curly hair shampoo
Worth a lookShows low returns (0.6%), but a small market ($70K/yr) keeps it on the watch list.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Avg price
Great$52.56avg listing price — sweet spot $15–$100
Brand share
Great51%top-5 brand share — no brand owns this niche
Price range
Good$11.58–$130.18cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good46%top-5 click share — leaders hold, buyers still browse
Conversion
Good5.0%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Growth
Okay+2.6%90-day search growth — must beat 0% to launch
Review moat
Bad4,846.93avg incumbent reviews — the moat a new listing must climb
Market size
Bad$70K$70K/yr · 27K searches
According to Flapen's Amazon United Arab Emirates niche tracking, curly hair shampoo is a $70K/yr Amazon United Arab Emirates market (27K searches/yr). The top 5 brands hold 51% of demand. Verdict: Worth a look — 55/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
curly hair shampoo market data
- Units sold / yr
- 1K–1K
- avg 0–100/product
- Revenue / yr
- $53K–$66K
- units × avg price
- Conversion rate
- 5.0%
- Avg BSR
- #530
- Page quality
- 0%
- Prime
- 93%
- Sponsored
- 50%
- Out of stock
- 0.0%
- Avg brand age
- 73 months
- Avg seller age
- 73 days
Competition & brand share
The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.Brands
22 falling
Sellers
120
Top-5 brand share
51%
Top 20: 99%
Top-5 click share
46%
Top 20: 88%
Open market
42%
- Marc Anthony19%
- Bare Anatomy9%
- Not Your Mother's8%
- Shea Moisture8%
- Herbal Essences7%
- L'Oreal Paris7%
Demand
Weekly Amazon search volume, last 44 weeks — +2.6% search growth over the last 90 days.Top curly hair shampoo search terms
- curly hair shampoo13K/yr
- curly hair shampoo and conditioner6K/yr
- curl shampoo4K/yr
- shampoo for curly hair4K/yr
Top curly hair shampoo products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Marc Anthony Strictly Curls Curl Defining Shampoo 380Ml
Marc Anthony$27.764.3★3,037 rev
Bare Anatomy Curl Defining Shampoo | Curl Retention & 2X Frizz Protection For 48 Hours | Powered By Coconut Oil Hyaluronic Acid & Castor Oil | Sulphate & Paraben Free | Women & Men | 250 ml
Bare Anatomy$32.494.2★914 rev
Not Your Mothers Curl Talk Shampoo & Conditioner Set 12 Fl Oz Each
Not Your Mother's$85.254.4★4,291 rev
DOVE Shampoo argan oil curl care nourishes & defines curls* 400 ML
Dove$21.944.4★36 rev
Aunt Jackies Aunt Jackies Curls & Coils Oh So Clean Moisturizing and Softening Shampoo 12oz (355ml)
Aunt Jackie's$38.504.6★4,046 rev
Newest
by launch date
Parachute Advansed Hydra Curls Hydrating Shampoo with Avocado Coconut & Hyaluron for Deep Cleaning and Hydration | 340 ML | No Sulphates No Parabens 0% harmful chemicals
Parachute$11.583 rev
Marc Anthony Strictly Curls 3x Moisture Deep Shampoo & Conditioner for Curl Defining & Anti Frizz - Shea Butter Marula Oil Aloe & Coconut Oil - Sulphate-Free Colour Safe for Dry Damaged Curly Hair
Marc Anthony$70.911,156 rev
Cake Beauty Curl Friend Curl Defining Shampoo Conditioner & Cream Set - Avocado & Argan Oil Curly Hair Products - Anti-Frizz Cruelty Free & Vegan Gift Set
Cake Beauty$94.9811,913 rev
DOVE Shampoo argan oil curl care nourishes & defines curls* 400 ML
Dove$21.9436 rev
LOreal Paris Elvive Hyaluron Moisture Hydrating Shampoo 400ml + Conditioner 360ml for Frizzy & Dehydrated Hair
L'Oreal Paris$18.61640 rev
Trending
90-day click momentum
Shea Moisture Manuka Honey And Mafura Oil Intensive Hydration Shampoo For Unisex 384 ML White 13 Fl Oz
Shea Moisture$39.784.5★
Parachute Advansed Hydra Curls Hydrating Shampoo with Avocado Coconut & Hyaluron for Deep Cleaning and Hydration | 340 ML | No Sulphates No Parabens 0% harmful chemicals
Parachute$11.584.2★
DOVE Shampoo argan oil curl care nourishes & defines curls* 400 ML
Dove$21.944.4★
Curl Up Curl Moisturising Shampoo 200 Ml
Curl up$31.334.1★
Herbal Essences Sulfate Free Potent Aloe + Bamboo Shampoo & Conditioner For Dry Hair And Frizzy Hair 400ml
Herbal Essences$22.174.4★
What buyers say about curly hair shampoo
What buyers praise and complain about, mined from review topics.What buyers love
“quality product”
“Good smell”
“It made my hair soft”
“As described”
“Value and quantity”
“I do prefer the pink Gloss one”
“My hair felt moisturized”
“Great deal”
What buyers complain about
“Drying”
“Stickers are coming off”
“Not happy with the scent”
“Cheap”
“very difficult to comb after using this shampoo”
“It doesnt work as mentioned”
Top return reasons
Common questions
- Is curly hair shampoo profitable to sell on Amazon United Arab Emirates?
- The niche generates $70K/yr across 30 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +2.6%. Flapen's verdict: Worth a look (55/100).
- How competitive is the curly hair shampoo niche?
- 22 brands and 120 sellers compete. The top 5 products take 46% of clicks and top 5 brands hold 51% of demand.
- What do buyers complain about in curly hair shampoo?
- Top complaints mined from reviews: رطب/جاف, الالتصاق, يشم. The return rate is 0.6%.
- What does it cost to enter the curly hair shampoo niche?
- Listings span $11.58–$130.18; the average listing price is $52.56 (sweet spot $15–$100). The average incumbent carries 4,847 reviews — the moat a new listing must climb.