Skip to content

Disney Princess

Fail

The top 5 products take 100% of clicks, so Disney Princess is a Fail.

Flapen Score
33
33 / 100
Ranks 436 of 445 Beauty niches · −18 vs the category median of 51
Market size
$26K/yr92K searches / yr
90-day growth
+21.5%search demand this quarter
Competition
100%top-5 click share · 3 brands · 39 sellers

Flapen Score

Disney Princess against its category

The dotted line is the Beauty average. Past it, Disney Princess is stronger. Inside it, weaker.

33Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Disney Princess market on Amazon at a glance

Shoppers on Amazon United Arab Emirates searched for Disney Princess 92K times last year and spent an estimated $26K. All 3 brands take every click. Flapen scores it 33 out of 100, a Fail.

01 · Demand

0.6% of searches ended in a purchase last week.

Shoppers searched for this 92K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 0.6% of those searches ended in a purchase. Searches in the last 90 days moved +21.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $26K a year.

Searches, last 12 months
92K
Growth, 90 days vs prior 90
+21.5%
Conversion, latest week
0.6%
Market size, estimated
$26Ka year
Top search term
disney44K searches a year

02 · Price

A sale here is worth $47.32.

Listings sell for $47.32 on average, from $11.83 to $72.24. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At $47.32 that is $0 to $5K a year per listing.

Average price
$47.32inside the $15 to $100 sweet spot
Price range
$11.83–$72.24
Amazon United Arab Emirates median price
$60.52across 3,090 niches
Units sold a year
1K–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$5K
Returns
0.8%of orders · Amazon United Arab Emirates median 1.6%

03 · Entry bar

The bar here is reviews.

60% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.5% of listings are out of stock. The average listing ranks #113 within Beauty. It carries 3,471 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings
60%
Prime listings
100%
Out of stock, average day
3.5%
Average rank
#113in Beauty
Average rating
4.56 starsAmazon United Arab Emirates average 4.27 stars
Average reviews
3,471per listing
Listings tracked
5

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
45 months

Products

Top Disney Princess products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

$0$5K$10K$16K$21K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 falling

Sellers

39

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Disney82%
  • Mattel12%
  • Labello5%

Demand

Disney Princess search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KHoliday '25Spike '26NovDecJanFebMarAprMayJunJul

Peak months: Jan, Feb, Dec · busiest ÷ quietest = 2.2× · 9 of 12 months tracked

Search terms

Top Disney Princess search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • disney44K/yr
  • disney princess25K/yr
  • princess10K/yr
  • disney princess doll7K/yr
  • princess toys6K/yr

Reviews and returns

What reviews say buyers love and hate about Disney Princess

We read the reviews and the return reasons for every product selling here.

0.8%of orders come back

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

1 topic

NegativePositive

FAQ

Common Disney Princess questions

Answered from the same tracked data.