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Eye Makeup Remover

Fail

The top 5 brands take 98% of clicks, so Eye Makeup Remover is a Fail.

Flapen Score
45
45 / 100
Ranks 340 of 445 Beauty niches · −6 vs the category median of 51
Market size
$54K/yr29K searches / yr
90-day growth
+36.6%search demand this quarter
Competition
90%top-5 click share · 6 brands · 42 sellers

Flapen Score

Eye Makeup Remover against its category

The dotted line is the Beauty average. Past it, Eye Makeup Remover is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Eye Makeup Remover market on Amazon at a glance

Shoppers on Amazon United Arab Emirates searched for Eye Makeup Remover 29K times last year and spent an estimated $54K. The top 5 brands take 98% of clicks. Demand peaks in May. Flapen scores it 45 out of 100, a Fail.

01 · Demand

7.1% of searches ended in a purchase last week.

Shoppers searched for this 29K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 7.1% of those searches ended in a purchase. Searches in the last 90 days moved +36.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $54K a year.

Searches, last 12 months
29K
Growth, 90 days vs prior 90
+36.6%
Conversion, latest week
7.1%
Market size, estimated
$54Ka year
Peak month
May24.8× the quietest month
Top search term
loreal makeup remover7K searches a year

02 · Price

A sale here is worth $25.89.

Listings sell for $25.89 on average, from $9.63 to $44.39. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At $25.89 that is $3K to $6K a year per listing.

Average price
$25.89inside the $15 to $100 sweet spot
Price range
$9.63–$44.39
Amazon United Arab Emirates median price
$60.52across 3,090 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
$3K–$6K
Returns
0.6%of orders · Amazon United Arab Emirates median 1.6%

03 · Entry bar

The bar here is reviews.

73% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #77 within Beauty. It carries 3,706 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings
73%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#77in Beauty
Average rating
4.45 starsAmazon United Arab Emirates average 4.27 stars
Average reviews
3,706per listing
Listings tracked
11

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 69 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
69 months

Products

Top Eye Makeup Remover products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 90% of clicks. A locked shelf that new listings rarely crack.

$0$5K$11K$16K$22K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 falling

Sellers

42

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

90%

Top 20: 100%

Open market

0%

  • NIVEA42%
  • Nivea29%
  • L'Oreal Paris20%
  • Neutrogena6%
  • Garnier2%
  • simple2%
  • Open — no brand owns it (0%)

Demand

Eye Makeup Remover search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '25Spike '26AugSepOctNovDecJanFebMarAprMayJunJul

Peak months: May · busiest ÷ quietest = 24.8×

Search terms

Top Eye Makeup Remover search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • loreal makeup remover7K/yr
  • eye makeup remover10K/yr
  • nivea makeup remover6K/yr
  • loreal eye makeup remover3K/yr
  • nivea eye makeup remover3K/yr

Reviews and returns

What reviews say buyers love and hate about Eye Makeup Remover

We read the reviews and the return reasons for every product selling here.

67%of positive reviews mention “الجودة الشاملة”
25%of negative reviews mention “مانع للتسرب”
0.6%of orders come back
“Bottle leaked and the product was not until due top”
A buyer, on “مانع للتسرب”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Eye Makeup Remover questions

Answered from the same tracked data.