eye cream
Worth a lookShows low returns (0.8%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Avg price
Incredible$42.75avg listing price — sweet spot $15–$100
Price range
Incredible$15.78–$59.29cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Market size
Good$778K$778K/yr · 467K searches
Conversion
Okay3.9%search→purchase rate — share of searches ending in a sale
Brand share
Okay80%top-5 brand share — brands hold most of the demand
Competition
Okay62%top-5 click share — leaders hold, buyers still browse
Growth
Okay+5.4%90-day search growth — must beat 0% to launch
Review moat
Bad6,810.59avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United Arab Emirates niche tracking, eye cream is a $778K/yr Amazon United Arab Emirates market (467K searches/yr). The top 5 brands hold 80% of demand. Verdict: Worth a look — 58/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
eye cream market data
- Units sold / yr
- 15K–20K
- avg 500–750/product
- Revenue / yr
- $641K–$855K
- units × avg price
- Conversion rate
- 3.9%
- Avg BSR
- #50
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 64%
- Out of stock
- 8.1%
- Avg brand age
- 47 months
- Avg seller age
- 78 days
Competition & brand share
The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.Brands
15 falling
Sellers
73
Top-5 brand share
80%
Top 20: 100%
Top-5 click share
62%
Top 20: 98%
Open market
16%
- numbuzin33%
- Beauty of Joseon21%
- medicube14%
- CeraVe8%
- AXIS-Y5%
- Minimalist4%
- Open — no brand owns it (9 brands, 16%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +5.4% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.5×
Top eye cream search terms
- eye cream146K/yr
- numbuzin73K/yr
- numbuzin no 929K/yr
- beauty of joseon eye cream33K/yr
- peptides22K/yr
- under eye cream22K/yr
- eye cream for dark circles22K/yr
- cerave eye repair cream15K/yr
- peptide10K/yr
- under eye cream for dark circles16K/yr
Top eye cream products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 22 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Beauty of Joseon Revive Eye Serum with Ginseng Retinal Niacinamide Korean Eye Cream for Fine Lines Dark Spots Correcting Puffy Eyes for Face Korean Skincare For Men and Women 30ml
Beauty of Joseon$35.104.3★17,450 rev
medicube Salmon DNA PDRN Pink Peptide Eye Serum Niacinamide and 99% Pure Retinol Eye Cream for Fine Lines Dark Circles Korean Skin Care 1.01fl.oz
medicube$36.344.4★4,735 rev
numbuzin No.9 Eye Cream | NAD+ Retinol Volume Eye Cream | Firming Wrinkles Fine Lines Dark Circles Puffy | Retinol Peptides Niacinamide | Undereye Treatment Serum | 0.33 fl. oz.
numbuzin$49.854.4★1,930 rev
numbuzin No.9 Essence | NAD+ BIO Lifting-sil Essence | Lifting Firming Wrinkles Fine Lines Elasticity | Peptides NAD+ | Serum for Aging Dull Skin | 1.69 fl. oz.
numbuzin$59.294.6★3,273 rev
Cerave Eye Repair Cream for Dark Circles and Puffiness with Hyaluronic Acid 14ml
CeraVe$55.804.1★71,323 rev
Newest
by launch date
No.9 Essence | NAD+ BIO Lifting-sil Essence | Lifting Firming Wrinkles Fine Lines Elasticity | Peptides NAD+ | Serum for Aging Dull Skin | 1.69 fl. oz.
VOYLMELA$43.847 rev
No.9 Eye Cream | NAD+ Retinol Volume Eye Cream | Firming Wrinkles Fine Lines Dark Circles Puffy | Retinol Peptides Niacinamide | Undereye Treatment Serum | 10ml
KALEDE$43.394 rev
numbuzin No.9 Eye Cream | NAD+ Retinol Volume Eye Cream | Firming Wrinkles Fine Lines Dark Circles Puffy | Retinol Peptides Niacinamide | Undereye Treatment Serum | 0.33 fl. oz.
numbuzin$49.851,930 rev
numbuzin No.9 Toner | NAD+ PDRN Glow Boosting Toner | Glowing Firming Hydrating Elasticity Wrinkles Fine Lines Korean Skincare | Salmon PDRN Peptides NAD | Essence for Dry Skin | 5.07 fl. Oz
numbuzin$48.611,669 rev
LBOYLOVE No.9 Essence No.9 NAD+ Bio Lifting-Sil Essence Peptide Serum for Face Anti Aging Firming Face Serum Reduces Fine Lines Wrinkles Boosts Collagen Improves Skin Elasticity 50ml
LBOYLOVE$56.508 rev
Trending
90-day click momentumNo.9 Essence | NAD+ BIO Lifting-sil Essence | Lifting Firming Wrinkles Fine Lines Elasticity | Peptides NAD+ | Serum for Aging Dull Skin | 1.69 fl. oz.
VOYLMELA$43.843.0★
No.9 Eye Cream | NAD+ Retinol Volume Eye Cream | Firming Wrinkles Fine Lines Dark Circles Puffy | Retinol Peptides Niacinamide | Undereye Treatment Serum | 10ml
KALEDE$43.395.0★
medicube Salmon DNA PDRN Pink Peptide Eye Serum Niacinamide and 99% Pure Retinol Eye Cream for Fine Lines Dark Circles Korean Skin Care 1.01fl.oz
medicube$36.344.4★
Beauty of Joseon Revive Eye Serum with Ginseng Retinal Niacinamide Korean Eye Cream for Fine Lines Dark Spots Correcting Puffy Eyes for Face Korean Skincare For Men and Women 30ml
Beauty of Joseon$35.104.3★
Mary&May Korean Skincare Tranexamic Acid + Glutathione Eye Cream - Reduces Dark Circles around the eye Powerful Antioxidant improve Uneven Skin Tone with Vitamin C Morning/Night use 12g/0.42 oz
Mary&May$15.783.9★
What buyers say about eye cream
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent product”
“Vertmy good product for skin”
“moisturizes well”
“Well priced”
“Great for dry skin”
“absorbs quickly”
“Lovely texture”
“light weight feeling”
“the results are amazing”
“Love the softness”
What buyers complain about
“Didn't work”
“It makes no improvement”
“Skin reaction”
“make it very dry”
“Product pump doesnt work”
“Not as effective as it claims”
“It will burn your skin under your eyes”
“Very bad it is not good for skin”
“And my under eyes wrinkles has been increased”
“Texture was very bad not same as first time I ordered”
Top return reasons
Common questions
- Is eye cream profitable to sell on Amazon United Arab Emirates?
- The niche generates $778K/yr across 22 tracked products. 4 of 5 products launched in the last 360 days are still selling. 90-day search growth is +5.4%. Flapen's verdict: Worth a look (58/100).
- How competitive is the eye cream niche?
- 15 brands and 73 sellers compete. The top 5 products take 62% of clicks and top 5 brands hold 80% of demand.
- What do buyers complain about in eye cream?
- Top complaints mined from reviews: الوظيفة - بشكل عام, تقليل الأعراض, الحساسية. The return rate is 0.8%.
- When does demand for eye cream peak?
- Demand is steady year-round — the busiest month runs 1.5× the quietest.
- What does it cost to enter the eye cream niche?
- Listings span $15.78–$59.29; the average listing price is $42.75 (sweet spot $15–$100). The average incumbent carries 6,811 reviews — the moat a new listing must climb.