Curly Hair Products
MaybeProducts sell for $34.38 on average, inside the sweet spot. But the average product has 10,239 reviews to catch up to, so Curly Hair Products is a Maybe.
- Flapen Score
- 55 / 100Top 30% of 445 Beauty niches · +4 vs the category median of 5155
- Market size
- $406K/yr336K searches / yr
- 90-day growth
- -2.2%search demand this quarter
- Competition
- 48%top-5 click share · 13 brands · 103 sellers
Flapen Score
Curly Hair Products against its category
The dotted line is the Beauty average. Past it, Curly Hair Products is stronger. Inside it, weaker.
Market
The Curly Hair Products market on Amazon at a glance
Shoppers on Amazon United Arab Emirates searched for Curly Hair Products 336K times last year and spent an estimated $406K. The top 5 brands take 83% of clicks. Flapen scores it 55 out of 100, a Maybe.
01 · Demand
3.5% of searches ended in a purchase last week.
Shoppers searched for this 336K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 3.5% of those searches ended in a purchase. Searches in the last 90 days moved -2.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $406K a year.
- Searches, last 12 months
- 336K
- Growth, 90 days vs prior 90
- -2.2%
- Conversion, latest week
- 3.5%
- Market size, estimated
- $406Ka year
- Peak month
- November1.4× the quietest month
- Top search term
- curl cream73K searches a year
02 · Price
A sale here is worth $34.38.
Listings sell for $34.38 on average, from $9.51 to $136.61. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 250 to 500 of them. At $34.38 that is $9K to $17K a year per listing.
- Average price
- $34.38inside the $15 to $100 sweet spot
- Price range
- $9.51–$136.61
- Amazon United Arab Emirates median price
- $60.52across 3,090 niches
- Units sold a year
- 13K–15K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $9K–$17K
- Returns
- 1.0%of orders · Amazon United Arab Emirates median 1.6%
03 · Entry bar
The bar here is reviews.
60% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.3% of listings are out of stock. The average listing ranks #288 within Beauty. It carries 10,239 reviews at 4.33 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 60%
- Prime listings
- 100%
- Out of stock, average day
- 0.3%
- Average rank
- #288in Beauty
- Average rating
- 4.33 starsAmazon United Arab Emirates average 4.27 stars
- Average reviews
- 10,239per listing
- Listings tracked
- 25
04 · Newcomers
Amazon counts 0 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 59 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 59 months
Products
Top Curly Hair Products products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Marc Anthony Strictly Envy Perfect Curl Cream 177 ml
- Price
- $33.58
- Rating
- 4.4/5
- Reviews
- 9,121
- Age
- 13y ago

Marc Anthony Strictly Curls Curl Enhancing Styling Foam 283 grams
- Price
- $32.09
- Rating
- 4.0/5
- Reviews
- 11,246
- Age
- 13y ago

Marc Anthony 100% Extra Virgin Coconut Oil & Shea Butter Curl Cream 175 Ml
- Price
- $33.19
- Rating
- 4.5/5
- Reviews
- 11,113
- Age
- 10y ago

Marc Anthony Strictly Curls Curl Defining Lotion 245ml
- Price
- $29.96
- Rating
- 4.3/5
- Reviews
- 13,961
- Age
- 13y ago

SKALA Creme Hidratante Para Pentear #Maiscachos 1Kg
- Price
- $34.98
- Rating
- 4.4/5
- Reviews
- 7,287
- Age
- 4y ago
Trending
90-day click momentum
Purfex Bounce Curl Define Styling Brush Premium Detangling Brush For Curly Hair Perfect For Combing Shaping and Defining Curls For Women and Men Less Pulling (Pink)
- Price
- $12.56
- Rating
- 4.4/5
- Reviews
- 77
- Age
- 1y ago

SUNSILK Leave on cream Defined Curls 2X frizz control for smooth perfectly defined curls 200ml
- Price
- $12.42
- Rating
- 4.2/5
- Reviews
- 159
- Age
- 1y ago

Cantu Avocado Curling Cream 340 g
- Price
- $25.97
- Rating
- 4.4/5
- Reviews
- 3,677
- Age
- 6y ago

Eco Style Professional Curl & Wave Styling Gel Firm Hold All Types Of Hair 8 oz Pink
- Price
- $17.68
- Rating
- 4.2/5
- Reviews
- 5,266
- Age
- 13y ago

Not Your Mothers Curl Talk Frizz Control Sculpting Gel Defining Cream and Refreshing Curl Foam (3-Pack) - 6 and 8 fl oz - Formulated with Rice Curl Complex - For All Curly Hair Types
- Price
- $136.61
- Rating
- 4.5/5
- Reviews
- 827
- Age
- 1y ago
Newest
by launch date
Not Your Mothers Curl Talk Frizz Control Sculpting Gel Defining Cream and Refreshing Curl Foam (3-Pack) - 6 and 8 fl oz - Formulated with Rice Curl Complex - For All Curly Hair Types
- Price
- $136.61
- Rating
- 4.5/5
- Reviews
- 827
- Age
- 1y ago

Marc Anthony Define & Hold Flex Hair Styling Gel Strictly Curls - Medium to Coarse Curls - High Hold Long-Lasting Frizz Control & Added Shine with Shea Butter - Anti-Frizz Hair Products for Women
- Price
- $48.77
- Rating
- 4.4/5
- Reviews
- 2,607
- Age
- 1y ago

Marc Anthony Anti-Frizz Shield Ultimate Blowout Spray Grow Long - Smooth Shiny Hair in High Humidity - Heat Protectant - 6.7 oz
- Price
- $58.01
- Rating
- 4.5/5
- Reviews
- 5,559
- Age
- 1y ago

Purfex Bounce Curl Define Styling Brush Premium Detangling Brush For Curly Hair Perfect For Combing Shaping and Defining Curls For Women and Men Less Pulling (Pink)
- Price
- $12.56
- Rating
- 4.4/5
- Reviews
- 77
- Age
- 1y ago

SUNSILK Leave on cream Defined Curls 2X frizz control for smooth perfectly defined curls 200ml
- Price
- $12.42
- Rating
- 4.2/5
- Reviews
- 159
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 48% of clicks. Leaders hold, but buyers still shop past them.
Brands
13 falling
Sellers
103
Top-5 brand share
83%
Top 20: 100%
Top-5 click share
48%
Top 20: 94%
Open market
13%
- Marc Anthony59%
- Umberto Giannini6%
- SKALA6%
- Sunsilk6%
- Not Your Mother's6%
- Aunt Jackie's4%
- Open — no brand owns it (7 brands, 13%)
Demand
Curly Hair Products search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.4×
Search terms
Top Curly Hair Products search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- curl cream73K/yr
- curly hair products105K/yr
- marc anthony41K/yr
- curly hair24K/yr
- strictly curls14K/yr
- marc anthony strictly curls11K/yr
- curly hair cream10K/yr
- curling cream11K/yr
- curly7K/yr
- wavy hair products6K/yr
Reviews and returns
What reviews say buyers love and hate about Curly Hair Products
We read the reviews and the return reasons for every product selling here.
“Items arrived broken and damaged”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
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Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Curly Hair Products questions
Answered from the same tracked data.









