- Flapen Score
- 44 / 100Ranks 359 of 445 Beauty niches · −7 vs the category median of 5144
- Market size
- $131K/yr183K searches / yr
- 90-day growth
- +13.7%search demand this quarter
- Competition
- 23%top-5 click share · 4 brands · 71 sellers
Flapen Score
Dior against its category
The dotted line is the Beauty average. Past it, Dior is stronger. Inside it, weaker.
Market
The Dior market on Amazon at a glance
Shoppers on Amazon United Arab Emirates searched for Dior 183K times last year and spent an estimated $131K. All 4 brands take every click. Flapen scores it 44 out of 100, a Fail.
01 · Demand
0.2% of searches ended in a purchase last week.
Shoppers searched for this 183K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 0.2% of those searches ended in a purchase. Searches in the last 90 days moved +13.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $131K a year.
- Searches, last 12 months
- 183K
- Growth, 90 days vs prior 90
- +13.7%
- Conversion, latest week
- 0.2%
- Market size, estimated
- $131Ka year
- Top search term
- dior96K searches a year
02 · Price
A sale here is worth $325.24.
Listings sell for $325.24 on average, from $20.88 to $1377.36. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At $325.24 that is $0 to $33K a year per listing.
- Average price
- $325.24above the $15 to $100 sweet spot
- Price range
- $20.88–$1377.36
- Amazon United Arab Emirates median price
- $60.52across 3,090 niches
- Units sold a year
- 250–500
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$33K
- Returns
- 1.8%of orders · Amazon United Arab Emirates median 1.6%
03 · Entry bar
The bar here is reviews.
25% of listings pay for placement with sponsored ads. 81% ship with Prime. On an average day, 16.7% of listings are out of stock. The average listing ranks #801 within Beauty. It carries 2,516 reviews at 4.32 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 25%
- Prime listings
- 81%
- Out of stock, average day
- 16.7%
- Average rank
- #801in Beauty
- Average rating
- 4.32 starsAmazon United Arab Emirates average 4.27 stars
- Average reviews
- 2,516per listing
- Listings tracked
- 72
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 47 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 47 months
Products
Top Dior products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Dior Womens Jadore Eau De Perfume (50ml)
- Price
- $273.05
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 7y ago

Dior Dior Addict Lip Maximiser Plumping Gloss 6 ml (038 Rose Nude) Pack of 1
- Price
- $164.52
- Rating
- 4.5/5
- Reviews
- 167
- Age
- 2y ago

Dior Miss Dior For Her EDP 100ml
- Price
- $558.03
- Rating
- 4.4/5
- Reviews
- 243
- Age
- 3y ago

Christian Dior Addict Lip Glow Oil 6 ml 001 Pink
- Price
- $170.79
- Rating
- 4.6/5
- Reviews
- 1,507
- Age
- 6y ago

Christian Dior Eau Sauvage for Men -100 ml Eau De Parfum-
- Price
- $381.77
- Rating
- 3.4/5
- Reviews
- 36
- Age
- 7y ago
Trending
90-day click momentum
Dior Womens Jadore Eau De Perfume (50ml)
- Price
- $273.05
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 7y ago

Dior Forever Natural Velvet Face Foundation 10 g 1N Neutral
- Price
- $220.59
- Rating
- 4.7/5
- Reviews
- 44
- Age
- 3y ago

Christian Dior Dior Backstage Face & Body Foundation - (2 Warm) 50ml/1.6oz
- Price
- $275.98
- Rating
- 4.1/5
- Reviews
- 31
- Age
- 7y ago

Dior Perfume - Miss Dior Blooming Bouquet by Christian Dior - perfumes for women - Eau de Toilette 100ml
- Price
- $482.89
- Rating
- 4.5/5
- Reviews
- 717
- Age
- 16y ago

Dior Miss Dior Rose N Roses Eau De Toilette For Women 100 ml
- Price
- $425.60
- Rating
- 4.6/5
- Reviews
- 325
- Age
- 6y ago
Newest
by launch date
DIOR - Homme Parfum 75ml
- Price
- $297.06
- Rating
- 4.2/5
- Reviews
- 9
- Age
- 1y ago

Miss Dior Blooming Bouquet by Christian Dior Womens Travel Size EDT 0.17 oz
- Price
- $69.17
- Rating
- 4.2/5
- Reviews
- 455
- Age
- 1y ago

Dior Addict Lip Maximizer - 013 Beige by Christian Dior for Women - 0.2 oz Lip Gloss
- Price
- $161.72
- Rating
- 4.7/5
- Reviews
- 46
- Age
- 1y ago

DIOR Forever Skin Correct Concealer No.1N Neutral 11 ml
- Price
- $197.80
- Rating
- 4.3/5
- Reviews
- 75
- Age
- 1y ago

Dior Forever Skin Correct 24H - 2N Neutral by Christian Dior for Women - 0.37 oz Concealer
- Price
- $236.79
- Rating
- 4.3/5
- Reviews
- 58
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 23% of clicks. An open shelf where new products get seen.
Brands
4 rising
Sellers
71
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
23%
Top 20: 61%
Open market
0%
- Dior97%
- MAYBELLINE1%
- NYX PROFESSIONAL MAKEUP1%
- Rare Beauty1%
- Open — no brand owns it (0%)
Demand
Dior search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov · busiest ÷ quietest = 2.2× · 10 of 12 months tracked
Search terms
Top Dior search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- dior96K/yr
- dior makeup33K/yr
- ديور15K/yr
- dior perfume14K/yr
- dior perfume for men11K/yr
- عطر ديور7K/yr
- christian dior7K/yr
Reviews and returns
What reviews say buyers love and hate about Dior
We read the reviews and the return reasons for every product selling here.
“Price in comparison to size is ridiculously inflated”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
14 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Dior questions
Answered from the same tracked data.









