Contour & Highlighter
Contour & Highlighter shows a sweet-spot price point ($35.42 avg), but a small market ($31K/yr) keeps it on the watch list.
Flapen Score
Ranks 247 of 445 Beauty niches · −1 vs the category median of 51
Is Contour & Highlighter profitable on Amazon?
According to Flapen's Amazon United Arab Emirates niche tracking, Contour & Highlighter is a $31K/yr Amazon United Arab Emirates market (143K searches/yr). The top 5 brands hold 77% of demand. Verdict: Worth a look — 50/100.
Contour & Highlighter: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved +1.4% over the last 90 days and 0.6% of searches end in a purchase.
$31K
revenue / yr
Who owns the niche?
The top 5 brands hold 77% of demand, so 23% of the market is open.
23%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.
0/100
page quality · 57 products
Top Contour & Highlighter products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Sheglam Sun Sculpt Liquid Contour-Warm Honey 5.2 ml
- Price
- $21.38
- Rating
- 4.4/5
- Reviews
- 4,915
- Age
- 3y ago
Wet n Wild Highlighters & Contour Light/Medium/Clair/Moyen 8 GRAM
- Price
- $28.15
- Rating
- 4.0/5
- Reviews
- 8,394
- Age
- 10y ago
SHEGLAM Sun Sculpt Liquid Contour-Golden Sun 5.2ml
- Price
- $20.98
- Rating
- 4.4/5
- Reviews
- 4,915
- Age
- 3y ago
NYX Professional Makeup WonderStick Dual-ended Contour Stick Brighten and Highlight Face Shaping Duo Vegan Formula Shade - Universal Light 35.9 gram
- Price
- $43.90
- Rating
- 4.4/5
- Reviews
- 4,156
- Age
- 4y ago
SHEGLAM Snatch n Define Stick - Cream Contour Stick Long Lasting Highly Pigmented Sweat Proof Bronzer Sculpting Lightweight Smooth Natural Contour Face Makeup (Terracotta)
- Price
- $33.08
- Rating
- 4.1/5
- Reviews
- 73
- Age
- 2y ago
Trending
90-day click momentum
Highlight Contour Stick 2 in 1 Double-End Face Makeup Shading Stick Concealer Highlighter Cream Cruelty Free
- Price
- $20.81
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 5mo ago
Maybelline New York Lifter Stix Multi Use Face Stick Contour Bronzer Concealer and Foundation Stick With Cranberry Seed Oil 75
- Price
- $36.54
- Rating
- 4.4/5
- Reviews
- 429
- Age
- 10mo ago
SHEGLAM Buttery Buff Contour & Bronzer Stick Creamy Contour Bronzer Stick-Stone
- Price
- $29.00
- Rating
- 4.3/5
- Reviews
- 201
- Age
- 7mo ago
W7 Lift & Sculpt Cream Contour Kit - Concealing Highlighting & Contouring Makeup Palette - Step-by-Step Instructions Included
- Price
- $22.74
- Rating
- 4.2/5
- Reviews
- 6,833
- Age
- 8y ago
e.l.f. Camo Liquid Bronzer & Contour Silky Highly Pigmented Formula Creates a Long-Lasting Bronzed Glow & Natural Look Vegan & Cruelty-Free 1 Fair
- Price
- $30.36
- Rating
- 4.5/5
- Reviews
- 4,857
- Age
- 1y ago
Newest
by launch dateHighlight Contour Stick 2 in 1 Double-End Face Makeup Shading Stick Concealer Highlighter Cream Cruelty Free
- Price
- $20.81
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 5mo ago
SHEGLAM Buttery Buff Contour & Bronzer Stick Creamy Contour Bronzer Stick-Soft Tan
- Price
- $29.14
- Rating
- 4.3/5
- Reviews
- 201
- Age
- 7mo ago
SHEGLAM Buttery Buff Contour & Bronzer Stick Creamy Contour Bronzer Stick-Stone
- Price
- $29.00
- Rating
- 4.3/5
- Reviews
- 201
- Age
- 7mo ago
Maybelline New York Lifter Stix Multi Use Face Stick Contour Bronzer Concealer and Foundation Stick With Cranberry Seed Oil 75
- Price
- $36.54
- Rating
- 4.4/5
- Reviews
- 429
- Age
- 10mo ago
Glam of Sweden Contour H01374
- Price
- $10.14
- Rating
- 3.5/5
- Reviews
- 2
- Age
- 1y ago
Competition: brands, sellers & click share
Clicks spread well past the top 5 (33% combined) — an open shelf where new products get seen.
Brands
17 falling
Sellers
57
Top-5 brand share
77%
Top 20: 100%
Top-5 click share
33%
Top 20: 71%
Open market
16%
- SHEGLAM37%
- Wet n Wild13%
- e.l.f.10%
- NYX PROFESSIONAL MAKEUP9%
- Kiko Milano8%
- MAYBELLINE7%
- Open — no brand owns it (11 brands, 16%)
Contour & Highlighter demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Top Contour & Highlighter search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- contour & highlighter60K/yr
- contour56K/yr
- contour stick15K/yr
- contour stic7K/yr
- كونتور6K/yr
What reviews say buyers love and hate about Contour & Highlighter
What buyers mention most, as a share of all reviews.
What buyers love
95% of reviews“Best quality”
“Nice color”
“Best blusher gives natural beauty”
“Very good and light weight”
“Use it gently if you have sensitive skin”
What buyers complain about
78% of reviews“Very waxy”
“Only shimmer is there”
“No moisturizing effect”
“I realized later I don't like contouring lol”
Contour & Highlighter return rate & reasons
Why buyers send it back, as a share of all return requests.
1.4%
Return rate
0%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Contour & Highlighter questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
