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Eye Cream

Maybe

Returns run at only 0.8% of orders. But the average product has 6,811 reviews to catch up to, so Eye Cream is a Maybe.

Flapen Score
58
58 / 100
Top 16% of 445 Beauty niches · +7 vs the category median of 51
Market size
$778K/yr467K searches / yr
90-day growth
+5.4%search demand this quarter
Competition
62%top-5 click share · 15 brands · 73 sellers

Flapen Score

Eye Cream against its category

The dotted line is the Beauty average. Past it, Eye Cream is stronger. Inside it, weaker.

58Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Eye Cream market on Amazon at a glance

Shoppers on Amazon United Arab Emirates searched for Eye Cream 467K times last year and spent an estimated $778K. The top 5 brands take 80% of clicks. Flapen scores it 58 out of 100, a Maybe.

01 · Demand

3.9% of searches ended in a purchase last week.

Shoppers searched for this 467K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 3.9% of those searches ended in a purchase. Searches in the last 90 days moved +5.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $778K a year.

Searches, last 12 months
467K
Growth, 90 days vs prior 90
+5.4%
Conversion, latest week
3.9%
Market size, estimated
$778Ka year
Peak month
August1.5× the quietest month
Top search term
eye cream146K searches a year

02 · Price

A sale here is worth $42.75.

Listings sell for $42.75 on average, from $15.78 to $59.29. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 500 to 750 of them. At $42.75 that is $21K to $32K a year per listing.

Average price
$42.75inside the $15 to $100 sweet spot
Price range
$15.78–$59.29
Amazon United Arab Emirates median price
$60.52across 3,090 niches
Units sold a year
15K–20K
Units per listing a year
500–750
Revenue per listing a year
$21K–$32K
Returns
0.8%of orders · Amazon United Arab Emirates median 1.6%

03 · Entry bar

The bar here is reviews.

64% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 8.1% of listings are out of stock. The average listing ranks #50 within Beauty. It carries 6,811 reviews at 4.31 stars, so a new listing needs social proof before a better product.

Sponsored listings
64%
Prime listings
100%
Out of stock, average day
8.1%
Average rank
#50in Beauty
Average rating
4.31 starsAmazon United Arab Emirates average 4.27 stars
Average reviews
6,811per listing
Listings tracked
22

04 · Newcomers

Amazon counts 4 of last year's 5 launches as successful.

5 products launched here in the last 12 months. Amazon counts 4 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
4Amazon's first-year sales bar
Average brand age
47 months

Products

Top Eye Cream products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 62% of clicks. Leaders hold, but buyers still shop past them.

$0$78K$156K$234K$311K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

15 falling

Sellers

73

Top-5 brand share

80%

Top 20: 100%

Top-5 click share

62%

Top 20: 98%

Open market

16%

  • numbuzin33%
  • Beauty of Joseon21%
  • medicube14%
  • CeraVe8%
  • AXIS-Y5%
  • Minimalist4%
  • Open — no brand owns it (9 brands, 16%)

Demand

Eye Cream search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KBlack Friday '24Holiday '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Eye Cream search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • eye cream146K/yr
  • numbuzin73K/yr
  • numbuzin no 929K/yr
  • beauty of joseon eye cream33K/yr
  • peptides22K/yr
  • under eye cream22K/yr
  • eye cream for dark circles22K/yr
  • cerave eye repair cream15K/yr
  • peptide10K/yr
  • under eye cream for dark circles16K/yr

Reviews and returns

What reviews say buyers love and hate about Eye Cream

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “الجودة الشاملة”
26%of negative reviews mention “الوظيفة - بشكل عام”
0.8%of orders come back
“Didn't work”
A buyer, on “الوظيفة - بشكل عام”26% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Eye Cream questions

Answered from the same tracked data.