Epsom Salt
FailThe top 5 brands take 96% of clicks, so Epsom Salt is a Fail.
- Flapen Score
- 48 / 100Ranks 294 of 445 Beauty niches · −3 vs the category median of 5148
- Market size
- $231K/yr108K searches / yr
- 90-day growth
- -20.7%search demand this quarter
- Competition
- 65%top-5 click share · 7 brands · 38 sellers
Flapen Score
Epsom Salt against its category
The dotted line is the Beauty average. Past it, Epsom Salt is stronger. Inside it, weaker.
Market
The Epsom Salt market on Amazon at a glance
Shoppers on Amazon United Arab Emirates searched for Epsom Salt 108K times last year and spent an estimated $231K. The top 5 brands take 96% of clicks. Demand peaks in Feb–Mar–Apr. Flapen scores it 48 out of 100, a Fail.
01 · Demand
8.9% of searches ended in a purchase last week.
Shoppers searched for this 108K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 8.9% of those searches ended in a purchase. Searches in the last 90 days moved -20.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $231K a year.
- Searches, last 12 months
- 108K
- Growth, 90 days vs prior 90
- -20.7%
- Conversion, latest week
- 8.9%
- Market size, estimated
- $231Ka year
- Peak month
- March1.9× the quietest month
- Top search term
- epsom salt78K searches a year
02 · Price
A sale here is worth $24.13.
Listings sell for $24.13 on average, from $14.28 to $37.29. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At $24.13 that is $6K to $12K a year per listing.
- Average price
- $24.13inside the $15 to $100 sweet spot
- Price range
- $14.28–$37.29
- Amazon United Arab Emirates median price
- $60.52across 3,090 niches
- Units sold a year
- 10K–13K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $6K–$12K
- Returns
- 0.3%of orders · Amazon United Arab Emirates median 1.6%
03 · Entry bar
The bar here is reviews.
25% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.7% of listings are out of stock. The average listing ranks #31 within Beauty. It carries 2,279 reviews at 4.54 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 25%
- Prime listings
- 100%
- Out of stock, average day
- 7.7%
- Average rank
- #31in Beauty
- Average rating
- 4.54 starsAmazon United Arab Emirates average 4.27 stars
- Average reviews
- 2,279per listing
- Listings tracked
- 16
04 · Newcomers
Amazon counts 2 of last year's 3 launches as successful.
3 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 48 months on average, so the names here are settling in.
- Launched, last 12 months
- 3
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 48 months
Products
Top Epsom Salt products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Trioxi Epsom Salt Pure Magnesium Sulfate Crystals Relaxing Bath Soak Foot Soak & Natural Remedy Premium Quality (500 Gram)
- Price
- $19.67
- Rating
- 4.4/5
- Reviews
- 48
- Age
- 10mo ago

Dr Teals Soothe & Sleep Pure Epsom Salt Soaking Solution With Lavender 0.45 Kg
- Price
- $14.28
- Rating
- 4.4/5
- Reviews
- 351
- Age
- 7y ago

Trioxi Epsom Salt 1 Kg Pure Magnesium Sulfate Crystals Relaxing Bath Soak Foot Soak & Natural Remedy Premium Quality
- Price
- $23.55
- Rating
- 4.4/5
- Reviews
- 48
- Age
- 10mo ago

Westlab 100% Pure Reviving Epsom Salt 1 Kg Pack Of 1
- Price
- $26.36
- Rating
- 4.5/5
- Reviews
- 12,571
- Age
- 13y ago

Bliss of Earth Epsom Salt for Bath 2Kg Plants & Foot Soak Natural Magnesium Sulfate Relaxing Soak for Muscle Relief Aromatherapy Vegan Cruelty-Free
- Price
- $37.29
- Rating
- 4.8/5
- Reviews
- 7
- Age
- 1y ago
Trending
90-day click momentum
Bliss of Earth Epsom Salt for Bath 2Kg Plants & Foot Soak Natural Magnesium Sulfate Relaxing Soak for Muscle Relief Aromatherapy Vegan Cruelty-Free
- Price
- $37.29
- Rating
- 4.8/5
- Reviews
- 7
- Age
- 1y ago

