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Epsom Salt

Fail

The top 5 brands take 96% of clicks, so Epsom Salt is a Fail.

Flapen Score
48
48 / 100
Ranks 294 of 445 Beauty niches · −3 vs the category median of 51
Market size
$231K/yr108K searches / yr
90-day growth
-20.7%search demand this quarter
Competition
65%top-5 click share · 7 brands · 38 sellers

Flapen Score

Epsom Salt against its category

The dotted line is the Beauty average. Past it, Epsom Salt is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Epsom Salt market on Amazon at a glance

Shoppers on Amazon United Arab Emirates searched for Epsom Salt 108K times last year and spent an estimated $231K. The top 5 brands take 96% of clicks. Demand peaks in Feb–Mar–Apr. Flapen scores it 48 out of 100, a Fail.

01 · Demand

8.9% of searches ended in a purchase last week.

Shoppers searched for this 108K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 8.9% of those searches ended in a purchase. Searches in the last 90 days moved -20.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $231K a year.

Searches, last 12 months
108K
Growth, 90 days vs prior 90
-20.7%
Conversion, latest week
8.9%
Market size, estimated
$231Ka year
Peak month
March1.9× the quietest month
Top search term
epsom salt78K searches a year

02 · Price

A sale here is worth $24.13.

Listings sell for $24.13 on average, from $14.28 to $37.29. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At $24.13 that is $6K to $12K a year per listing.

Average price
$24.13inside the $15 to $100 sweet spot
Price range
$14.28–$37.29
Amazon United Arab Emirates median price
$60.52across 3,090 niches
Units sold a year
10K–13K
Units per listing a year
250–500
Revenue per listing a year
$6K–$12K
Returns
0.3%of orders · Amazon United Arab Emirates median 1.6%

03 · Entry bar

The bar here is reviews.

25% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.7% of listings are out of stock. The average listing ranks #31 within Beauty. It carries 2,279 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings
25%
Prime listings
100%
Out of stock, average day
7.7%
Average rank
#31in Beauty
Average rating
4.54 starsAmazon United Arab Emirates average 4.27 stars
Average reviews
2,279per listing
Listings tracked
16

04 · Newcomers

Amazon counts 2 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
2Amazon's first-year sales bar
Average brand age
48 months

Products

Top Epsom Salt products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 65% of clicks. Leaders hold, but buyers still shop past them.

$0$23K$46K$69K$92K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 flat

Sellers

38

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

65%

Top 20: 100%

Open market

2%

  • Trioxi38%
  • Dr Teal's32%
  • BLISS OF EARTH13%
  • Westlab10%
  • Bathefex3%
  • Lucky Super Soft2%
  • Open — no brand owns it (1 brand, 2%)

Demand

Epsom Salt search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KSpike '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb, Mar, Apr · busiest ÷ quietest = 1.9×

Search terms

Top Epsom Salt search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • epsom salt78K/yr
  • epsom salt foot soak13K/yr
  • epson salt6K/yr
  • dr teals epsom salts for soaking4K/yr
  • epsom salt bath6K/yr

Reviews and returns

What reviews say buyers love and hate about Epsom Salt

We read the reviews and the return reasons for every product selling here.

43%of positive reviews mention “الجودة الشاملة”
100%of negative reviews mention “المكونات-إجمالاً”
0.3%of orders come back
“Does not contain lavender or Melatonin”
A buyer, on “المكونات-إجمالاً”100% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

12 topics

NegativePositive

FAQ

Common Epsom Salt questions

Answered from the same tracked data.