%
- Avg brand age
- 53 months
- Avg seller age
- 64 days
Competition & brand share
The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.Brands
8 falling
Sellers
67
Top-5 brand share
87%
Top 20: 100%
Top-5 click share
61%
Top 20: 100%
Open market
8%
- NYX PROFESSIONAL MAKEUP38%
- Essence Cosmetics23%
- Got2B15%
- Rimmel6%
- SHEGLAM5%
- MAYBELLINE5%
- Open — no brand owns it (2 brands, 8%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +13.8% search growth over the last 90 days.Peak months: Feb, Nov · busiest ÷ quietest = 3.1×
Top eyebrow gel search terms
- eyebrow gel69K/yr
- brow gel32K/yr
- جل حواجب24K/yr
- nyx brow gel21K/yr
- nyx eyebrow gel9K/yr
- eye brow gel10K/yr
- nyx brow glue6K/yr
- nyx eyebrow glue3K/yr
- nyx eye brow gel3K/yr
- nyx brow glue clear3K/yr
Top eyebrow gel products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 18 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
NYX Professional Makeup The Brow Glue Extreme Hold Eyebrow Setting Gel 16 Hour Wear Vegan Formula Natural Finish Brush Applicator Shade: Clear (01)
NYX PROFESSIONAL MAKEUP$22.944.3★10,936 rev
got2b Glued for Brows & Edges 2 in 1 Wand Eyebrow Gel 72hr Hold No White Residue or Stickness Vegan Silicone Free Alcohol Free 16 ml
Got2B$27.424.1★12,919 rev
essence FIX IT LIKE A PRO TRANSPARENT BROW FIXING GEL
Essence Cosmetics$13.904.1★586 rev
NYX Professional Makeup The Brow Glue Crazy Lift Brow Lamination Gel 24H Strong Hold Built-In Styling Comb Transparent
NYX PROFESSIONAL MAKEUP$43.144.4★3,628 rev
Rimmel London WonderFull Waterproof Brow Gel 03 Dark Brown 4.5 Ml
Rimmel$21.764.2★1,332 rev
Newest
by launch date
SHEGLAM Save It Laminating Brow Gel-Multicolor
SHEGLAM$28.959 rev
NYX Professional Makeup The Brow Glue Crazy Lift Brow Lamination Gel 24H Strong Hold Built-In Styling Comb Transparent
NYX PROFESSIONAL MAKEUP$43.143,628 rev
Maybelline New York Super Lock Brow Glue Eyebrow Gel Lightweight Brow Gel for Up To 24HR Hold Clear 1 Count
MAYBELLINE$32.762,734 rev
essence make me BROW eyebrow gel mascara eyebrow gel no. 07 brown defining gely vegan no microplastic particles nanoparticles free without perfume pack of 1 (3.8 ml)
Essence Cosmetics$12.16334 rev
essence FIX IT LIKE A PRO TRANSPARENT BROW FIXING GEL
Essence Cosmetics$13.90586 rev
Trending
90-day click momentumSHEGLAM Save It Laminating Brow Gel-Multicolor
SHEGLAM$28.953.9★
essence make me BROW eyebrow gel mascara eyebrow gel no. 07 brown defining gely vegan no microplastic particles nanoparticles free without perfume pack of 1 (3.8 ml)
Essence Cosmetics$12.164.1★
essence FIX IT LIKE A PRO TRANSPARENT BROW FIXING GEL
Essence Cosmetics$13.904.1★
got2b Glued for Brows & Edges 2 in 1 Wand Eyebrow Gel 72hr Hold No White Residue or Stickness Vegan Silicone Free Alcohol Free 16 ml
Got2B$27.424.1★
NYX Professional Makeup The Brow Glue Crazy Lift Brow Lamination Gel 24H Strong Hold Built-In Styling Comb Transparent
NYX PROFESSIONAL MAKEUP$43.144.4★
What buyers say about eyebrow gel
What buyers praise and complain about, mined from review topics.What buyers love
“easy to apply”
“affordable”
“Works well, its smooth and dries on my eyebrows very quickly”
“Solid”
“great product”
“easy to use”
“I love it adds volume to the lashes”
“it gives natural look”
What buyers complain about
“Nice for lashes dont buy unless on sale I got it for 20 btw and it crust badly on the brows after a while and just no”
“doesn't even last that long”
“Too bad and sticky”
“No I will not buy again not good quality at all”
“Not controlling anything”
“its very expensive”
“it leaves a white residue”
“doesn't have a strong hold”
“the texture felt sticky”
“difficult to control”
Top return reasons
Common questions
- Is eyebrow gel profitable to sell on Amazon United Arab Emirates?
- The niche generates $169K/yr across 18 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +13.8%. Flapen's verdict: Worth a look (53/100).
- How competitive is the eyebrow gel niche?
- 8 brands and 67 sellers compete. The top 5 products take 61% of clicks and top 5 brands hold 87% of demand.
- What do buyers complain about in eyebrow gel?
- Top complaints mined from reviews: جودة الرموش, متانة, الالتصاق. The return rate is 0.8%.
- When does demand for eyebrow gel peak?
- Demand peaks in Feb–Nov; the busiest month runs 3.1× the quietest.
- What does it cost to enter the eyebrow gel niche?
- Listings span $7.99–$43.14; the average listing price is $25.19 (sweet spot $15–$100). The average incumbent carries 6,979 reviews — the moat a new listing must climb.