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Curly Hair Gel

Fail

The top 5 brands take 97% of clicks, so Curly Hair Gel is a Fail.

Flapen Score
49
49 / 100
Ranks 275 of 445 Beauty niches · −2 vs the category median of 51
Market size
$151K/yr95K searches / yr
90-day growth
+20.6%search demand this quarter
Competition
73%top-5 click share · 6 brands · 60 sellers

Flapen Score

Curly Hair Gel against its category

The dotted line is the Beauty average. Past it, Curly Hair Gel is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Curly Hair Gel market on Amazon at a glance

Shoppers on Amazon United Arab Emirates searched for Curly Hair Gel 95K times last year and spent an estimated $151K. The top 5 brands take 97% of clicks. Flapen scores it 49 out of 100, a Fail.

01 · Demand

3.6% of searches ended in a purchase last week.

Shoppers searched for this 95K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 3.6% of those searches ended in a purchase. Searches in the last 90 days moved +20.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $151K a year.

Searches, last 12 months
95K
Growth, 90 days vs prior 90
+20.6%
Conversion, latest week
3.6%
Market size, estimated
$151Ka year
Peak month
March1.6× the quietest month
Top search term
umberto giannini42K searches a year

02 · Price

A sale here is worth $44.82.

Listings sell for $44.82 on average, from $7.38 to $113.54. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At $44.82 that is $4K to $11K a year per listing.

Average price
$44.82inside the $15 to $100 sweet spot
Price range
$7.38–$113.54
Amazon United Arab Emirates median price
$60.52across 3,090 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
$4K–$11K
Returns
0.7%of orders · Amazon United Arab Emirates median 1.6%

03 · Entry bar

The bar here is reviews.

23% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 2.3% of listings are out of stock. The average listing ranks #127 within Beauty. It carries 2,939 reviews at 4.18 stars, so a new listing needs social proof before a better product.

Sponsored listings
23%
Prime listings
92%
Out of stock, average day
2.3%
Average rank
#127in Beauty
Average rating
4.18 starsAmazon United Arab Emirates average 4.27 stars
Average reviews
2,939per listing
Listings tracked
13

04 · Newcomers

Amazon counts 0 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 75 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
75 months

Products

Top Curly Hair Gel products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 73% of clicks. A locked shelf that new listings rarely crack.

$0$23K$45K$68K$91K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 falling

Sellers

60

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

73%

Top 20: 100%

Open market

0%

  • Umberto Giannini81%
  • Eco Style5%
  • Aunt Jackie's4%
  • Parachute3%
  • Arata3%
  • Marc Anthony3%
  • Open — no brand owns it (0%)

Demand

Curly Hair Gel search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KBlack Friday '24Holiday '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.6×

Search terms

Top Curly Hair Gel search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • umberto giannini42K/yr
  • curly hair gel19K/yr
  • curl gel15K/yr
  • umberto giannini curl jelly7K/yr
  • curl jelly5K/yr
  • umberto giannini curl cream3K/yr
  • gel for curly hair4K/yr

Reviews and returns

What reviews say buyers love and hate about Curly Hair Gel

We read the reviews and the return reasons for every product selling here.

50%of positive reviews mention “كفاءة”
50%of negative reviews mention “المواد/الأجزاء المعيبة”
0.7%of orders come back
“Items arrived broken and damaged”
A buyer, on “المواد/الأجزاء المعيبة”50% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

13 topics

NegativePositive

FAQ

Common Curly Hair Gel questions

Answered from the same tracked data.