curly hair gel
Skip itBrand-locked demand (top 5 brands take 97% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Avg price
Incredible$44.82avg listing price — sweet spot $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Price range
Great$7.38–$113.54cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+20.6%90-day search growth — must beat 0% to launch
Conversion
Okay3.6%search→purchase rate — share of searches ending in a sale
Review moat
Okay2,939.23avg incumbent reviews — the moat a new listing must climb
Market size
Okay$151K$151K/yr · 95K searches
Competition
Bad73%top-5 click share — a locked-up shelf
Brand share
Bad97%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Arab Emirates niche tracking, curly hair gel is a $151K/yr Amazon United Arab Emirates market (95K searches/yr). The top 5 brands hold 97% of demand. Verdict: Skip it — 49/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
curly hair gel market data
- Units sold / yr
- 3K–4K
- avg 100–250/product
- Revenue / yr
- $134K–$179K
- units × avg price
- Conversion rate
- 3.6%
- Avg BSR
- #127
- Page quality
- 0%
- Prime
- 92%
- Sponsored
- 23%
- Out of stock
- 2.3%
- Avg brand age
- 75 months
- Avg seller age
- 77 days
Competition & brand share
The top 5 products capture 73% of clicks — a locked-up shelf that new listings rarely crack.Brands
6 falling
Sellers
60
Top-5 brand share
97%
Top 20: 100%
Top-5 click share
73%
Top 20: 100%
Open market
0%
- Umberto Giannini81%
- Eco Style5%
- Aunt Jackie's4%
- Parachute3%
- Arata3%
- Marc Anthony3%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +20.6% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.6×
Top curly hair gel search terms
- umberto giannini42K/yr
- curly hair gel19K/yr
- curl gel15K/yr
- umberto giannini curl jelly7K/yr
- curl jelly5K/yr
- umberto giannini curl cream3K/yr
- gel for curly hair4K/yr
Top curly hair gel products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 13 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Umberto Giannini Curl Jelly Scrunching Jelly x 200ml Vegan Cruelty Free
Umberto Giannini$44.994.3★4,918 rev
Umberto Giannini Vegan & Cruelty Free Curl Control Cream - 150ml
Umberto Giannini$49.614.5★780 rev
Umberto Giannini Curl Jelly Starter Kit - 3 x 50ml Curl Scrunching Jelly Curl Jelly Wash Shampoo & Curl Jelly Care Conditioner
Umberto Giannini$67.424.2★606 rev
Umberto Giannini Curl Jelly Shine Moisturising Leave-In Conditioner for Curls Waves and Coils - Vegan Curl Heat Protectant and Curl Primer 180ml (1 pack)
Umberto Giannini$59.294.3★172 rev
Eco Style Professional Curl & Wave Styling Gel Firm Hold All Types Of Hair 8 oz Pink
Eco Style$17.684.2★5,266 rev
Newest
by launch date
Parachute Advansed Hydra Curls Defining Gel with Avocado Coconut & Hyaluron for Flexible Hold and Frizz control with Hydration | 300 ML | No Sulphates No Parabens 0% harmful chemicals
Parachute$7.382 rev
Umberto Giannini Vegan Scrunching Jelly 200ml
Umberto Giannini$44.3596 rev
Marc Anthony Define & Hold Flex Hair Styling Gel Strictly Curls - Medium to Coarse Curls - High Hold Long-Lasting Frizz Control & Added Shine with Shea Butter - Anti-Frizz Hair Products for Women
Marc Anthony$48.772,607 rev
Arata Advanced Curl Care Curly Hair Gel (50 ML) | Abyssinian Seed Oil Argan Oil Soy Protein & Aloe Vera | All-Season Curl Definition & Soft Natural Hold
Arata$24.15898 rev
Umberto Giannini Curl Scrunching Jelly Mini Cream 50 ml
Umberto Giannini$23.5122 rev
Trending
90-day click momentumParachute Advansed Hydra Curls Defining Gel with Avocado Coconut & Hyaluron for Flexible Hold and Frizz control with Hydration | 300 ML | No Sulphates No Parabens 0% harmful chemicals
Parachute$7.383.0★
Umberto Giannini Curl Jelly Shine Moisturising Leave-In Conditioner for Curls Waves and Coils - Vegan Curl Heat Protectant and Curl Primer 180ml (1 pack)
Umberto Giannini$59.294.3★
Umberto Giannini Curl Jelly Scrunching Jelly x 200ml Vegan Cruelty Free
Umberto Giannini$44.994.3★
Umberto Giannini Curl Jelly Scrunching Jelly Shampoo & Conditioner Vegan & Cruelty Free Frizz Solution for Curly or Wavy Hair 200 ml
Umberto Giannini$113.544.4★
Eco Style Professional Curl & Wave Styling Gel Firm Hold All Types Of Hair 8 oz Pink
Eco Style$17.684.2★
What buyers say about curly hair gel
What buyers praise and complain about, mined from review topics.What buyers love
“Works well”
“it smells soo good”
What buyers complain about
“Items arrived broken and damaged”
“it doesn't look like the picture”
“no it came out all pink”
Top return reasons
Common questions
- Is curly hair gel profitable to sell on Amazon United Arab Emirates?
- The niche generates $151K/yr across 13 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is +20.6%. Flapen's verdict: Skip it (49/100).
- How competitive is the curly hair gel niche?
- 6 brands and 60 sellers compete. The top 5 products take 73% of clicks and top 5 brands hold 97% of demand.
- What do buyers complain about in curly hair gel?
- Top complaints mined from reviews: المواد/الأجزاء المعيبة, المنتج المعلن عنه مقابل المنتج الفعلي, لون. The return rate is 0.7%.
- When does demand for curly hair gel peak?
- Demand is steady year-round — the busiest month runs 1.6× the quietest.
- What does it cost to enter the curly hair gel niche?
- Listings span $7.38–$113.54; the average listing price is $44.82 (sweet spot $15–$100). The average incumbent carries 2,939 reviews — the moat a new listing must climb.