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Eyebrow Gel

Eyebrow Gel shows low returns (0.8%), but a deep review moat (6,979 avg reviews) keeps it on the watch list.

Flapen Score

53
Worth a look

Top 40% of 445 Beauty niches · +2 vs the category median of 51

Market size 35Growth 42Conversion 46Competition 40Returns 96Price range 79Avg price 95Brand share 29Review moat 23Quality gap 84
This niche Category average · 445 niches

Is Eyebrow Gel profitable on Amazon?

According to Flapen's Amazon United Arab Emirates niche tracking, Eyebrow Gel is a $169K/yr Amazon United Arab Emirates market (183K searches/yr). The top 5 brands hold 87% of demand. Demand peaks in Feb–Nov. Verdict: Worth a look — 53/100.

Eyebrow Gel: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +13.8% over the last 90 days and 3.7% of searches end in a purchase.

$169K

revenue / yr

Units sold / yr8K
Search volume / yr+13.8%183K
Conversion rate3.7%
Avg price$25.19

Who owns the niche?

The top 5 brands hold 87% of demand, so 13% of the market is open.

13%

open market share

Brands · sellers8 · 67
Top-5 product click share61%
Open market13%
Avg brand age53 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.2★ — the gap to enter on.

0/100

page quality · 18 products

Sponsored placement78%
New entrants (1y)1· 1 succeeded
Avg rating4.2★
Avg reviews6,979

Top Eyebrow Gel products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.

$0$17K$34K$51K$68K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 falling

Sellers

67

Top-5 brand share

87%

Top 20: 100%

Top-5 click share

61%

Top 20: 100%

Open market

8%

  • NYX PROFESSIONAL MAKEUP38%
  • Essence Cosmetics23%
  • Got2B15%
  • Rimmel6%
  • SHEGLAM5%
  • MAYBELLINE5%
  • Open — no brand owns it (2 brands, 8%)

Eyebrow Gel demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume183KCVR3.7%Products18Brands8Top 5 Brands87%OOS Rate0.0%Rating4.2★Reviews6,979Avg BSR#113
30K20KSpike '24Holiday '24Spike '25Black Friday '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Feb, Nov · busiest ÷ quietest = 3.1×

Top Eyebrow Gel search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • eyebrow gel69K/yr
  • brow gel32K/yr
  • جل حواجب24K/yr
  • nyx brow gel21K/yr
  • nyx eyebrow gel9K/yr
  • eye brow gel10K/yr
  • nyx brow glue6K/yr
  • nyx eyebrow glue3K/yr
  • nyx eye brow gel3K/yr
  • nyx brow glue clear3K/yr

What reviews say buyers love and hate about Eyebrow Gel

What buyers mention most, as a share of all reviews.

What buyers love

90% of reviews
سهولة التطبيق25%

easy to apply

القيمة مقابل المال15%

affordable

رطب/جاف10%

Works well, its smooth and dries on my eyebrows very quickly

جودة المواد10%

Solid

الجودة الشاملة10%

great product

What buyers complain about

88% of reviews
جودة الرموش20%

Nice for lashes dont buy unless on sale I got it for 20 btw and it crust badly on the brows after a while and just no

متانة15%

doesn't even last that long

الالتصاق13%

Too bad and sticky

الجودة الشاملة10%

No I will not buy again not good quality at all

الوظيفة - بشكل عام10%

Not controlling anything

Eyebrow Gel return rate & reasons

Why buyers send it back, as a share of all return requests.

0.8%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1حالة المنتج
12%
2الجودة الشاملة
11%
3لون
11%
4الالتصاق
10%
5الوظيفة - بشكل عام
9%

Common Eyebrow Gel questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Eyebrow Gel 53/100 on Amazon United Arab Emirates — Worth a look. The niche generates $169K/yr across 18 tracked products. 1 of 1 products launched in the last 360 days are still selling. Search demand moved +13.8% over the last 90 days.
Search demand for Eyebrow Gel on Amazon United Arab Emirates peaks in Feb–Nov, where the busiest month runs 3.1× the quietest.