Trioxi Epsom Salt Pure Magnesium Sulfate Crystals Relaxing Bath Soak Foot Soak & Natural Remedy Premium Quality (500 Gram)
- Price
- $19.67
- Rating
- 4.4/5
- Reviews
- 48
- Age
- 10mo ago

Trioxi Epsom Salt 1 Kg Pure Magnesium Sulfate Crystals Relaxing Bath Soak Foot Soak & Natural Remedy Premium Quality
- Price
- $23.55
- Rating
- 4.4/5
- Reviews
- 48
- Age
- 10mo ago

Dr Teals Soothe & Sleep Pure Epsom Salt Soaking Solution With Lavender 0.45 Kg
- Price
- $14.28
- Rating
- 4.4/5
- Reviews
- 351
- Age
- 7y ago

ECOLYTE+ Dead Sea Salt La Parisienne Pure & Natural Cleanses Softens Nourishes Moisturizes Bath Salt Relieve Fatigue Stress Relief Youthful Skin Exfoliating Salts - (Rose 2 kg)
- Price
- $24.55
- Rating
- 4.5/5
- Reviews
- 71
- Age
- 1y ago
Newest
by launch date
Trioxi Epsom Salt Pure Magnesium Sulfate Crystals Relaxing Bath Soak Foot Soak & Natural Remedy Premium Quality (500 Gram)
- Price
- $19.67
- Rating
- 4.4/5
- Reviews
- 48
- Age
- 10mo ago

Trioxi Epsom Salt 1 Kg Pure Magnesium Sulfate Crystals Relaxing Bath Soak Foot Soak & Natural Remedy Premium Quality
- Price
- $23.55
- Rating
- 4.4/5
- Reviews
- 48
- Age
- 10mo ago

Trioxi Epsom Salt Pure Magnesium Sulfate Crystals Relaxing Bath Soak Foot Soak & Natural Remedy Premium Quality (750 Gram)
- Price
- $22.10
- Rating
- 4.4/5
- Reviews
- 48
- Age
- 10mo ago

ECOLYTE+ Dead Sea Salt La Parisienne Pure & Natural Cleanses Softens Nourishes Moisturizes Bath Salt Relieve Fatigue Stress Relief Youthful Skin Exfoliating Salts - (Rose 2 kg)
- Price
- $24.55
- Rating
- 4.5/5
- Reviews
- 71
- Age
- 1y ago

Bliss of Earth Epsom Salt for Bath 2Kg Plants & Foot Soak Natural Magnesium Sulfate Relaxing Soak for Muscle Relief Aromatherapy Vegan Cruelty-Free
- Price
- $37.29
- Rating
- 4.8/5
- Reviews
- 7
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 65% of clicks. Leaders hold, but buyers still shop past them.
Brands
7 flat
Sellers
38
Top-5 brand share
96%
Top 20: 100%
Top-5 click share
65%
Top 20: 100%
Open market
2%
- Trioxi38%
- Dr Teal's32%
- BLISS OF EARTH13%
- Westlab10%
- Bathefex3%
- Lucky Super Soft2%
- Open — no brand owns it (1 brand, 2%)
Demand
Epsom Salt search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Feb, Mar, Apr · busiest ÷ quietest = 1.9×
Search terms
Top Epsom Salt search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- epsom salt78K/yr
- epsom salt foot soak13K/yr
- epson salt6K/yr
- dr teals epsom salts for soaking4K/yr
- epsom salt bath6K/yr
Reviews and returns
What reviews say buyers love and hate about Epsom Salt
We read the reviews and the return reasons for every product selling here.
“Does not contain lavender or Melatonin”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
12 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Epsom Salt questions
Answered from the same tracked data.









