dove deodorant for men
Worth a lookShows low returns (0.5%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Avg price
Incredible$26.38avg listing price — sweet spot $15–$100
Price range
Great$2.43–$84.90cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great36%top-5 click share — an open shelf
Review moat
Great473.94avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Conversion
Good5.8%search→purchase rate — share of searches ending in a sale
Growth
Bad-4.9%90-day search growth — must beat 0% to launch
Market size
Bad$89K$89K/yr · 58K searches
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Arab Emirates niche tracking, dove deodorant for men is a $89K/yr Amazon United Arab Emirates market (58K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov. Verdict: Worth a look — 55/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
dove deodorant for men market data
- Units sold / yr
- 6K–8K
- avg 100–250/product
- Revenue / yr
- $158K–$211K
- units × avg price
- Conversion rate
- 5.8%
- Avg BSR
- #228
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 76%
- Out of stock
- 6.6%
- Avg brand age
- 87 months
- Avg seller age
- 76 days
Competition & brand share
Clicks spread well past the top 5 (36% combined) — an open shelf where new products get seen.Brands
4 flat
Sellers
45
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
36%
Top 20: 83%
Open market
0%
- Dove MEN + CARE50%
- Dove Men+Care25%
- Dove21%
- Unilever4%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -4.9% search growth over the last 90 days.Peak months: Nov · busiest ÷ quietest = 1.7×
Top dove deodorant for men search terms
- dove deodorant for men26K/yr
- dove men10K/yr
- dove men deodorant9K/yr
- dove men + care8K/yr
- dove deodorant men5K/yr
Top dove deodorant for men products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Dove Invisible Dry Strong Antiperspirant Aerosol Spray Anti-Sweat Deodorant For Men And Women For A Cool Fresh And Clean Fragrance 48 Hour Protection Large Pack (3 x 250ml)
Dove$42.824.3★145 rev

Dove Men+ Care Antiperspirant Deodorant Stick 72H Protection Clean Comfort Vitamin E & Moisturizer 76g x 2
Dove MEN + CARE$28.634.2★50 rev

DOVE MEN+CARE Antiperspirant Deodorant Spray Clean Comfort 150ml x 2
Dove MEN + CARE$20.574.2★36 rev

DOVE MEN+CARE Antiperspirant Deodorant Spray Extra Fresh 150ml
Dove Men+Care$13.184.3★456 rev

DOVE MEN+CARE Antiperspirant Deodorant Spray Extra Fresh 150ml x 2
Dove MEN + CARE$19.124.4★93 rev
Newest
by launch date
Dove Men+Care Antiperspirant Deodorant Stick Stain Defense Anti-White Marks & Yellow Stains 76g
Dove MEN + CARE$19.18117 rev

Dove Men+Care Antiperspirant Deodorant Stick 72H protection Sandalwood & Amber 0% Aluminium 74g
Dove MEN + CARE$20.3890 rev

Dove Men+ Care Antiperspirant Deodorant Stick 72H Protection Clean Comfort Vitamin E & Moisturizer 76g x 2
Dove MEN + CARE$28.6350 rev

DOVE MEN+CARE Antiperspirant Deodorant Spray Extra Fresh 150ml x 2
Dove MEN + CARE$19.1293 rev

Dove Men+ Care Antiperspirant Deodorant Stick Eucalyptus & Birch Moisturizer 72H Protection 74g x 2
Dove MEN + CARE$32.6843 rev
Trending
90-day click momentum
Dove Men+Care Antiperspirant Deodorant with 48 hour powerful protection Clean comfort with moisturiser technology 150ml
Dove$24.994.2★

Dove Men+ Care Antiperspirant Deodorant Stick Sandalwood & Amber 72H Protection 0% Aluminium 74g x 2
Dove MEN + CARE$29.373.7★

Dove Men+Care Antiperspirant Deodorant Roll-On Invisible Dry 50ml
Dove Men+Care$11.664.4★

Dove Men+ Care Antiperspirant Deodorant Stick Eucalyptus & Birch Moisturizer 72H Protection 74g x 2
Dove MEN + CARE$32.683.8★

Dove Men+ Care Antiperspirant Deodorant Stick 72H Protection Clean Comfort Vitamin E & Moisturizer 76g x 2
Dove MEN + CARE$28.634.2★
What buyers say about dove deodorant for men
What buyers praise and complain about, mined from review topics.What buyers love
“Good product”
“Good fragrance”
“Keeps me fresh throughout the day without irritating my skin”
“Best same as described”
“Keeps armpit dry”
“Refreshing and Well-Packaged 3-in-1 Cleanser”
“easy to use”
“Perfect and best price”
“doesnt cause irritation”
“Stay up to 48 hours, smells great, perfect for our high temperature summer”
What buyers complain about
“Not last long”
“Smell doesnt last even 6 hours”
“Misleading caption”
“stick to the clothes”
“Its awful — when applying it”
“not worth the price”
“terrible quality”
“way too diluted”
Top return reasons
Common questions
- Is dove deodorant for men profitable to sell on Amazon United Arab Emirates?
- The niche generates $89K/yr across 34 tracked products. 90-day search growth is -4.9%. Flapen's verdict: Worth a look (55/100).
- How competitive is the dove deodorant for men niche?
- 4 brands and 45 sellers compete. The top 5 products take 36% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in dove deodorant for men?
- Top complaints mined from reviews: متانة, يشم, المنتج المعلن عنه مقابل المنتج الفعلي. The return rate is 0.5%.
- When does demand for dove deodorant for men peak?
- Demand peaks in Nov; the busiest month runs 1.7× the quietest.
- What does it cost to enter the dove deodorant for men niche?
- Listings span $2.43–$84.90; the average listing price is $26.38 (sweet spot $15–$100). The average incumbent carries 474 reviews — the moat a new listing must climb.