Is Contour & Highlighter profitable to sell on Amazon United Arab Emirates?

Flapen scores Contour & Highlighter 50 out of 100 on Amazon United Arab Emirates, a Maybe. Shoppers spend $31K a year across 57 tracked products. Amazon counts 0 of the 15 products launched in the last year as successful launches. Search demand grew +1.4% in the last 90 days.

How competitive is the Contour & Highlighter niche on Amazon United Arab Emirates?

17 brands and 57 sellers compete in Contour & Highlighter on Amazon United Arab Emirates. The top 5 Contour & Highlighter products take 33% of clicks, and the top 5 brands take 77%.

What do buyers complain about in Contour & Highlighter?

Contour & Highlighter buyers on Amazon United Arab Emirates complain most about زيتي/دهني, السطوع/اللمعان/التوهج, and رطب/جاف. Returns run at 1.4% of orders.

What does it cost to enter the Contour & Highlighter niche?

Contour & Highlighter sells for $35.42 on average on Amazon United Arab Emirates, inside the $15 to $100 sweet spot. Listings run $10.14 to $108.62. The average product has 3,968 reviews, the count a new listing must catch up to.

Contour & Highlighter

Maybe

Products sell for $35.42 on average, inside the sweet spot. But shoppers spend only $31K a year here, so Contour & Highlighter is a Maybe.

Flapen Score: 50
50 / 100Ranks 247 of 445 Beauty niches · −1 vs the category median of 51
Market size: $31K/yr143K searches / yr
90-day growth: +1.4%search demand this quarter
Competition: 33%top-5 click share · 17 brands · 57 sellers

Flapen Score

Contour & Highlighter against its category

The dotted line is the Beauty average. Past it, Contour & Highlighter is stronger. Inside it, weaker.

50Maybe

This niche Category average

See the method

Market

The Contour & Highlighter market on Amazon at a glance

Shoppers on Amazon United Arab Emirates searched for Contour & Highlighter 143K times last year and spent an estimated $31K. The top 5 brands take 77% of clicks. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

0.6% of searches ended in a purchase last week.

Shoppers searched for this 143K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 0.6% of those searches ended in a purchase. Searches in the last 90 days moved +1.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $31K a year.

Searches, last 12 months: 143K
Growth, 90 days vs prior 90: +1.4%
Conversion, latest week: 0.6%
Market size, estimated: $31Ka year
Top search term: contour & highlighter60K searches a year

02 · Price

A sale here is worth $35.42.

Listings sell for $35.42 on average, from $10.14 to $108.62. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $35.42 that is $0 to $4K a year per listing.

Average price: $35.42inside the $15 to $100 sweet spot
Price range: $10.14–$108.62
Amazon United Arab Emirates median price: $60.52across 3,090 niches
Units sold a year: 2K–2K
Units per listing a year: 0–100
Revenue per listing a year: $0–$4K
Returns: 1.4%of orders · Amazon United Arab Emirates median 1.6%

03 · Entry bar

The bar here is reviews.

33% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 3.9% of listings are out of stock. The average listing ranks #91 within Beauty. It carries 3,968 reviews at 4.26 stars, so a new listing needs social proof before a better product.

Sponsored listings: 33%
Prime listings: 98%
Out of stock, average day: 3.9%
Average rank: #91in Beauty
Average rating: 4.26 starsAmazon United Arab Emirates average 4.27 stars
Average reviews: 3,968per listing
Listings tracked: 57

04 · Newcomers

Amazon counts 0 of last year's 15 launches as successful.

15 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months: 15
Successful launches: 0Amazon's first-year sales bar
Average brand age: 42 months

Products