Disney Princess
FailThe top 5 products take 100% of clicks, so Disney Princess is a Fail.
- Flapen Score
- 33 / 100Ranks 436 of 445 Beauty niches · −18 vs the category median of 5133
- Market size
- $26K/yr92K searches / yr
- 90-day growth
- +21.5%search demand this quarter
- Competition
- 100%top-5 click share · 3 brands · 39 sellers
Flapen Score
Disney Princess against its category
The dotted line is the Beauty average. Past it, Disney Princess is stronger. Inside it, weaker.
Market
The Disney Princess market on Amazon at a glance
Shoppers on Amazon United Arab Emirates searched for Disney Princess 92K times last year and spent an estimated $26K. All 3 brands take every click. Flapen scores it 33 out of 100, a Fail.
01 · Demand
0.6% of searches ended in a purchase last week.
Shoppers searched for this 92K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 0.6% of those searches ended in a purchase. Searches in the last 90 days moved +21.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $26K a year.
- Searches, last 12 months
- 92K
- Growth, 90 days vs prior 90
- +21.5%
- Conversion, latest week
- 0.6%
- Market size, estimated
- $26Ka year
- Top search term
- disney44K searches a year
02 · Price
A sale here is worth $47.32.
Listings sell for $47.32 on average, from $11.83 to $72.24. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At $47.32 that is $0 to $5K a year per listing.
- Average price
- $47.32inside the $15 to $100 sweet spot
- Price range
- $11.83–$72.24
- Amazon United Arab Emirates median price
- $60.52across 3,090 niches
- Units sold a year
- 1K–1K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$5K
- Returns
- 0.8%of orders · Amazon United Arab Emirates median 1.6%
03 · Entry bar
The bar here is reviews.
60% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.5% of listings are out of stock. The average listing ranks #113 within Beauty. It carries 3,471 reviews at 4.56 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 60%
- Prime listings
- 100%
- Out of stock, average day
- 3.5%
- Average rank
- #113in Beauty
- Average rating
- 4.56 starsAmazon United Arab Emirates average 4.27 stars
- Average reviews
- 3,471per listing
- Listings tracked
- 5
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 45 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 45 months
Products
Top Disney Princess products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Disney Stitch Cross Body Bag for Girls Handbag with Lilo and Stitch Encanto Frozen Hair Accessories for Girls Sunglasses Adjustable Strap Shoulder Bag Stitch Gifts for Girls (Blue/Purple Frozen)
- Price
- $72.24
- Rating
- 4.5/5
- Reviews
- 626
- Age
- 2y ago

Disney Princess Rapunzel Doll
- Price
- $52.84
- Rating
- 4.7/5
- Reviews
- 11,144
- Age
- 3y ago

Disney Surprise Capsules Disney 100th Anniversay
- Price
- $30.25
- Rating
- 4.3/5
- Reviews
- 690
- Age
- 3y ago

Labello Disney Princess Belle Lip Balm for Kids Vanilla Cupcake Flavor 24H Moisture Caring up to 100% Natural Origin Ingredients for 3+ Year Old Kids 4.8g
- Price
- $11.83
- Rating
- 4.6/5
- Reviews
- 12
- Age
- 1y ago

Disney Princess Belle Doll
- Price
- $69.44
- Rating
- 4.7/5
- Reviews
- 4,885
- Age
- 3y ago
Trending
90-day click momentum
Disney Stitch Cross Body Bag for Girls Handbag with Lilo and Stitch Encanto Frozen Hair Accessories for Girls Sunglasses Adjustable Strap Shoulder Bag Stitch Gifts for Girls (Blue/Purple Frozen)
- Price
- $72.24
- Rating
- 4.5/5
- Reviews
- 626
- Age
- 2y ago

Disney Surprise Capsules Disney 100th Anniversay
- Price
- $30.25
- Rating
- 4.3/5
- Reviews
- 690
- Age
- 3y ago

Labello Disney Princess Belle Lip Balm for Kids Vanilla Cupcake Flavor 24H Moisture Caring up to 100% Natural Origin Ingredients for 3+ Year Old Kids 4.8g
- Price
- $11.83
- Rating
- 4.6/5
- Reviews
- 12
- Age
- 1y ago

Disney Princess Belle Doll
- Price
- $69.44
- Rating
- 4.7/5
- Reviews
- 4,885
- Age
- 3y ago

Disney Princess Rapunzel Doll
- Price
- $52.84
- Rating
- 4.7/5
- Reviews
- 11,144
- Age
- 3y ago
Newest
by launch date
Labello Disney Princess Belle Lip Balm for Kids Vanilla Cupcake Flavor 24H Moisture Caring up to 100% Natural Origin Ingredients for 3+ Year Old Kids 4.8g
- Price
- $11.83
- Rating
- 4.6/5
- Reviews
- 12
- Age
- 1y ago

Disney Stitch Cross Body Bag for Girls Handbag with Lilo and Stitch Encanto Frozen Hair Accessories for Girls Sunglasses Adjustable Strap Shoulder Bag Stitch Gifts for Girls (Blue/Purple Frozen)
- Price
- $72.24
- Rating
- 4.5/5
- Reviews
- 626
- Age
- 2y ago

Disney Surprise Capsules Disney 100th Anniversay
- Price
- $30.25
- Rating
- 4.3/5
- Reviews
- 690
- Age
- 3y ago

Disney Princess Rapunzel Doll
- Price
- $52.84
- Rating
- 4.7/5
- Reviews
- 11,144
- Age
- 3y ago

Disney Princess Belle Doll
- Price
- $69.44
- Rating
- 4.7/5
- Reviews
- 4,885
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.
Brands
3 falling
Sellers
39
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
100%
Top 20: 100%
Open market
0%
- Disney82%
- Mattel12%
- Labello5%
Demand
Disney Princess search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Feb, Dec · busiest ÷ quietest = 2.2× · 9 of 12 months tracked
Search terms
Top Disney Princess search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- disney44K/yr
- disney princess25K/yr
- princess10K/yr
- disney princess doll7K/yr
- princess toys6K/yr
Reviews and returns
What reviews say buyers love and hate about Disney Princess
We read the reviews and the return reasons for every product selling here.
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
1 topic
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Disney Princess questions
Answered from the same tracked data.









