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Don Perfume

Fail

The top 5 brands take 100% of clicks, so Don Perfume is a Fail.

Flapen Score
48
48 / 100
Ranks 294 of 445 Beauty niches · −3 vs the category median of 51
Market size
$65K/yr27K searches / yr
90-day growth
+35.0%search demand this quarter
Competition
96%top-5 click share · 3 brands · 16 sellers

Flapen Score

Don Perfume against its category

The dotted line is the Beauty average. Past it, Don Perfume is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Don Perfume market on Amazon at a glance

Shoppers on Amazon United Arab Emirates searched for Don Perfume 27K times last year and spent an estimated $65K. All 3 brands take every click. Flapen scores it 48 out of 100, a Fail.

01 · Demand

4.9% of searches ended in a purchase last week.

Shoppers searched for this 27K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 4.9% of those searches ended in a purchase. Searches in the last 90 days moved +35.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $65K a year.

Searches, last 12 months
27K
Growth, 90 days vs prior 90
+35.0%
Conversion, latest week
4.9%
Market size, estimated
$65Ka year
Top search term
don perfume12K searches a year

02 · Price

A sale here is worth $48.24.

Listings sell for $48.24 on average, from $14.08 to $83.03. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 250 to 500 of them. At $48.24 that is $12K to $24K a year per listing.

Average price
$48.24inside the $15 to $100 sweet spot
Price range
$14.08–$83.03
Amazon United Arab Emirates median price
$60.52across 3,090 niches
Units sold a year
2K–2K
Units per listing a year
250–500
Revenue per listing a year
$12K–$24K
Returns
1.5%of orders · Amazon United Arab Emirates median 1.6%

03 · Entry bar

The bar here is low.

50% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.9% of listings are out of stock. The average listing ranks #126 within Beauty. It carries 73 reviews at 4.24 stars, so a new listing needs social proof before a better product.

Sponsored listings
50%
Prime listings
100%
Out of stock, average day
3.9%
Average rank
#126in Beauty
Average rating
4.24 starsAmazon United Arab Emirates average 4.27 stars
Average reviews
73per listing
Listings tracked
6

04 · Newcomers

Amazon counts 2 of last year's 5 launches as successful.

5 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
2Amazon's first-year sales bar
Average brand age
48 months

Products

Top Don Perfume products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 96% of clicks. A locked shelf that new listings rarely crack.

$0$10K$19K$29K$39K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

3 rising

Sellers

16

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

96%

Top 20: 100%

Open market

0%

  • Don Attar54%
  • Rifas DON28%
  • LOOGBH18%
  • Open — no brand owns it (0%)

Search terms

Top Don Perfume search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • don perfume12K/yr
  • don12K/yr
  • don french fragrance4K/yr

Reviews and returns

What reviews say buyers love and hate about Don Perfume

We read the reviews and the return reasons for every product selling here.

79%of positive reviews mention “يشم”
100%of negative reviews mention “يشم”
1.5%of orders come back
“smell is not good”
A buyer, on “يشم”100% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

6 topics

NegativePositive

FAQ

Common Don Perfume questions

Answered from the same tracked data.