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Dior

Fail

The top 5 brands take 100% of clicks, so Dior is a Fail.

Flapen Score
44
44 / 100
Ranks 359 of 445 Beauty niches · −7 vs the category median of 51
Market size
$131K/yr183K searches / yr
90-day growth
+13.7%search demand this quarter
Competition
23%top-5 click share · 4 brands · 71 sellers

Flapen Score

Dior against its category

The dotted line is the Beauty average. Past it, Dior is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dior market on Amazon at a glance

Shoppers on Amazon United Arab Emirates searched for Dior 183K times last year and spent an estimated $131K. All 4 brands take every click. Flapen scores it 44 out of 100, a Fail.

01 · Demand

0.2% of searches ended in a purchase last week.

Shoppers searched for this 183K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 0.2% of those searches ended in a purchase. Searches in the last 90 days moved +13.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $131K a year.

Searches, last 12 months
183K
Growth, 90 days vs prior 90
+13.7%
Conversion, latest week
0.2%
Market size, estimated
$131Ka year
Top search term
dior96K searches a year

02 · Price

A sale here is worth $325.24.

Listings sell for $325.24 on average, from $20.88 to $1377.36. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At $325.24 that is $0 to $33K a year per listing.

Average price
$325.24above the $15 to $100 sweet spot
Price range
$20.88–$1377.36
Amazon United Arab Emirates median price
$60.52across 3,090 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
$0–$33K
Returns
1.8%of orders · Amazon United Arab Emirates median 1.6%

03 · Entry bar

The bar here is reviews.

25% of listings pay for placement with sponsored ads. 81% ship with Prime. On an average day, 16.7% of listings are out of stock. The average listing ranks #801 within Beauty. It carries 2,516 reviews at 4.32 stars, so a new listing needs social proof before a better product.

Sponsored listings
25%
Prime listings
81%
Out of stock, average day
16.7%
Average rank
#801in Beauty
Average rating
4.32 starsAmazon United Arab Emirates average 4.27 stars
Average reviews
2,516per listing
Listings tracked
72

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
47 months

Products

Top Dior products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 23% of clicks. An open shelf where new products get seen.

$0$3K$5K$8K$10K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

4 rising

Sellers

71

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

23%

Top 20: 61%

Open market

0%

  • Dior97%
  • MAYBELLINE1%
  • NYX PROFESSIONAL MAKEUP1%
  • Rare Beauty1%
  • Open — no brand owns it (0%)

Demand

Dior search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KBlack Friday '25Spike '26NovDecJanFebMarAprMayJunJul

Peak months: Nov · busiest ÷ quietest = 2.2× · 10 of 12 months tracked

Search terms

Top Dior search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • dior96K/yr
  • dior makeup33K/yr
  • ديور15K/yr
  • dior perfume14K/yr
  • dior perfume for men11K/yr
  • عطر ديور7K/yr
  • christian dior7K/yr

Reviews and returns

What reviews say buyers love and hate about Dior

We read the reviews and the return reasons for every product selling here.

33%of positive reviews mention “جودة الرموش”
31%of negative reviews mention “القيمة مقابل المال”
1.8%of orders come back
“Price in comparison to size is ridiculously inflated”
A buyer, on “القيمة مقابل المال”31% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Dior questions

Answered from the same tracked data.