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55

dove deodorant for men

Worth a look

Shows low returns (0.5%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.

Market size 22Growth 23Conversion 65Competition 79Returns 98Price range 83Avg price 95Brand share 0Review moat 76Quality gap 73

Returns

Incredible0.5%

return rate — above 5% kills the launch gate

Avg price

Incredible$26.38

avg listing price — sweet spot $15–$100

Price range

Great$2.43–$84.90

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Great36%

top-5 click share — an open shelf

Review moat

Great473.94

avg incumbent reviews — the moat a new listing must climb

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Conversion

Good5.8%

search→purchase rate — share of searches ending in a sale

Growth

Bad-4.9%

90-day search growth — must beat 0% to launch

Market size

Bad$89K

$89K/yr · 58K searches

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United Arab Emirates niche tracking, dove deodorant for men is a $89K/yr Amazon United Arab Emirates market (58K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov. Verdict: Worth a look — 55/100.

Data updated Jul 23, 2026 · scored weekly · How we score niches

dove deodorant for men market data

Units sold / yr
6K–8K
avg 100–250/product
Revenue / yr
$158K–$211K
units × avg price
Conversion rate
5.8%
Avg BSR
#228
Page quality
0%
Prime
100%
Sponsored
76%
Out of stock
6.6%
Avg brand age
87 months
Avg seller age
76 days

Competition & brand share

Clicks spread well past the top 5 (36% combined) — an open shelf where new products get seen.

Brands

4 flat

Sellers

45

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

36%

Top 20: 83%

Open market

0%

  • Dove MEN + CARE50%
  • Dove Men+Care25%
  • Dove21%
  • Unilever4%
  • Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -4.9% search growth over the last 90 days.
2K1KSpike '24Holiday '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov · busiest ÷ quietest = 1.7×

Top dove deodorant for men search terms

  • dove deodorant for men26K/yr
  • dove men10K/yr
  • dove men deodorant9K/yr
  • dove men + care8K/yr
  • dove deodorant men5K/yr
All search terms

Top dove deodorant for men products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%3%$3K6%$5K9%$8K12%$11K101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about dove deodorant for men

What buyers praise and complain about, mined from review topics.

What buyers love

الجودة الشاملة32%

“Good product”

يشم17%

“Good fragrance”

مناسب للبشرة الجافة9%

“Keeps me fresh throughout the day without irritating my skin”

المنتج المعلن عنه مقابل المنتج الفعلي7%

“Best same as described”

رطب/جاف7%

“Keeps armpit dry”

تطهير5%

“Refreshing and Well-Packaged 3-in-1 Cleanser”

سهولة الاستخدام5%

“easy to use”

القيمة مقابل المال4%

“Perfect and best price”

الحساسية3%

“doesnt cause irritation”

ملائمة الطقس الحار2%

“Stay up to 48 hours, smells great, perfect for our high temperature summer”

What buyers complain about

متانة20%

“Not last long”

يشم20%

“Smell doesnt last even 6 hours”

المنتج المعلن عنه مقابل المنتج الفعلي20%

“Misleading caption”

الالتصاق10%

“stick to the clothes”

سهولة التطبيق10%

“Its awful — when applying it”

القيمة مقابل المال7%

“not worth the price”

الجودة الشاملة7%

“terrible quality”

مخفف/مائي7%

“way too diluted”

Top return reasons

مانع للتسرب28%
يشم23%
المنتج المعلن عنه مقابل المنتج الفعلي15%
القيمة مقابل المال6%
الحجم الكلي6%
مخفف/مائي5%
الوظيفة - بشكل عام3%
الشهادات3%
الجودة الشاملة2%
الالتصاق2%

Common questions

Is dove deodorant for men profitable to sell on Amazon United Arab Emirates?
The niche generates $89K/yr across 34 tracked products. 90-day search growth is -4.9%. Flapen's verdict: Worth a look (55/100).
How competitive is the dove deodorant for men niche?
4 brands and 45 sellers compete. The top 5 products take 36% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in dove deodorant for men?
Top complaints mined from reviews: متانة, يشم, المنتج المعلن عنه مقابل المنتج الفعلي. The return rate is 0.5%.
When does demand for dove deodorant for men peak?
Demand peaks in Nov; the busiest month runs 1.7× the quietest.
What does it cost to enter the dove deodorant for men niche?
Listings span $2.43–$84.90; the average listing price is $26.38 (sweet spot $15–$100). The average incumbent carries 474 reviews — the moat a new listing must climb.