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Dove Deodorant for Men

Maybe

Returns run at only 0.5% of orders. But the top 5 brands take 100% of clicks, so Dove Deodorant for Men is a Maybe.

Flapen Score
55
55 / 100
Top 30% of 445 Beauty niches · +4 vs the category median of 51
Market size
$89K/yr58K searches / yr
90-day growth
-4.9%search demand this quarter
Competition
36%top-5 click share · 4 brands · 45 sellers

Flapen Score

Dove Deodorant for Men against its category

The dotted line is the Beauty average. Past it, Dove Deodorant for Men is stronger. Inside it, weaker.

55Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dove Deodorant for Men market on Amazon at a glance

Shoppers on Amazon United Arab Emirates searched for Dove Deodorant for Men 58K times last year and spent an estimated $89K. All 4 brands take every click. Demand peaks in Nov. Flapen scores it 55 out of 100, a Maybe.

01 · Demand

5.8% of searches ended in a purchase last week.

Shoppers searched for this 58K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 5.8% of those searches ended in a purchase. Searches in the last 90 days moved -4.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $89K a year.

Searches, last 12 months
58K
Growth, 90 days vs prior 90
-4.9%
Conversion, latest week
5.8%
Market size, estimated
$89Ka year
Peak month
November1.7× the quietest month
Top search term
dove deodorant for men26K searches a year

02 · Price

A sale here is worth $26.38.

Listings sell for $26.38 on average, from $2.43 to $84.90. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At $26.38 that is $3K to $7K a year per listing.

Average price
$26.38inside the $15 to $100 sweet spot
Price range
$2.43–$84.90
Amazon United Arab Emirates median price
$60.52across 3,090 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
$3K–$7K
Returns
0.5%of orders · Amazon United Arab Emirates median 1.6%

03 · Entry bar

The bar here is low.

76% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.6% of listings are out of stock. The average listing ranks #228 within Beauty. It carries 474 reviews at 4.31 stars, so a new listing needs social proof before a better product.

Sponsored listings
76%
Prime listings
100%
Out of stock, average day
6.6%
Average rank
#228in Beauty
Average rating
4.31 starsAmazon United Arab Emirates average 4.27 stars
Average reviews
474per listing
Listings tracked
34

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 87 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
87 months

Products

Top Dove Deodorant for Men products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 36% of clicks. An open shelf where new products get seen.

$0$3K$5K$8K$11K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 flat

Sellers

45

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

36%

Top 20: 83%

Open market

0%

  • Dove MEN + CARE50%
  • Dove Men+Care25%
  • Dove21%
  • Unilever4%
  • Open — no brand owns it (0%)

Demand

Dove Deodorant for Men search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '24Holiday '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov · busiest ÷ quietest = 1.7×

Search terms

Top Dove Deodorant for Men search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • dove deodorant for men26K/yr
  • dove men10K/yr
  • dove men deodorant9K/yr
  • dove men + care8K/yr
  • dove deodorant men5K/yr

Reviews and returns

What reviews say buyers love and hate about Dove Deodorant for Men

We read the reviews and the return reasons for every product selling here.

32%of positive reviews mention “الجودة الشاملة”
20%of negative reviews mention “متانة”
0.5%of orders come back
“Not last long”
A buyer, on “متانة”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Dove Deodorant for Men questions

Answered from the same tracked data.