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Curly Hair Products

Maybe

Products sell for $34.38 on average, inside the sweet spot. But the average product has 10,239 reviews to catch up to, so Curly Hair Products is a Maybe.

Flapen Score
55
55 / 100
Top 30% of 445 Beauty niches · +4 vs the category median of 51
Market size
$406K/yr336K searches / yr
90-day growth
-2.2%search demand this quarter
Competition
48%top-5 click share · 13 brands · 103 sellers

Flapen Score

Curly Hair Products against its category

The dotted line is the Beauty average. Past it, Curly Hair Products is stronger. Inside it, weaker.

55Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Curly Hair Products market on Amazon at a glance

Shoppers on Amazon United Arab Emirates searched for Curly Hair Products 336K times last year and spent an estimated $406K. The top 5 brands take 83% of clicks. Flapen scores it 55 out of 100, a Maybe.

01 · Demand

3.5% of searches ended in a purchase last week.

Shoppers searched for this 336K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 3.5% of those searches ended in a purchase. Searches in the last 90 days moved -2.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $406K a year.

Searches, last 12 months
336K
Growth, 90 days vs prior 90
-2.2%
Conversion, latest week
3.5%
Market size, estimated
$406Ka year
Peak month
November1.4× the quietest month
Top search term
curl cream73K searches a year

02 · Price

A sale here is worth $34.38.

Listings sell for $34.38 on average, from $9.51 to $136.61. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 250 to 500 of them. At $34.38 that is $9K to $17K a year per listing.

Average price
$34.38inside the $15 to $100 sweet spot
Price range
$9.51–$136.61
Amazon United Arab Emirates median price
$60.52across 3,090 niches
Units sold a year
13K–15K
Units per listing a year
250–500
Revenue per listing a year
$9K–$17K
Returns
1.0%of orders · Amazon United Arab Emirates median 1.6%

03 · Entry bar

The bar here is reviews.

60% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.3% of listings are out of stock. The average listing ranks #288 within Beauty. It carries 10,239 reviews at 4.33 stars, so a new listing needs social proof before a better product.

Sponsored listings
60%
Prime listings
100%
Out of stock, average day
0.3%
Average rank
#288in Beauty
Average rating
4.33 starsAmazon United Arab Emirates average 4.27 stars
Average reviews
10,239per listing
Listings tracked
25

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 59 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
59 months

Products

Top Curly Hair Products products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 48% of clicks. Leaders hold, but buyers still shop past them.

$0$41K$81K$122K$162K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 falling

Sellers

103

Top-5 brand share

83%

Top 20: 100%

Top-5 click share

48%

Top 20: 94%

Open market

13%

  • Marc Anthony59%
  • Umberto Giannini6%
  • SKALA6%
  • Sunsilk6%
  • Not Your Mother's6%
  • Aunt Jackie's4%
  • Open — no brand owns it (7 brands, 13%)

Demand

Curly Hair Products search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '24Holiday '24Spike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Curly Hair Products search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • curl cream73K/yr
  • curly hair products105K/yr
  • marc anthony41K/yr
  • curly hair24K/yr
  • strictly curls14K/yr
  • marc anthony strictly curls11K/yr
  • curly hair cream10K/yr
  • curling cream11K/yr
  • curly7K/yr
  • wavy hair products6K/yr

Reviews and returns

What reviews say buyers love and hate about Curly Hair Products

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “ملائمة الشعر المجعد”
17%of negative reviews mention “المواد/الأجزاء المعيبة”
1.0%of orders come back
“Items arrived broken and damaged”
A buyer, on “المواد/الأجزاء المعيبة”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Curly Hair Products questions

Answered from the same tracked data.