Cuticle Oil
MaybeReturns run at only 0.7% of orders. But the average product has 15,730 reviews to catch up to, so Cuticle Oil is a Maybe.
- Flapen Score
- 51 / 100Ranks 223 of 445 Beauty niches · on the category median51
- Market size
- $154K/yr101K searches / yr
- 90-day growth
- +3.4%search demand this quarter
- Competition
- 53%top-5 click share · 12 brands · 65 sellers
Flapen Score
Cuticle Oil against its category
The dotted line is the Beauty average. Past it, Cuticle Oil is stronger. Inside it, weaker.
Market
The Cuticle Oil market on Amazon at a glance
Shoppers on Amazon United Arab Emirates searched for Cuticle Oil 101K times last year and spent an estimated $154K. The top 5 brands take 87% of clicks. Flapen scores it 51 out of 100, a Maybe.
01 · Demand
4.9% of searches ended in a purchase last week.
Shoppers searched for this 101K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 4.9% of those searches ended in a purchase. Searches in the last 90 days moved +3.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $154K a year.
- Searches, last 12 months
- 101K
- Growth, 90 days vs prior 90
- +3.4%
- Conversion, latest week
- 4.9%
- Market size, estimated
- $154Ka year
- Peak month
- November1.5× the quietest month
- Top search term
- cuticle oil45K searches a year
02 · Price
A sale here is worth $30.84.
Listings sell for $30.84 on average, from $8.77 to $75.74. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At $30.84 that is $3K to $8K a year per listing.
- Average price
- $30.84inside the $15 to $100 sweet spot
- Price range
- $8.77–$75.74
- Amazon United Arab Emirates median price
- $60.52across 3,090 niches
- Units sold a year
- 5K–6K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $3K–$8K
- Returns
- 0.7%of orders · Amazon United Arab Emirates median 1.6%
03 · Entry bar
The bar here is reviews.
79% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 3.0% of listings are out of stock. The average listing ranks #167 within Beauty. It carries 15,730 reviews at 4.42 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 79%
- Prime listings
- 93%
- Out of stock, average day
- 3.0%
- Average rank
- #167in Beauty
- Average rating
- 4.42 starsAmazon United Arab Emirates average 4.27 stars
- Average reviews
- 15,730per listing
- Listings tracked
- 28
04 · Newcomers
Amazon counts 1 of last year's 2 launches as successful.
2 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 56 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 56 months
Products
Top Cuticle Oil products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Sally Hansen Vitamin E Nail And Cuticle Oil 0.45 Fluid Ounce
- Price
- $21.19
- Rating
- 4.4/5
- Reviews
- 19,224
- Age
- 13y ago

Essie Nail Care Apricot Nail & Cuticle Oil 13.5ml
- Price
- $41.14
- Rating
- 4.6/5
- Reviews
- 2,843
- Age
- 7y ago

KISS Cuticle Quencher And Nail Oil KTR03 15 ml
- Price
- $18.54
- Rating
- 4.4/5
- Reviews
- 89
- Age
- 12y ago

CUCCIO Cuticle Oil-Milk/Honey 1/2 Oz.
- Price
- $48.86
- Rating
- 4.7/5
- Reviews
- 113,278
- Age
- 13y ago

Sally Hansen Good.Kind.Pure. Nail Polish Pink Cloud 10ml - 0.34 fl oz
- Price
- $13.25
- Rating
- 4.2/5
- Reviews
- 14,755
- Age
- 5y ago
Trending
90-day click momentum
LOCCITANE Shea Nail & Cuticle Oil 7.5ml
- Price
- $75.74
- Rating
- 4.6/5
- Reviews
- 99
- Age
- 6mo ago

Cuccio Naturale Revitalizing Cuticle Oil Duo Pack Pomegranate & Fig- 75ml and 10ml Roll-on
- Price
- $47.90
- Rating
- 4.6/5
- Reviews
- 1,169
- Age
- 4y ago

Cuticle Oil Pen for Nail Growth & Strength Repair Dry Damaged Nails & Cuticles with Argan Oil Vitamin E Precise Twist Applicator for Thin Brittle Nails Alcohol Free & Vegan
- Price
- $30.15
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 5mo ago

Essie Nail Care Apricot Nail & Cuticle Oil 13.5ml
- Price
- $41.14
- Rating
- 4.6/5
- Reviews
- 2,843
- Age
- 7y ago

Sally Hansen Good.Kind.Pure. Nail Polish Pink Cloud 10ml - 0.34 fl oz
- Price
- $13.25
- Rating
- 4.2/5
- Reviews
- 14,755
- Age
- 5y ago
Newest
by launch date
Cuticle Oil Pen for Nail Growth & Strength Repair Dry Damaged Nails & Cuticles with Argan Oil Vitamin E Precise Twist Applicator for Thin Brittle Nails Alcohol Free & Vegan
- Price
- $30.15
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 5mo ago

LOCCITANE Shea Nail & Cuticle Oil 7.5ml
- Price
- $75.74
- Rating
- 4.6/5
- Reviews
- 99
- Age
- 6mo ago

Global Fashion Vitamin E Nail & Cuticle Oil Strengthen & Nourish Nails Perfect for Brittle Nails | (Cuticle Oil Lemon 30ml)
- Price
- $28.20
- Rating
- 4.3/5
- Reviews
- 11
- Age
- 2y ago

ALIVER Cuticle Oil Nail Strengthener & Growth Treatment for Brittle Breaking Thin Nails Moisturizes Hydrating Oil For Repaired Cuticles with Vitamin E - 0.5 fl. oz
- Price
- $19.24
- Rating
- 4.0/5
- Reviews
- 11
- Age
- 3y ago

Joviality Strong N Long Nourishing Nail & Cuticle Oil - 100% Natural
- Price
- $67.10
- Rating
- 4.3/5
- Reviews
- 278
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 53% of clicks. Leaders hold, but buyers still shop past them.
Brands
12 falling
Sellers
65
Top-5 brand share
87%
Top 20: 100%
Top-5 click share
53%
Top 20: 90%
Open market
10%
- Sally Hansen50%
- Essie13%
- Cuccio11%
- KISS9%
- L'OCCITANE4%
- Nigwedete3%
- Open — no brand owns it (6 brands, 10%)
Demand
Cuticle Oil search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.5×
Search terms
Top Cuticle Oil search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- cuticle oil45K/yr
- sally hansen25K/yr
- sally hansen nail polish17K/yr
- nail oil14K/yr
Reviews and returns
What reviews say buyers love and hate about Cuticle Oil
We read the reviews and the return reasons for every product selling here.
“bad quality”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
22 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Cuticle Oil questions
Answered from the same tracked data.









