Eye Makeup Remover
FailThe top 5 brands take 98% of clicks, so Eye Makeup Remover is a Fail.
- Flapen Score
- 45 / 100Ranks 340 of 445 Beauty niches · −6 vs the category median of 5145
- Market size
- $54K/yr29K searches / yr
- 90-day growth
- +36.6%search demand this quarter
- Competition
- 90%top-5 click share · 6 brands · 42 sellers
Flapen Score
Eye Makeup Remover against its category
The dotted line is the Beauty average. Past it, Eye Makeup Remover is stronger. Inside it, weaker.
Market
The Eye Makeup Remover market on Amazon at a glance
Shoppers on Amazon United Arab Emirates searched for Eye Makeup Remover 29K times last year and spent an estimated $54K. The top 5 brands take 98% of clicks. Demand peaks in May. Flapen scores it 45 out of 100, a Fail.
01 · Demand
7.1% of searches ended in a purchase last week.
Shoppers searched for this 29K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 7.1% of those searches ended in a purchase. Searches in the last 90 days moved +36.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $54K a year.
- Searches, last 12 months
- 29K
- Growth, 90 days vs prior 90
- +36.6%
- Conversion, latest week
- 7.1%
- Market size, estimated
- $54Ka year
- Peak month
- May24.8× the quietest month
- Top search term
- loreal makeup remover7K searches a year
02 · Price
A sale here is worth $25.89.
Listings sell for $25.89 on average, from $9.63 to $44.39. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At $25.89 that is $3K to $6K a year per listing.
- Average price
- $25.89inside the $15 to $100 sweet spot
- Price range
- $9.63–$44.39
- Amazon United Arab Emirates median price
- $60.52across 3,090 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $3K–$6K
- Returns
- 0.6%of orders · Amazon United Arab Emirates median 1.6%
03 · Entry bar
The bar here is reviews.
73% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #77 within Beauty. It carries 3,706 reviews at 4.45 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 73%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #77in Beauty
- Average rating
- 4.45 starsAmazon United Arab Emirates average 4.27 stars
- Average reviews
- 3,706per listing
- Listings tracked
- 11
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 69 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 69 months
Products
Top Eye Makeup Remover products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
NIVEA Double Effect Eye Makeup Remover Gentle Waterproof Mascara Remover with Cornflower Extract Non-Greasy Bi-Phase Formula 2x125ml
- Price
- $32.25
- Rating
- 4.6/5
- Reviews
- 138
- Age
- 5y ago

NIVEA Double Effect Eye Makeup Remover Gentle Waterproof Mascara Remover with Cornflower Extract Non-Greasy Bi-Phase Formula 125ml
- Price
- $16.71
- Rating
- 4.5/5
- Reviews
- 477
- Age
- 7y ago

LOréal Paris Biphase Makeup Remover 1 125 ml Pack Of 1
- Price
- $21.48
- Rating
- 4.4/5
- Reviews
- 176
- Age
- 7y ago

NIVEA Face Micellar Water Makeup Remover All Skin Types 400ml
- Price
- $21.24
- Rating
- 4.5/5
- Reviews
- 1,213
- Age
- 7y ago

Neutrogena Oil-Free Liquid Eye Makeup Remover Residue-Free Non-Greasy Gentle & Skin-Soothing Makeup Remover Solution with Aloe & Cucumber Extract for Waterproof Mascara 3.8 fl. oz
- Price
- $30.05
- Rating
- 4.6/5
- Reviews
- 9,470
- Age
- 13y ago
Trending
90-day click momentum
NIVEA Face Micellar Water Makeup Remover All Skin Types 400ml
- Price
- $21.24
- Rating
- 4.5/5
- Reviews
- 1,213
- Age
- 7y ago

Neutrogena Oil-Free Liquid Eye Makeup Remover Residue-Free Non-Greasy Gentle & Skin-Soothing Makeup Remover Solution with Aloe & Cucumber Extract for Waterproof Mascara 3.8 fl. oz
- Price
- $30.05
- Rating
- 4.6/5
- Reviews
- 9,470
- Age
- 13y ago

NIVEA Double Effect Eye Makeup Remover Gentle Waterproof Mascara Remover with Cornflower Extract Non-Greasy Bi-Phase Formula 2x125ml
- Price
- $32.25
- Rating
- 4.6/5
- Reviews
- 138
- Age
- 5y ago

LOréal Paris Biphase Makeup Remover 1 125 ml Pack Of 1
- Price
- $21.48
- Rating
- 4.4/5
- Reviews
- 176
- Age
- 7y ago

Garnier Skin Active 2in1 Eye Make Up Remover 125ml Suitable For Waterproof Makeup Gentle On Eyes & Eyelashes Use With Reusable Micellar Eco Pads
- Price
- $37.23
- Rating
- 4.5/5
- Reviews
- 3,665
- Age
- 12y ago
Newest
by launch date
NIVEA Micellar Water Restoring Face and Eyes Cleanses & Removes Make Up For Tired & Sensitive skin 400ml
- Price
- $25.58
- Rating
- 4.3/5
- Reviews
- 51
- Age
- 1y ago

NIVEA Brightening Micellar Water Cleanses Brightens & Removes Make Up Infused with Vitamins C & E For Dull & Sensitive skin 400ml
- Price
- $22.63
- Rating
- 4.4/5
- Reviews
- 102
- Age
- 1y ago

NIVEA Face Micellar Water Smoothing Face Eyes Lips Makeup Remover Sensitive Skin 100ml
- Price
- $9.63
- Rating
- 4.2/5
- Reviews
- 84
- Age
- 2y ago

NIVEA Double Effect Eye Makeup Remover Gentle Waterproof Mascara Remover with Cornflower Extract Non-Greasy Bi-Phase Formula 2x125ml
- Price
- $32.25
- Rating
- 4.6/5
- Reviews
- 138
- Age
- 5y ago

NIVEA Face Micellar Water Makeup Remover All Skin Types 400ml
- Price
- $21.24
- Rating
- 4.5/5
- Reviews
- 1,213
- Age
- 7y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 90% of clicks. A locked shelf that new listings rarely crack.
Brands
6 falling
Sellers
42
Top-5 brand share
98%
Top 20: 100%
Top-5 click share
90%
Top 20: 100%
Open market
0%
- NIVEA42%
- Nivea29%
- L'Oreal Paris20%
- Neutrogena6%
- Garnier2%
- simple2%
- Open — no brand owns it (0%)
Demand
Eye Makeup Remover search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: May · busiest ÷ quietest = 24.8×
Search terms
Top Eye Makeup Remover search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- loreal makeup remover7K/yr
- eye makeup remover10K/yr
- nivea makeup remover6K/yr
- loreal eye makeup remover3K/yr
- nivea eye makeup remover3K/yr
Reviews and returns
What reviews say buyers love and hate about Eye Makeup Remover
We read the reviews and the return reasons for every product selling here.
“Bottle leaked and the product was not until due top”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
15 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Eye Makeup Remover questions
Answered from the same tracked data.









